Sales Book For Physical Therapists: Permission To Be Yourself At Work – Granted

This is an excerpt from Chapter 4 of my Best Selling Sales Book for Physical Therapists, “To Sell Is Healthy – Get The Unshakeable Confidence To Sell Your Physical Therapy Services – At Twice The Price You Are Now” – Get the book here.

“I put it to you that to be better at selling, you don’t need to change that much; you just need to change what you’re doing when you arrive at work. Do the reverse of what you’re likely doing right now and stop trying to be a “professional” version of yourself. Just be, well, yourself.

Being professional means being responsible, polite, and courteous to your colleagues and clients; it means painting yourself or your company in the best possible light. It doesn’t mean become stiff, rigid, and uptight or change the way you speak in order to come across as more intelligent or important. If you’re worried about what the customer thinks of you, change the customer. The right ones will love you for it.

Whatever you do, do not become someone else when you’re at work. Give yourself permission to be the best possible version of yourself; to talk and communicate with your patients in a way that the people who love you, love you to do, and watch what difference it makes.”

Continued on page 53…

Paul Gough’s Sales Book for Physical Therapists –
“To Sell Is Healthy” is OUT NOW!

To get your copy go here now: www.physicaltherapysalesbook.com

NOTE: If you order it directly from the OFFICIAL WEBSITE (NOT AMAZON), you’ll pay the same price, BUT, I’ll be giving you some incredible bonuses for doing so… When you go to: www.physicaltherapysalesbook.com choose purchase OPTION 2 to get the very best free BONUSES that will come with your book including my Wealth Marketing DVD program, Hiring Resource PDF, and two months worth of the Cash is King Publication and Coaching CD…

Go here now to get your copy:

Connect with me on Social Media – and use the hashtag #paulsalesbook when you get the book and share your selfie so I can reach out personally to say thank you!

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Check out Paul’s No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com

Paul Gough

About Paul Gough

PAUL GOUGH is one of the top Marketing and Business Coaches in the physical therapy industry and his Systems are helping clinic owners all across America run more profitable clinics. He is a published Author, Newspaper Columnist and before his stunning success in business was hired by top professional soccer teams. HIS SUCCESS STORY is one that inspires many pt's around the world - at the age of 26 Paul QUIT a high profile job in professional soccer to begin his own clinic. He had NO money, NO business or marketing skills and NO experience - and yet now owns and runs 4 pt clinics and has a proven track record of growing a physical therapy business from 0 - $2m in record time.
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