So after 18 HOURS of travelling from San Diego to Hartlepool via London…
…with 1 baby and 1 toddler in-tow…
…I’m “back at the day job” today! 😉
And after 48 DAYS on the road, it’s nice to be back in my UK office and doing what I love doing the most…
…and that’s continue to grow the Paul Gough Physio Rooms.
I started the morning with a meeting with my head of finance, Jonathan, to make sure the cash-flow is in the right direction…
…then I moved over to Operations dept. to talk to Vicki and make sure that the process and people side of the company were in-top shape…
…and then I moved to the Marketing Dept. for a meet with Amy.
And because we are moving into “Q2” (of the financial year)… we spent the time putting in place our Marketing Plan for the next 90 days.
First, we reflected on “Q1”…
“Did the Plan we created for “Q1”
produce the numbers that we
wanted for “Q1”?
… is the question I started with.
The next question I asked:
“What is the BUDGET for “Q2”?”
As in, what do we want to achieve and what needs to happen to make it a success?
Because once we know what we want to achieve (…the numbers) – we are able to set about creating a PLAN to give us the best possible shot of it actually happening.
(It’s much better than hoping and praying).
We then break it all down into the different MEDIA that we will be looking to use ie. Facebook, Social, Newspapers, Google Ads, Email…
..the place that we will get our MESSAGE out to the perfect PATIENT…
And we work out how much we will have to spend on each on of the these PLATFORMS to bring in the desired number of LEADS.
Once I know what the numbers look like…
…I can start to set aside a financial budget – and my team can start to work the PLAN (without any further in-put from me).
That means creating the Facebook ads (or tweaking the ones we’ve got)…
…writing the Social Media content to support the up-coming Workshop…
…adjusting or scaling Google Ads to factor in that Q2 is often out busiest time of the year and so we want to CAPITALIZE on that and spend MORE, (not less), to make sure it stays that way.
All of this went on in less than 60 minutes…
We’re able to do it so routinely because we’ve been working from a PLAN for years now…
That means when it comes to each new QUARTER of the financial year, we simply sit down and build upon what we’ve got.
The problem for most PT clinics?
They don’t have a Marketing Plan to start from.
If you don’t – but you would like to get one – then I am giving them away at the “More Patients, More Profits 2017” 3-Day Marketing Workshop that is happening in a city near you.
It’s a private Event for “10” people only .
If you want to come and work with me for 72 hours – to short-cut the process of creating a real Marketing Plan for you clinic – then apply here:
I’ll also be showing you exactly what goes into my Marketing Plan, how we create the content, the ad headlines, the OFFERS, the Call to Actions, and build the bridges into the Marketing Plan that has so far pulled in over 10,000 CASH PAYING patients to my own clinic.
This is not theory – it’s a practical workshop that you will actually be working alongside me to create your own Marketing Plan.
We provide the workbooks and the templates for you to create the Marketing Plans from…
If you want to come learn how to create a Marketing Plan that will act as the foundation for all of your clinics success with access NP’s – without needing referrals from doctors – then click here to find out when I’m next in a city near you.
You’ll get to hangout together with me and your other class mates by night time too.
In-Network, Cash, Self-pay or OON, this is for you – and if you have aspirations to add to $100,000 or more to your clinics bottom line by patients coming to you via Direct Access – this is not to be missed.
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For more PT Business Education Material:
- Violating Social Norms and Outdated Levels of Thinking - 22nd October 2020
- MORE from LESS: The Go To Strategy During A Financial Downturn (Like here in 2020) - 15th October 2020
- How To Confidently Sell Your Physical Therapy Services - 29th April 2020
- Telehealth: What Does The Future of PT Look Like? - 17th April 2020
- How To Get More Buy-In From Patients - 16th April 2020
- Telehealth: Have You Already Done It Without Realizing? - 16th April 2020
- Telehealth: What Is the Most Important Thing You Can Sell Right Now? - 15th April 2020
- Telehealth: Is A Marketing Funnel Needed Right Now? - 14th April 2020
- Telehealth: What Happens To Discovery Visits? - 13th April 2020
- Telehealth: How Will I Compete With “Big Box” Insurance Companies? - 10th April 2020