This is an excerpt from Chapter 1 of my Best Selling Sales Book for Physical Therapists, “To Sell Is Healthy – Get The Unshakeable Confidence To Sell Your Physical Therapy Services – At Twice The Price You Are Now” – Get the book here.
“Many clinic owners understand that they need to market their
practice. But at the same time, they think that all of their problems will be fixed if they just sort out their marketing. And to a certain point, getting good at marketing does solve a lot of problems. But the reality is that getting good at marketing also brings other problems, such as getting more inquiries from people who have questions that need answering
before they book.
If your marketing is doing its job, then you have the potential for more patients on your schedule, but you still have to do something to earn it. You have to sell.
You can call it selling the value, selling your services, selling your worth, or selling yourself. They’re all the same and all that matters is that someone at your practice is doing it in a way that makes leads feel confident about taking the next step with you. Someone has to be talking to the potential patient so that their concerns and questions are addressed. If they don’t do it, you won’t get the effect you want—the conversion to paying patient.
This lack of understanding of the difference between marketing and selling is just one of the many reasons why so many physical therapists struggle when it comes to selling. In no particular order, here’s another seven reasons why private practice owners struggle with selling to patients. How many are happening to you?”
Paul Gough’s Sales Book for Physical Therapists –
“To Sell Is Healthy” is OUT NOW!
To get your copy go here now: www.physicaltherapysalesbook.com
NOTE: If you order it directly from the OFFICIAL WEBSITE (NOT AMAZON), you’ll pay the same price, BUT, I’ll be giving you some incredible bonuses for doing so… When you go to: www.physicaltherapysalesbook.com choose purchase OPTION 2 to get the very best free BONUSES that will come with your book including my Wealth Marketing DVD program, Hiring Resource PDF, and two months worth of the Cash is King Publication and Coaching CD…
Connect with me on Social Media – and use the hashtag #paulsalesbook when you get the book and share your selfie so I can reach out personally to say thank you!
Details of the Five Clinics, Five Cities, In Five Days, Book Signing Tour here: https://www.paulgough.com/tour
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Check out Paul’s No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
- Violating Social Norms and Outdated Levels of Thinking - 22nd October 2020
- MORE from LESS: The Go To Strategy During A Financial Downturn (Like here in 2020) - 15th October 2020
- How To Confidently Sell Your Physical Therapy Services - 29th April 2020
- Telehealth: What Does The Future of PT Look Like? - 17th April 2020
- How To Get More Buy-In From Patients - 16th April 2020
- Telehealth: Have You Already Done It Without Realizing? - 16th April 2020
- Telehealth: What Is the Most Important Thing You Can Sell Right Now? - 15th April 2020
- Telehealth: Is A Marketing Funnel Needed Right Now? - 14th April 2020
- Telehealth: What Happens To Discovery Visits? - 13th April 2020
- Telehealth: How Will I Compete With “Big Box” Insurance Companies? - 10th April 2020