How Much More Profitable Would You Be If You Converted Even Just One Extra Lead Per Week…?

In Just 48 Hours Discover a Radically Different Approach to Ethically Converting More Cash Pay Patients, at Much Higher Prices (…Even If They Want to Use Insurance and Even If  They Tell You They Can’t Afford You…)”

Plus, if You’re an Insurance Based Clinic Owner, You Too Should Be Here… We’re Showing You How to Handle Copay or Deductible Objections and Ensure More Patients Complete a Full Plan of Care!

Announcing:

Paul Gough’s

“More Sales,
Higher Conversions”

2-Day Bootcamp

Dec 7-8, Orlando, FL

Smaller 10 Pay Option Now Available!

Booking Deadline: 11pm PST on FRIDAY, 6TH DECEMBER 2019

Option 1

Clinic Owner Ticket

$3000 or 3 x $1100 or 6 x $557 or 10 x $337

Secure Your Seat Now »

Option 2

Clinic Owner + Staff Tickets

$3000 $997 per staff member

Secure Your Seats Now »

Seats Remaining: 2

Booking Deadline: 11pm PST on Friday 6th December 2019

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Hours
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Before you find out more about the time-sensitive and limited seating Sales and Conversion Bootcamp 4.0 happening in Orlando, Dec 7-8, please read what past attendees had to say about how they’ve been impacted since attending….

I’m No Longer Afraid Of Hearing The Words, “Do You Take My Insurance…?”

“Before Sales Bootcamp I used to dread the phone ringing – I was always worried about hearing the words most Cash PT’s dread, “do you take my insurance…

Now all of that has changed. Sales Bootcamp has taken my confidence to the next level. I’m now equipped with a clear framework to handle objections, I don’t feel like I’m winging it, desperately trying to convince someone to pay for my services, and even better - my staff have the skills to confidently convert inquires to actual paying patients and at more than $100 since Sales Bootcamp”.

- Carrie Jose Gove, CJ Physical Therapy, Portsmouth, NH


Without attending Sales Bootcamp my clinic would never have hit $6000 in the first month

“How was I able to convert over $6000 worth of new patients in my first month of business? It was because of everything I learned from Paul Gough and specifically Sales Bootcamp. I learned how to raise rates and how to overcome objections. Without attending Sales Bootcamp I would never of had the skills to convert even half of my leads, not to mention my rates would be a fraction of what they are now.”

- Joshua Hall, Hall Physical Therapy, Salt Lake City, Utah


My rates went from $150-$250 without push back! I expected push back from patients, but I didn’t get any…

“Before attending Paul’s Sales Bootcamp I just didn’t know how to handle the cash pay conversation with patients asking about Insurance. Bootcamp gave me the skills and confidence I needed to handle the money conversation and convert people happy to pay in cash - no questions asked! This new found confidence also allowed me to raise my rates to a big $250 (when I originally planned to raise them to $180!), and I’m hitting my monthly revenue goals.

If you want to be able to charge higher rates, have higher profits and less push back from patients - you cannot make that happen without Sales Bootcamp.”

- Stefani Wylie, MPower Physical Therapy Dallas, TX

Paul GoughDear Physical Therapist,

There are literally 10,000’s of Physical Therapy Business Owners across the world – and almost all of them are experiencing some kind of “push back” when it comes to the money or pay out-of-pocket conversation.

This is what they are all telling me. How many of them apply to you?:

  1. You’re getting inquiries – but you’re hearing “I’ll have to think about it” more times than you would like

  2. Patients often tell you they “want to try their In-Network PT first” – and you don’t feel comfortable with challenging that objection…

  3. Patients are regularly telling you“cost is an issue” – but you don’t know how to overcome it or what to say in response…

  4. You have a nagging feeling that while your Marketing skills have now improved – you haven’t got the same skills when it comes to Selling

  5. Patients tell you they “only want a couple of sessions” – and NOT the full plan of care you recommend that they need…

  6. Patients are telling you they “can’t come more than once per week” because their co-pay or deductible is so high – even though you know they need to

  7. You don’t know how to justify being a cash-PT - or confidently explain the benefits of you being “Out-of-Network”

  8. When you do get inquires from Google, Facebook or your Website – not enough are converting to paying patients

  9. You’ve heard that some cash PT’s are charging well over $200 per session – but you don’t have the confidence to raise them anywhere near that level…

Now, if some or all of these apply to you, you’re not alone. Most PT’s find ‘selling their value’ difficult and maybe that’s why so many PT Business Owners are so frustrated with their lack of profits right now?

It is one thing to get inquires – but if you don’t have the sales skills and conversion techniques to confidently sell the value of your services when you do, then it’s almost impossible to have a truly successful business.

Would you agree?

But here’s the thing:

“Sales Is Not That Difficult – And It Can Be Done With Integrity!

Most Health Care Business Owners want to think that all of their profit problems are caused by a lack of “money” or “time” that the patient hasn’t got!

It’s not.

The problem is a lack of skills.

“Selling Skills” (that the PT has simply never been shown!)

Selling is not that difficult – it can be done with integrity and it’s a skill that you can quickly and easily learn.

It should also be understood that selling is something that you do FOR people – not ‘to’ them - especially in healthcare where the increased selling of your services results in “less pain” or “more active lifestyles”.

When you are selling that type of value, is there a better reason to justify learning how to sell more of it?

“Why Is ‘Selling’ So Difficult For So Many PTs?”

Well, one of the reasons is that in the past, the selling of our value was done by the referring Doctor.

Think about it: most people showed up for PT because they were “sold on it” by their doctor.

That means we never had to learn how to do it and all of the talk over the last few years has been about how you should “Market Your Practice” if you want to be more successful.

The problem is, there’s been so much talk of “Marketing” that PTs have neglected the fact that you actually have to be able to sell when people do get in touch.

Then there’s the issue that Marketing and Sales are often confused as one and the same.

They are not.

Marketing’s job is to get them to make contact with your clinic – it’s the job of “Sales” to get them into the clinic and onto the schedule as a full paying patient.

Most PT Businesses are oblivious to this huge difference and this reminds me a true story when a PT from “Harrisburg” (PA) once told me:

“Paul, I think we have a Marketing Problem”…

…he called me having ran three newspaper ads that returned a grand total of “56” inquiries about a low-back pain PDF he was offering readers in his local town.

FIFTY SIX inquiries - so far so good!

The problem?

He only converted “1” to a full paying patient.

That is a shockingly low conversion rate of less than 2%.

My response?

“You DO NOT have a Marketing problem – you have a SALES problem”.

I could go on and on recalling countless stories of PTs who have told me that they’ve gotten leads from their Website, Google, Newspapers, Facebook - even Doctors and referrals from past patients - that they couldn’t convert and that is why I am delighted to announce:

Announcing:

Paul Gough’s

“More Sales,
Higher Conversions”

2-Day Bootcamp

Dec 7-8, Orlando, FL

If you double your sales skills – you will double your profits.

That is why I am personally inviting you to my Exclusive 2-Day Bootcamp dedicated to improving your Sales skills and increasing your Conversions.

As you know, there are 365 days in the year and if you are willing to spend just two of those 365 days with me focused on the single most important part of your business, I promise you that we will sort out your clinics sales and conversion problem once and for all. Best, you will never worry again about hearing the words “I’ll have to think about it’ or “do you take my insurance”…

Specifically Designed For PTs Who Hate "Selling"

Here’s the thing: If you don't like traditional "sales", you're not alone. I can't stand it either. I'd literally rather do hard manual labor than be a typical "salesman"…

And that's why I've spent years developing the System I'll be revealing at this Bootcamp.

When you use it, two things will happen:

First, you'll be of genuine help to everyone you use it with.

These people are in pain, they’re confused, they are nervous and skeptical about the investment they will need to make and they have many cheaper options besides you - but once you know how to do this right they'll come away from the experience viewing you as a trusted friend and adviser …and much more likely to become a paying patient.

This is really important to you now because it sets you up for a long-term relationship with them where they're significantly more likely to become a good, long-term client that does business with you for years and is much more likely to tell their friends and family all about you.

That’s what you want, right?

The next thing you'll notice is this:

You'll Know How To Convert More Cold Inquires - To Actual, Full Paying Patients…

And you'll do it without using any ‘pressure’, you won't have to convince anyone of anything – like paying in Cash or going Out-Of-Network - and you won't even have to talk about yourself or your PT services much - if at all!

That's because of the way the System works.

I've created it using a combination of advanced Persuasion and Influence Strategies - and a new approach called “Selling To Serve” - that actually helps the prospect sell him/herself so that you don’t have to!

Here Are Three More Reasons Why The "Sales & Conversions” Bootcamp Is Going To Be Transformative For You And Your Business In 2019

1. You’ll discover the skills necessary to confidently convert more inquires that will maximize your profits.

The harsh truth is that most business owners have lost the “selling battle” before the patient even calls because they have such little confidence when selling.

It could be that they just don’t have the skills – OR, what is more likely, they are worried by how they might be judged for being to “salesy”.

By the way, neither is of any concern to the patient.

All they want is the outcome and if you are able to show that you know how to achieve it – they invite you to sell it to them.

2. You’ll get the unshakeable confidence to truly sell the value of what you do – and how skilled you are as a PT!

Why is that important? It’s because every customer of any business wants to feel one thing - “CERTAINTY”.

Let me repeat that – because it contains the seeds of all the new patients and the higher prices that you want to sell at.

Every customer of any business wants to feel one thing – “CERTAINTY”.

Patients do not have money issues - they have CERTAINTY issues.

What they want to see from you is the CERTAINTY that they will get the outcome they are looking for. You know you can help them – but they need to feel it before they will hire you.

I guarantee that when you come and join me at the “Sales and Conversion - 911” Bootcamp you will leave with the CERTAINTY that comes with knowing how to sell the value of your services.

When you go back to your clinic, your patients will feel it - and they will be attracted like a magnet to it.

3. We’re going to make sure the people who convert – do so at higher prices.

The average rate for a session of PT is shockingly low - and yet there are still so many objections to the price.

It does not matter if it’s “$50” copay – or “$150” per session – PTs everywhere are getting objections to their prices.

And yet, I can show you clinic owners who I have worked with who are now charging over $225 per session (in small, rural towns) with very little - if any - push back.

What is the difference?

The ones charging $225 or more learned how to confidently sell the value of what they do.

Are they ‘better’, more ‘skilled’ PTs?

No. Of course not.

They just have more confidence when it comes to handling the money conversation and that is something you can LEARN inside two days.

Before I invite you to secure your seat, first let me ask you this question:

“How Do You Set Your Fees?”

It’s my experience that most PTs set their prices by being the ‘average’ of what everyone else in town charges.

That is a like giving your self the “average” label which is difficult to shake off when trying to sell your value.

Imagine the confidence that the $200 PLUS PT has over the Business Owner who labeled themselves as ‘average’ and is struggling to convert at $150?...

To make matters worse, most PT business owners are struggling to get past “2 or 3” visits. In reality – they are recommending LESS sessions than is needed only because they do not want to face any push back or objection from the patient.

Imagine that: Not recommending the 8 or 10 sessions that you know the patient REALLY needs for fear of getting an objection.

Coupled with such low prices per session – is it any wonder that so many PTs cannot make the profits they want or deserve?

“We Are Going To Sort All This Out Once And For All At The “More Sales and Higher Conversions” 2-Day Bootcamp”

I am going to show you step-by-step the things you MUST be doing on the first phone call and in the initial evaluation to massively increase your conversion ratio from inquiry to paying patient – and the mistakes you should be avoiding at all costs. By the end of our two-days together, you will not be hearing the words “I’ll have to think about it” ever again.

Finally, we will make sure that you are able to Master the most common situations in a PT Practice that require you to sell your value:

  1. Converting “cold leads” (…from your website, Google, Facebook etc) to full paying patient

  2. Selling value on the phone to “warm leads” (...those folks who requested your free reports or made inquires about price)

  3. Converting people at the Initial Consultation (…to a full plan of care)

  4. Converting from Discovery Visits

  5. Re-selling the value of PT to “Drop-offs” or “No-shows”

  6. Converting at Workshops or when speaking at Educational Events

When you know how to Master all 6 of these elements of selling in your business – your new patient numbers and your profits will increase drastically.

“6 Incredible Lessons On How To Convert At Higher Prices -
Here’s What You Are Going To Be Learning”

This is an interactive workshop that includes 6 in-depth lessons, course workbook, Q/A, PLUS, working with your peers to implement radically NEW ways of answering objections and selling at higher prices. Here’s the schedule:

Lesson 1 Creating a Sales System For Growth – PLUS, Simple Ways To Optimize Your Conversions At Every Step

Lesson 2 Challenging Objections in Advance

Lesson 3 Overcoming the 7 Most Common Objections to Paying for Physical Therapy

Lesson 4 Front Desk Phone Sales: How to Get a “Yes” More Often

Lesson 5 Treatment Room Conversions: How to Get Complete Buy-In and Patients Booking (and Sticking to), Full Plans of Care

Lesson 6 Maximizing Sales: Raising Rates, Cash Upsells and Reactivating Drop-Offs

Plus, you’ll get a course workbook complete with the slides, scripts and exact things you need to say, any time you’re in a sales situation in your clinic.

Here’s What Attending This 2‑Day Program Will Give You:

Every Single Seat Was Sold at Last Year's Event – Here's Some Footage to Prepare You for Attending This Year…

Highlight #1 – In this one Paul talks about overcoming the “I can’t afford it” issue…”

Highlight #2 – In this one, hear Paul start talking to the audience about how to handle the dreaded “do you take my Insurance?” question… (he spends over an hour on this alone)

All of these objections, including why they happen, how to spot them and how to successfully handle them are covered on Day 1 of the Event. I’ll spend most of the day showing you precisely what to say (and why) and how – so that patients don’t want to use insurance and do want to pay in cash, despite telling you they can’t afford it.

So, Who is “More Sales, Higher Conversions” Bootcamp for?

If you own a PT Business – or are planning to start one soon, this event is essential for you because the future of your profits really depends upon your ability to sell the value of what you do.

The “More Sales and Higher Conversions” Bootcamp takes place in Orlando, on December 7-8th 2019. Here’s who should attend:

“Should Your Staff Attend This Event As Well?”

The answer is an emphatic “YES”!

This will be the greatest investment that you will make in your staff and you will see a bigger return than any CEU or Con Ed. course you could ever send them on.

If they are able to do more of the selling for you, it allows you to get on with running the business.

You are welcome to bring key members of your team to this event with you – or send them in your absence. There is a $2000 discount when you reserve a second (third, fourth or fifth) seat at this exclusive event.

Booking Deadline: 11pm PST on FRIDAY, 6TH DECEMBER 2019

Smaller 10 Pay Option Now Available!

Option 1

Clinic Owner Ticket

$3000 or 3 x $1100 or 6 x $557 or 10 x $337

Secure Your Seat Now »

Option 2

Clinic Owner + Staff Tickets

$3000 $997 per staff member

Secure Your Seats Now »

Seats Remaining: 2

Here’s Just Some Of What You Will Discover At “More Sales, Higher Conversions”

And so much more at these two days aimed at making you more profit by giving you the confidence and skills to truly sell your services at higher prices.

Plus, Get Three Month’s FREE Membership of “Cash Club” - Paul Gough’s Exclusive VIP Community of The World's Best Physical Therapists

If you are not currently a member of Paul Gough’s “Cash Club”, you will also receive three months FREE membership including monthly CD and 32 page “Cash Is King” Publication. After your three-month trial, you will automatically be upgraded to full membership at $249 per month unless you cancel - which you can easily do at any time (instructions on how to do so will be provided). This Free bonus is for Non Cash-Club members only.

Cash Is King VIP membership

The Ultimate Networking Opportunity:

Apart from a profit packed two days, you’ll also get the chance to meet and network with some of America, Canada, Britain and Australia’s smartest, like-minded business owners you could wish to meet.

Running a PT Business can feel lonely – especially if you are cash or OON. Finding success-driven business owners who think like you is not easy. My events attract business owners from all over the world – from start-ups to multi-million dollar business. You’ll only meet those business owners at the More Sales, Higher Conversions Bootcamp.

Reserve your space, here:

Booking Deadline: 11pm PST on FRIDAY, 6TH DECEMBER 2019

Smaller 10 Pay Option Now Available!

Option 1

Clinic Owner Ticket

$3000 or 3 x $1100 or 6 x $557 or 10 x $337

Secure Your Seat Now »

Option 2

Clinic Owner + Staff Tickets

$3000 $997 per staff member

Secure Your Seats Now »

Seats Remaining: 2

You can bring up to 3 key members of staff with you and receive a $2003 saving on their ticket. I strongly suggest you at least bring your front desk person and a staff PT to this event – it will be the best investment you will ever make in their ability to add value to your business.

Note: If you cannot make it, you can still send your staff in your absence. Here’s how it works: If you are sending one member of staff, please choose option One - and if you are wanting to send more than one member of staff, please choose option Two where you will be able to add multiple additional tickets at a $2003 discount per extra seat. I strongly suggest you send as many of your key employees as you can.

NEED HELP ORDERING OR HAVE QUESTIONS?

If you have any questions about joining the course please contact us here and Paul will personally reply to you.

EMAIL

“If You Don’t Think Attending This Event Is Going To Be Worth At Least $5000 To You – I Will Give You Your Money Back PLUS Refund Your Travel Costs”

The “More Sales, More Conversions” Bootcamp is designed to give you the sales skills and conversions strategies to double your profits. So, depending upon the size of your business this could be worth hundreds of thousands of dollars to you.

I am so certain of this, I am giving you the following iron cast iron guarantee:

Come to the event, and if by the end of Day 1 you do not think that this seminar is going to be worth at least $5000 to you – just let us know and you can leave and we will give you a full refund PLUS I will even refund the cost of your airfare and your nights accommodation in the event hotel. No questions asked.

That is how certain I am that your decision to join me at the More Sales, Higher Conversions Bootcamp 2019 will be the best and most profitable business decision you have ever made.

If You’ve Taken My New Patient Accelerator Program (or any of my other Marketing Programs) – This Is the Next Best Thing You Can Do. Here’s What Has Happened to People Who Attended Last Year:

I was always worried about being “too salesy” – since Bootcamp, I’ve doubled conversions, raised prices and it doesn’t even feel like I am selling

“I was sitting on the fence about coming to Sales Bootcamp or not, in fact I ended up waiting until the very last minute to sign up because I was worried about the expense, but attending has MORE than paid for itself.

Sales Bootcamp has given me (and my team!) the confidence to sell full plans of care, and as a result my cash-pay patients have DOUBLED and keep on coming! Not only do I have a consistent flow of cash-pay, even my insurance patients have started paying in cash and WOM clients keep on coming!

Sales Bootcamp is a MUST, it makes "selling" so much easier. So easy that you never really feel like you’re doing it! I was worried about being too salesy when I was trying to sell my services – now it doesn’t even feel like I am doing it! Thank you Paul for running this event, you’ve made my life and business richer in many ways.”

- Hoang Tran, Hands On Physical Therapy, Miami, FL


Now I charge the prices I want – without ANY objections or push-back!

“The biggest struggle I was facing before attending Sales Bootcamp was the ability to convert inquiries and actually get them on schedule. I was painfully uncomfortable discussing cost, and every time the insurance question came up I would put it off for as long as possible - it scared me!

Now I know EXACTLY what to say when the ‘dreaded’ insurance question comes up with confidence, and I can’t remember the last time someone gave me push-back when they heard the cost - I can’t believe it, people don’t bat an eyelid!

The sooner you get to Bootcamp the sooner you will reach your goals. This event has made me more money and given me control over my business -  I can think about scaling now I’m not STUCK with how to convert.”

- Danelle Dickson, Performance Plus Physical Therapy, Washington D.C.


As an Insurance Based Owner for ten years, I lacked confidence to sell to the Cash Pay market – but not anymore…

“Before attending Paul’s Bootcamp I lacked the confidence to start my Cash Clinic (in fact, I kept telling myself that opening a cash practice was impossible!) - but really all that was holding me back was the thought that “I had no idea how to sell to a cash-pay market.”

Sales Bootcamp showed me step-by-step the things I absolutely must be doing on the phone to convert inquiries, and just by being surrounded by other clinic owners in the room, hearing how they have raised their rates as a result of what Paul teaches - I walked away with the confidence to make my business dreams come to life.

Asking people to pay in cash is not a problem anymore – in fact, I went back to my new practice and started charging $250 right away!”

- Dean Volk, Volk PT, NC and SC


I made more in six months after Bootcamp than the entire year prior to it…

“Prior to attending Sales Bootcamp, I was struggling with finding the confidence to sell my services and getting people to commit to a full plan of care. I was also feeling tired, burnt out almost, working part-time at another job just so I could make enough to get by…

Sales Bootcamp helped changed that for me. I was able to understand the psychology behind how people make decisions, how to build trust and learning the importance of follow-up was golden.

After Bootcamp I went from charging $197 per session to $250, and 6 months later after implementing the strategies I had already made MORE than I had in an entire year. This event gave me the confidence quit my day job AND raise my rates.

If you’re on the fence, I’d urge you to attend. Sales Bootcamp is a game changer, instead of dragging my feet and trying to figure things out, I’m getting leads and converting them to cash paying patients.”

- Tonya Yanok, Yanok PT, Cleveland, Ohio

Plus, If You’re New, Recently New – or Thinking of Starting a Clinic in the Next 12 Months - You Too Should Attend. Here’s What happened to Brand New Clinic Owner Joshua Hall of Salt Lake City, UT, After He Attended…

If all that stands in the way of you achieving stunning results like this is your ability to confidently sell at higher prices, then this Bootcamp will solve that for you…

Booking Deadline: 11pm PST on FRIDAY, 6TH DECEMBER 2019

Smaller 10 Pay Option Now Available!

Option 1

Clinic Owner Ticket

$3000 or 3 x $1100 or 6 x $557 or 10 x $337

Secure Your Seat Now »

Option 2

Clinic Owner + Staff Tickets

$3000 $997 per staff member

Secure Your Seats Now »

Seats Remaining: 2

Here’s the Most Frequently Asked Questions of Sales & Conversion Bootcamp:

Q. What’s the difference between Sales Bootcamp and New Patient Accelerator?

A. The Accelerator and my other Marketing programs were designed to give you the fundamental strategies and tools you need to build a powerful lead generation marketing system. However, there’s a big difference between getting leads and getting patients. Marketing is about getting leads; sales is about getting paid. To run a successful business you need people who pay. Sales Bootcamp is the logical next step for Accelerator students and is a two day coaching event dedicated to showing you how to convert new leads easier, faster and at higher prices. This program was designed to give my clients three things:

  1. A steady flow of new patients booking appointments, happy to spend money at higher prices

  2. The tools, skills and confidence to sell to cold leads

  3. Social proof: this event will bring together some of the worlds top clinic owners who charge prices ranging from $150 - $450. When you realize just how many people are charging higher fees than you in “poorer” parts of the country, it’s easy to get the confidence to go back and do it for yourself.

Q. What if I can’t afford to come?

A. Many people think, “if I was doing better financially and in my business, I would have no problem investing some money into this kind of program”. But the truth is, successful people and businesses earn big profits because they invest in learning and growing their business; not the other way around.

This principle is true in the physical therapy profession as well as every other field or endeavor. You will be hard pressed to find top business owners or professionals that don’t regularly invest in “feeding their minds.” Candidly, and in my usual British bluntness, if your business is doing so poorly that you cannot afford to come to the event, then that is all the more reason you DO need to participate.

Q. What is the benefit of me coming?

A. When you know how to sell at higher prices, it is not unreasonable to expect to be able to add $100,000 in additional PROFIT to your business. The best thing about acquiring the skill of sales is that it is all PROFIT. With marketing, there’s an expense to incur before hand. With sales, it is getting more from what you already have. It’s collecting the cash that is sitting there on the table already. It is why I am confident in saying that this will be the most impactful event you will ever attend.

Q. I have not started a clinic – is it right for me?

A. If you are planning on starting a clinic in the next 6-12 months, you need to do this. Do not do what most business owners do and spend the first five years of your business life in a perpetual state of struggle; struggling to convert, struggling to answer the insurance question, struggling to raise rates, struggling with patients pushing back or losing out on patients due to cheaper alternatives.

Nothing is worse than having interest from leads who you can help – but losing them to a cheaper alternative because you didn’t know how to handle their objection/concern correctly. It is estimated that start-ups loose $100,000 in the first year alone not knowing how to sell or charge the right prices.

Last year one PT in the room – Joshua Hall of Salt Lake City – had not yet started his clinic and when he later did, he was able to make $6000 in the first month converting his early leads and charging $250 per session. He did that because of the skills and confidence he acquired at Sales Bootcamp. It will happen to you also.

Q. I am a traditional Insurance pay clinic – is it right for me?

A. Yes! With the high/severe levels of copay and deductibles these days – you need to know how to handle the objection from a patient with a $50-$75 copay or $5000 deductible. Everyone knows it is not as easy as it was 5-10 years ago to convert an insurance patient. It takes the same level of skill and confidence to handle an objection to an insurance patient unwilling to pay, as it does a cash pay patient looking for someone cheaper. With the cost of copy and deductibles set to rise, that is why you must be in the room to learn how to handle these issues.

Q. I am from Australia/Canada/UK/Europe – is it right for me?

A. Being from the UK myself, I can tell you this: people’s objections to spending money are no different in the USA, Canada, or Britain or Australia. Everyone wants to assume that “their town is somehow different” but it really isn’t.

People object to spending money everywhere. At this event, there’ll be people there from Sydney Australia and London, England as well as all across the US and Canada. They’re all united by one problem; patients who do not appear to want to pay as easy as they once did. If you’ve ever heard the words “that’s more expensive than I thought” or “I can’t afford it” – then you need to come. If you have a problem with even one patient per week not completing a plan of care, then you need to come. If you lack confidence in selling your services, then you need to come.

Plus, Orlando is one of the best places in the world to come to for the weekend. What better excuse to spend a weekend in one of the best (and warmest) cities in the world…

Q. What if I haven’t got time / not convenient?

A. That is THE worst decision you could make! Waiting around for enough time to work ON your business is always a bad idea because the “right time” NEVER comes along. There’s always some project problem or issue that takes up your time and attention.

If you wait around for the “perfect” time to come along, you’ll spin your wheels for months, maybe even YEARS making zero headway and getting so caught up in working IN your business that you never take time to work ON your business.

The process for converting patients and charging the right price is the SINGLE MOST IMPORTANT thing for any business and that is because most of your stress, problems and anxieties come from NOT having enough new revenue coming in.

Just think; every week that goes by that you do not convert at the level you could be is potentially going to cost you $1000’s…. whatever you have planned on Dec 1-2 I hope it is worth it…

Q. Where/When is it?

A. Family-friendly hotel, Orlando, Florida, Dec 7-8, 2019.

Q. How do I enrol/what are the different ticket options? Which one do I choose?

A. Simply choose the option below that describes you; If you are not a Member of my Cash Club or 4% Club Mastermind Program, please select the General Admission Ticket and choose as many seats as you need.

However, if you are an active paying Member of my Cash Club or 4% Club Mastermind Program, please select the appropriate option and enrol for the discounted price that comes as a thank you from us for your continued membership in the program.

“Still Not Sure?”
Then Read This:

Many of the Business Owners who have taken my programs on Marketing have experienced phenomenal results. That is because they have acquired the skill of marketing PLUS they have worked with me and learned how to sell!

Business success from here on in is a choice.

You can accept being battered by insurance companies, rent rises, push-back from patients who want to use their insurance or left frustrated by patients who always want to chose a cheaper alternative - or you can do something about it.

I know some business owners have heard “I’ll call you back” or “I’ll think about it” from patients so many times that they just think that is normal and have almost given up hope that anything can be done about it.

I’ve spent years figuring out how to sell the value of Physical Therapy – I had to. People in the UK can get Physical Therapy For FREE paid for by the socialist government.

That means I’ve heard every objection, every challenge to my fees and every excuse under the sun as to why they can’t pay or that they can get it cheaper else where - and I have spent 10 years mastering how to overcome them all to drastically boost my profits.

Now I want to share it all with you…

The great news is that Selling is actually easier than Marketing and if all that stands in your way of higher profits – is the confidence and know how to sell the value of your services – then this event is perfect for you and you can confidently enroll now.

I’ll see you in Orlando in December.

Paul GoughSincerely,

Paul Gough

P.S. Here’s a quick summary:

Q. What is it? More Sales, Higher Conversions 2019 is a unique and exclusive 2-day Bootcamp where I’ll give you everything you need to deal with the money/cash conversation, raise your prices and ultimately maximize conversions and profits at your clinic. The entire two days is focused on the essential strategies to ethically double your sales and conversion ratio – perfect for healthcare professionals.

Q. When is it?: 7-8th December, 2019, from 9.30am each day

Q. Where is it?: The Event takes place in a luxury hotel in Orlando. You will be sent full venue details and discounted room booking link after you confirm your place.

Q. Who is it for?: If you own a cash based, OON PT clinic – or your patients have increasingly high co-pay contributions or deductibles – then this is a must attend event for you. It’s for brand new, small and large PT clinics who want to convert more inquires/referrals to full paying patients. It’s for you if your staff need to be shown how to increase their sales and conversion skills so that they can sell more for you.

Q. How much is it: The price for this event is $3000 or 3 x $1100 or 6 x $557 or 10 x $337.

You can also bring members of your team and receive $1003 OFF per seat reserved. You can see if places are still available by clicking on the order form button below.

What is the Guarantee? If by the end of Day 1 you are not convinced that this event is going to be worth at least $5000 to you, you can leave and we will give you a full refund – plus your hotel and one night's accommodation – no questions asked.

P.P.S. If you’re still sitting on the fence about attending, here’s what four more of last year's attendees have to say about what’s happened since they attended:

I’ve Raised My Rates From $140 to $250 Since Attending Paul’s Bootcamp

“Before Sales Bootcamp my biggest struggle was finding the confidence to raise my rates. Since attending my rates have increased by 80% and we’re now charging $140 to $250 per session. Getting in a room with other Physical Therapists who are raising their rates gave me the push I needed to do the same – I figured if they can do it, why couldn’t I? If you want more conversions at higher prices – you need to attend this event.”

- Santo Riva, Victory Performance and Physical Therapy, Los Angeles, CA


Sales Bootcamp gave me the confidence to raise my rates, double my prices - and I get no push-back!

“Before attending Sales Bootcamp the biggest struggle I had in my business way converting patients who said our services were "too expensive". However, Bootcamp gave me the confidence to raise our rates by 305%, DOUBLE our class prices, and now patients don't bat an eye lid!

Not only has Bootcamp helped us overcome push-back to cost, learning how to sell has allowed me to empty a full-time PT, I spend less time in the business, spend more time with my family, and no longer take patient objections personally.”

- Emma Green, Quads Physical Therapy, Pasadena, CA


Now I have a solid sales system in place that has given me, AND my staff, the confidence to sell at much higher prices...

“The biggest struggle I had in my business before Sales Bootcamp was converting cash patients. I'm a hybrid practice with about 60% insurance and 40% cash. I was always worried about how to counter the objections people had about price being too high and I never liked answering the question of "do you take my insurance"...

Prior to Bootcamp, I was charging $147, now we're at $247 per eval. Not only that, Paul's event improved my confidence tremendously. It's not only just the step-by-step scripts on how to answer specific objections, but the biggest takeaway for me was  getting a solid sales system in place which has made it very easy to train my staff to become even better salespeople.

If you've ever worried about how to handle an objection about price (doesn't matter if it's cash or insurance patients) or any objections about care, Paul's Bootcamp will solve that for you. If I had to choose one event to attend - Sales Bootcamp would be the one!”

- Chad Cohle, Cohle Performance Chiropractic, Harrisburg, PA


We always used to answer the insurance question with “No, but…” and it never worked. We now have a new, much better way of doing it…

“Before Sales Bootcamp we most definitely had a sales problem. We've always been a cash practice and had always lived in fear of the dreaded, "do you take my insurance?” Question. Our two tactics had 1. Try to ignore it or bulldoze over it and hope they don't notice (never works), or 2. Try the "No, but..." and hope we could get an answer in before they hung up.  It never worked. So I had to do something about it if I wanted my business to survive!

Bootcamp has given us a solid strategy and exactly what we needed to answer the insurance question without the phone being slammed down. The results have been stunning. Paul's Sales Bootcamp was a game changer. It has my highest endorsement.”

- Tim Gerstmar, Aspire Natural Health, Bothell, WA


More patients are spending more money with me! 100% increase in profits

“Sales Bootcamp has definitely sharpened my communication skills. I wanted to find a way to have my patients sign up for a maintenance plan and continue treatment with me. Bootcamp taught me how to do that and these days my patients stay with me longer, they do not drop off and are spending more with me.

Not only do I have lifetime patients, as a result of Bootcamp my profits have jumped by 100% and I continue to grow more profitably. Sign up immediately, it’s one of the best investments I have ever made in my business. These skills will last you a lifetime.”

- Trupti Mehta, Manual Medicine Spine & Sports PT, Washington, DC

Your Next Step:

Do not hesitate on this. Missing the event would be a costly mistake. Moreover, while I have sent you this exclusive invitation, I cannot keep your space reserved indefinitely, so please choose your ticket option below - and reserve your space immediately.

Booking Deadline: 11pm PST on FRIDAY, 6TH DECEMBER 2019

Smaller 10 Pay Option Now Available!

Option 1

Clinic Owner Ticket

$3000 or 3 x $1100 or 6 x $557 or 10 x $337

Secure Your Seat Now »

Option 2

Clinic Owner + Staff Tickets

$3000 $997 per staff member

Secure Your Seats Now »

Seats Remaining: 2