Physical Therapy Sales Book: Common Objections To Physical Therapy

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This is an excerpt from Chapter 8 of my Best Selling Sales Book for Physical Therapists, “To Sell Is Healthy – Get The Unshakeable Confidence To Sell Your Physical Therapy Services – At Twice The Price You Are Now” – Get the book here.

“My five-year-old son, Harry, tells me he can’t put his school clothes on because he doesn’t know where they are. That is his excuse. What it really means is that the lazy little sod doesn’t want to stop watching Power Rangers, get off the couch, and go to his bedroom to look for them. That’s what it really means.

When someone tells you that the reason they were late is because they were stuck in traffic, that is the excuse. What it really means is they didn’t leave the house with an appropriate amount of time factored in for excess traffic.

When someone tells you that they didn’t have time to read the book you told them about, that is the excuse. What it really means is they prioritized their time elsewhere; they likely valued Facebook and watching Netflix more than your suggested book.”

Continued on page 103…

Paul Gough’s Sales Book for Physical Therapists –
“To Sell Is Healthy” is OUT NOW!

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About Paul Gough

PAUL GOUGH is one of the top Marketing and Business Coaches in the physical therapy industry and his Systems are helping clinic owners all across America run more profitable clinics. He is a published Author, Newspaper Columnist and before his stunning success in business was hired by top professional soccer teams. HIS SUCCESS STORY is one that inspires many pt's around the world - at the age of 26 Paul QUIT a high profile job in professional soccer to begin his own clinic. He had NO money, NO business or marketing skills and NO experience - and yet now owns and runs 4 pt clinics and has a proven track record of growing a physical therapy business from 0 - $2m in record time.
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