This is an excerpt from Chapter 8 of my second, Amazon No.1 Best Selling Hiring Book for Physical Therapists, “The Physical Therapy Hiring Solution – How To Recruit, Hire & Train World-Class People You Can Trust”.
“When creating any job ad, you need to realize that you’re marketing the role in the same way you would when recruiting new patients for your practice. That means attracting the right people and repelling the rest. The sign of a great marketing campaign is one that makes it easy for people to rule themselves in or out, and you must apply the same rules here.
In marketing you’re calling out to people who want the things you can achieve for them. Such as; independence, mobility, a lifetime without pills or just being more active. In hiring, you’re calling out to people who can achieve the outcomes you are looking for. You are making it very clear that if they don’t have the skills to achieve such outcomes, then they should not apply.
This is why you absolutely must complete the Success Description before you run any ad to fill a role at your clinic. It is the only way to be clear on what these things actually are.”
Paul Gough’s Hiring Book for Physical Therapists –
“The Physical Therapy Hiring Solution” is OUT NOW!
To get your copy go here now: www.paulshiringbook.com
NOTE: If you order it directly from the OFFICIAL WEBSITE (NOT AMAZON), you’ll pay the same price, BUT, I’ll be giving you some incredible bonuses for doing so… When you go to www.paulshiringbook.com– choose purchase OPTION 2 to get the very best free BONUSES that will come with your book including my Wealth Marketing DVD program, Hiring Resource PDF, and two months worth of the Cash is King Publication and Coaching CD…
Connect with me on Social Media – and use the hashtag #paulshiringbook when you get the book and share your selfie so I can reach out personally to say thank you!
- How Do You Avoid Becoming Another Average Physical Therapist? - 17th May 2019
- What You Missed At My Clinic (…Live Footage From My UK Physical Therapy Mastermind) - 13th May 2019
- My Sons First Two Goals on American Soil 🙂 - 10th April 2019
- Advice from The Greatest Showman (on Marketing your PT Clinic) - 28th March 2019
- How NOT To Market To Patients With “Core” Problems - 22nd March 2019
- Physical Therapy Hiring Book: “The 7, 30 and 90 Day Staff Onboarding Process” - 25th December 2018
- Hiring Book For Physical Therapists: “What Questions To Ask In The Interview Process” - 24th December 2018
- Physical Therapy Marketing Book: “11 Different Places To Post Your Job Ad” - 23rd December 2018
- Hiring Book For Physical Therapists: “How To Create A Job Ad To Attract The Perfect Candidate” - 22nd December 2018
- Physical Therapy Hiring Book: “How To Create A Success Description For Your Next Hire” - 20th December 2018