San Diego PTs come out to play (PLUS, Marketing 4 the CrossFit Open)

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So what a great weekend we had here in “San Diego”…

I held another “Meet Up” – this time on the gorgeous Island of “Coronado” – and San Diego PTs did.not disappoint…

We had a table full of the best PTs (…and one very welcome Chiropractor) at the Hotel Del Coronado – some had travelled for miles to join us – and many made the most of the famous “champagne cocktails” on offer at sunset…

Here’s a photo that sums up the evening:

(Starring: Oscar Andalon and Chris Ingstad from the Carlsbad Area, Sean Kuhn from OB, Graig Gubello of Mission Hills, Ben Ramos of Solana Beach and Michael Caisse of Del Mar …PLUS, my two boys Harry and Tobias loving getting all of the attention from the girls… 😉

Now, what I love about doing these “meet ups” is that I get chance to sit face-to-face with you – my community – and the conversation is always so much more REAL when that happens…

And as I reflect on these evenings the next day, I always look for a stand-out conversation that I can share with you…

And on this occasion, I think it was the one, RE:

“Marketing for The CrossFit Open”…

…which was kick-started by my latest Podcast in which I shared with you a snippet from my recent 3-Day Marketing Workshop in San Antonio

Click here to listen to it!

In it, I spoke about the big-mistake that so many make when it comes to trying to Market to this community at this time of the year…

What mistake??

“To shoot from the hip”… as they say!

Meaning, that in response to an impending event – such as the CrossFit Open – a PT realizes that he/she should be “doing something” – anything – to Market to this audience to try to get some business!

The result?:

Often, very little.

And nothing happens simply because there is NO PLAN.

Just a somewhat “bodged” attempt to put out some content in the week before and hope that it catches the eye of enough athletes interested.

And sure, it might.

But it’s not going to catch the eye of ENOUGH to justify the activity…

Better to PLAN it, 3 months in advance…

…and create your content and ads according to the “place” and “state” that the CrossFit Athlete is in, during the run up to the event – and then after.

For example:

* In January: the content/ads should reflect that the Athlete is in “serious training” mode and you may wish to provide advice that assists this or their speedy recovery.

* In February: your content should reflect the fact that because so many Athletes have likely overworked your content offers “last-minute” injury recovery tips…

* And in March: your content reflects the fact that so many will be injured, feeling over-worked or completely burned out – and you offer advice to help them over come that.

If you executed on that type of PLAN – one that builds upon its self month on month – do you think you would be more successful than all of the other PTs who will be “shooting from the hip”, this week??

(Of course you would).

The same goes for ALL your Business and Marketing decisions.

When you have a PLAN – you win.

When you “shoot from the hip”, you miss.

It’s that simple.

And there’s more on this topic on this new feature of the Podcast:

Audio Experience 02: Creating A Marketing Plan For The CrossFit Open.

Click to listen to it – then subscribe on Soundcloud or ITunes to keep ahead of the pack.


Paul Gough.

P.S The Audio Experience you are about to listen to features just 20 minutes of an entire 3-Day Event dedicated to showing you how to create a 12 Month Marketing Plan and refine a Marketing Message to connect with your ideal patient.

Click here to find out when the next 3-Day Marketing Workshop: “More Patients, More Profits” will be in a town and city near you

If you want to come learn from me for 3 entire days – so that you can put an end to “shooting from the hip” with your Marketing and continually wasting time, money and energy – please complete the Application form on the next page:

3-Day Marketing Workshop: “More Patients, More Profits 2017”


Click here to find out more about the “More Patients, More Profits 2017” 3 Day Marketing Workshop – and when I’ll be in a city near you!…

Click here to watch The Paul Gough Physio Rooms Show EP:021 Helping Patients Overcome The Resistance To Booking PT >

Click here to listen to Audio Experience EP:02: Creating A Marketing Plan For The Crossfit Open >

And when you listen to the podcast and show, be sure to subscribe to the podcast on iTunes and the show on Youtube, to be notified of the latest episodes.


For more PT Business Education Material:

Click here to subscribe to my email list and I’ll send you more Physical Therapy Business Education >>>


About Paul Gough

PAUL GOUGH is one of the top Marketing and Business Coaches in the physical therapy industry and his Systems are helping clinic owners all across America run more profitable clinics. He is a published Author, Newspaper Columnist and before his stunning success in business was hired by top professional soccer teams. HIS SUCCESS STORY is one that inspires many pt's around the world - at the age of 26 Paul QUIT a high profile job in professional soccer to begin his own clinic. He had NO money, NO business or marketing skills and NO experience - and yet now owns and runs 4 pt clinics and has a proven track record of growing a physical therapy business from 0 - $2m in record time.
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