Let me tell you a short story:
So through the week I caught up (on Skype) with an owner from Philadelphia – Chad Madden of “Madden PT” (and founder of Breakthrough PT Marketing).
And as we yapped about things like “lead generation”, “past patient re-activation” even, “every door direct mail” ideas… we got round to discussing what it was that would REALLY define the contribution to the PT industry, that both of us could make.
And he told me a story about a baseball player from the 50’s named “Ted Williams”.
I was fascinated by it.
How, back in the day when “Ted” was at his peak, even his closest rival — “Joe Dimaggio” — had good things to say about him, giving him the title of “the greatest hitter who ever lived on”.
And it got me thinking about what my own competitors might say about me, back in the UK.
In a round about way…
I’d guess they’d all say something like:
“Paul Gough, oh yeah, he’s great at marketing his business – always has been.”
And I suspect many of them may say that to make themselves feel a little bit better…
To justify my success as an owner as, “inevitable”, because I am “good at marketing”.
And they’ll do that to avoid the obvious “dissonance” (headaches!) that would surely come if any of them considered the fact that the success I’ve had has arrived simply besause of time spent learning two specific skill sets.
As well as studying EXTENSIVELY how the human brain works, why and how people are motivated — and a relentless study of how to write persuasive “copy”… aka the words I need to write, and in what order, to get people to take the action I’m hoping for to put more people on treatment beds at my clinic… and how all that fits in to the overall strategy my business uses to dominate in my towns (“Lead Generation”!).
But they don’t see that.
I guess they’ll think that this “marketing thing” somehow comes naturally to me — and that I have some kind of unfair advantage over them.
(If only they could see how much I’ve spent on courses, attending seminars all across the US, coaching bills, mastermind groups and how many hours I’ve lost in my life to jet lag, plus time I’ve missed out on with my boy “Harry”, etc etc etc…)
See, the thing with getting good at finding more patients (from direct access)… there’s no way to just “dip your toe in the water” and do a “bit here”, and a “bit there” — still trying to be a great practitioner.
You’ve got go “all in”… and make a decision to be better at it — better than you are at diagnosing injuries or crafting “12 visit, $1200 value care plans”…
And to speed it up, you’ve got to get someone to show you how to do it.
And yes, that absolutely DOES mean investing time and money into it.
Ain’t no other way.
And it’ll be a life long, continual process, too.
You do CPD to fine tune your PT skills, right?…
Well, I do the same for my marketing skills…
See, I continue to sharpen my pencil to the tune of spending at least 1/3 of my day… everyday… learning more about “sales” and “marketing”.
What I do with the other two thirds of my day?
IMPLEMENT what I learn.
Helping to boost yet MORE sales at my own clinic — and at the clinics if the owners all across the USA who hire me to do it for them, too.
So here’s my BIG question to you:
“What would other owners say about you”?…
Would it be that you’re a great practitioner… “if only you could get a few more patients through the door”?
Would it be that your business is relying far too heavily on referrals from doctors — referrals that are soon to “dry up” as more and more large hospital systems look to dominate in small towns like yours?
Would it be that they say you’re just an old round nice person, and GLAD to have you as a competitor!?…
(Think about the implications of what they last one really means…)
Anyhow, last thing:
If any of those three statements are true about you and your business, and you want some help to move away from that less-wealthy place…
Then why don’t we talk?
I can help you automate your sales and marketing using good old fashioned, direct response marketing that I’ve made work in my own clinic…
At the clinics of owners in places like Orange County (Ca), Wake County (NC), Rochester Hills (MI), Centre City (Pa), Scotsdale (AZ)… and many more places in between.
Assuming that you’re not in direct competition with any of my clients…
I can talk to you about THE best ways to get more patients to refer to you through direct access and specifically, how to automate the whole thing so that you CAN, if you wish, spend more time in the treatment room helping more people with your PT skills and doing more of what you’re already, very good at.
Give me the nod that you’re ready to take your business to the next level, by filling out this short form:
Cheerio for now.
- Violating Social Norms and Outdated Levels of Thinking - 22nd October 2020
- MORE from LESS: The Go To Strategy During A Financial Downturn (Like here in 2020) - 15th October 2020
- How To Confidently Sell Your Physical Therapy Services - 29th April 2020
- Telehealth: What Does The Future of PT Look Like? - 17th April 2020
- How To Get More Buy-In From Patients - 16th April 2020
- Telehealth: Have You Already Done It Without Realizing? - 16th April 2020
- Telehealth: What Is the Most Important Thing You Can Sell Right Now? - 15th April 2020
- Telehealth: Is A Marketing Funnel Needed Right Now? - 14th April 2020
- Telehealth: What Happens To Discovery Visits? - 13th April 2020
- Telehealth: How Will I Compete With “Big Box” Insurance Companies? - 10th April 2020