Relationship (…And Marketing) Advice For Physical Therapists.

by · 2nd July 2015

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Let’s talk about “relationships”.

No, not the “romantic” kind…

…but the ones that you (should) be building with the endless number of people in your community, currently “suffering” with something that you can help.

And I’ll do it at the same time as sharing with you some extra-ordinary results (just in!) from members of my “Next Level Group Coaching Program” for PT’s which is now in full swing.

First, a question:

“If I could write you and advert that got “36” people currently suffering with chronic lower back, (who all live just minutes from your clinic), to call your clinic… how confident would you be of being able to get say, even just “10” of them, to come for treatment with you?…

Very?…

Sure you would.

Any PT with a little authority could.

(And what difference would it make your profits?…)

Well, “36” people (and climbing) called the office of Intecore PT (Ca) this week in response to my carefully written advert.

(Yes, “36”!… And I know what you’re thinking… “how” did he do it?…)

Well, all I had to do was figure out a way to *motivate* people to call… and I did that by offering “information” in the form of a quick and easy to consume free report which promised to help people with low back pain, and “BOOM”, they started to call in their droves!

And so “Andrew”, the owner, he now gets the chance to begin a relationship with all those people and show them why HIS therapy service is the logical next step to ease their concerns.

(Wont take him long).

Now let me take you over to “Arizona”…

And talk to you about another owner in my group from Canyon PT.

He’s been with me for 3 weeks now.

And in that time, the Marketing that we’ve done has generated “25” enquiries at his clinic.

It gets better:

“16” of those enquiries (inside three weeks!) agreed to an Evaluation at his clinic and most went on to be a paying patient.

Even better:

We did it by sending out just 4 emails to his past patient list, running one newspaper advert, and by spending just $140 dollars on a Facebook Ad.

The result?…

Almost $20,000 worth of business.

Now that’s what happens when you have great marketing AND great sales in place.

Want to know what I loved about this story the most?…

Of the 16 initial enquires who said yes to an Evaluation, “5” said “no” to treatment.

Want to know what the owner did after they said “no”?

He followed up… and got back on the phone two days later to continue the relationship… and “3” of them said yes.

The point?

Almost all patients are conditioned to want to say “NO” (not right now) in the beginning.

Successful marketing is simply about building relationships with the people in your community who are DESPERATE for help, but who right now are just a little fearful of making the wrong decision so chose to make no decision, and accept it!

Saying:

“Hey, lets get to know each other first… and when you’re ready, we’ll be happy to have you by our clinic to show you some more about what we do…”.

(Rather than, “book now!”)

Nothing much more too it.

Alright, “relationship” lesson over for today.

Must get back to my coaching group guys…

We’re all having a great time sharing our “wins”.

Want to join us?…

If so, lets get to know each other first to see if we’re a good fit:

– Yes! I Want Results Like This Too! >

Area Exclusivity applies.

(So please be quick to decide).

Sincerely,

Paul Gough.

About Paul Gough

PAUL GOUGH is one of the top Marketing and Business Coaches in the physical therapy industry and his Systems are helping clinic owners all across America run more profitable clinics. He is a published Author, Newspaper Columnist and before his stunning success in business was hired by top professional soccer teams. HIS SUCCESS STORY is one that inspires many pt's around the world - at the age of 26 Paul QUIT a high profile job in professional soccer to begin his own clinic. He had NO money, NO business or marketing skills and NO experience - and yet now owns and runs 4 pt clinics and has a proven track record of growing a physical therapy business from 0 - $2m in record time.
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