Every 4 months we open up the doors of the, “Paul Gough Physio Rooms”, and invite Britain and Europe’s most aspiring clinic owners to come and look behind the scenes…
These ^^^ clinic owners get to work personally with both me and my Team.
They get to see everything from how we answer the phone, how we follow up with clients and how my team works together when patients are not there.
For the last two days we have looked at everything from marketing, conversions, prices, recruitment and staff training… to Leadership and tracking numbers…
We spoke about Marketing and what is working right now to continue to bring a steady supply of 80-100 absolute brand new cash paying patients into my clinic all paying £65+ pounds PER SESSION.
We spoke about how to get off the hamster wheel of waiting for a referral from a doctor or a low paying medical agency…
We spoke about converting inquires to patients and what is the no.1 thing that affects the likelihood someone who found you on Facebook or from a Google search, will actually book an appointment.
We spoke about Leadership and in particular how a CEO’s job is to set the standards and then help staff to reach those standards.
We want employees to be successful and they can only do that if they know what is actually required OF THEM to achieve it.
A real Leader is concerned not so much with obsessing over a “five year vision” and instead, is more focused on ensuring daily standards are hit meaning the staff can call themselves successful.
One other thing we discussed, how Culture is ultimately defined by how your staff behave when the Leader (you) is not around.
I’ve learned a lot of lessons on this since moving 3000 miles away.
Enough of me describing what happened… here’s a look at what did happen.
Click below to watch some of the behind the scenes footage I captured on my phone:
So what’s this “mastermind stuff” about?…
If your Physical Therapy practice has stayed the same for the last 6-12 months in terms of it’s profit and the hassle you’re experiencing… chances are it will stay the same for the next 6-12 months.
After all, if nothing changes, nothing changes.
The next time I’ll be running an event in Europe/UK is August 29-30th where I am heading to Dublin.
I’ll be working with some of the most profitable clinic owners from UK/Europe – scratch it out in your diary if you’re wanting to join us.
In the mean time – or if you can’t wait that long to start making some progress, book a call with my top Marketing Strategist and we’ll give you a few ideas to get your clinic moving.
(We can also tell you about the Dublin meeting and if you qualify to come).
Much love ❤️ to all the clinic owners out there battling with crappy insurance companies who pay a pittance or dealing with stuck up doctors who refuse to refer patients to great physio clinics like yours.
MORE RESOURCES ON THIS TOPIC:
Paul Gough’s Marketing book for Physical Therapists –
“New Patient Accelerator Method” is OUT NOW!
To get your copy go here now: www.paulsmarketingbook.com
NOTE: If you order it directly from the OFFICIAL WEBSITE (NOT AMAZON), you’ll pay the same price, BUT, I’ll be giving you some incredible bonuses for doing so… When you go to www.paulsmarketingbook.com – choose purchase OPTION 2 to get the very best free BONUSES that will come with your book including my Wealth Marketing DVD program, Free Facebook Ads PDF, and two months worth of the Cash is King Publication and Coaching CD…
Connect with me on Social Media – and use the hashtag #paulsmarketingbook when you get the book and share your selfie so I can reach out personally to say thank you!
For more PT Business Education Material:
- Violating Social Norms and Outdated Levels of Thinking - 22nd October 2020
- MORE from LESS: The Go To Strategy During A Financial Downturn (Like here in 2020) - 15th October 2020
- How To Confidently Sell Your Physical Therapy Services - 29th April 2020
- Telehealth: What Does The Future of PT Look Like? - 17th April 2020
- How To Get More Buy-In From Patients - 16th April 2020
- Telehealth: Have You Already Done It Without Realizing? - 16th April 2020
- Telehealth: What Is the Most Important Thing You Can Sell Right Now? - 15th April 2020
- Telehealth: Is A Marketing Funnel Needed Right Now? - 14th April 2020
- Telehealth: What Happens To Discovery Visits? - 13th April 2020
- Telehealth: How Will I Compete With “Big Box” Insurance Companies? - 10th April 2020