1) Do you have plenty of people calling you, making enquiries on
coming into your clinic, or
making an appointment with you, AND telling their friends and family to do the same?
2) Or, are you constantly worried where you’re going to get
next patient, and any referral you DO
get is mostly by chance or from a limited number of doctors who could easily begin sending new
another, rival clinic owner in your town?
Based on my own experience of helping many owners in the country attract greater prosperity in their
business, the answer is, unfortunately, #2
These PT owners constantly have to deal with hassle from reluctant to proceed, skeptical patients and
and pray” some will show up for a few more sessions after the first Evaluation – even
ones referred by local doctors or physicians…
Further, the pressure of being solely responsible for generating all the new patients via traditional
advertising methods is solely up to them. And most just don’t know if they’re doing right
wrong and they have absolutely no piece of mind knowing they are emotionally attached to the results of
their marketing efforts, which so often fail.
This leads to bad positions of authority at the first mention of the words “will my insurance
that” … and you start reducing the number of visits in a treatment plan or
underselling your knowledge, yourself, and your reputation, just to make sure you “get that
There’s no certainty in a clinic devoid of its own New Patient Acquisition System, pure and
Here’s What Will Happen To You When You Finally Have A Reliable System In
For Getting New Patients
But if you do have a constant stream of New Patients flooding your clinic that are pre-disposed to
do business with you, you have a certain “swagger.” You’re not forced to take on every
patient out of necessity, just to make payroll every month. What’s more, you may soon be able to
an assistant or another PT meaning you can do less and get paid more.
With a New Patient Acquisition system in place at your clinic, it’ll soon become a
of “it’s my way or the highway” - and if your new patients don’t agree to ALL
visits you ETHICALLY prescribe - because that’s what it takes to get the outcome you know
they REALLY need - then you’ll be able to afford the rare luxury of sending that patient to some
other, less well off clinic, who will accept “one hit wonder” patients because you’ll
more patients than you can cope with anyway, all doing what you say!
You’ll have a thriving, vibrant clinic that’s fun to possess because all the
prospective patients already “trust” you and they have decided they WANT to come and see
you – the trusted authority figure in town - and will follow through on your recommended treatment
plan however many visits that maybe.
So if you depend mostly on cold calling doctors, note pad drop offs, luncheons, physician referrals or
that some past patients MIGHT drop back in to run a “healthy business”, then think again:
The Best Patient To Deal With Is One Who’s
Pre-Conditioned To Want
Business With You
You see, the old ways of prospecting doctors for referrals no longer work like they once
The average doctor has less time to read your newsletters… is more confused than ever about what a
even does… has more owners than ever asking for his attention and is therefore less trusting. And
lets not over look the fact that more and more doctors and physicians are under increased pressure from
hospital systems to keep referrals “in-house” or, as many of them are now doing, sending
patients who could and should have been yours, to their own Physician Owned Physical Therapy Service
Plus, competition is fierce and many small towns are already saturated with other PT clinics, national
and Chiropractors all hunting for the same patients —making reaching patients extremely unlikely
time-consuming unless you try something different.
The answer is learning how to generate a constant stream of new patients, where you have
for getting new patients, and another system for those new patients gladly and continually referring new
business to you.
But if you’re honest with yourself, you probably don’t have a system in place for generating
new patients. You’ll have to admit that most of the patients you’re currently getting is
by “chance”, or from doctors whose referrals are beginning to dry up.
And when you DO get a new patient, they come in “cold.”
They don’t know you or trust you. You’re subjected to tons of resistance that range
price objections to “I need to think about it.”, or “will my insurance
all those visits”.
This puts more stress and strife on you and your business. You end up dealing with less than ideal
that could suck the life out of you, and make you question why you got into opening a PT business in the
That’s why you need a system that siphons a constant stream of new patients that
know, like, and trust you. They’re already pre-disposed to do business with you. That means
resistance to your treatment plans, less headaches and more money for you since you can recommend a
number of visits in all your care plans that would make all the difference to your bottom line.
Your PT business headaches are about to go away, and you’re about to attract many more of your
patients when you take action today and add this invaluable “patient-getting” system to your
New Patient Overload System is simple, affordable, low-tech and creative ways to siphon
more patients to your physical therapy practice.
These tactics are spread over 9 videos and cover critical aspects of attracting more