Tag Archives: business

How To Get More Buy-In From Patients

by · 16th April 2020

This episode of the show was filmed at a Mastermind Meet held last year where I talk to a room full of clinic owners about how we get more buy-in from patients to having MORE sessions with us.

Click here to watch it:




 

Most clinicians struggle with telling patients how many sessions they really need to achieve the outcome they want – mostly because there is so much fear and worry about push-back and what people think.

But 8 out of 10 times, when you give patients the choice of option “A” (one or two sessions to ease the pain), or option “B”, (seven-eight to REALLY solve the problem) – they’ll choose option B.

The same applies to selling your sessions via Telehealth services too.

Are you going to going to give them option A?

Or, are you going to give them the choice between option A and B, and really grow a profitable business?

Watch the show here – and find out how to increase your PVA, get patients to spend MORE with you and stay longer with you.

Be sure to hit SUBSCRIBE so you don’t miss out on more daily videos like this – right now I’m sharing new content daily to help you not only survive but THRIVE through and beyond the Coronavirus crisis we’re all in together right now.

Click here to watch the show and subscribe.

To your success,

Paul Gough

Check out Paul’s Best Selling Books for Physical Therapists on Marketing, Hiring and Selling:

https://www.paulgough.com/books

For more PT Business Education Material:

Click here to subscribe to my email list and I’ll send you more Physical Therapy Business Education >>>

Connect with Paul Gough on Social Media:

– Facebook

– Instagram

– Twitter

– The Physical Therapy Business School Podcast

———————————————————————————————————–

PAUL GOUGH is a multi-time No.1 bestselling author of The New Patient Accelerator Method, The Physical Therapy Hiring Solution, To Sell is Healthy, and The Healthy Habit. He is also a former professional soccer physical therapist turned successful clinic owner from the UK (a country where healthcare is free). He is the founder of the Paul Gough Physio Rooms – a successful cash pay clinic he started from a spare room in his home with no money down and with no business or marketing skills. He has since scaled his clinic from one to four locations, and zero to $1m in cash pay revenue and he now helps clinic owners all across America and around the world to get more cash pay patients using his proven systems.

Telehealth: Have You Already Done It Without Realizing?

by ·

What if I told you, you’ve already done Telehealth.

What if I said, you’ve probably done it multiple times.

Telehealth isn’t as foreign of a concept as most people may think it is.

Recently, during Module 2 of my Telehealth Income Explosion Program, I shared a conversation I had had with someone about digital healthcare.

You see, the curse of the expert is we get lost in our own head and we forget where we’ve come from.

Picture your mother. She’s 3000 miles away, in a country where health care is not available and she slips and hurts her back. And the first thing she does is call you.

And, what do you do?

I bet you start asking her what happened and how bad is the pain?

What happens when you touch it there?

What happens when you move like this?

You then probably diagnose her and tell her she’s got muscle spasms and tension. Advise her to ice it and guide her through some simple exercises.

You then say you’re going to call her tomorrow and see how she’s doing.

Guess what? You’ve just done telehealth.

And we take for granted how simple some of the advice is that we give people. And sometimes it’s not even about the exercises, often it’s the assurance that what has happened is okay and they’re on the road to recovery, which gives them peace of mind.

That, right now, is all we are doing for patients.

And anybody who devalues that doesn’t understand human beings and is more interested in their own skills then helping people.

Nothing else is needed right now.

Basically, all you have to do is pretend your patients are your mother and you’re just trying to help.

And if everybody just thinks like that, this telehealth thing becomes easy to sell and you stop overthinking it.

You don’t need fancy funnels and tags and all these other things.

It comes down to, are you stuck a home? Are you worried about not being able to get help? If you are, I’m your guy. Let’s talk.

If you haven’t already, you can still enroll in my Telehealth Income Explosion program and get access to content like this and much more.

Just click here:

– Yes! I Want To Replace My Lost Income With Paul Gough’s Telehealth Income Explosion Program. 

Sincerely,

Paul Gough

P.S You also get free access to my New Front Desk Superstars Program that will train you and your team EVER WEEK for the entire duration of the coronavirus chaos.

–  Yes! I Want To Replace My Lost Income With Paul Gough’s Telehealth Income Explosion Program. 

Check out Paul’s Best Selling Books for Physical Therapists on Marketing, Hiring and Selling:

https://www.paulgough.com/books

For more PT Business Education Material:

Click here to subscribe to my email list and I’ll send you more Physical Therapy Business Education >>>

Connect with Paul Gough on Social Media:

– Facebook

– Instagram

– Twitter

– The Physical Therapy Business School Podcast

———————————————————————————————————–

PAUL GOUGH is a multi-time No.1 bestselling author of The New Patient Accelerator Method, The Physical Therapy Hiring Solution, To Sell is Healthy, and The Healthy Habit. He is also a former professional soccer physical therapist turned successful clinic owner from the UK (a country where healthcare is free). He is the founder of the Paul Gough Physio Rooms – a successful cash pay clinic he started from a spare room in his home with no money down and with no business or marketing skills. He has since scaled his clinic from one to four locations, and zero to $1m in cash pay revenue and he now helps clinic owners all across America and around the world to get more cash pay patients using his proven systems.

Telehealth: Why Should My Patients Choose It?

by · 9th April 2020

We are back with another question with Telehealth expert, Juan Michelle Martin.

If you have read my books you know that one of the most important things in Marketing is knowing what your patient wants. The reason this is so important? So you can sell to them.

This is why I needed to know what it was about Telehealth that made people more inclined to choose it over an in-person clinic.

This is the answer I received from Module 1 of my new Telehealth Income Explosion Program …

“Convenience. You are offering convenience. I’m a mom. I’ve got two kids and they’re little, they’re four and seven. Do I really want to get up and go somewhere or do I want to be able to say, you know what? I know in the morning they’re going to sleep in till, like, 9, 9:30 so I can do a session at seven o’clock in the morning. And the thing is, I have the ability to make my schedule flexible. I don’t have have to have a hard and fast schedule. So if I get them on the phone and they have an objection to my schedule that they see online, I say, Oh, no, wait, we can make exceptions. If that’s what you need, then that’s what we’ll do, there is some wiggle room in there.

But they want convenience. You know, that’s what moms want. Moms don’t need another thing to stress them out.”

And THAT’S what people pay for.

So when you’re worried about your prices, people are actually happy to pay more for convenience.

Why? Because people value TIME more than MONEY.

Every person reading this values time more than money, and so do I.

So when you’re looking for the confidence to sell this, that’s what you’ve got to remember. You are offering convenience and certainty.

Remember you can still enroll in my Telehealth Income Explosion Program and gain access to all content, even those that you may have missed.

Simply visit, PaulGough.com/Telehealth

And be sure to check out my Podcast where you can listen to this question being answered, here.

Sincerely,

Paul Gough

Check out Paul’s Best Selling Books for Physical Therapists on Marketing, Hiring and Selling:

https://www.paulgough.com/books

For more PT Business Education Material:

Click here to subscribe to my email list and I’ll send you more Physical Therapy Business Education >>>

Connect with Paul Gough on Social Media:

– Facebook

– Instagram

– Twitter

– The Physical Therapy Business School Podcast

———————————————————————————————————–

PAUL GOUGH is a multi-time No.1 bestselling author of The New Patient Accelerator Method, The Physical Therapy Hiring Solution, To Sell is Healthy, and The Healthy Habit. He is also a former professional soccer physical therapist turned successful clinic owner from the UK (a country where healthcare is free). He is the founder of the Paul Gough Physio Rooms – a successful cash pay clinic he started from a spare room in his home with no money down and with no business or marketing skills. He has since scaled his clinic from one to four locations, and zero to $1m in cash pay revenue and he now helps clinic owners all across America and around the world to get more cash pay patients using his proven systems.

How To Find, Hire And Train Staff You Can Trust

by · 2nd April 2020

Here’s a popular episode from the archives where I show you what my team and I REALLY get up to behind the scenes at our big Mastermind Events for top clinic owners around the world:




(Click here to watch the Vlog)

On this one, you get to see live footage from Day 1 of the Nashville Mastermind Event, what goes on behind the scenes with my staff and all of the hard work that goes into making the event spectacular… PLUS, watch and learn as I recap the major learning points from the day.

Also covered on the show:

* The importance of surrounding yourself with people who face the same challenges as you – for growth

* Why it’s essential to find, hire and train A-Players to achieve the financial and business success you want

* How to get the best from your team, and how to set them up for success

* Lessons on communication to motivate staff and attract new patients for your clinic

* And so much more on this “on location” episode of the show…

Click here to watch the Paul Gough Physio Rooms show “On Location” in Nashville and then hit the big red SUBSCRIBE button on Youtube to get updated with regular business success tips.

Enjoy the show!

Sincerely,

Paul Gough

Check out Paul’s Best Selling Books for Physical Therapists on Marketing, Hiring and Selling:

https://www.paulgough.com/books

For more PT Business Education Material:

Click here to subscribe to my email list and I’ll send you more Physical Therapy Business Education >>>

Connect with Paul Gough on Social Media:

– Facebook

– Instagram

– Twitter

– The Physical Therapy Business School Podcast

———————————————————————————————————–

PAUL GOUGH is a multi-time No.1 bestselling author of The New Patient Accelerator Method, The Physical Therapy Hiring Solution, To Sell is Healthy, and The Healthy Habit. He is also a former professional soccer physical therapist turned successful clinic owner from the UK (a country where healthcare is free). He is the founder of the Paul Gough Physio Rooms – a successful cash pay clinic he started from a spare room in his home with no money down and with no business or marketing skills. He has since scaled his clinic from one to four locations, and zero to $1m in cash pay revenue and he now helps clinic owners all across America and around the world to get more cash pay patients using his proven systems.

How To Train World Class People You Can Trust

by · 26th March 2020

On this episode of the Paul Gough Physio Rooms Show, I take you behind the scenes of a staff training session I held at Volk PT, Charlotte a few months back where I share exactly what it takes to build and train a world-class team for your clinic:




Click here to watch it.

In this episode I cover:

* The importance of developing your staff as people if you want your business to be successful

* Why finding and retaining the right staff is more important than worrying where your next patient is coming from

* The reason why clinical skills aren’t the real reason your patients show up and leave

* Why I believe business success is all about creating the right environment for your staff to learn, develop and grow

* How to create a culture that makes patients want to show up and stay on schedule

* The staff training framework I use at my own clinics

* And so much more…

Watch this week’s show here.

I look back now and realize that one of the reasons my business has been so successful is because we’ve created a culture that is very easy for the right person to fit into – and equally, very difficult for the wrong person to fit into which has made it very easy for me to lead from anywhere in the world.

I talk more about how to do it on this show – click here to watch it – then hit the big red SUBSCRIBE button on Youtube to get updated with regular business advice and tactics like this.

Sincerely,

Paul Gough

Check out Paul’s Best Selling Books for Physical Therapists on Marketing, Hiring and Selling:

https://www.paulgough.com/books

For more PT Business Education Material:

Click here to subscribe to my email list and I’ll send you more Physical Therapy Business Education >>>

Connect with Paul Gough on Social Media:

– Facebook

– Instagram

– Twitter

– The Physical Therapy Business School Podcast

———————————————————————————————————–

PAUL GOUGH is a multi-time No.1 bestselling author of The New Patient Accelerator Method, The Physical Therapy Hiring Solution, To Sell is Healthy, and The Healthy Habit. He is also a former professional soccer physical therapist turned successful clinic owner from the UK (a country where healthcare is free). He is the founder of the Paul Gough Physio Rooms – a successful cash pay clinic he started from a spare room in his home with no money down and with no business or marketing skills. He has since scaled his clinic from one to four locations, and zero to $1m in cash pay revenue and he now helps clinic owners all across America and around the world to get more cash pay patients using his proven systems.

How To Deal With Demanding Patients…

by · 12th March 2020

In this episode of the show I talk to my staff about how to get comfortable with “demanding” and sometimes difficult to work with patients:




Click Here To Watch It

There’s always that one patient that comes in each week that everyone feels a little uncomfortable around. But it’s not just happening because it is YOU or YOUR clinic and it’s certainly nothing you have done…

It’s because every patient has a different personality type (one of four) and it’s impossible to NATURALLY connect with them all – especially if you don’t know what they are.

Most clinicians struggle with the “drivers” – the lawyer or CEO Type – who are a little more forward in their demands and their expectations.

Yet, I used to LOVE working with drivers. That’s because I figured what to do and say so that they enjoyed working with ME.

As I teach my staff, you can’t change the patients, but you can change the way that YOU respond to them and how you let them make you feel.

Watch the show to find out the four patient personality types here.

Also covered in this episode:

* Why being in control means you must give up control

* The different patient personality types and how to deal with them

* How to recognize the characteristics of the DRIVER personality types and how to work with them

* What specific questions to ask difficult patients to get them on side

* How to get demanding patients to “ease off”

* How to turn drivers into life-long patients you love to welcome back to your clinic

And so much more on this Episode.

This issue of struggling to deal with demanding patients is one that your staff might not want to admit to – so this video will make their day when you show it to them and help them get better at working with all of the personality types that pass through your business.

Click here to watch the show – and hit SUBSCRIBE when you get there so you don’t miss out on more daily staff training and business videos like this.

Sincerely,

Paul Gough

Check out Paul’s Best Selling Books for Physical Therapists on Marketing, Hiring and Selling:

https://www.paulgough.com/books

For more PT Business Education Material:

Click here to subscribe to my email list and I’ll send you more Physical Therapy Business Education >>>

Connect with Paul Gough on Social Media:

– Facebook

– Instagram

– Twitter

– The Physical Therapy Business School Podcast

———————————————————————————————————–

PAUL GOUGH is a multi-time No.1 bestselling author of The New Patient Accelerator Method, The Physical Therapy Hiring Solution, To Sell is Healthy, and The Healthy Habit. He is also a former professional soccer physical therapist turned successful clinic owner from the UK (a country where healthcare is free). He is the founder of the Paul Gough Physio Rooms – a successful cash pay clinic he started from a spare room in his home with no money down and with no business or marketing skills. He has since scaled his clinic from one to four locations, and zero to $1m in cash pay revenue and he now helps clinic owners all across America and around the world to get more cash pay patients using his proven systems.

Stopping Drop-Offs With This One Simple Question

by · 4th March 2020

On this episode of the show we’re joined in the Paul Gough Physio Rooms with special guest, one of Northern Ireland’s Top Physio Clinic Owners – Gav Noble (Gav is one of the many Physical Therapists involved in our Global Community of successful Physical Therapy Business Owners). On this show we discuss what to do if patients try to “drop off” schedule…

Click here to watch the show:




 

When you watch the show here’s what you’ll discover:

* What to do if patients try to drop-off schedule

* HOW to keep patients on schedule

* The single most simple question to ask patients so they STAY with you

* Why patients drop-off in the first place

* The importance of setting patient expectations so they complete their full plan of care

* And so much more…

Watch the show here.

If you’re a cash-based or OON owner and you regularly lose clients who give up and resort to the bigger INN hospital systems – just because it’s cheaper – then this Episode is perfect for you.

Even if you are an INN provider and you’re getting patients who want to drop off – this will show you how to keep them on.

Enjoy the show…

…and when you head over to the Youtube Channel hit subscribe – leave us a comment to let us know your biggest take away – I release new staff training, marketing tips and videos packed full of business lessons daily.

Watch the show when you click here.

Sincerely,

Paul Gough

Check out Paul’s Best Selling Books for Physical Therapists on Marketing, Hiring and Selling:

https://www.paulgough.com/books

For more PT Business Education Material:

Click here to subscribe to my email list and I’ll send you more Physical Therapy Business Education >>>

Connect with Paul Gough on Social Media:

– Facebook

– Instagram

– Twitter

– The Physical Therapy Business School Podcast

———————————————————————————————————–

PAUL GOUGH is a multi-time No.1 bestselling author of The New Patient Accelerator Method, The Physical Therapy Hiring Solution, To Sell is Healthy, and The Healthy Habit. He is also a former professional soccer physical therapist turned successful clinic owner from the UK (a country where healthcare is free). He is the founder of the Paul Gough Physio Rooms – a successful cash pay clinic he started from a spare room in his home with no money down and with no business or marketing skills. He has since scaled his clinic from one to four locations, and zero to $1m in cash pay revenue and he now helps clinic owners all across America and around the world to get more cash pay patients using his proven systems.

The Importance Of Setting Patient Expectations…

by · 28th February 2020

– Watch and hit SUBSCRIBE to the latest episode of the show here 

In this episode of the show I talk to my clinic’s staff about the importance of setting – or as is often the case – RE-setting patient expectations:




Click here to watch it. 

A lot of people talk about the “importance of communication” with patients – but I think what should be communicated by those who say that, is that the purpose of getting better at communication, is to ultimately change their expectations.

One is “what to do” – the other is “how to do it”. 

If you look at people’s lives, anywhere they are unhappy; it is mostly caused by EXPECTATIONS not being met.

Look at your practice, anywhere there’s an unhappy patient, it’s usually because EXPECTATIONS have not been met.

This episode comes on the back of birth of my son, Grayson Edward Gough, and I share with my team some real-life examples of how MY own expectations were not met in the 48 hours in hospital…

…and, how that led to a level of frustration, that ultimately led to us talking more about how they made us feel – rather than the great clinical care that was actually provided.

As I ALWAYS say, clinical skills get you started, but they also get you stuck.

All of the clinical skills will not change the EXPECTATION issues that your patients carry with them; you can only do that by truly understanding their INTERNAL needs and if you do that, you get the chance to fix their external needs (such as their knee pain).

– Watch the show here. 

Here’s what I cover on this episode:

* How a highly trained, very skilled, very well paid surgeon made a DREADFUL mistake that p*ssed my girlfriend Natalie off something rotten

* How NOT to communicate with patients when they’re frustrated

* How to communicate with patients so they don’t ever get frustrated…

* Why most people’s issues are EXPECTATIONS issues – and how to ensure they get met whether on the phone or in the treatment room

* And so much more on this episode of the Paul Gough Physio Rooms show…

Click here to watch it – then be sure to hit the big red SUBSCRIBE button on my Youtube Channel. I release footage of training my staff and other clinic owners from all around the world daily – so hit subscribe so you don’t miss out!

Enjoy the show.

Sincerely,

Paul Gough

Check out Paul’s Best Selling Books for Physical Therapists on Marketing, Hiring and Selling:

https://www.paulgough.com/books

For more PT Business Education Material:

Click here to subscribe to my email list and I’ll send you more Physical Therapy Business Education >>>

Connect with Paul Gough on Social Media:

– Facebook

– Instagram

– Twitter

– The Physical Therapy Business School Podcast

———————————————————————————————————–

PAUL GOUGH is a multi-time No.1 bestselling author of The New Patient Accelerator Method, The Physical Therapy Hiring Solution, To Sell is Healthy, and The Healthy Habit. He is also a former professional soccer physical therapist turned successful clinic owner from the UK (a country where healthcare is free). He is the founder of the Paul Gough Physio Rooms – a successful cash pay clinic he started from a spare room in his home with no money down and with no business or marketing skills. He has since scaled his clinic from one to four locations, and zero to $1m in cash pay revenue and he now helps clinic owners all across America and around the world to get more cash pay patients using his proven systems.

What To Say To A Patient Who “No-Shows”

by · 13th February 2020

This week I’m taking you back to a weekly staff training session with the Paul Gough Physio Rooms team at my clinic in the UK – where I teach them what to say to a patient who forgets to show up for a session!

(Or worse… cancels last minute)

Watch the show here:




Watch and learn as I teach my staff:

* How to get a patient who no-shows or cancels back on the schedule ASAP!

* Why you should never tell a patient “it’s ok” when they don’t show up

* How to handle the conversation with empathy AND authority

* How to get patients to show up for more sessions

* How to re-sell the value of PT to “drop-offs” or “no-shows”

And so much more…

Watch the show here then hit SUBSCRIBE so you don’t miss out on more daily staff training and business education videos like this.

You are losing money from patients who forget to show up or cancel last minute…

…If your staff can get the “no-show” conversation right – you’ll have a much more profitable business.

Sincerely,

Paul Gough

Connect with Paul Gough on Social Media: 

– Facebook
– Instagram
– Twitter
– The Physical Therapy Business School Podcast

Check out Paul’s Best Selling Books for Physical Therapists on Marketing, Hiring and Selling:
https://www.paulgough.com/books 

For more PT Business Education Material: 

Click here to subscribe to my email list and I’ll send you more Physical Therapy Business Education >>> 

PAUL GOUGH is a multi-time No.1 bestselling author of The New Patient Accelerator Method, The Physical Therapy Hiring Solution, To Sell is Healthy, and The Healthy Habit. He is also a former professional soccer physical therapist turned successful clinic owner from the UK (a country where healthcare is free). He is the founder of the Paul Gough Physio Rooms – a successful cash pay clinic he started from a spare room in his home with no money down and with no business or marketing skills. He has since scaled his clinic from one to four locations, and zero to $1m in cash pay revenue and he now helps clinic owners all across America and around the world to get more cash pay patients using his proven systems. 

Physical Therapy Marketing Book: “You Cannot Grow A Clinic Without Lead Generation”

by · 18th July 2018

https://www.youtube.com/watch?v=iCHNhg5Ydbk

This is an excerpt from Chapter 5 of my new, Amazon No.1 Best Selling Marketing book for Physical Therapists, “New Patient Accelerator Method: How I Scaled A Four Location, $1,000,000 + Cash Pay Clinic – In A Place Where Health Care Is Free (…And, In One Of The Poorest Parts Of The Country)

“For all the reasons mentioned in chapter 1, you cannot grow a business without predictable lead generation. And you cannot make lead generation work without a follow-up system that takes your potential patient on a journey that leads to him to making a decision to buy from you. Lead generation marketing is about attracting qualified leads. It is not about asking people to book now. It is about starting a relationship with someone who has a problem you can solve, and it’s about educating them on how you can help them solve their problem.

The follow-up system is about guiding the potential patient along a series of steps so that they become ready to buy. Remember, we are marketing to the people in Group 2, those we identified in chapter 1; those who need what you do, but are just not quite ready to buy from you (yet!). This is the target market with the overwhelming majority, and focusing on this group is the only chance you have of being successful with your marketing. For that reason and more, you need a follow-up system.

The follow-up system bridges the gap between what they know now and what they need to know to confidently book and pay for your services.”

…Continued on page 89.

Paul Gough’s Marketing book for Physical Therapists –
“New Patient Accelerator Method” is OUT NOW!

To get your copy go here now: www.paulsmarketingbook.com

NOTE: If you order it directly from the OFFICIAL WEBSITE (NOT AMAZON), you’ll pay the same price, BUT, I’ll be giving you some incredible bonuses for doing so… When you go to www.paulsmarketingbook.com – choose purchase OPTION 2 to get the very best free BONUSES that will come with your book including my Wealth Marketing DVD program, Free Facebook Ads PDF, and two months worth of the Cash is King Publication and Coaching CD…

Go here now to get your copy:

Connect with me on Social Media – and use the hashtag #paulsmarketingbook when you get the book and share your selfie so I can reach out personally to say thank you!

– Facebook
– Instagram
– Twitter
– The Physical Therapy Business School Podcast

Physical Therapy Marketing Book: “Marketing ‘Won’t Work In My Town”

by · 17th July 2018

https://www.youtube.com/watch?v=iCHNhg5Ydbk

This is an excerpt from Chapter 1 of my new, Amazon No.1 Best Selling Marketing book for Physical Therapists, “New Patient Accelerator Method: How I Scaled A Four Location, $1,000,000 + Cash Pay Clinic – In A Place Where Health Care Is Free (…And, In One Of The Poorest Parts Of The Country)

“Here’s the worst bit about a lack of early marketing success: the business owner, still scared from the loss and disappointment of the failed marketing campaign, now concludes that “marketing doesn’t work in my town” or that “marketing doesn’t work for physical therapy clinics”. He is convinced that the only way to grow is to do what everyone else does – market to doctors or wait for referrals from past patients.

With that way of thinking the business owner is now sentenced to a lifetime of perpetual struggle doing what everyone else does, and getting what everyone else gets – a practice struggling to make a profit.

I appreciate that some people are addicted to that struggle – but I assure you, it does not have to be that way. And, if any of that sounds familiar then you are not alone, as this is pretty much the same mistake that I made, and it is how my first two years trying to market my clinic directly to the public looked.

Thankfully though I discovered that marketing does work in my town and it does work for physical therapy clinics – I just needed to change what I was doing and how I was doing it. I needed to change the strategy.

I needed to accept that I couldn’t help anybody and everybody in pain and I needed to get clear on “who” it was I wanted to talk to (my target market). Once I knew that, it made it much easier to change the message in my ad.

I realized that words are powerful, and much like going on a first date, if I talked more about me (than her), I wouldn’t get a second one. The same is true with marketing. The ads have to talk more about them than you and you have to give them a reason to get in touch with you that is more exciting and less risky than the “call now to book an appointment” phrase that was the ruin of nearly every ad I ever ran.”

…Continued on page 14.

Paul Gough’s Marketing book for Physical Therapists –
“New Patient Accelerator Method” is OUT NOW!

To get your copy go here now: www.paulsmarketingbook.com

NOTE: If you order it directly from the OFFICIAL WEBSITE (NOT AMAZON), you’ll pay the same price, BUT, I’ll be giving you some incredible bonuses for doing so… When you go to www.paulsmarketingbook.com – choose purchase OPTION 2 to get the very best free BONUSES that will come with your book including my Wealth Marketing DVD program, Free Facebook Ads PDF, and two months worth of the Cash is King Publication and Coaching CD…

Go here now to get your copy:

Connect with me on Social Media – and use the hashtag #paulsmarketingbook when you get the book and share your selfie so I can reach out personally to say thank you!

– Facebook
– Instagram
– Twitter
– The Physical Therapy Business School Podcast
– LinkedIn
– YouTube

Marketing Book For Physical Therapists: “How I Became The Recognized, Trusted, Authority Figure In My Town!”

by · 11th July 2018

https://www.youtube.com/watch?v=iCHNhg5Ydbk

This is an excerpt from Chapter 2 of my new, Amazon No.1 Best Selling Marketing book for Physical Therapists, “New Patient Accelerator Method: How I Scaled A Four Location, $1,000,000 + Cash Pay Clinic – In A Place Where Health Care Is Free (…And, In One Of The Poorest Parts Of The Country)

“The impact that this marketing strategy has had upon my life has reached well beyond just a better, more financially solid business. Not long after I started this type of marketing, I was approached by two local newspapers who asked me to be a weekly health expert in their publication.

Education based marketing is all about giving value and providing people with helpful information about how to make good decisions about their health. And so, when I was writing the ads to promote my clinic, the editors of the local newspapers liked what they saw. The style of the ads (which I’ll teach you in chapter 8, “The Attraction System”), caught the attention of the editors, and two of them approached me and asked me to write weekly newspaper columns on the topic of health.

Ever since then I’ve written weekly newspaper columns in two of the big newspapers in my area (*I have provided an example of these newspaper columns in your resource pack that accompanies this book – get them at www.paulgough.com/resource). This provided, and still provides, free awareness of my clinic, and it also gave me the added bonus of positioning myself as the trusted authority – almost celebrity – healthcare expert in the North East. Imagine how easy it is to attract patients and raise your rates when you have this going on.

That awareness did this for me, and it can do the same for you.”

Paul Gough’s Marketing book for Physical Therapists –
“New Patient Accelerator Method” is OUT NOW!

To get your copy go here now: www.paulsmarketingbook.com

NOTE: If you order it directly from the OFFICIAL WEBSITE (NOT AMAZON), you’ll pay the same price, BUT, I’ll be giving you some incredible bonuses for doing so… When you go to www.paulsmarketingbook.com – choose purchase OPTION 2 to get the very best free BONUSES that will come with your book including my Wealth Marketing DVD program, Free Facebook Ads PDF, and two months worth of the Cash is King Publication and Coaching CD…

Go here now to get your copy:

Connect with me on Social Media – and use the hashtag #paulsmarketingbook when you get the book and share your selfie so I can reach out personally to say thank you!

– Facebook
– Instagram
– Twitter
– The Physical Therapy Business School Podcast
– LinkedIn
– YouTube

Physical Therapy Marketing Book: “Generalists Go Broke – Specialists Get Rich!”

by · 10th July 2018

 

https://www.youtube.com/watch?v=iCHNhg5Ydbk

This is an excerpt from Chapter 6 of my new, Amazon No.1 Best Selling Marketing book for Physical Therapists, “New Patient Accelerator Method: How I Scaled A Four Location, $1,000,000 + Cash Pay Clinic – In A Place Where Health Care Is Free (…And, In One Of The Poorest Parts Of The Country)

“One of the reasons that physical therapists struggle to charge higher prices than say, personal trainers, (or even hairdressers in some instances), is because we graduate as generalists. We have been taught to do a “little bit of everything”, and as a result, never really specialize in anything. And that is a problem because specialists are who people seek and ultimately, spend the most money with. Generalists try to help everyone – and get tired and go broke.

Specialists narrow down to a specific target market, they charge more money to provide that specialist service, and as a result, they get rich! What do you want to spend your career doing?

When you get clear on your ideal patient you start the process of becoming a specialist, and because you can start to talk about their specific problems, in the eyes of that perfect patient you are becoming “everything” (rather than a little bit of something to everyone).

At first, it might seem counter-intuitive that you are going to choose to ignore some people and instead focus on a small pocket of people, but what needs to be understood is that if people can’t find themselves in the ad or the marketing message you are putting out, they will ignore it. And that’s a problem because without getting their attention they are not going to take action, and if they don’t take action they will not come and see you.

Sure, there might be 5000 people seeing your ad on Facebook, but if it isn’t talking to someone with a specific problem, and isn’t showing how you can solve it, then no one is noticing it.”

Paul Gough’s Marketing book for Physical Therapists –
“New Patient Accelerator Method” is OUT NOW!

To get your copy go here now: www.paulsmarketingbook.com

NOTE: If you order it directly from the OFFICIAL WEBSITE (NOT AMAZON), you’ll pay the same price, BUT, I’ll be giving you some incredible bonuses for doing so… When you go to www.paulsmarketingbook.com – choose purchase OPTION 2 to get the very best free BONUSES that will come with your book including my Wealth Marketing DVD program, Free Facebook Ads PDF, and two months worth of the Cash is King Publication and Coaching CD…

Go here now to get your copy:

Connect with me on Social Media – and use the hashtag #paulsmarketingbook when you get the book and share your selfie so I can reach out personally to say thank you!

– Facebook
– Instagram
– Twitter
– The Physical Therapy Business School Podcast
– LinkedIn
– YouTube