The Internet Has Changed – PLUS Big Announcement About Accelerator LIVE

So we are only a week or so into “Q2” of the financial year…

And in the first 3 months of the year we have witnessed some of the biggest changes EVER t o the way that we acquire our new patients at the Paul Gough Physio Rooms – especially when it comes to using the Internet.

And because of that, I have decided to put together this new Free Report which shows you 3 ways that most successful clinics are NOW – in April 2017 – using the Internet to get new leads and patients for their businesses.

It’s titled:

The PT Internet Revolution: “3 Ways The Most Successful PT Clinics Are Using The Internet With Stunning Success”

Click here to download the report.

If you’ve ever tried to use Facebook, Social Media – even Google – to get in-front of new patients in your community then you’ll know it can be frustrating.

It’s been getting harder in the last 3 months to make it work and that’s because the consumer is becoming more resistant to methods that used to work in the past.

It’s not that Internet doesn’t work – it’s HOW the internet is being used, that is often wrong.

In this report I detail 3 ways you can use the Internet differently.

Much of what is inside the report has only come to light in the last 3 months or so and I strongly advise that you read it – especially if you are wanting to make a success of Facebook, or you are spending any time/money on Social Media.

Click this link to get your free report.


Because of the recent consumer changes – we are making urgent additions to my flagship Marketing Program – the “6 Week New Patient Accelerator” and we are preparing to release it to the public much EARLIER than we anticipated this year.

With that said, if you want to get notified of the early/priority/discounted registration for the upcoming online class – that will be starting May 9th – then please click this link below now:

YES! Please Notify Me About Early Registration For The “New Patient Accelerator” 6 Week Online Class

I am working hard with my team to make additions to the Program that will mean you will be fully up-to-date when it comes to the way that we are all Directly Marketing to the public in 2017…

Click here now if you want early notification of the opening of the 6-Week Marketing Masterclass that we are rolling out earlier than planned due to these big shifts in the way that the consumer is choosing a PT.

– YES! Please Notify Me About Early Registration For The “New Patient Accelerator” 6 Week Online Class


Paul Gough.


Click here to watch The Paul Gough Physio Rooms Show EP:035 – Even If They Don’t Ask For It – Tell Them About It > 

Click here to listen to Audio Experience EP:07 –Key Take-Aways From 2 Days Spent Masterminding On My Own Business (Q2, 2017) >

When you listen to the podcast, be sure to subscribe on iTunes so you can listen in on the go, when you don’t have wi-fi, or don’t want to eat up your data,


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Click here to subscribe to my email list and I’ll send you more Physical Therapy Business Education >>>

The “Wheel Of Engagement” – In Action

Comes a comment early this morning in my Facebook community following this weekends Mastermind Event:


“Yesterday we converted a lead (at our NEW $185 price point) who found us through Facebook. Totally cold lead.

She saw one of the videos we put out, submitted an inquiry on our website and we got her in for a discovery.

She came in yesterday and said: “I recognize you guys from all your Facebook videos”….she also said I was following her all over the internet haha (Remarketing).

We also got our first Discovery session from the live chat box on our website yesterday too!

Really cool seeing all of this come together. You’re the man Paul Gough!”

– Mike Wehrhahn, Next Level PT, Yardville, New Jersey.


What is the Wheel of Engagement??…

It’s the way in which you interact with
the same person more than once –
across multiple platforms.

It’s also the only way that you can realistically expect to be successful with direct marketing in 2017 (and beyond).

Let me explain more:

So in times gone by it was all about ONE newspaper ad…

ONE postcard…

ONE Facebook Ad…

ONE set of Google ads…

And so on and so on.

And you would judge the success of the ad – pretty quickly based upon how many people saw that exact ad…

“Dan Kennedy” and others told us to use call tracking numbers or links clicked on webpages that would allow you to track the success of the ad so that you could run it again – or can it!

These days??

One off ads are almost dead in the water!

Take a look at Mike’s new lead from Facebook…

Multiple videos watched on Facebook…

Over to the Website to fill out a form and make an Inquiry…


She’d been seeing his remarketing ads all across the internet which 100% confirmed him as the expert she needed to see.

The result?

A brand new patient at a much higher price point than when running the “one off style ads”…

For context:

Mike was charging just $130 per session before his entrance in my Mastermind Program…

All of those touch points COMBINED is why he doesn’t get resistance at a price point WAY HIGHER than the average fee charged by most PTs…

Familiarity breeds trust – and when you have trust, it’s very easy for people to say YES!

And there’s something interesting…

The “price” that most PTs charge these days is round about the “average” of what everyone else charges in town…

…and yet they claim to provide a better than the rest type of service.

I don’t know about you – but I don’t know many businesses that are able to provide a better service than anyone else in town while charging the same fees.

Could that be why so many businesses go bust???



Guess what…

All of the “wheel of engagement” stuff was first discussed at my “More Patients, More Profits 2017”, 3-Day Marketing Workshop.

If you want to get a 12 month Marketing Plan for you clinic – PLUS, learn how to make this wheel of engagement work for you…

…and, as a result, sky-rocket your fees from Average – to top 1%…

…then this is the place to come:

3-Day Marketing Workshop: More Patients, More Profits 2017 >

There’ll be just “10” of us in the room – and you’ll leave with a brand new marketing message, a 30, 90 and 12 month Marketing Plan…

…and, know exactly how to use all of the Platforms used by Mike to bring in new patients from out of the blue – happy to pay $185 in cash!

Details here:

3-Day Marketing Workshop: More Patients, More Profits 2017 >

Application only.


Paul Gough


Click here to watch The Paul Gough Physio Rooms Show EP:031 – Why So Many Physios Are Failing In Private Practice >

Click here to listen to Audio Experience EP:04: Why You Should Never Ask Your Patients “IF” They Have Any Questions >

Be sure to subscribe to the podcast on iTunes and the show on Youtube, to keep up with the pack!


For more PT Business Education Material:

Click here to subscribe to my email list and I’ll send you more Physical Therapy Business Education >>>

Using Technology To Cripple The “Mill” PT Clinics…

Greetings from “LA”.

It’s day 30/48 of the tour and here’s something I want to share with you today…

It’s a video that I think you will find interesting – particularly if you are competing against the “Mill” like PT Clinics:

(Press play to watch the video)

It’s my “synopsis” of how small PT clinics should be using new technology to BEAT the big hospital systems.

It’s already received a lot of comments and engagement – it seems to have struck a cord with my community.

If you want to know my thoughts on how you can use things like Facebook, Google Ads, Infusionsoft – and all of the other technology out there – it’s covered on this video.

It’s not about “doing Social Media” – it’s more about using these things to support the patient on the journey they are going on.

Take a watch – it’s all on this video.

I’m doing a lot more Facebook live-casts these days – be sure to add me as a friend or like the Facebook page to see them as they happen.


Paul Gough

P.S Question:

“Do you need a better
Marketing Plan for you clinic?”

If so, I can create one for you inside 3 days at the next “More Patients, More Profits 2017” 3-Day Marketing Workshop.

Click here to find out more:

3 Day Marketing Workshop: More Patients, More Profits >

If your ads aren’t firing..

If your ads are not connecting with the right patients…

If you feel like you’re just “shooting from the hip” or “flying blind” when it comes to creating a Marketing Plan – then you are a perfect fit for this event.

If you are an In-netowrk clinic – and you aren’t getting the referrals…


If you are a cash-based provider – and you have difficulty in converting patients because the “Cash” pay conversation is always a little awkward – then this event is for you.

Details here:

3 Day Marketing Workshop: More Patients, More Profits > 


Click here to find out more about the “More Patients, More Profits 2017” 3 Day Marketing Workshop – and when I’ll be in a city near you!…

Click here to watch The Paul Gough Physio Rooms Show EP:021 Helping Patients Overcome The Resistance To Booking PT >

Click here to listen to Audio Experience EP:03: The Huge Irony Of Marketing To Doctors >

And when you listen to the podcast and show, be sure to subscribe to the podcast on iTunes and the show on Youtube, to be notified of the latest episodes.


For more PT Business Education Material:

Click here to subscribe to my email list and I’ll send you more Physical Therapy Business Education >>>

The New Way To Get More New Patients At Your PT Clinic – Without Relying Upon Doctor Referrals

If you’re NEW to Marketing your Physical Therapy Clinic, you might NOT be familiar with the term “Lead Generation”…

…but it’s an important one for you to know more about if you want to BOOST New Patients if doctor referrals are drying up… so please let me help you out with an explanation of what it is and why using it in your marketing could be a game changer for your clinic new patient numbers:

“Lead Generation” is simply running adverts with the sole goal of beginning a relationship with some one you can help.

In the beginning, you’re NOT asking for any money or an appointment in your ads.

No… You’re just going run adverts (in newspapers or magazines etc) with the sole intention of getting *contact details* so that you can have MULTIPLE attempts at following up on that initial enquiry – because not enough people know enough about pt and are ready to say “yes” straight away.

Why does this method work so well for pt’s in particular?

Well, it’s because in society there’s just too much confusion over what a pt actually does.

Some people think we only help sports people, others think it’s all about exercises or machines and most people with back pain think of a chiropractor before a pt – yet we’re just as able to help (if not more, given we get to the root cause of the problem!)

And because Direct Access is just as confusing for pt’s as it is patients, the smartest thing to is just forget about both completely in your ads.

Don’t try to explain who you are or what you do…

And most definitely do NOT try to explain the laws of direct access in ANY adverts or on your website.


Well, people are not really interested in it – and if you do highlight how easy it is for people to go and see a pt, you also run the risk of advertising on behalf of your competitors across the street who might see a bump in their referrals as result of your “it’s easy to self-refer to see a pt” style adverts (!!).

So, Lead Generation means you’re NOT asking for the person reading your adverts to call and book an appointment – you’re only asking for people to call your clinic and request something of perceived value to them (that you’re happy to give in exchange for contact details).

Now, that something of perceived value could be a “How To” style pdf or report that you’ve wrote containing your best advice to help some one recover from, say, “back pain” (or knee pain, etc).

Something that might look like this:

Marketing ideas for pt's

(This report ^ is the EXACT one I use for my own clinics marketing when I want to get the attention and contact details of people with back pain).

Now, you might be thinking that if people call to request FREE advice, they won’t go on to become a patient?

Well, there’s no need to worry about that, and here’s why:

No body really wants to do this on their own… they initially just think they do but are just too confused, unsure and even frightened of getting the decision wrong to actually pick up the phone and call a pt to book a pt appointment.

The fear of the unknown stalls most people from doing just about everything!

Advertising free appointments works for Chiropractors because 9 out of 10 people on the street would know that those guys specialise in back or neck pain.

So they almost automatically go and see one if they have either – simply because they know everyone else does – and all chiropractors have to do to help the referral process along is provide their phone number in the local newspapers.

But, unfortunately it’s not like that with physical therapy.

And when people are unsure, confused, skeptical, or even nervous about a decision that could result in both time and money wasted – not mention embarrassment about calling the wrong place – then they will do NOTHING!

It’s just too big of a step for most people to “cold call” a pt clinic and book an appointment right off the back of seeing an advert in a newspaper or google.

You’ve got to first earn their trust…

Give them a little hope and a reason to respond to your advert that isn’t going to cost them in either time or money – and give people a “lower barrier to entry”.

Give them what I call a “little win” (by following the tips in the report so they can see for themselves your advice works) and make it super easy for them to reach out to you with their resistance levels lowered.

And a free tips report which offers some expert advice on how to ease their pain WITHOUT any commitment needed (financially or in time) does both.

And of course, one of your tips is to visit your clinic 😉

So here’s how to make this Lead Generation strategy work for boosting self referrals even in a small town crowded by chiropractors:

If you run an advert in the local newspaper and promise a free tips report on ways to end back pain – the only people who call are people with what?…

That’s right, “BACK PAIN”.

(Or whatever pocket of people you want to target).

And so when they’re on the phone telling you all about their back pain troubles, why don’t you simply drop into the conversation that “you help people like them every day at your pt clinic?”

Explain how easy it is to “self refer”.

Maybe offer a free first visit.

And make it almost impossible for them to say no by offering to diagnose their problem (everyone wants to know what’s wrong!) and promise to provide much more specialist advice and hope for the future, if they come for a free visit to your clinic?

Explain that no referral from a doctor is needed.

Thats there’s no insurance or payment forms to sign and they’d be under no obligation to book any appointments after that first session?

Do you think that one or two might say “yes”?

Of course they would!

Having a conversation on the phone with someone is way cheaper than trying to explain all of this in an advert, or even on a website, as it can often and so very easily be mis-interpreted.

So know you know that the goal of your advert was simply to get the phone ringing off the hook with people wanting information about a problem that you know how to solve.

An example of how the dollars might stack up:

If a quarter page advert costs $300-400 to run, and your initial upfront patient value is “$1000”, then even just 2 people who “YES” is a very healthy immediate NET profit return of $1600 on your advertising.

But it gets better.

Because you’ll also get people who call and say “not right now thanks”, to your offer of pt.

But they are still somewhat interested and have a need for your skills.

So, what do you do with those people?

Well most clinic owners do nothing.

But those people are where the REAL gold is.

And all you have to do is put them put them into a follow up system… and continue to keep in touch with them using things like email, telephone calls and direct mail – providing the prospective patient with more information so that they can make a better, more educated decision about pt – as most times all that is holding them back is they just want to know a bit more first i.e. you need to earn their trust!

Some of the people who originally said no will “yes” within a week, others, maybe 30 days or so!

And as a general rule of thumb, the longer you stay in touch, by sending emails or direct mail, the more likely they will say “yes”.

After all…

WE know that chronic lower back pain isn’t going to go away unless it gets looked at properly — just stay in touch until they’ve realised it too and the patient decides for them self that pt IS the right choice to make 😉

So there you go – a proven strategy to boost self referrals at your pt clinic.

Paul Gough
Founder at the PT Profit Academy.

Click Here To Get Regular Tips To Boost Self-Referrals Sent To You >>>

P.S I say it’s PROVEN, because it is…

And just incase you think “this strategy won’t work for me in my state”… Talk to my client “Oliver Patalinghug” over at Restore PT LLC in Michigan – a state which has THE strictest Direct Access Laws in the whole of the United States…

…we made this precise lead generation strategy for him work to deliver a continuous stream of hot new patients that come to him first – and then HE decides which doctor to send them to for the necessary referral.

If it can work EVEN IN Michigan, it will work for you, too. 

Click Here To Get Regular Tips To Boost Self-Referrals Sent To You >>>