“Turn up your speakers to hear a personal message from Paul Gough”
“Turn up your speakers to hear a personal message from Paul Gough”
Early Booking Deadline 11pm PST on Sunday, 21st January 2018
Jason Han, HealthFit Physical Therapy & Chiropractic, Pasadena, CA
Carrie Jose Gove, CJ Physical Therapy and Wellness, Portsmouth, NH
Trevor Ling, Peak Performance Physiotherapy & Wellness, Memphis, TN
Dear Physical Therapist,
It’s sad, but true…
In the new healthcare economy, many Physical Therapists are working way harder than they should be.
The philosophy that if you work more and if you see more... then you’ll make more, is the foundation of today's stress-ridden PT Industry.
That “out-dated” philosophy is also why most PT Business Owners are caught up in the daily "rat race".
I’ll tell you…
“It’s a way of life in which PT business owners are trapped in a fiercely competitive struggle for more success, more recognition and more money...
...with very little time left over for personal happiness or satisfaction”.
It often involves subjecting yourself to long hours in your business, overloading yourself with heavy rent, wages and bills, each one making you to feel as though your only choice is to work even harder as you try to keep up.
That’s not a great way to live.
And for most of us, it’s simply not sustainable.
It’s also a path without any “gold” waiting at the end of the rainbow - no matter how hard you work.
Because even if you do manage to “win the rat race”... who wants to be crowned “KING RAT”?
Not me. And luckily,
So here’s my story:
Three years ago my business was growing nicely…
I had all these dazzling new ideas, I was building my new patient database with ease (using the Education Based Marketing Strategy) - and I was seeing some level of success.
But pretty soon my momentum fizzled and I had this sinking feeling that I was missing something.
I was right.
I was missing the one single thing that I really needed to grow and scale my business - AUTOMATED SYSTEMS!
I thought “winging it” without any clear direction was a perfectly fine way to build a physical therapy business...
Most people in the industry were doing it - and it was working well enough, I was making a profit, I was acquiring new patients and I was “growing”, so I assumed I was doing something right.
Then one day I discovered that my business had become an unorganized, un-scalable “mess” ...and that caused health problems in the form of a heart scare diagnosed at the age of just “31”.
After being diagnosed with a “stress-related” condition at such a young age, I asked myself a LOT of questions.
“Why do we business owners let things get so bad that it affects our health…?”
“Why do we wait until we realize we’ve missed out on so many things with our family before we do something about it by stepping away from the daily grind of our business...?”
The answer to both of those questions is this:
“We do it simply because we’re afraid that our business will fail without us being there all day, every day”.
However, that’s NOT an accurate representation of reality.
Businesses don’t fail because the owner isn’t there every day…
...businesses fail because of what the owner DOESN’T DO when he or she is there.
At first, it was hard to accept that to move forward with my business I would have to hand it over to others.
The idea of “letting go” of my business made me feel vulnerable, insecure and fearful that other people I employ wouldn’t provide the same high quality level of care and service as I would.
But, I was wrong!
And since those crazy days, I’ve learned systematic ways for embracing and driving more sustainable growth at the “Paul Gough Physio Rooms”.
I’ve come out the other side with a much more profitable, hassle-free business and I can tell you now that running the business is NOT even my job.
It never was.
That’s because “owners” don’t run businesses.
“Systems run businesses”.
And it’s the people you hire who run those systems for you.
It’s how ALL successful businesses are run.
I’ve learned my lesson the hard way - but I now know that a PT Business Owner’s ONLY job is to create and constantly refine the systems, and if you do that, success is practically all but guaranteed.
That means no more working harder than I absolutely have to…
...no more “rat race” for me...
…and, most importantly, no more missing out on family time or feeling like I can’t go somewhere or do something, “just in case” something happens back at the business that “only I can deal with”.
I’ve learned how to:
These days, I work less but make MORE without bumbling and fumbling through the process of growing a business.
And, I’ve finally realized that the more systems I have in my business, the easier it is for me to position myself OUT OF THE BUSINESS and have others do the work for me.
I’ve come a long way in a short period of time and because of that, my business and lifestyle success has attracted a lot of attention from physical therapists who want to know how I’ve done it.
As a result, I’m often asked this question from PT’s just like you:
My answer is always this:
“There is nothing more important in a business than creating systems - do not wait to systematize your business.
Do NOT wait for business systems to just drop in your lap - they don’t.
Do not wait for your business to just organize itself - it won’t.
Do not guess your way through it - you’ll get it wrong most of the time.
Do not confuse knowing how to do your great PT work with knowing how to build a dream business - they are two COMPLETELY different things requiring two completely different skill sets.
And most importantly of all, do not ever think for one minute that you CAN’T have as big of a business, impact or income as you want - even if you’re not working in that business 24/7.
Anyone who tells you a “Dream Lifestyle” isn’t possible - simply hasn’t invested any time in figuring out how to make it happen.
Last year I spent “22” weeks away from my PT business - all of it in foreign countries on vacation with my family, OR, furthering my business education by attending seminars.
I often choose to do both at the same time.
That means wherever I’m going, my young son “Harry” can travel with me.
So far he’s been all across the US - from East Coast to West - right through Europe and TWICE round Australia.
Not bad for a kid who's just “28” months old.
The personal satisfaction I get from owning a successful business that helps people live active and healthy lives is my justification for the work it takes...
...and the long-periods of time I get to spend with “Harry” doing what we want, when we want, that’s my REWARD!
See, I LOVE to travel.
And I love to travel with my young family in tow...
The business that I own (“The Paul Gough Physio Rooms”) is simply my vehicle for driving and funding this dream lifestyle we’re living.
I’m not a slave to my business anymore...
I control it… it doesn’t control me.
I decide what I want from my life, then I build systems in my business to help me achieve it as fast as possible.
I’m living proof that if you set up the right systems in your business that you can have everything you want - and more - as soon as you make the commitment to have them and do the work it takes to get them.
But it’s NOT only about you having a better lifestyle or making more profit...
This is not just about growth for growth's sake.
I understand that not everyone wants more staff or more locations.
Not everyone needs or wants more patients.
But I know everyone reading this letter today wants to be able to find MORE TIME to spend with their patients.
(At least they SHOULD do).
And, “streamlining” your operation with the right systems will help you to do this.
More time = more care.
More care = better outcomes for patients and that = more career satisfaction for you.
So, what I’m trying to say is this:
“Even if you’re not wanting to grow in-terms of opening more clinics or hiring more staff… Growth by ways of streamlining your current operation is achieved in the same way - through better systems”.
With all that said…
...there’s just so many great and positive reasons for creating systems within your physical therapy business that I felt I just had to share ALL of mine with you.
It’s the complete BLUEPRINT to automate and systemize EVERYTHING in your business so that it grows without you.
You’re going to get 6 Weeks of personal coaching and support from Paul Gough to create automated systems for growth, a culture of excellence, tracking numbers, unrivalled customer service, marketing automation and so much more.
The core of this Business Building course is a 6 part, in depth video seminar package. Each of the “90 minute” video seminars is packed full with systems, software and technology ideas that’ll take your PT business to the next level - and keep you there.
The 6 weeks are packed with powerful information that you can use immediately to increase your profits, grow your business and find more lifestyle success for yourself - whatever type of business you own (In-Network, Hybrid or Cash based), and whatever it’s current size. This is your complete guide to automated Physical Therapy Business Growth and more Lifestyle Success.
This program is not just about me delivering powerful information to you to help you grow your business with ease. I also want to offer you personal, on-going support, accountability and business coaching. I own “4” self-built physical therapy clinics, I employ “14” staff and I spend upwards of $100,000 per year on my own business education - and I’d like to pass some of what I’ve learned on to you during our 6 weeks together.
You’ll get the chance to ask me questions about your business on our live video seminar calls - and on our exclusive online forum. If a question comes up for you in-between the seminars, post your question on the forum and I will personally answer them.
This personalized support is an important part of the program and just as importantly, you get to interact with and support all the other PT’s on the Program.
What makes this course so in-demand is that for the first time ever, these three Physical Therapy Industry Experts are teaming up to share their secrets for more wealth, more business growth, and ultimately, more lifestyle success.
You’re also going to be learning from PT’s “Jerry Durham” (Out of Network Clinic Owner in San Francisco), and “Andrew Vertson” (Orange County, Ca). I wanted Andrew and Jerry to work with you on this program because they are two other PT Business Owners who have truly figured out how to grow and scale a PT business without having to be there every day.
Take confidence from knowing that you’ll be learning from people who actually “talk the talk” AND “walk the walk”! Learning from all three of us will be a game changer for your business.
While most business owners are stuck in their practices - drowning in paperwork or constantly massaging and stretching patients, I’ve spent the last 3 years taking my business - and my LIFE - in a completely different direction.
A new direction that puts long term patient relationships and customer serving values at the front and centre of my business - and, leverages new “automation technology” that makes running and growing a physical therapy business effortless and possible, from anywhere in the world.
Here’s just some of what you’ll DISCOVER on this amazing NEW program:
Whether you’re a new or existing PT business owner - NOW is the time to get a handle on your business and let it start to grow without you having to work so hard. It’s for you if:
If you run a well established or growing PT business, these 6 Video Seminars will give you the most effective, proven and truly automed SYSTEMS in the world to help you grow that PT business quicker, and with much more ease.
Most PT Businesses are in “meltdown” mode right now - operating at less than 30% of their capacity. This is a shocking waste. And yet everyone inside that practice is working harder than ever. Especially the owner - you!
On “PT Business Growth School”, you will create systems that will uncover a goldmine of opportunities in your clinic’s standard operating procedure, giving both you and your PT business a great deal of more financial freedom - for NOT an awful lot of effort.
If you are just starting a new PT Business – especially a “cash based” or “hybrid” one - then this Systems Mastery course is ESSENTIAL for you.
Not only will you discover how to avoid the costly mistakes that cost so many start-up businesses a fortune in wasted efforts, but you'll also be launching your new PT business with the most powerful, proven and effective systems that the PT industry has ever seen.
Please DO NOT risk opening your new business thinking that you’ll be able to just “wing it”. That “tactic” had me burnt out and staring down the barrel of major heart surgery - at the age of just “31”. Now is the time to Master World Class Business Success Skills for your new clinic – and very quickly eclipse your bigger competitors still stuck in the old ways of running a business. Their bigger size is your best advantage.
Here’s what I have for you: there are 6 live event trainings in this special program. You may see glimpses of things you have heard about before… but make no mistake, most of this stuff is new and all of this material is taught by people who practice what they preach…
When asked to define what makes them different from their competition, most PT clinics will say something like: “we’re more qualified...” or “we give better service...”... that might be true, but that’s what their competition are saying as well and it doesn’t do anything to set you apart from the crowd.
If patients are confused about what you offer, they’ll look past you for another PT who can say it more clearly. It’s that simple. On the flip side, once you can clarify your message and communicate what makes you TRULY different, your company will begin to grow. Here’s just a sample of what you’ll discover:
Basically, by the end of this module, you will be able to do something that 99.9% of PT Clinics out there can’t - and that’s clearly articulate what makes you different so that you can use it in your all of your clinic’s Marketing materials to WIN!
What is the “New Patient Journey Experience” and why is it so important now? Well, it’s this simple: Physical Therapy is what they EXPECT you to do - the EXPERIENCE is the thing they didn’t expect you to do!
You can be good at what you do in the treatment room, but if you’re not focusing on it, you will LOSE to the PT who gives patients a better EXPERIENCE. We are going to show you how to leverage systems and automation to create a Journey Experience at your practice that no other clinic can provide - ensuring all of your patients remain with you for life. Here’s just some of what you’ll discover:
This (two-part) Module is all about pre-programming your business to become a finely tuned machine so that you consistently over deliver at every stage of the patient’s lifecycle. We’re going to build a machine that creates amazing experiences all across your business. Part Two of the “New Patient Journey Experience” continues later in the course...
If you’re planning on having a business that grows with OR without you, then you need to track the numbers. Everyone knows that. The problem is, which ones? My own physical therapy business grew so fast that I almost ran into issues with cash-flow.
That only happened simply because I wasn’t accurately able to keep track on what was working - and what wasn’t. That’s no way to run ANY business. Thankfully, I met a PT from California called Andrew Vertson who taught me everything I needed to know about tracking the numbers and making sure they look and stay “healthy”. Here’s just some of what you’ll learn on this Module:
This truly is a remarkable module that is rarely taught on any other PT Business Success program like this, simply because REAL and “still in the trenches” experts like Andrew, are so hard to find. With his wealth of experience in growing, running and operating a successful PT business, he’s likely to share with you so much MORE than these Essential Financial Principles and “YES”, there’ll be plenty of time for Q&A at the end of this class…
Put some “TOP PRODUCING” people in your PT company - and watch it grow. The problem is, how do you find, motivate and train them? Whether you’re planning on growing your business from just you to 2, OR, from 5 to 25, then your focus HAS to be on how you find and grow the people in your organization.
I currently employ “14” members of staff - and I know from my own personal experience that spectacular growth in business happens when you focus on creating a “culture of excellence”. On this module I’ll reveal precisely how I do it. Here’s just some of what you’ll discover:
There’s not much more to say about this module other than if you think you’re currently being held back by your team not giving as much to the cause as you - then this 90 minutes will change all of that for you. This is all about you leading a team that is proud to be associated with clinical AND customer serving EXCELLENCE that your patients will want to talk about.
No PT Business Success program can be complete without a special focus on Marketing. But this is more than just about “Marketing” - it’s all about “Marketing Automation”. What does that even mean? It means you spend less time chasing dead end relationships with doctors - more time picking up new patients without you or anyone else personally having to be in your office to do it.
Marketing Automation is the new way of growing a successful PT Practice: “Good-bye” prospecting to local doctors, “hello” requests for appointments waiting for you before you pull into the car park of your clinic. Here’s a sample of what you’ll learn:
What you’ll un-cover on this module, is, quite simply, some of the newest and “bad-ass” ways to acquire new patients - on autopilot.
For most PT businesses, the problems they have with things like “drop-offs”, “no-shows” and “resistance to care plans” is NOT happening because people don’t want to pay for PT… no, it’s simply because they don’t see the true value in it.
This module will solve all of those problems for you and make things like “co-pay” or “OON” issues a thing of the past. Jerry Durham is back for this module and here’s just a sample of what we’ll be teaching you:
I could go on and on. But by now I’m sure you realize this really is a Systems and Business Building program like no other. PT Business Growth School is essentially about me lifting the hood on three of the WORLD’S most successful Physical Therapy Businesses.
We’ll be sharing our secrets and showing you how we systematize and autopilot everything so that you can do the same. You’re just weeks away from becoming the proud owner of a PT business that grows without you.
Next, let me show you what else I’m going to give you - as part of your investment in yourself, your clinic and your future lifestyle prosperity by choosing to enroll in “PT Business Growth School” today:
“Profiting From Social Media - The New Way!” (Value $347)
I’ve been on “Social” platforms for years… and at the Paul Gough Physio Rooms we’ve figured out how to make Social Media one of our best sources of new referrals as well as how to use “SM” correctly to build relationships with our past patients that will last a lifetime.
On this amazing “More Profits From Social Media” program - we show you step by step how we do it - give you behind the scenes access to precisely what we post, our exact “regimen” for posting daily, give you never ending ideas for creating daily content - even show you our 30 day calendar for outrageously engaging and creative content that keeps our past patients entertained and more likely to come back - and new patients asking to come in!
This full video program (Value $347) will be unlocked instantly - when you confirm your place on “PT Business Growth School” and of course, we’ll reveal how we AUTOMATE the whole “social thing” in one hour each week.
Get Two Months Additional Business Coaching And Support In My Next Level Group Coaching Program (Value $1600) – For Free
To ensure your Business Success happens faster, you’ll also receive two months FREE access to my Next Level Group Coaching Program. This is an $800 monthly subscription program where you can have UNRESTRICTED access to all of my best business building material, you can join in additional weekly live event training calls, attend Monthly Marketing Master Class seminars, access the Facebook support community, get accountability and network with other likeminded PTs - all using the same strategies for business success as you.
The coaching program is typically an $800 per month investment… meaning you’ll be getting access to at least $1600 worth of additional Business Building tools, resources and support to ensure your success on “PT Business Growth School”, and beyond - is guaranteed. You’ll be added to the group within hours of signing up.
Note: The faster you sign up for “PT Business Growth School” ...the quicker you’ll be added to the Group …meaning more Business and Lifestyle success coming your way, sooner!
“9 Ways To Create A Magical Waiting Room Experience”
When you invest in “PT Business Growth School” today, you’ll also get instant access to this video program that’ll show you precisely how to create a magical experience for your patients that’ll will have them coming back to you for life - giving you a competitive edge against the other PT Providers in your town.
In total, all of the FREE bonuses you’ll be getting for joining PT Business Growth School are worth $2244
If you are not currently a member of Paul Gough’s “Cash Club”, you will also receive two months FREE membership including monthly CD and 24 page “Cash Is King” Publication. After your two-month trial, you will automatically be upgraded to full membership at $147 per month unless you cancel - which you can easily do at any time (instructions on how to do so will be provided). This Free bonus is for Non Cash-Club members only.
You should expect your 6 weeks on this Systems and Automation Master Class Program to completely change the direction of your PT business - and your lifestyle.
This is for Physical Therapy business owners serious about growing their business with ease. The full price of this program is $5000. But because you are on my “hot list”, you are getting a better offer than anyone else, at any time. This is your BEST (and most generous) opportunity to see what everyone is talking about.
“The key to being able to grow and scale a private practice = Automated Systems.
When I saw that Paul had a successful cash-pay 4-clinic practice running smoothly while he spends half of each year traveling with his family, I knew he was the guy to help set up my practice for continual growth without continual long days in the clinic...
I’ve taken this course - and the response I’ve received from implementing just one of the systems he teaches, in Module 2, has been incredible! He quite literally gives you "plug-and-play" systems - and the new patient on-boarding system I now use has people arrive to my clinic for the first time and already feel like they know all the staff, and are completely comfortable getting started with their care … this has made a huge difference to compliance - and stopping drop offs - resulting in an increase in my net-revenue. Take this course! It will require work, and it is worth every penny and every minute you’ll invest!”
– Dr Jarod Carter, Founder of the Cash PT Podcast and Carter Physiotherapy, Austin, TX.
“Paul Gough's Business Growth School has made a huge impact on our practice in so many ways – as well as the Marketing, he teaches you the solid business principles that every practice owner needs to know…
Since completing this program we've implemented very specific systems in our business that helped us quickly hire and train our 1st employee, Sarah, and she is now able to convert cash-pay patients better than I ever did - and it’s all thanks to the telephone scripts and onboarding systems that Paul gives you in the program.
Just implementing a few small changes I learned in this program have had a huge impact on our practice's success, growth and scalability - and bottom line - and I have no doubt it will do the same for you whatever type of clinic you run”.
– Aaron Lebauer, Lebauer PT, Greenboro, (NC),
“Paul’s focus is always on the higher, longer term gain for you and your business… most every other marketing course or coach I have tried is all about “how get 100 new patients this week” - but then fails to deliver… Paul shows you the systems that are needed to gain new patients and maintain growth throughout the entirety of your business. Working with Paul is a huge time saver… he’ll make you more profitable… and you’ll always get more than you were expecting”
– Jason Miller, Centrex Rehabilitation, Harker Heights (TX)
“Paul Gough is making a MAJOR contribution to the US PT community...
we've needed this type of thing for a long time!”
– Julie Docter, The FitDocter PT, Gilbert (AZ)
“Paul shows you how to create systems that capture and capitalize on the current opportunities occurring as a result of healthcare changes. He has the solutions to the changes occurring in the marketplace for private practice PTs… he is direct, provides clarity and really opened my eyes on the possibilities for my clinic. He is super responsive to questions, queries and getting his students on track - he is very fun too”
– Caren Lieberman, The Physical Therapy Studio, Studio City, LA
“PT Business Growth School” is 100% risk free for you to join.
Here’s how my Personal Profitability Guarantee works. Take action today and join the 6 week program… and if by the end of Module 2, you don’t think that “PT BUSINESS GROWTH SCHOOL” will solve your business headaches or help you to grow and scale your practice with ease… I’ll gladly refund your money.
Not forgetting that we’ll be showing you automated systems for stopping drop offs at your practice, then all you’ll need is just “3” patients RESCUED from dropping off your schedule using our new system to cover your investment in this course.
In fact, with just 1 or 2 of these tactics, you could get 100 X your investment back and more!
So, in reality, this course doesn’t “cost” anything. It’s essentially FREE… it’s an investment in your future wealth and prosperity and I’m not sure there is any other way to grow and scale a practice with such ease as we’ll be showing you on this course.
You can only grow your PT clinic in this new healthcare economy by attending this Business Automation Mastery live event experience. Confirm your place today.
Your business will grow effortlessly - without you having to be there
You will need to spend less time working in your business - but still make the same (if not more), money
You will spend more time on vacation, with family or just “goofing off”
Your name will be above the door - but someone else will be doing all of the work for you (more money, less effort)
Your organization will have MORE time for spending with and caring for your patients - they’ll love you for it too, and watch as your job satisfaction levels go through the roof...
Your staff will LOVE coming to work for you - hassle-free staff
You will have a business that everyone wants to work in - no more worrying over where you’ll find great staff
Your focus will be on “growing and scaling” - rather than “massaging and stretching”
Your business will run so smoothly and will become so profitable that if even someone made you a multi-million dollar offer to buy it from you, you’d be able to ask for “MORE”... or politely say “no-thank you”
And finally, you will do what 99.9% of physical therapy business owners wish they knew how - achieve the ULTIMATE PT Business Owner Lifestyle where you get to decide how each day looks and where you’ll work from
Basically, in a nutshell, once you experience “PT Business Growth School”, your PT business and your life will never be the same again.
How this program works – You and I (and up to a maximum of 50 other success driven PT Owners) will work together - every Tuesday across the course of 6 weeks.
We’ll use GoToMeeting (an online seminar tool) to deliver the weekly training modules and you will be able to access each of the Video Seminars from the comfort of your home or office. In between our weekly seminars I’ll provide you with all of the support, materials and how-to knowledge you’ll need to succeed by the end of our 6 weeks together.
All of this saves you a fortune in the hotel and travel expenses associated with traditional seminars. Plus, by spreading the cost of the course over 3 months, you get to implement the material we cover between each seminar and see results BEFORE you’ve even paid for it! Plus, recordings of all of the seminars will be available online in case you miss any. It’s the perfect way to discover the strategies you need to take your PT business - and your lifestyle - to the Next Level.
No... you can miss the live event seminars and still expect to be successful. Rarely does any of our students attend live every week. We know that you may be busy with patients so we record all seminars and send them out to you within hours (along with implementation instructions) for you to catch up.
NO! You DO NOT need to be an infusionsoft user. By the end of the program you may decide that you WANT to become an infusionsoft user - but’s NOT a prerequisite of this class. Everything we teach can be implemented using any of the automated CRM platforms out there - and we’ll introduce you to them all.
Yes. If you’re a new (less than 12 months old) “PT Business Growth School” is perfect for you. There’s a great saying: “Prepare for success - and you can rightly expect to receive it”!
Yes – especially if you have aspirations to grow and scale your business. We usually find that our Business Growth students are a mix of old and young, new and established PTs. It doesn’t matter where you start from, it’s where you want to get that counts...
You can ask them in the Facebook community and Paul, Andrew and Jerry will answer them for you instantly.
Yes. You can have one key member of your team join the program with you for free of charge.
Take advantage today and get these Business Growth Systems working for your PT Business TODAY…and save $1600 SAVE $1750!
“I just finished Paul Gough’s 6-week New Patient Accelerator program and it was hands-down the best marketing training I’ve ever done. Paul has shared all of his marketing systems and as I’ve put them into place I can already see and feel a difference in my practice and the number of new patients contacting me for an appointment.
Since working with Paul I have learned how to create scalable systems and improve my current ones to be sure that my practice continues to grow and attract new patients even without my direct daily involvement.
To learn more about how to scale through systems is exactly why I enrolled in Paul’s upcoming course, Physical Therapy Business Growth School”.
– Aaron Lebauer, Lebauer PT, Greenboro, (NC),
“The Physical Therapy world is changing... Paul is showing us how to grow a successful business in today's economy. His material has completely changed how I run my clinic and I'm already seeing success for what I have implemented so far. If you want to set up systems to grow your practice, I don't think there is a better teacher out there”
– Julietta Wenzell, Ocean Therapy Centre, Wilton Manners (FL)
“What I like about Paul is that he is doing himself what he teaches you to do. Yes, he teaches you the marketing and sales stuff you really need…but he offers so much more than that – he’s helped with my mindset and the culture of my business too. Almost immediately Paul had helped me generate more revenue simply by changing our internal systems and improving the way both myself and my employees are connecting with our current patients”
– Hina Sheth, Rebalance PT, Centre City, Philadelphia (PA)
Paul Gough creates global award winning Marketing Systems, is a multi PT Clinic owner, leading authority on Marketing and trusted advisor to many PT Owners across the U.S.
Paul Gough is a former professional soccer Physical Therapist turned successful multi-clinic owner from the UK. He is a small business ICON - WINNER of the award “best in class lead nurture marketing and conversion systems” selected across all of Infusionsoft’s 45,000 strong global customers. He is a published Author who has already grown his own physical therapy business - The Paul Gough Physio Rooms - from one clinic to four, and zero to $1m - in record time. What’s most impressive, is this: he’s done all that in a country with a completely free “socialist” health care system (that provides physical therapy services for FREE for all residents), as his main competitor.
He is widely regarded in the US as a leading authority on Direct to consumer Marketing - and has a proven track record of helping physical therapists in the US to grow their practices, increase profits, free up their time and radically shift their Entrepreneurial thinking.
He shows PT business owners how to win more patients and increase their profits using Automated Systems, Advanced Marketing, Advertising and Internet Marketing Strategies. Every week, 1000’s of physical therapists receive his support and advice online, and his business success coaching programs are almost always FULL.
Andrew Vertson Is the founder of “Intecore PT” in Orange County (Ca). He’s widely regarded by many as the go-to “metrics and numbers” man in the Physical Therapy industry and has taught his tracking and forecasting principles to literally hundreds of PT’s.
What we want you to know about Andrew is that he has an incredible track record of starting and growing multiple 7 Figure PT Clinics - from scratch. He is also living proof that if you create the right systems in your business then it’ll grow nicely without you. He spends just one day per week at his practice - and the rest at home with his young family.
Jerry Durham is the co-founder and owner of “San Francisco Sport and Spine Physical Therapy”. He is a nationally known Physical Therapist and public speaker. He is widely regarded as one of the PT Industry “change makers” - that’s because of the HUGE success that Jerry has had with opening and growing a 3 location “out of network” clinic that puts its emphasis on the customer journey experience - and not treating patients as “billable units”.
Jerry is also a key person of influence in the PT industry - he was recently voted onto the Nominating Committee for the Private Practice Section of The APTA.
I think I’ll end by saying that it’s NEVER too early OR too late to put these types of systems into your business.
When is the best time to put systems into your business?
Even if you’re a “fledgling” small business owner, that does not mean your business is too young for systems. The earlier that you put your systems in place the better.
If you’re an “evergreen” Owner looking for a way to create income on autopilot, then this is it.
Most small PT Business Owners have created what they think is a system - but the systems are only “executable” by the owner him or herself. Worse yet, they’re often known only to him or her, and are often all in that owners head.
With that type of “system” you can’t take your eyes off the business for one minute and your dream business - and your dream lifestyle - will never be achieved.
THANKFULLY, once you’ve completed your 6 weeks on “PT Business Growth School”, you’ll not have to feel held back ever again - and you’ll have all of these truly amazing, hassle-free, automated systems in place running and fueling the growth of your clinic for you.
To your long-lasting success in business,
While it remains true that some PT clinics can get it right some of the time...
A select few can do it most of the time...
However, the hallmark of a truly world class clinic that YOU can walk away from and be proud of is one that get’s it right ALL of the time.
Those clinics are using these “systems”.
And if that type of success sounds like something that you want to achieve as your clinic grows without you, then I urge you to enroll in “PT Business Growth School”, while you still can: