Physical Therapy Sales Book: Never Forget What You’re Actually Selling

by · 11th September 2019

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This is an excerpt from Chapter 3 of my Best Selling Sales Book for Physical Therapists, “To Sell Is Healthy – Get The Unshakeable Confidence To Sell Your Physical Therapy Services – At Twice The Price You Are Now” – Get the book here.


“Never forget that what you’re doing is changing people’s lives. What you’re doing is being done for people and not to them, as many people wrongly associate with sales and selling. Separate bad salespeople from the actual process of selling a vital service to people who need it. Most importantly, never feel guilty for selling.

The day you feel guilty about selling is the day you tell yourself that what you do for people is something bad. That simply isn’t the case. I feel bad or apologize in situations where I’ve hurt people or done things that I shouldn’t have; selling them on a life with better health is not one of them. I take great offense to ever being labeled as “salesy” and I am happy to let people know it if I think they’re out of line for suggesting it.”

Continued on page 41…

Paul Gough’s Sales Book for Physical Therapists –
“To Sell Is Healthy” is OUT NOW!

To get your copy go here now: www.physicaltherapysalesbook.com

NOTE: If you order it directly from the OFFICIAL WEBSITE (NOT AMAZON), you’ll pay the same price, BUT, I’ll be giving you some incredible bonuses for doing so… When you go to: www.physicaltherapysalesbook.com choose purchase OPTION 2 to get the very best free BONUSES that will come with your book including my Wealth Marketing DVD program, Hiring Resource PDF, and two months worth of the Cash is King Publication and Coaching CD…

Go here now to get your copy:

Connect with me on Social Media – and use the hashtag #paulsalesbook when you get the book and share your selfie so I can reach out personally to say thank you!

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Details of the Five Clinics, Five Cities, In Five Days, Book Signing Tour here: https://www.paulgough.com/tour

Subscribe to my YouTube Channel for Daily Videos: here

Check out Paul’s No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

About Paul Gough

PAUL GOUGH is one of the top Marketing and Business Coaches in the physical therapy industry and his Systems are helping clinic owners all across America run more profitable clinics. He is a published Author, Newspaper Columnist and before his stunning success in business was hired by top professional soccer teams. HIS SUCCESS STORY is one that inspires many pt's around the world - at the age of 26 Paul QUIT a high profile job in professional soccer to begin his own clinic. He had NO money, NO business or marketing skills and NO experience - and yet now owns and runs 4 pt clinics and has a proven track record of growing a physical therapy business from 0 - $2m in record time.
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