How To Get More Referrals From Past Patients Using Helpful Information As The Bait.

by · 10th July 2015

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This is for PT’s who don’t get as many referrals from happy patients as they think they should.

You know how it goes…

Patient comes to see you with a problem and within a few weeks you’ve solved it.

You take them (with your PT skills) from a deep, dark, turbulent place where life is painful and restricted…

…over to a much nicer place, where the sun shines and the water is clear and calm.

And by the end of their “POC”, they’re telling you how happy they are with your service.

That they’ll tell everyone about what you do.

How great you are.

And that they even have one or two friends who they’re going to tell should come and see you.

But do they come?

Not always.

In fact, I’d wager that if you worked out the number of people who your happy patients tell about you Vs the ratio who actually call you, the numbers would be below 1%.

So how come?

Simples.

Telling people to go some where like a PT clinic comes at a high risk.

What if it affects their friendship if it goes wrong?

What if they don’t get as good a result?

What if they say the WRONG things about what you really do?

(PT is painful at times remember!)…

But the big thing, is this:

After they leave your care, the level of “love” and motivation that they have to want to please you, significantly drops.

Very easy for someone who’s leaving your care on high at the end of their session to promise they’ll return the favour and help you out.

Thing is, we’re often a “fickle” and “forgetful” bunch.

Life transpires to get in the way of our good intentions.

The solution?

Make it easy for past patients to refer people to you for “information”.

Helpful, tips or advice based information that lets you begin a relationship with your patients friends or families, first.

Create a system in your clinic that ensures all patients are able to, at the very least, tell their friends about where to get reliable information on “back pain” (…or whatever).

Being the “go-to” place for trusted information is an easier thing for your past patients to tell their friends about than telling them to call to make an appointment.

And for many of the same reasons why this type of thing works to attract completely new patients to your clinic (from media like Facebook and Postcards), it sure works just as well (if not better) for getting referrals from past patients.

Sure… your current referrals will still continue to come in.

But this will give them a significant boost.

Which would be nice, right?

Well, want some help to create a more effective referral system in your clinic?

Just let.me.know, here:

– Yes! I Want More Referrals From Past Patients! >

Have a great weekend.

Paul Gough.

P.S This is just one of the many things I’m working on with other owners just like you in my (Area) Exclusive “Next Level Coaching Program”… if you want the details, just HIT REPLY and lets talk

About Paul Gough

PAUL GOUGH is one of the top Marketing and Business Coaches in the physical therapy industry and his Systems are helping clinic owners all across America run more profitable clinics. He is a published Author, Newspaper Columnist and before his stunning success in business was hired by top professional soccer teams. HIS SUCCESS STORY is one that inspires many pt's around the world - at the age of 26 Paul QUIT a high profile job in professional soccer to begin his own clinic. He had NO money, NO business or marketing skills and NO experience - and yet now owns and runs 4 pt clinics and has a proven track record of growing a physical therapy business from 0 - $2m in record time.
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