This is an excerpt from Chapter 1 of my Best Selling Sales Book for Physical Therapists, “To Sell Is Healthy – Get The Unshakeable Confidence To Sell Your Physical Therapy Services – At Twice The Price You Are Now” – Get the book here.
“Many clinic owners understand that they need to market their
practice. But at the same time, they think that all of their problems will be fixed if they just sort out their marketing. And to a certain point, getting good at marketing does solve a lot of problems. But the reality is that getting good at marketing also brings other problems, such as getting more inquiries from people who have questions that need answering
before they book.
If your marketing is doing its job, then you have the potential for more patients on your schedule, but you still have to do something to earn it. You have to sell.
You can call it selling the value, selling your services, selling your worth, or selling yourself. They’re all the same and all that matters is that someone at your practice is doing it in a way that makes leads feel confident about taking the next step with you. Someone has to be talking to the potential patient so that their concerns and questions are addressed. If they don’t do it, you won’t get the effect you want—the conversion to paying patient.
This lack of understanding of the difference between marketing and selling is just one of the many reasons why so many physical therapists struggle when it comes to selling. In no particular order, here’s another seven reasons why private practice owners struggle with selling to patients. How many are happening to you?”
Paul Gough’s Sales Book for Physical Therapists –
“To Sell Is Healthy” is OUT NOW!
To get your copy go here now: www.physicaltherapysalesbook.com
NOTE: If you order it directly from the OFFICIAL WEBSITE (NOT AMAZON), you’ll pay the same price, BUT, I’ll be giving you some incredible bonuses for doing so… When you go to: www.physicaltherapysalesbook.com choose purchase OPTION 2 to get the very best free BONUSES that will come with your book including my Wealth Marketing DVD program, Hiring Resource PDF, and two months worth of the Cash is King Publication and Coaching CD…
Connect with me on Social Media – and use the hashtag #paulsalesbook when you get the book and share your selfie so I can reach out personally to say thank you!
Details of the Five Clinics, Five Cities, In Five Days, Book Signing Tour here: https://www.paulgough.com/tour
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Check out Paul’s No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
- Sales Book For Physical Therapists: Give Yourself A Raise - 18th September 2019
- Sales Book For Physical Therapists: The 5 Steps To Effortless Selling - 17th September 2019
- Physical Therapy Sales Book: Common Objections To Physical Therapy - 16th September 2019
- Sales Book For Physical Therapists: Price Is Not The Problem - 15th September 2019
- Sales Book For Physical Therapists: Why Patients Really Say “No” - 14th September 2019
- Sales Book For Physical Therapists: Permission To Be Yourself At Work – Granted - 12th September 2019
- Physical Therapy Sales Book: Never Forget What You’re Actually Selling - 11th September 2019
- Physical Therapy Sales Book: 7 Reasons Why Physical Therapists Struggle With Selling - 10th September 2019
- Sales Book For Physical Therapists: “Could Everything You’ve Ever Been Told About Selling In Health Care Be Wrong?” - 9th September 2019
- How Do You Avoid Becoming Another Average Physical Therapist? - 17th May 2019