Systematize and Autopilot Everything So That Your Clinic Grows Without You
“6 Weeks Of Systems Implementation And Business Coaching With Three PT Industry Experts To Transform Your Business From ‘Daily Grind’... To A Systematized, Fully Automated & Predictably More Profitable “Asset”, That Is A Pleasure To Own And Run…”
With Paul Gough, Get Instant Access To Module 1 Today!Featuring Practice Management Legend “Andrew Vertson” and PT Industry Superstar, “Jerry Durham”
“Turn up your speakers to hear a personal message from Paul Gough”
"I don't know where I would be without the Physical Therapy Business Growth School Program. Our income has more than doubled in less than a year, and we're working less!"
Jason Han, HealthFit Physical Therapy & Chiropractic, Pasadena, CA
"Since taking PT Business Growth School my monthly revenue has tripled. It’s never dropped, and it’s continuing to grow."
Carrie Jose Gove, CJ Physical Therapy and Wellness, Portsmouth, NH
"Before joining Physical Therapy Business Growth School, we were going through the motions without a plan, now we have an amazing team culture that patients love and solid systems that automate everything so the business continues to be more and more profitable, without me even having to be there."
“The best thing I can stay about PT Business Growth School is that this program has helped us
to “take back our clinic” - and finally feel like we are in
control of it again”
– Steve Kinsey, Hereford PT, Parkton, MD
Dear Physical Therapist,
It’s sad, but true…
In the new healthcare economy, many Physical Therapists are working way harder than they should be.
The philosophy that if you work more and if you see more... then you’ll make more, is the foundation of today's stress-ridden PT Industry.
That “out-dated” philosophy is also why most PT Business Owners are caught up in the daily "rat race".
What Is “The Rat Race”?
I’ll tell you…
“It’s a way of life in which PT business owners are trapped in a fiercely competitive struggle
for more success, more recognition and more money...
...with very little time left over for personal happiness or satisfaction”.
It often involves subjecting yourself to long hours in your business, overloading yourself with heavy rent,
wages and bills, each one making you to feel as though your only choice is to work even harder as you try to
That’s not a great way to live.
And for most of us, it’s simply not sustainable.
It’s also a path without any “gold” waiting at the end of the rainbow - no
matter how hard you work.
Because even if you do manage to “win the rat race”... who wants to be crowned “KING
Not me. And luckily,
I Narrowly Escaped This “Rat Race”
So here’s my story:
Three years ago my business was growing nicely…
I had all these dazzling new ideas, I was building my new patient database with ease (using the Education
Based Marketing Strategy) - and I was seeing some level of success.
But pretty soon my momentum fizzled and I had this sinking feeling that I was missing
I was right.
I was missing the one single thing that I really needed to grow and scale my business -
I thought “winging it” without any clear direction was a perfectly fine way to build a physical
Most people in the industry were doing it - and it was working well enough, I was making a profit, I was
acquiring new patients and I was “growing”, so I assumed I was doing something right.
Then one day I discovered that my business had become an unorganized, un-scalable “mess” ...and
that caused health problems in the form of a heart scare diagnosed at the age of
After That “Heart Scare”, Thankfully,I Woke The Hell Up!
After being diagnosed with a “stress-related” condition at such a young age, I asked myself a LOT
“Why do we business owners let things get so bad that it affects our
“Why do we wait until we realize we’ve missed out on so many things with our family
before we do something about it by stepping away from the daily grind of our
The answer to both of those questions is this:
“We do it simply because we’re afraid that our business will fail
without us being there all day, every day”.
However, that’s NOT an accurate representation of reality.
Businesses don’t fail because the owner isn’t there every day…
...businesses fail because of what the owner DOESN’T DO when he or she is
The No.1 Reason Most Small PT Businesses FAIL Is Because Of A Lack of Systems
At first, it was hard to accept that to move forward with my business I would have to hand it over to
The idea of “letting go” of my business made me feel vulnerable, insecure and fearful
that other people I employ wouldn’t provide the same high quality level of care and
service as I would.
But, I was wrong!
And since those crazy days, I’ve learned systematic ways for embracing and driving more sustainable
growth at the “Paul Gough Physio Rooms”.
I’ve come out the other side with a much more profitable, hassle-free business and I can tell you now
that running the business is NOT even my job.
It never was.
That’s because “owners” don’t run businesses.
“Systems run businesses”.
And it’s the people you hire who run those systems for you.
It’s how ALL successful businesses are run.
I’ve learned my lesson the hard way - but I now know that a PT Business Owner’s
ONLY job is to create and constantly refine the systems, and if you do that, success is practically all but
In The Last 3 Years I’ve Created Systems That Means My Business Runs Like Clockwork - Whether I’m In The Country, Or Not!
That means no more working harder than I absolutely have to…
...no more “rat race” for me...
…and, most importantly, no more missing out on family time or feeling like I can’t
go somewhere or do something, “just in case” something happens back at the business that
“only I can deal with”.
I’ve learned how to:
Make the same money - and yet spend more time with my family
Grow and scale my practice successfully - without even having to be there
Have my name above the door - but have others do the work for me
Streamline operations so that we can spend more time with our patients (...meaning we
get better results than our competition)
How to open in more locations - with ease (I’ve since opened three more clinics)
And, how to get my business into a position that if I wanted to, I could one day sell it for a
These days, I work less but make MORE without bumbling and fumbling through the process of
growing a business.
And, I’ve finally realized that the more systems I have in my business, the easier it is for me to
position myself OUT OF THE BUSINESS and have others do the work for me.
I’ve come a long way in a short period of time and because of that, my business and lifestyle success
has attracted a lot of attention from physical therapists who want to know how I’ve done it.
As a result, I’m often asked this question from PT’s just like you:
“What Advice Would I Give To Myself If I Was Starting Out In Business Again?”
My answer is always this:
“There is nothing more important in a business than creating systems - do not wait
to systematize your business.
Do NOT wait for business systems to just drop in your lap - they
Do not wait for your business to just organize itself - it won’t.
Do not guess your way through it - you’ll get it wrong most of the time.
Do not confuse knowing how to do your great PT work with knowing how to build a dream business - they are
two COMPLETELY different things requiring two completely different skill sets.
And most importantly of all, do not ever think for one minute that you CAN’T have as big of a
business, impact or income as you want - even if you’re not working in that
I’m Living Proof That A Dream Lifestyle Is Possible As A PT Business Owner
Anyone who tells you a “Dream Lifestyle” isn’t possible - simply hasn’t
invested any time in figuring out how to make it happen.
Last year I spent “22” weeks away from my PT business - all of it in foreign
countries on vacation with my family, OR, furthering my business education by attending seminars.
I often choose to do both at the same time.
That means wherever I’m going, my young son “Harry” can travel with me.
So far he’s been all across the US - from East Coast to West - right through Europe and TWICE round
“Mixing travel with business - Harry and me hanging out in Austin (TX) recently with Dr. Jarod Carter and 5 other successful physical therapy clinic owners!”
“Harry looking cool in Hollywood Park, LA”
“Harry and I looking for a glimpse of the President of the United States in Washington D.C.”
Not bad for a kid who's just “28” months old.
To Be Able To Spend More Quality Time With My Son “Harry” Is My Reward For Setting Up These Systems
The personal satisfaction I get from owning a successful business that helps people live active and healthy
lives is my justification for the work it takes...
...and the long-periods of time I get to spend with “Harry” doing what we want, when we want,
that’s my REWARD!
See, I LOVE to travel.
And I love to travel with my young family in tow...
The business that I own (“The Paul Gough Physio Rooms”) is simply my vehicle for
driving and funding this dream lifestyle we’re living.
I’m not a slave to my business anymore...
I control it… it doesn’t control me.
I decide what I want from my life, then I build systems in my business to help me achieve it as fast as
I’m living proof that if you set up the right systems in your business that you can
have everything you want - and more - as soon as you make the commitment to have them and do the
work it takes to get them.
But it’s NOT only about you having a better lifestyle or making more profit...
I Firmly Believe That “Business Growth” ISN’T Just About Making More Money or Hiring More Staff So That You Can Do Less...
This is not just about growth for growth's sake.
I understand that not everyone wants more staff or more locations.
Not everyone needs or wants more patients.
But I know everyone reading this letter today wants to be able to find MORE TIME to spend with their
(At least they SHOULD do).
And, “streamlining” your operation with the right systems will help you to do this.
More time = more care.
More care = better outcomes for patients and that = more career satisfaction for you.
So, what I’m trying to say is this:
“Even if you’re not wanting to grow in-terms of opening more clinics or hiring more staff…
Growth by ways of streamlining your current operation is achieved in the same way - through better systems”.
With all that said…
...there’s just so many great and positive reasons for creating systems within your
physical therapy business that I felt I just had to share ALL of mine with you.
Paul Gough’s Physical Therapy Business Growth School
What Is It?
It’s the complete BLUEPRINT to automate and systemize EVERYTHING in your business so that it
grows without you.
You’re going to get 6 Weeks of personal coaching and support from Paul Gough to create automated
systems for growth, a culture of excellence, tracking numbers, unrivalled customer service, marketing
automation and so much more.
1. Six Weekly Seminars
The core of this Business Building course is a 6 part, in depth video seminar package. Each of the “90
minute” video seminars is packed full with systems, software and technology ideas that’ll take
your PT business to the next level - and keep you there.
The 6 weeks are packed with powerful information that you can use immediately to increase your profits, grow
your business and find more lifestyle success for yourself - whatever type of business you own (In-Network,
Hybrid or Cash based), and whatever it’s current size. This is your complete guide to
automated Physical Therapy Business Growth and more Lifestyle Success.
2. On-Going Personal Support From Paul Gough
This program is not just about me delivering powerful information to you to help you grow your business with
ease. I also want to offer you personal, on-going support, accountability and business
coaching. I own “4” self-built physical therapy clinics, I employ “14” staff and I
spend upwards of $100,000 per year on my own business education - and I’d like to
pass some of what I’ve learned on to you during our 6 weeks together.
During our 6 weeks together, you’ll get the chance to ask me questions about your business on our exclusive online forum.
If a question comes up for you between the seminars, post your question on the forum and I will personally
answer it. This personalized support is an important part of the program and just as importantly, you get to
interact with and support all the other PT’s on the Program.
3. Coaching From Not Just One, But Three PT Industry Experts
What makes this course so in-demand is that for the first time ever, these three Physical
Therapy Industry Experts are teaming up to share their secrets for more wealth, more business
growth, and ultimately, more lifestyle success.
You’re also going to be learning from PT’s “Jerry Durham” (Out of Network Clinic Owner in
San Francisco), and “Andrew Vertson” (Orange County, Ca). I wanted Andrew and Jerry to work with
you on this program because they are two other PT Business Owners who have truly figured out how to grow and
scale a PT business without having to be there every day.
Take confidence from knowing that you’ll be learning from people who actually “talk
the talk” AND “walk the walk”!Learning
from all three of us will be a game changer for your business.
Here’s Just Some of What You’ll Discover On “PT Business Growth School”:
While most business owners are stuck in their practices - drowning in paperwork or constantly
massaging and stretching patients, I’ve spent the last 3 years taking my business - and
my LIFE - in a completely different direction.
A new direction that puts long term patient relationships and customer serving
values at the front and centre of my business - and, leverages new “automation technology”
that makes running and growing a physical therapy business effortless and possible, from anywhere in the
Here’s just some of what you’ll DISCOVER on this amazing NEW program:
How to auto-pilot and systemize EVERYTHING in your business so that it grows without you (...this is
critical to your business growth and we’re talking: how to on-board new patients, evaluation
scripts, stopping drop-offs and re-activating past patients, getting a “yes” - even if they
say “no” and, getting referrals within 72 hours!)…
Marketing Automation - it’s “new”, it’s almost effortless and
it’s now the easiest and fastest way to grow a PT clinic (...PLUS, it’s a lot less time
consuming and less costly than marketing to local doctors)
How to spend more time with family - and still make the same money
How to build a world class team that runs your business for you (using the systems you’ll
How to break free of your business's “daily grind” and transfer important
responsibilities to others - getting "you" out of your own way!
How to find, hire and train a complete replacement for yourself so you can step aside from being a PT….to
leading a team!
How to grow and manage from multiple sites (and the technology you can leverage to make
How to move beyond systems that are out-dated, being maxed out or that you’ve
simply outgrown (so your growth is not being limited technologically)…
How to make the jump from solo-PT - to having a team (...and how to know when it’s
time to make the change)…
How to maintain your business’s culture, personality and clinical EXCELLENCE as
you grow (and how to know if/when a brand change is needed)…
Yes, We're Going To Be Covering a Lot Here… But When We're Done, You'll Finally Know:
Exactly how to grow and scale your business with Automated Systems doing most of the work for you
Exactly what to expect and how to prepare for each stage of growth
How to navigate you AND your new team through it all
How to set and ACHIEVE your business goals regardless of where you're at now or what size
business you’re in
How to STREAMLINE your business so that you can spend more time with patients
How to successfully run your PT business from anywhere in the world - worry free!
Here’s Who This Program Is Perfect For:
Whether you’re a new or existing PT business owner - NOW is the time to get a handle on your business
and let it start to grow without you having to work so hard. It’s for you if:
You’re already successful - but feel like you’re working too hard for it and want to
avoid being crowned “king rat”
You currently believe your business will suffer if other people serve your clients (...because
you are the only one who can deliver your services to the high standards you set)
You want to spend more time at home or travelling with family - but still make the same
money (...most owners actually make more than they can even dream of when they do all
You have trouble managing the work-life balance - there’s never enough time for
family, friends, exercise, hobbies or travel… and all the other things you keep promising
yourself you’ll do - “when you have the time”!
You want to keep working with your patients “one-on-one” - but you want to spend
more time with them and know that streamlining all activities within your business will
help you do that
You are excited at the idea of managing and leading other people or opening more clinics under
You want to spend more of your time being “Entrepreneurial” - thinking bigger
picture about your business and your life (...instead of feeling trapped inside the
treatment room all day long)
You don’t want to manage a big staff - for you, growth and thinking big means you’re
more aligned with your life's purpose and having the time to fully express who you
REALLY are (...and not stuck in your clinic all day)
You want a bigger business in terms of more profit - but NOT necessarily a larger
operation or more staff
You have aspirations to one day exit the day-to-day running of your business - but
still take home a handsome pay-check each month (...welcome to the lifestyle-rich world of being crowned
an “absent owner”)
You’re new in business - and want to give yourself the best possible shot at
surviving the first few turbulent years of small business growth
You currently lack the right systems and technology to support on- going business
growth, marketing and administrative activities to make your business more successful...
For Existing PT Businesses
If you run a well established or growing PT business, these 6 Video Seminars will give you the most
effective, proven and truly automed SYSTEMS in the world to help you grow that PT business quicker, and with
much more ease.
Most PT Businesses are in “meltdown” mode right now - operating at less than 30% of their
capacity. This is a shocking waste. And yet everyone inside that practice is working harder
than ever. Especially the owner - you!
On “PT Business Growth School”, you will create systems that will uncover a goldmine of
opportunities in your clinic’s standard operating procedure, giving both you and your PT
business a great deal of more financial freedom - for NOT an awful lot of effort.
For New PT Businesses
If you are just starting a new PT Business – especially a “cash based” or “hybrid”
one - then this Systems Mastery course is ESSENTIAL for you.
Not only will you discover how to avoid the costly mistakes that cost so many start-up
businesses a fortune in wasted efforts, but you'll also be launching your new PT business with the most
powerful, proven and effective systems that the PT industry has ever seen.
Please DO NOT risk opening your new business thinking that you’ll be able to just “wing it”.
That “tactic” had me burnt out and staring down the barrel of major heart
surgery - at the age of just “31”. Now is the time to Master World Class Business Success Skills
for your new clinic – and very quickly eclipse your bigger competitors still stuck in the old ways of
running a business. Their bigger size is your best advantage.
Here’s The Curriculum - What We’ll Be Covering During Our Anytime Access Trainings Together
Here’s what I have for you: there are 6 anytime access trainings in this special program.
You may see glimpses of things you have heard about before… but make no mistake, most of this stuff
is new and all of this material is taught by people who practice what they preach…
Video Seminar 1:
Discover Your Clinic’s USP, Scale Your Mission, And Create a Brand That’s Trustworthy Of Growth
When asked to define what makes them different from their competition, most PT clinics will
say something like: “we’re more qualified...” or “we
give better service...”... that might be true, but that’s what their
competition are saying as well and it doesn’t do anything to set you
apart from the crowd.
If patients are confused about what you offer, they’ll look past you for another PT who
can say it more clearly. It’s that simple. On the flip side, once you can clarify your
message and communicate what makes you TRULY different, your company will begin to
grow. Here’s just a sample of what you’ll
How to define what makes you different - every successful business must have a
“Unique Serving Proposition”(USP) and if you and your
staff don’t know what yours is, then “Co-pay” and “OON”
objections are inevitable…
How to establish a powerful mission and vision for your company (This matters … A
LOT - especially once you approach $100k in turn over)…
How to get ALL of your staff on board with the changes you’re going to be making
as you grow - it’s vital we keep everyone moving forward as your business grows
and I know 10 ways to do it...
Basically, by the end of this module, you will be able to do something that 99.9% of PT
Clinics out there can’t - and that’s clearly articulate what makes you
different so that you can use it in your all of your clinic’s Marketing
materials to WIN!
7 Days Later
Video Seminar 2:
Automating The New Patient Journey Experience(Part One) - With Guest Lecturer Jerry Durham
What is the “New Patient Journey Experience” and why is it so important now? Well, it’s
this simple: Physical Therapy is what they EXPECT you to do - the EXPERIENCE is the
thing they didn’t expect you to do!
You can be good at what you do in the treatment room, but if you’re not focusing on it,
you will LOSE to the PT who gives patients a better EXPERIENCE. We are going to
show you how to leverage systems and automation to create a Journey Experience at your practice
that no other clinic can provide - ensuring all of your patients remain with you for life.
Here’s just some of what you’ll discover:
The “New Patient On-boarding System” - we’ll cover
incoming call scripts and show you all of the new “value adding”
questions to ask at the beginning of the relationship that’ll make “Co-pay”
and “OON” issues a thing of the past
The all new “Summary, Bridge and Pull” concept that they’re
using in almost every other industry except PT - what it is, and why is it so important you
start doing it now - Find out in week 2...
The “Value Added Welcome System” - what’s in it, what to
say and how to automate it in less than 60 seconds so that ALL your new patients are HAPPY
and made to appreciate the true value of what you do (...even if your secretary is off, or
just having a bad day)
The “Help Me, Help You” email - why I ask it, how I ask it, and
when I ask it, and how to automate it so that it stops “drop-offs”
and bad online reviews at your clinic!...
And so much more...
This (two-part) Module is all about pre-programming your business to become a finely tuned
machine so that you consistently over deliver at every stage of the patient’s
lifecycle. We’re going to build a machine that creates amazing experiences all across your
business. Part Two of the “New Patient Journey Experience” continues later in the
7 Days Later
Video Seminar 3:
Essential Financial Principles(With Guest Expert “Andrew Vertson’ of Intecore PT)
If you’re planning on having a business that grows with OR without you,
then you need to track the numbers. Everyone knows that. The problem is, which
ones? My own physical therapy business grew so fast that I
almost ran into issues with cash-flow.
That only happened simply because I wasn’t accurately able to keep track on what was
working - and what wasn’t. That’s no way to run ANY business.
Thankfully, I met a PT from California called Andrew Vertson who taught me everything I needed
to know about tracking the numbers and making sure they look and stay “healthy”.
Here’s just some of what you’ll learn on this Module:
How to track the financials that actually matter (and stop wasting time on
Which metrics and Key Performance Indicators to track and report (and what
systems to use for tracking them)…
How to set up appropriate compensation structures for employees (and how to
incentivize them to continue growing with you)…
Annual planning and revenue forecasting…
How to know how much you need to invest to fund your company growth…
And so much more...
This truly is a remarkable module that is rarely taught on any other PT Business
Success program like this, simply because REAL and “still in the trenches” experts
like Andrew, are so hard to find. With his wealth of experience in growing,
running and operating a successful PT business, he’s likely to share with you so
much MORE than these Essential Financial Principles and “YES”,
there’ll be plenty of time for Q&A at the end of this class…
7 Days Later
Video Seminar 4:
Automating A Culture Of Clinical & Service Excellence
Put some “TOP PRODUCING” people in your PT company - and
watch it grow. The problem is, how do you find, motivate and train them? Whether you’re
planning on growing your business from just you to 2, OR, from 5 to
25, then your focus HAS to be on how you find and grow the people in your
I currently employ “14” members of staff - and I know from my own
personal experience that spectacular growth in business happens when you focus on creating
a “culture of excellence”. On this module I’ll reveal precisely how I do it.
Here’s just some of what you’ll discover:
How to use Google and Facebook to find new staff for your company - this’ll
save you $1000’s in paying those ridiculously high fees to the “agencies”
(...and, you’ll end up with better, more committed staff, that are just right for your
How to create an automated “on-boarding” process so that any
new employees can train themselves (...this saves you a LOT of money and avoids “downtime”
that most businesses experience when having other employees training new employees)
How to re-train your staff - without you having to do any of the work
How to save time and money on the interview process - and ensure you get it
right first time
How to empower employees to step up and grow the company (...without you
losing the “control” of your company)
There’s not much more to say about this module other than if you think you’re
currently being held back by your team not giving as much to the cause as you -
then this 90 minutes will change all of that for you. This is all about you leading a team that
is proud to be associated with clinical AND customer serving EXCELLENCE that
your patients will want to talk about.
7 Days Later
Video Seminar 5:
No PT Business Success program can be complete without a special focus on Marketing. But this is
more than just about “Marketing” - it’s all about “Marketing
Automation”. What does that even mean? It means you spend less time chasing
dead end relationships with doctors - more time picking up new patients without you or anyone
else personally having to be in your office to do it.
Marketing Automation is the new way of growing a successful PT Practice:
“Good-bye” prospecting to local doctors, “hello”
requests for appointments waiting for you before you pull into the car park of your clinic. Here’s
a sample of what you’ll learn:
They’re calling it the “New Patient Gold Rush” - that’s
because there isn’t a better, more reliable, more automated way to pick up new
patients on demand than Facebook. Here’s how to do it RIGHT…
“10 X Referrals From Past Patients” - how to do it, and of
course, how to automate the process...
Special “New Patient Getting” Promotions - how to autopilot one
for each month of the year and without you ever having to leave the office to do it...
Email Marketing 5.0 - Four years ago I sent my first ever email to just
167 past patients… these days I’m sending emails to 8000+
past patients. Sending automated emails has become one of my best and most AUTOMATED source
of referrals… and it’ll do the same for you...
And so much more on this Marketing Automation Module...
What you’ll un-cover on this module, is, quite simply, some of the newest and “bad-ass”
ways to acquire new patients - on autopilot.
7 Days Later
Video Seminar 6:
Automating The New Patient Journey Experience - Part 2 (Co-taught with Jerry Durham)
For most PT businesses, the problems they have with things like
“drop-offs”, “no-shows” and
“resistance to care plans” is NOT happening because people don’t
want to pay for PT… no, it’s simply because they don’t see the true value in
This module will solve all of those problems for you and make things like “co-pay”
or “OON” issues a thing of the past. Jerry Durham is back for this module and
here’s just a sample of what we’ll be teaching you:
How to defuse the “co-pay” time bomb that starts ticking the
moment they realize they need more than one session (...we’re going to give you the
new, 21st Century Prescription of Care script that most PT’s in the US aren’t
even using yet!)
Struggling with handing over new patients after the initial eval’ to
an aide or assistant? … We’ll show you a system to do it RIGHT so that your
patients transfer without resistance (...meaning you can get on with doing more of the high
value stuff at your clinic)
How to develop a “fail-proof system” for stopping drop-offs
(even if your secretary is forgetful, clumsy or just having a bad day!)
The never ending, 100% automated “never lose them” discharge
system that has patients connecting with you daily on social, buying more
services from you via email… and coming back more frequently
What happens if they say “NO” at the Eval?... We’ve got a
SYSTEM to REVERSE that answer
How to get great reviews about your PT Clinic posted on Google, Yelp and
Facebook automatically - and without you personally having to ask anyone to do it for you...
I could go on and on. But by now I’m sure you realize this really is a Systems and Business
Building program like no other. PT Business Growth School is essentially about
me lifting the hood on three of the WORLD’S most successful Physical
We’ll be sharing our secrets and showing you how we systematize and autopilot everything so
that you can do the same. You’re just weeks away from becoming the proud owner of
a PT business that grows without you.
This is Not Just About “Theory”, Here’s Just Some Of The Material
You’ll Get Given During This Program To Make Running Your Business - And Your Life - Miles Easier:
New Incoming Phone Call Scripts (plus a Video Tutorial) - created and tested at my own
practice and is now being used successfully by PT’s all across the US to defuse co-pay and OON
cost issues (...start using this later the same day)
Access my staff training video vault - press play on ALL of my staff training videos (and even the
original powerpoints) that have taken me YEARS to make
Pre-written examples of my “Value Added Welcome Systems” (instantly
download these on PDF)
The new “21st Century” Evaluation & Prescription of Care scripts - start using
them that day!
Scripts for you or your secretary to STOP drop offs - completely
Pre-written letters and emails - each one proven to re-activate past patients
The “most profitable email” I’ve ever sent out (download this on PDF
instantly and start sending it)
Video Tutorials teaching your staff how to engage new patients when they arrive at your
clinic - what to say and what not to say (...Just “press play” and let the video train them
The exact spreadsheets Andrew Vertson uses to track all of this at his own clinics...
Pre-built templates to drag and drop your vital stats onto...
New technology and software that we recommend to make life instantly easier when it
comes to growing and scaling with ease…
And so much more given to you as part of your investment in this masterful program….
Next, let me show you what else I’m going to give you - as part of your investment in yourself, your
clinic and your future lifestyle prosperity by choosing to enroll in “PT Business Growth School”
Here’s The Free Bonuses You’ll Get, Just For Signing Up To Physical Therapy Business Growth School
Free Bonus 1 Instant Access Video Training:
“Profiting From Social Media - The New Way!” (Value $347)
I’ve been on “Social” platforms for years… and at the Paul Gough Physio
Rooms we’ve figured out how to make Social Media one of our best sources of new
referrals as well as how to use “SM” correctly to build relationships with our past patients
that will last a lifetime.
On this amazing “More Profits From Social Media” program - we show you step
by step how we do it - give you behind the scenes access to precisely what we post, our exact “regimen”
for posting daily, give you never ending ideas for creating daily content - even show you our 30 day
calendar for outrageously engaging and creative content that keeps our past patients
entertained and more likely to come back - and new patients asking to come
This full video program (Value $347) will be unlocked instantly - when you confirm your
place on “PT Business Growth School” and of course, we’ll reveal how we
AUTOMATE the whole “social thing” in one hour each week.
Free Bonus 2 Coaching Program - Guest Pass!
Get Two Months Additional Business Coaching And Support In My Next Level Group Coaching
Program (Value $3600) – For Free
To ensure your Business Success happens faster, you’ll also receive two months FREE access to my
Next Level Group Coaching Program. This is an $1800 monthly subscription program where you can have
UNRESTRICTED access to all of my best business building material, you can join in additional weekly live
event training calls, attend Monthly Marketing Master Class seminars, access the Facebook support
community, get accountability and network with other likeminded PTs - all using the same strategies for
business success as you.
The coaching program is typically an $1800 per month investment… meaning you’ll be getting
access to at least $3600 worth of additional Business Building tools, resources and support to ensure
your success on “PT Business Growth School”, and beyond - is guaranteed. You’ll be
added to the group within hours of signing up.
Note: The faster you sign up for “PT Business Growth School” ...the quicker you’ll be
added to the Group …meaning more Business and Lifestyle success coming your way, sooner!
Plus, Get This Free Bonus Sent To You In “Graduation Week”
“9 Ways To Create A Magical Waiting Room Experience”
When you invest in “PT Business Growth School” today, you’ll also get instant access to this video program that’ll show you precisely how to create a magical experience for your patients that’ll will have them coming back to you for life - giving you a competitive edge against the other PT Providers in your town.
In total, all of the FREE bonuses you’ll be getting for joining PT Business Growth School are worth $4244
Plus, Get Two Month’s FREE Membership of “Cash Club” - Paul Gough’s Exclusive VIP Community of The World's Best Physical Therapists
If you are not currently a member of Paul Gough’s “Cash Club”, you will also receive two months FREE membership including monthly CD and 24 page “Cash Is King” Publication. After your two-month trial, you will automatically be upgraded to full membership at $147 per month unless you cancel - which you can easily do at any time (instructions on how to do so will be provided). This Free bonus is for Non Cash-Club members only.
What To Do Next:
Take advantage today and get these Business Growth Systems working for your PT Business TODAY… and save $1600!
You should expect your 6 weeks on this Systems and Automation Master Class Program to completely change the
direction of your PT business - and your lifestyle.
This is for Physical Therapy business owners serious about growing their business with ease. The full price
of this program is $5000. But because you are on my “hot list”, you are getting a better offer
than anyone else, at any time. This is your BEST (and most generous) opportunity to see what everyone is
Choose Which One Works For You
Route #1 Enrol with either of these easy payment options:
“What Other PT’s Are Saying About Paul Gough’s Business Building Material”
“I just finished Paul Gough’s 6-week New Patient Accelerator program and it was
hands-down the best marketing training I’ve ever done. Paul has shared all of his marketing
systems and as I’ve put them into place I can already see and feel a difference in my practice
and the number of new patients contacting me for an appointment.
Since working with Paul I have learned how to create scalable systems and improve my current ones to
be sure that my practice continues to grow and attract new patients even without my direct daily
To learn more about how to scale through systems is exactly why I enrolled in Paul’s upcoming
course, Physical Therapy Business Growth School”.
“Paul’s focus is always on the higher, longer term gain for you and your business…
most every other marketing course or coach I have tried is all about “how get 100 new patients
this week” - but then fails to deliver… Paul shows you the systems that are needed to
gain new patients and maintain growth throughout the entirety of your business. Working with Paul is
a huge time saver… he’ll make you more profitable… and you’ll always get
more than you were expecting”
– Jason Miller, Centrex Rehabilitation, Harker Heights (TX)
“Paul Gough is making a MAJOR contribution to the US PT community...
we've needed this type of thing for a long time!”
– Julie Docter, The FitDocter PT, Gilbert (AZ)
“Paul shows you how to create systems that capture and capitalize on the current opportunities
occurring as a result of healthcare changes. He has the solutions to the changes occurring in the
marketplace for private practice PTs… he is direct, provides clarity and really opened my
eyes on the possibilities for my clinic. He is super responsive to questions, queries and getting
his students on track - he is very fun too”
– Caren Lieberman, The Physical Therapy Studio, Studio City, LA
Test Drive The Program For Two Full Weeks Backed By Paul’s Personal Guarantee
“PT Business Growth School” is 100% risk free for you to join.
Here’s how my Personal Profitability Guarantee works. Take action today and join the 6 week program…
and if by the end of Module 2, you don’t think that “PT BUSINESS GROWTH SCHOOL”
will solve your business headaches or help you to grow and scale your practice with ease… I’ll
gladly refund your money.
Not forgetting that we’ll be showing you automated systems for stopping drop offs at your practice,
then all you’ll need is just “3” patients RESCUED from dropping off your schedule using
our new system to cover your investment in this course.
In fact, with just 1 or 2 of these tactics, you could get 100 X your investment back and
So, in reality, this course doesn’t “cost” anything. It’s essentially FREE… it’s
an investment in your future wealth and prosperity and I’m not sure there is any other way to grow and
scale a practice with such ease as we’ll be showing you on this course.
You can only grow your PT clinic in this new healthcare economy by attending this Business Automation Mastery
live event experience. Confirm your place today.
And, Here’s 10 Things That’ll Happen To You And Your Business AFTER You’ve Experienced “PT Business Growth School”:…
Your business will grow effortlessly - without you having to be there
You will need to spend less time working in your business - but still make the same (if not more),
You will spend more time on vacation, with family or just “goofing off”
Your name will be above the door - but someone else will be doing all of the work for you (more
money, less effort)
Your organization will have MORE time for spending with and caring for your patients - they’ll
love you for it too, and watch as your job satisfaction levels go through the roof...
Your staff will LOVE coming to work for you - hassle-free staff
You will have a business that everyone wants to work in - no more worrying over where you’ll
find great staff
Your focus will be on “growing and scaling” - rather than “massaging and
Your business will run so smoothly and will become so profitable that if even someone made
you a multi-million dollar offer to buy it from you, you’d be able to ask for “MORE”...
or politely say “no-thank you”
And finally, you will do what 99.9% of physical therapy business owners wish they knew
how - achieve the ULTIMATE PT Business Owner Lifestyle where you get to decide how each
day looks and where you’ll work from
Basically, in a nutshell, once you experience “PT Business Growth School”, your PT business and your life will never be the same again.
“Anytime Access” Video Seminars - Join The Revolution In PT Business Success Training
How this program works – When you sign up, you’ll get immediate access to
Module 1 of the program. You’ll get sent an email and a password that’ll let you access the
membership site containing all of the videos, checklists and support material needed to complete that
module. Then, every 7 days at 12pm EST, you’ll get an email notifying you that access to the next
module has been “unlocked” – and so on and so on until you complete the course.
That means you will be able to access each of Modules from the comfort of your own home or
office. In between unlocking the weekly seminars, I’ll provide you with all of the
personal support in the 24/7 access Facebook community - and on the Live Group Coaching calls that you’ll
be invited to attend to ask me your questions.
All of this saves you a fortune in the hotel and travel expenses associated with traditional seminars. Plus, by
spreading the cost of the course over 3 months, you get to implement the material we cover
between each module and see results BEFORE you’ve even paid for it!
You will have “life long” access to the membership site where you will always be able to access
the material you will be using and learning from. It’s the perfect way to discover and then implement
the strategies you need to take your PT business to the Next Level.
Your FAQ’s of “PT Business Growth School”
QI’m pushed for time but want to start this now - do I have to finish the course within 6 weeks?
No. Because all of the material is accessed via a private area membership website, you
can choose how fast you complete the modules. We do try to hold you accountable to
implement stuff each week – but ultimately, you decide how much you can do according to
the schedule you have.
QDo I have to use “Infusionsoft” to take this program?
NO! You DO NOT need to be an Infusionsoft user. By the end of the program you may decide
that you WANT to become an Infusionsoft user - but’s NOT a prerequisite of this
class. Everything we teach can be implemented using any of the automated CRM platforms
out there - and we’ll introduce you to them all.
QI’m a new start up, is this program relevant for me?
Yes. If you’re a new (less than 12 months old) “PT Business Growth School”
is perfect for you. There’s a great saying: “Prepare for success - and you
can rightly expect to receive it”!
QI’m still a one-person therapist, is this relevant for me?
Yes – especially if you have aspirations to grow and scale your business. We
usually find that our Business Growth students are a mix of old and young, new and
established PTs. It doesn’t matter where you start from, it’s where you want
to get that counts...
QWhat if I have questions in-between the weekly seminars?
You can ask them in the Facebook community and Paul, Andrew and Jerry will answer them for you instantly.
QWhat if I have a Marketing person or Partner in the Business? Can this person attend the calls too?
Yes. You can have one key member of your team join the program with you for free of charge.
Get “PT Business Growth School” Working For You Today, and Save $1600
Take advantage today and get these Business Growth Systems working for your PT Business TODAY… and save $1600!
Choose Which One Works For You
Route #1 Enrol with either of these easy payment options:
“Here’s What Other PT’s Are Saying About How Paul’s Material Has Already Helped Them…”
“The Physical Therapy world is changing... Paul is showing us how to grow a successful business
in today's economy. His material has completely changed how I run my clinic and I'm already
seeing success for what I have implemented so far. If you want to set up systems to grow your
practice, I don't think there is a better teacher out there”
– Julietta Wenzell, Ocean Therapy Centre, Wilton Manners (FL)
“What I like about Paul is that he is doing himself what he teaches you to do. Yes, he teaches
you the marketing and sales stuff you really need…but he offers so much more than
that – he’s helped with my mindset and the culture of my business too. Almost
immediately Paul had helped me generate more revenue simply by changing our internal systems and
improving the way both myself and my employees are connecting with our current patients”
– Hina Sheth, Rebalance PT, Centre City, Philadelphia (PA)
Introducing, Your Three “PT Growth School Lecturers”
About Paul Gough...
Paul Gough creates global award winning Marketing Systems, is a multi PT Clinic owner, leading authority on Marketing and trusted advisor to many PT Owners across the U.S.
Paul Gough is a former professional soccer Physical Therapist turned successful multi-clinic
owner from the UK. He is a small business ICON - WINNER of the award “best in class
lead nurture marketing and conversion systems” selected across all of Infusionsoft’s
45,000 strong global customers. He is a published Author who has already grown his own
physical therapy business - The Paul Gough Physio Rooms - from one clinic to
four, and zero to $1m - in record time. What’s most impressive, is this:
he’s done all that in a country with a completely free “socialist” health
care system (that provides physical therapy services for FREE for all residents), as his
He is widely regarded in the US as a leading authority on Direct to consumer Marketing - and
has a proven track record of helping physical therapists in the US to grow their
practices, increase profits, free up their time and radically shift their Entrepreneurial
He shows PT business owners how to win more patients and increase their profits using
Automated Systems, Advanced Marketing, Advertising and Internet Marketing Strategies. Every
week, 1000’s of physical therapists receive his support and advice online, and his
business success coaching programs are almost always FULL.
About Andrew Vertson...
Andrew Vertson Is the founder of “Intecore PT” in Orange County (Ca). He’s
widely regarded by many as the go-to “metrics and numbers”
man in the Physical Therapy industry and has taught his tracking and forecasting principles
to literally hundreds of PT’s.
What we want you to know about Andrew is that he has an incredible track record of starting
and growing multiple 7 Figure PT Clinics - from scratch. He is also living
proof that if you create the right systems in your business then it’ll
grow nicely without you. He spends just one day per week at his practice -
and the rest at home with his young family.
About Jerry Durham...
Jerry Durham is the co-founder and owner of “San Francisco Sport and Spine Physical
Therapy”. He is a nationally known Physical Therapist and public speaker. He is widely
regarded as one of the PT Industry “change makers” - that’s because of the
HUGE success that Jerry has had with opening and growing a 3
location “out of network” clinic that puts its emphasis on the customer journey
experience - and not treating patients as “billable units”.
Jerry is also a key person of influence in the PT industry - he was recently voted onto the
Nominating Committee for the Private Practice Section of The APTA.
“Goodbye Keeping Everything In Your Head…
…Hello Automated Running Of Your PT Clinic!”
I think I’ll end by saying that it’s NEVER too early OR too late to put these types of systems
into your business.
When is the best time to put systems into your business?
Even if you’re a “fledgling” small business owner, that does not mean your business is too
young for systems. The earlier that you put your systems in place the better.
If you’re an “evergreen” Owner looking for a way to create income on autopilot,
then this is it.
Most small PT Business Owners have created what they think is a system - but the systems are only “executable”
by the owner him or herself. Worse yet, they’re often known only to him or her, and are often all in
that owners head.
With that type of “system” you can’t take your eyes off the business for one minute and
your dream business - and your dream lifestyle - will never be achieved.
THANKFULLY, once you’ve completed your 6 weeks on “PT Business Growth School”,
you’ll not have to feel held back ever again - and you’ll have all of these truly amazing,
hassle-free, automated systems in place running and fueling the growth of your clinic for you.
To your long-lasting success in business,
Some “Food For Thought” If You’re Still In Any Doubt That This Program Is Right For You
While it remains true that some PT clinics can get it right some of the time...
A select few can do it most of the time...
However, the hallmark of a truly world class clinic that YOU can walk away from and be proud
of is one that get’s it right ALL of the time.
Those clinics are using these “systems”.
And if that type of success sounds like something that you want to achieve as your clinic grows
without you, then I urge you to enroll in “PT Business Growth School”, while you