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This is an excerpt from Chapter 1 of my Best Selling Sales Book for Physical Therapists, “To Sell Is Healthy – Get The Unshakeable Confidence To Sell Your Physical Therapy Services – At Twice The Price You Are Now” – Get the book here. “Many clinic owners understand that they need to market their practice.…
Read MoreThis is an excerpt from Chapter 1 of my Best Selling Sales Book for Physical Therapists, “To Sell Is Healthy – Get The Unshakeable Confidence To Sell Your Physical Therapy Services – At Twice The Price You Are Now” – Get the book here. “In society, in this profession, in general, selling is often discouraged.…
Read MoreSo I’m back at my office in Orlando today… …just returned from a 10 day trip back to the UK to check in on my clinic AND, host a mastermind meeting attended by the UK and Europe’s top Clinic owners. So what can I share with you today to help you? How about this… Just…
Read MoreEvery 4 months we open up the doors of the, “Paul Gough Physio Rooms”, and invite Britain and Europe’s most aspiring clinic owners to come and look behind the scenes… These ^^^ clinic owners get to work personally with both me and my Team. They get to see everything from how we answer the phone, how we…
Read MoreSo there I was at the weekend, watching my 5-year-old son Harry make his debut for the local soccer team here in Celebration… When we arrived to reside in the USA back in January, one of the things we spoke about was getting the kids involved in as many sports/physical activities as we could. Soccer…
Read MoreI read a great little book at the weekend… It was by the worlds Greatest Showman – PT Barnum (the original). The book was about his Golden Rules for Money Making and I was pleasantly surprised to see that one of the Rules involved Advertising. His exact line is: “A business must be known in…
Read MoreA couple of weeks ago I did a talk for a group of Fitness Business Owners at an event here in Orlando (at Disney)… I was asked to speak about Facebook Ads – but I ended up speaking for nearly two hours about things way more important than Facebook Ads – one of them being…
Read MoreThis is an excerpt from Chapter 11 of my second, Amazon No.1 Best Selling Hiring Book for Physical Therapists, “The Physical Therapy Hiring Solution – How To Recruit, Hire & Train World-Class People You Can Trust”. “You’ve picked your A Player, now you have to on-board them. That involves a mix of training and coaching. What…
Read MoreThis is an excerpt from Chapter 10 of my second, Amazon No.1 Best Selling Hiring Book for Physical Therapists, “The Physical Therapy Hiring Solution – How To Recruit, Hire & Train World-Class People You Can Trust”. “At the beginning of the hiring process, I am simply looking to rule out the candidates who have applied for…
Read MoreThis is an excerpt from Chapter 9 of my second, Amazon No.1 Best Selling Hiring Book for Physical Therapists, “The Physical Therapy Hiring Solution – How To Recruit, Hire & Train World-Class People You Can Trust”. “I can’t find a physical therapist anywhere”, or, “I just can’t find good staff to answer the phone”, are lines…
Read MoreThis is an excerpt from Chapter 8 of my second, Amazon No.1 Best Selling Hiring Book for Physical Therapists, “The Physical Therapy Hiring Solution – How To Recruit, Hire & Train World-Class People You Can Trust”. “When creating any job ad, you need to realize that you’re marketing the role in the same way you would…
Read MoreThis is an excerpt from Chapter 7 of my second, Amazon No.1 Best Selling Hiring Book for Physical Therapists, “The Physical Therapy Hiring Solution – How To Recruit, Hire & Train World-Class People You Can Trust”. “The Success Description is a move away from the traditional “job description” that is the norm when it comes to…
Read MoreThis is an excerpt from Chapter 5 of my second, Amazon No.1 Best Selling Hiring Book for Physical Therapists, “The Physical Therapy Hiring Solution – How To Recruit, Hire & Train World-Class People You Can Trust”. “…“Occam’s Razor” is a theory that suggests when faced with two different ways to achieve the same outcome, you should…
Read MoreThis is an excerpt from Chapter 6 of my second, Amazon No.1 Best Selling Hiring Book for Physical Therapists, “The Physical Therapy Hiring Solution – How To Recruit, Hire & Train World-Class People You Can Trust”. “…If Step 1 in the hiring process is Create the Hiring Plan, Step 2 is getting clear on what success…
Read MoreThis is an excerpt from Chapter 4 of my second, Amazon No.1 Best Selling Hiring Book for Physical Therapists, “The Physical Therapy Hiring Solution – How To Recruit, Hire & Train World-Class People You Can Trust”. “At the time of writing, I’ve run my business for over 5 years now without having a phone line in…
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It’s incredible what Paul has accomplished at his own practice... I look forward to every call I have with him… and learning more and more from him about direct Marketing my own cash practice.
Paul is the PT Industry version of “Dan Kennedy”… and his marketing teachings represents perfectly what all physical therapists must do next to stay alive and profitable…
Paul shows you how to market a successful business in today's economy and has completely changed how I market my (hybrid) clinic. If you want to set up a system to market your practice, I don't think there is a better teacher out there.
If you want strategies to help reduce or eliminate your insurance headaches, Paul is the person to show you how – he has concrete ideas to implement rather than strictly theory like so many other PT marketing people.
Paul has the Marketing solution to the changes occurring in the marketplace for private practice PTs… he is direct, provides clarity and really opened my eyes on the possibilities for my clinic.
Paul’s focus is on the higher, longer term gain for your business, he shows you the systems that are needed to gain new patients and maintain growth throughout the entirety of your business.
Paul gave me a marketing plan that is fully automated and helping grow my practice without relying on marketing to doctors. Even better, I am now able to attract patients that are in my target market instead of feeling like I have to treat any patient that a doctor refers to my clinic. Paul is highly informative and very inspiring.
Paul showed me how to raise my prices by implementing a real price strategy at my practice…I went from charging $95 to $180 almost overnight - with zero resistance - just by implementing what he told me to do. I’m excited to be working with him and watching my clinic grow!
Paul is doing amazing, cutting-edge things in the field of PT marketing – I have no doubt he’ll soon have more owners wanting to work with him than he can handle…if you want to grow your PT practice, you have to connect with him fast!
Almost immediately after hiring Paul he helped me generate more revenue in my business by changing our internal sales systems and improving the way my team connect with patients. I look forward to every call I have with him.
To be able to compete against FREE is amazing… the marketing tips, techniques and mindset offered by Paul are absolute gold!
After a short meeting with Paul, he opened my eyes to the possibilities of what automation and direct response marketing can do to my business - and I am excited to now be taking my PT clinic to stratospheric levels under his tutelage.
In just a few short weeks Paul put a marketing system in place at my clinic that is now helping me move away from relying on doctor referrals and seeing 30 patients per week, to my goal of 100 - he will give you good idea, after idea, after idea!
Paul is refreshingly honest, straight-forward and easy to talk to and I love his no-nonsense approach to direct marketing. You’ll find with Paul that he is up front about what to expect, and more importantly, he is honest enough to tell you what NOT to expect, as far as a massive influx of new patients happening by tomorrow. I’ve recommend him to other PT owners who have been equally impressed with their results.
Because Paul is a physical therapist from outside of the U.S system, he has not been indoctrinated in the same, often limiting school of thought as many of us have when trying to grow our clinics - I’ve found that gives him a distinct advantage as he brings a fresh perspective to every marketing or sales problem I've ever asked him to tackle...