Fall In Love With The Process

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Story time:

Saturday night it was my clinics “staff christmas party”.

And as well as staff, I invite friends, family and anyone else who contributes to the success of the clinic.

So I invited a guy who works with small businesses all over the world – mine included – helping to motivate staff, align core values and generally implement all of the things that most businesses over look (and rarely ever want to pay for), even though they are vital to success and growth.

Over a “beer”, we got talking about the “tension” that can so often build with doing something that YOU feel as though is amazing… could REALY help someone… but no one else seems to agree or care as much as you.

Fall In Love With The Process

An e.g?

Like spending hours and hours – maybe even days – creating a new advert promoting your amazing PT services

OR –

Creating a “back pain pain workshop” campaign that YOU think is so helpful and so wonderful – and is 100% going to help people with back pain…

…but the phone doesn’t ring!

Ever had that happen to you??

Guess what?

“Me too”.

And, it USED to get me all tense, tight and even “angst” from the very first day we put the ad out right up until the *minutes * before the workshop was set to start.

I used to take it personally.

Even tell myself:

“If I had back pain, I’d be

calling my clinic if I saw my ad…”

Ever done that??

(Me too).

That was until I switch from worrying about the end result…

..to “falling in LOVE with the process”. 

I realised that if I just did more good things, more often – and I followed the laws science of direct response marketing, *every time* – I’d win in the end.

Which means that instead of getting all tight and angst about one single advert or marketing campaign….

…I judge the success of my “labour” over a longer period of time.

Like 12 months.

So when I sit and grab a “beer” with my colleagues and I look pretty happy with the way the last 12 months has gone – that’s the reason why.

Have I had some “failures” over the last 12 months?

Of course.

Did I keep going?



Because I’m engaged in the PROCESS of creating those ads and campaigns – regardless of what the public think about them.

If people don’t want to respond to THAT ad, that’s cool.

No biggie.

I’m 99% sure they will next time.

After all, I know better than them that their “daily, annoying, chronic lower back pain”, isn’t going anywhere.

(They just didn’t know that when they saw my ad! 😉

Anyhoo (ho, ho)…

Want something to help make setting up the PROCESS more speedy (and fun)?:


It’s a tool that’ll let you grow, scale and run your business – from anywhere in the world.

Get in touch with me if you want to take a demo of the software that allows me to “autopilot” the growth of my clinic through this brave new health care economy.

I’ll hook you up with the guy who got me started.

Will save you a ton of time on being successful.

(A lot of energy too).

And, give you the edge over your competition still shuffling paper around their clinics, manually.

Get in touch if you want to know more.

Paul Gough


About Paul Gough

PAUL GOUGH is one of the top Marketing and Business Coaches in the physical therapy industry and his Systems are helping clinic owners all across America run more profitable clinics. He is a published Author, Newspaper Columnist and before his stunning success in business was hired by top professional soccer teams. HIS SUCCESS STORY is one that inspires many pt's around the world - at the age of 26 Paul QUIT a high profile job in professional soccer to begin his own clinic. He had NO money, NO business or marketing skills and NO experience - and yet now owns and runs 4 pt clinics and has a proven track record of growing a physical therapy business from 0 - $2m in record time.
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