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This is an excerpt from Chapter 4 of my new, Amazon No.1 Best Selling Marketing book for Physical Therapists, “New Patient Accelerator Method: How I Scaled A Four Location, $1,000,000 + Cash Pay Clinic – In A Place Where Health Care Is Free (…And, In One Of The Poorest Parts Of The Country) “Switching my…
Read MoreSo I just wrapped up a great couple of days working with my own business coach – Dan Kennedy (of GKIC)… I am part of his top-tier coaching program and over the last two days I’ve been in a room with 11 other business owners from all over the world. As I sit here in…
Read MoreSo I’ve just wrapped up an incredible two days of learning with Britain’s best Physical Therapy Business Owners: (Scene from the UK Profits workshop ^^^) You can find out more about the next live event that I am hosting when you click here. Here’s why you might want to come: There’s a big difference between…
Read More– Join Paul Gough’s Next 3 Day Marketing Plan Workshop: More Cash, More Profits 2018 “Give me the news – even the bad news… …just don’t let me read about it IN the news!” It’s a quote that I told my staff at my physio clinics annual planning event recently… What does it mean? It…
Read More“Simplify to multiply” It is a great quote that I heard from a business mentor of mine recently… “What does it mean?” It means that the chances of you being successful – of multiplying your sales, profits or cash in the bank – are increased significantly when you keep things simple. Right now you can…
Read MoreSo I am on the road again… It is Day “1” of my ”51” day Fall Tour that is taking me via London to 6 different cities – first Central, then East and West Coast of the US. I love Day 1 of these Tours. A little sad to be without the kids for the…
Read MoreKey System Number Seven From The Infusionsoft Training Guide For Physical Therapists: Marketing Automation So key system number seven from our Infusionsoft training guide is marketing automation systems (using infusionsoft). It’s a way of acquiring new patients at your practice without you having to physically do anything. So for example, prospecting to doctors, it’s manual labor…
Read MoreKey System Number Six From The Infusionsoft Training Guide For Physical Therapists: Front desk staff system training So number six from our Infusionsoft training guid:, front desk staff training system. This is a big one that not many people ever even consider to use Infusionsoft for something like this. So from a front desk people are…
Read MoreKey System Number Five From The Infusionsoft Training Guide For Physical Therapists: Reactivating no-shows/Cancellations So key Infusionsoft system number five from our Infusionsoft training guide, systematically reactivating these drop-offs and no-shows that we all get, particularly as you get bigger. If you’re a small one-man band right now, you may not have a huge problem with…
Read MoreKey System Number Three From The Infusionsoft Training Guide For Physical Therapists: The Never Ending Discharge System System number three from our Infusionsoft training guide, the never ending discharge system. So what’s this? Well, it’s a systematic way of keeping in touch with our patients long after their care finishes. It is a sequence of automated emails…
Read MoreKey System Number Four From The Infusionsoft Training Guide For Physical Therapists: Past patient reactivation All right, number four key Infusionsoft system from our Infusionsoft training guide is called past patient reactivation. This system works for us to get more past patients coming back to us on autopilot. After patients get discharged from our care, they…
Read MoreKey System Number Two From The Infusionsoft Training Guide For Physical Therapists: The Win-Back System So key Infusionsoft system number two from our Infusionsoft training guide, something I call the win-back system. So what’s the win-back system? It’s a way of winning back a patient who told you, no. So a lot of times it happens.…
Read MoreKey System Number One From The Infusionsoft Training Guide For Physical Therapists: The Value Added Welcome System So key system number one of our Infusionsoft training guide for Physical Therapists; here we go! This is something that I call the value added welcome system. What is it? Well, simply it’s what we do to make the…
Read MorePhysical Therapists: Welcome To Your Infusionsoft Training Guide On The 7 Key Infusionsoft Systems To Help Build Your Physical Therapy Business With Added Marketing Strategies And Tips Given To You By Top Physical Therapy Clinic Owner Paul Gough. This Tutorial is written by Paul Gough – a leading Physical Therapy Clinic Owner from the UK who…
Read More– 3-Day Marketing Workshop: More Cash, More Profits 2017 At my 3-Day Marketing Workshops I focus a lot on Profitability. Why? Because so many Business Owners are so busy, being busy (like bees), that they forget to actually make some of it. In true 80/20 fashion, and often without realizing, your time and energy is…
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It’s incredible what Paul has accomplished at his own practice... I look forward to every call I have with him… and learning more and more from him about direct Marketing my own cash practice.
Paul is the PT Industry version of “Dan Kennedy”… and his marketing teachings represents perfectly what all physical therapists must do next to stay alive and profitable…
Paul shows you how to market a successful business in today's economy and has completely changed how I market my (hybrid) clinic. If you want to set up a system to market your practice, I don't think there is a better teacher out there.
If you want strategies to help reduce or eliminate your insurance headaches, Paul is the person to show you how – he has concrete ideas to implement rather than strictly theory like so many other PT marketing people.
Paul has the Marketing solution to the changes occurring in the marketplace for private practice PTs… he is direct, provides clarity and really opened my eyes on the possibilities for my clinic.
Paul’s focus is on the higher, longer term gain for your business, he shows you the systems that are needed to gain new patients and maintain growth throughout the entirety of your business.
Paul gave me a marketing plan that is fully automated and helping grow my practice without relying on marketing to doctors. Even better, I am now able to attract patients that are in my target market instead of feeling like I have to treat any patient that a doctor refers to my clinic. Paul is highly informative and very inspiring.
Paul showed me how to raise my prices by implementing a real price strategy at my practice…I went from charging $95 to $180 almost overnight - with zero resistance - just by implementing what he told me to do. I’m excited to be working with him and watching my clinic grow!
Paul is doing amazing, cutting-edge things in the field of PT marketing – I have no doubt he’ll soon have more owners wanting to work with him than he can handle…if you want to grow your PT practice, you have to connect with him fast!
Almost immediately after hiring Paul he helped me generate more revenue in my business by changing our internal sales systems and improving the way my team connect with patients. I look forward to every call I have with him.
To be able to compete against FREE is amazing… the marketing tips, techniques and mindset offered by Paul are absolute gold!
After a short meeting with Paul, he opened my eyes to the possibilities of what automation and direct response marketing can do to my business - and I am excited to now be taking my PT clinic to stratospheric levels under his tutelage.
In just a few short weeks Paul put a marketing system in place at my clinic that is now helping me move away from relying on doctor referrals and seeing 30 patients per week, to my goal of 100 - he will give you good idea, after idea, after idea!
Paul is refreshingly honest, straight-forward and easy to talk to and I love his no-nonsense approach to direct marketing. You’ll find with Paul that he is up front about what to expect, and more importantly, he is honest enough to tell you what NOT to expect, as far as a massive influx of new patients happening by tomorrow. I’ve recommend him to other PT owners who have been equally impressed with their results.
Because Paul is a physical therapist from outside of the U.S system, he has not been indoctrinated in the same, often limiting school of thought as many of us have when trying to grow our clinics - I’ve found that gives him a distinct advantage as he brings a fresh perspective to every marketing or sales problem I've ever asked him to tackle...