In the current Global Crisis, there’s two specific things that will play a crucial factor
in protecting your PT business from the downturn and ensuring that you make it through the coming recession.
Those two things are:
Recouping the cash you’ve missed out on
How you market and communicate to patients when money is tight (during the recession)
Why are they both so important?
Chances are you have used up some (if not all) of your cash reserves just trying to survive the INITIAL Covid-19
And, because of the huge changes that have happened in the marketplace since Covid-19, almost everything you were saying and doing in your clinics marketing is now out of date.
It’s impossible to survive a recession without cash and if you can’t get patients through the doors,
how do you get any of that cash back? It’s a vicious cycle that many clinic owners are going to be trapped
in and many won’t make it out from.
Is it Going to Happen Again? Is It Going To Get Worse? A New Level Of Fear…
Right now your patients are worried about their health… they are worried about their job security…
and they’re worried about the future. People are already asking things like “will this come back?”
and “will there be a second wave?”
This is a level of FEAR that we’ve never seen before in society and it’s causing many patients to
stay away or be more resistant to spending money with you.
To survive this Global crisis, you’ve got to make changes to how you manage your cash and how you market to your patients.
Announcing the Exclusive Four Hour “Fight Back” Seminar to Help You Solve These Challenges…
If you don’t know where to start, or you’ve never marketed to patients when money is tight, then my
Four Hour “Fight Back” Seminar is perfect for you.
The “Fight Back” Seminar is an exclusive training I held recently where I showed 100 clinic owners
how to RECOUP their lost cash, AND, how to market and communicate to patients in a recession.
This is your invite to get access to it – instantly:
If your business has been left devastated because of coronavirus, you will love this seminar.
If you’re worried about how to market and communicate to your patients during the coming
recession, you will love this seminar.
What is more, if your staff are already telling you “no one has any money”, and that
is getting in the way of your conversions, you will love this seminar.
If you’re worried about patients “price shopping you” or being more resistant
to your fees, I’ll explain how to overcome that.
On this exclusive FOUR HOUR SEMINAR, you’re going to discover the vital changes you should make to your
marketing and how the current crisis has changed what we should be COMMUNICATE to patients.
You will get instant access to all SIX of the seminar sessions where I show you what it takes to recoup the cash
you’ve lost and how to market so that you can transform your business situation and still finish 2020
This Is My SECOND RECESSION… I Learned a Lot from The First in 2008. I’ll Share My
Biggest Lessons With You. PLUS, You’ll Discover All of This During Our Four Hours
Profit Protection; the exact steps you need to take to make sure you don’t lose even more money in
the next 6 months…
How to make sure you don’t run out of cash altogether
What marketing works – and what doesn’t – during a recession…
How to avoid being “price shopped” by people looking to save money…
The most important role in your business you must have right in a bad economy – and how to make
sure you’ve got the right person for the job!…
How buyers change during a recession – and what to do about it…
How have you faired against other PT business owners like you during covid-19? Have you lost more or less
money? Are you in good or bad shape compared to your peers? You’ll find out in the first 15
Is anyone making any money right now? If so, who? What are their business models and how are they
marketing to patients?
The 3 things that will stay the same during a recession – and the 3 things that will
How to combat rising marketing costs (…advertising goes down, but customer acquisition
cost goes UP)…
How to sell to patients who are price shopping…
Why focusing on “hygiene” in your marketing is wrong – and what to do instead…
What never to say to a patient during a recession if they ask about price…
What all customers REALLY WANT during a recession (and it isn’t a low
They say that there will be a lot of “new opportunities” because of all of this…what
are they? How will you find them? I’ll tell you how our most successful clients are finding them
“Operational Excellence”, how it could RESCUE your business profits in 2020 and how to
achieve it inside 4 weeks…
On top of that, I’ll give you my predictions for the next 6-12 months and some of the obstacles and
challenges that are likely to come up in a recession that you might not have considered yet…
Plus, Get These Bonus Videos To Help You With Over Coming Your Patients New Objections…
When you sign up for the seminar, you will also get access to 2 x 90 minute video trainings from my amazing
“Front Desk Superstars” Program that has helped over 200 clinic owners to change their sales and
communication process with their patients since Covid-19.
Specifically, you’ll get:
Free Bonus Video Training 1: How to Communicate with Patients Who Dropped Off Your Schedule Because of Covid-19 (And, Specifically, How To Get Them Back On)
Free Bonus Video Training 2: How to Convert Patients Who Are “Skeptical” About Coming For In-Person PT Because of Covid-19
(It’s been said that these two video trainings are worth the price of the seminar alone and I would have to
The reality is that the $179 investment required to enrol in this Seminar is NOTHING in comparison to the amount
you will make because you know how to get people over their fears and doubts about coming to see you.
In that way, the cost of the program is actually zero.
As well as those two amazing video trainings, you will also get:
Instant access to the 32 page handout/workbook
Download of all session slides
Free 90 minute Strategy call with my senior
marketing person after you complete the Seminar to help you implement everything you discover
This is your first step to surviving the coming recession and recouping some of your cash.
Please make the commitment to yourself and your business by clicking the link below to get instant access to the
Plus, Get Two Month’s FREE Membership of “Cash Club” - Paul Gough’s Exclusive VIP Community of The World's Best Physical Therapists
If you are not currently a member of Paul Gough’s “Cash Club”, you will also receive two months FREE membership including monthly CD and 32 page “Cash Is King” Publication. After your two-month trial, you will automatically be upgraded to full membership at $179 per month unless you cancel - which you can easily do at any time (instructions on how to do so will be provided). This Free bonus is for Non Cash-Club members only.
Final Question: Are You Serious About Surviving This Crisis?
It’s just $179 or 2 x $95 for attending this seminar. Please do not be put off by how cheap it is. The value will be
worth 10X that.
The reality is that each one of the six sessions alone is worth $179 but because of the extra ordinary times
– a global financial crisis - that we’re living in I want to make this affordable to every clinic
owner who is serious about surviving.
If your business has been affected – and you’re worried about how bad it is going to get – you
will love every second of the FOUR HOURS seminar as I will show you what you must do in order to protect your
business from the crisis.
I know that many businesses will not recover from this crisis and one of the
reasons is because the business OWNER, will, quite simply, burry their head in the sand and do nothing.
Paul Gough creates global award winning Marketing Systems, is a multi PT Clinic owner, leading authority on Marketing and trusted advisor to many PT Owners across the U.S.
Paul Gough is a small business ICON-WINNER of the award for best in class lead nurture Marketing in 2016 selected across all of Infusionsoft’s 45,000 strong global customers and a former professional soccer Physical Therapist turned successful clinic owner from
the UK. He is a published Author who has already grown his own physical therapy business from
one clinic to four, and zero to $1m - in record time. What’s most
impressive, is this: he’s done all that in a country with a completely free “socialist”
health care system (that provides physical therapy services for FREE for all residents), as his
He is widely regarded in the US as a leading authority on Direct to consumer Marketing - and has
a proven track record of helping physical therapists’ in the US to grow their practices,
increase profits, free up their time and radically shift their Entrepreneurial thinking.
He shows PT business owners how to win more patients and increase their profits using Advanced
Marketing, Advertising and Internet Marketing Strategies. Every week, 1000’s of physical
therapists receive his support and advice online, and his business success coaching programs are
almost always FULL.