We are already finished with Module 2 of my Telehealth Income Explosion Program!
This past week I had a digital healthcare expert, Mark Milligan on to share his insights into the Telehealth world as well as answer some burning questions.
One of the first topics brought up was the process of a Marketing Funnel when dealing with digital healthcare.
Before I continue, let’s see what Mark had to see about his process…
“The biggest marketing strategy for me has been social media and ad marketing. I target specific age demographics, and area demographics as well as target marketing by zip code. The latter has been very powerful for me being in Austin, TX because there are unique zip codes.
I then typically offer a free telehealth consult. I admittedly am not a high-level marketing funnel man. Paul is by far and away the marketing genius when it comes to those things. So, I’m a pretty simple marketing person on that level. I offer a free digital screen and then if they want they can either do a mobile practice, hybrid or go all digital.”
Everything Mark has said is bang on. IF this was the pre-COVID 19.
However, there are two phases you’re gonna market this in.
There’s the phase where the most important marketing tool is the funnel. And you know everything I’ve taught in the past about giving your potential patients lots of love, time and educating them and so on.
But the phase that you’re in now? It’s not needed.
Because right now, you’re looking for, two or three people, out 10 to snag. Where they need this now and they don’t need educating or information.
They have a problem and genuinely need to speak to somebody because the fear of not being able to get some help is building and brewing and making the problem worse.
But if you’re planning on doing this long term, you may need the nurture forms and you may need the follow up with the blog’s and the videos and the customer testimonials.
But right now you’re only looking for a pocket of people in a big bucket to say yes to Telehealth, so you can get through to where you need to be in the next few months.
My advice? There’s no need to be fancy.
Right now focus on bombarding your social media and your Facebook ads and having your web page say “Open for Business”.
And then well people call, if you’re open, offer a hybrid, if not, offer digital and let them make the decisions. From then it goes down to selling.
And you know your selling ability after that.
Remember, if you haven’t already, you can still enroll in my Telehealth Income Explosion program and get access to content like this and much more.
Just click here:
P.S You also get free access to my New Front Desk Superstars Program that will train you and your team EVER WEEK for the entire duration of the coronavirus chaos.
Check out Paul’s Best Selling Books for Physical Therapists on Marketing, Hiring and Selling:
For more PT Business Education Material:
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PAUL GOUGH is a multi-time No.1 bestselling author of The New Patient Accelerator Method, The Physical Therapy Hiring Solution, To Sell is Healthy, and The Healthy Habit. He is also a former professional soccer physical therapist turned successful clinic owner from the UK (a country where healthcare is free). He is the founder of the Paul Gough Physio Rooms – a successful cash pay clinic he started from a spare room in his home with no money down and with no business or marketing skills. He has since scaled his clinic from one to four locations, and zero to $1m in cash pay revenue and he now helps clinic owners all across America and around the world to get more cash pay patients using his proven systems.
- How To Confidently Sell Your Physical Therapy Services - 29th April 2020
- Telehealth: What Does The Future of PT Look Like? - 17th April 2020
- How To Get More Buy-In From Patients - 16th April 2020
- Telehealth: Have You Already Done It Without Realizing? - 16th April 2020
- Telehealth: What Is the Most Important Thing You Can Sell Right Now? - 15th April 2020
- Telehealth: Is A Marketing Funnel Needed Right Now? - 14th April 2020
- Telehealth: What Happens To Discovery Visits? - 13th April 2020
- Telehealth: How Will I Compete With “Big Box” Insurance Companies? - 10th April 2020
- Telehealth: What’s The Biggest Objection? - 9th April 2020
- Telehealth: How Do You Create A Plan Of Care? - 9th April 2020