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“Get Instant Access To $2000 Worth of Wealth Marketing DVD Program for Just $1 - When You Start Your 60 Day Free Trial of Paul Gough’s “Cash Club” Program!”

The Next Edition of Cash is King Goes To Print In:

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Paul Gough’s Cash Club Program Solves Your Biggest Marketing Frustrations by Sending You $10,000 Worth of “what’s working now” Marketing Ideas - Every 30 days.

Give Me Wealth Marketing & Start My Free 60-Day Cash Club Trial for Just $1

(*offer soon to expire)

“The wealth marketing DVD program alone showed me how to get more leads, improve conversions and raise my cash rates from $150 to $250 per session”

- Joshua Hall, Salt Lake City, UT


“Working more closely with Paul has been the best decision of my business career”

- Carrie Jose, CJ Physical Therapy And Pilates, Portsmouth, NH


“Cash Club helped me get the confidence to market knowing what I was doing was actually going to work. I was the second person to join and since joining my revenue has doubled consistently, month on month”

- Alison Feldt PT, Brier, WA


Dear Physical Therapist,

When I first started my business I spent years thinking that everyone else knew something that I didn’t…

I was looking around at the millionaire Business Owners having more success than me and always wondering what it was that they knew, that I currently didn’t…

The question I kept asking myself was:

“Where Are These Millionaire Business Owners Getting All of Their Great Marketing Ideas From?”

It felt like there must be some kind of “secret club” that all these successful business owners were part of - that I wasn’t - and because of that I was never going to be able to catch up.

I wanted what they were getting – millionaire marketing success – but I didn’t know where to look to get it.

I knew that “not knowing what I didn’t know” was holding me back and was likely to be the only thing that could hold me back.

Can you relate?

Here’s the thing:

Making It Up As You Go Along = Difficult & Costly

Modeling Success = Easy & Smart

I’d been told that “Modeling Success” was the easiest and fastest way to grow a business...

Find people who are more successful than you – figure out what they are doing (that you are currently not) – and just do that!

It makes business success much easier to come by.

After all:

Re-inventing the wheel is difficult and time consuming... making it up as you go along is risky… chucking stuff at the wall (and hoping it sticks) is costly... and not knowing where to start for fear of getting it wrong is frustrating and leads to so many clinic owners getting stuck that we see in our profession.

Modeling success and copying what works is easy and can be very profitable if you copy the right people

The problem is - finding those businesses with the marketing strategies you need in the first place!

“Finally - A Reliable Source Of Marketing Strategies And Tactics That Are Working NOW For Your Type Of Clinic!”

Over the last few years I have been growing an incredible community of Business Owners all running very successful practices.

Most of them are defying the odds by growing profitable cash-pay clinics in towns with economies that are typically not supposed to support the types of profit these business owners are making.

Some have already gone past 7 figures – that is a million - in total sales.

Many are making 6 figures profit ($100k Club!) within 12 months of setting up...

And even those just setting up are doing better than the average clinic owner who struggles to make pay day let alone take a wage.

I have over 1000 clients from all across America, Canada, Britain, Europe and Australia and they all have one thing in common – extraordinary levels of success in business.

Their success accelerated the day that they joined a community of likeminded business owners all sharing what works.

It is not that they are working any harder (or that they are any better clinically) than you are - it is quite simply that they have access to what is working NOW – in real time – and that gives them a distinct advantage that others do not have.

Announcing: “Cash‑Club”

Get Real Time Access To What The Most Successful Physical Therapy Clinics Are Doing Right Now (That You Are Currently Not)!

Cash Club is an exclusive community of successful Physical Therapy business owners all dedicated to growing profitable businesses using the latest marketing and mindset strategies.

“In ‘Cash Club’, we share what works with everyone who is in it”.

…and we do it, every 30 days!

We share with you the marketing and mindset strategies that have helped our most successful of members to six figure profit margins – some of them now running million dollar plus practices.

Cash Club is all about giving you access to what the top Physical Therapy Clinics around the world are doing with their Marketing to bring in more leads, more patients and ultimately, more cash – so that you can copy from them to get similar results in your business.

It is about providing you with at least $10,000 worth of marketing ideas every 30 days so that you never again have to worry about finding new patients or making a profit.

Here’s three reasons why I created Cash Club:

  1. Give you a steady flow of fresh new ideas, encouragement, and training to become a true marketing master

  2. Provide marketing updates and specific examples of what’s working for other physical therapy clinics right NOW

  3. And candidly, if nothing else, being in Cash Club will serve as a monthly “kick-up-the-ass” reminder to keep marketing and keep looking for ways to boost your profitability (…which every clinic owner needs!)

Plus, Business Genius of The Month - each month we bring the spotlight on one of our most successful members - and ask them directly, “what are you doing that is making you so successful?” – so that you can copy directly from someone who you can be sure is having a stunning level of success.

“It’s Like “Forbes” And “Success Magazine” (…But Better, Because It Is Designed Specifically For Physical Therapy Business Owners Like You)”

If you’ve seen “Forbes” or “Success Magazine” then what you will be getting is a lot like that – only better - because it is made specifically for Physical Therapy business owners like you.

As well as a monthly publication/magazine and CD/DVD/AUDIO link, you’ll get to join an elite online community of “Cash Club” Members from all over the world where you will get to see first hand what is working now with marketing.

Ultimately, Cash Club was created to help solve your clinic's no.1 growth problem – MARKETING!

Here’s What Is Included in Cash Club – i.e. What You Get for Your Membership Fees:

Here’s an overview of everything you will be getting for the small amount it costs to remain a member. I think you will be shocked/pleasantly surprised at the incredible resources and tools included:

  1. 32 Page Cash is King Marketing Publication – this shares with you everything that our most successful clinic owners are doing to Market their clinic – so you can copy them! We send this to you every 30 days to make sure you can never be stuck for ideas to bring in new patients …

  2. Live Monthly Group Coaching Call/CD with Paul Gough – every month you’ll get access to me where I can personally answer your most pressing questions (…if you can’t make it live, you’ll get the repay sent to you on CD and online so you can’t miss it)

  3. Your own personal Coach – what makes this program REALLY different is that we’ve given you your own business development Coach (from my team) to talk to one-on-one! We want to help you get focused, help you prioritize your work and hold you accountable to achieving something big every 30-45 days. This person will help you to do that.

  4. Access to the Private Members website – here you can listen back to the replays of all previous coaching calls plus access other, new, constantly updated resources and trainings we’ll be giving you during your membership…

  5. Access to the Exclusive Online Cash Club community – this is for members only and you can benefit from the $10,000’s of marketing and other resources that are openly shared in the private Facebook community by members…

  6. Two Day Rapid Action Marketing Implementation Bootcamp – work with us for TWO full days IN PERSON and we’ll help you QUICKLY implement a new marketing system into your business (…this is FREE to members, there’s just a small charge to cover food/beverage/workbook/seat costs)

  7. Discounts on ALL future Paul Gough programs, courses, seminars and events – we want your Membership in Cash Club to essentially be FREE! We’ll do that by ensuring you get significant/substantial discounts on everything else we offer…

Cash is King newsletter and CD

(“Cash Is King” Is Shipped Free - No Matter What Country You Live In!)

Here’s Who It Is For:

Join Paul for a LIVE Coaching Call - Every Month

One of the major benefits of joining Cash Club now is you get access to a LIVE monthly coaching call with Paul - you can ask your most pressing questions or learn from the other clinic owners he coaches… 

Here’s a Replay of a recent Cash Club call for you to listen back to - this is what you will get to join every month when you join the Cash Club Program:

"Press Play to Hear a Recent Cash Club Coaching Call With Clinic Owners From All Over the World"

Get Into Paul Gough’s “Cash Club” NOW – Before The Price Rises!

The total value of the Club is $450 per month (Online Community $97, 32 Page Publication $97, Monthly Audio/Seminar and transcript $256).

However, the actual fee to join “Cash Club” and get access to all of this is just $247 per month.

But it gets even better:

For the first 500 people who join Paul’s new “Cash Club” program, you can get in for just $179 (billed every 30 days).

(Note: After the first 500 people sign up the price will rise to $247 but if you sign up now, for just $179, you will lock-in that low price for the entirety of your membership in Cash Club!

So, if you want to lock in the lowest price – currently just $179 - for the entirety of your membership in Cash Club, you need to act to NOW.

Give Me Wealth Marketing & Start My Free 60-Day Cash Club Trial for Just $1

It Gets Better –

Start With a Free Trial!

You can enrol in “Cash Club” with a 60 Day Trial that’ll cost you just $1 to activate…

That means your first TWO MONTHS Membership in Cash Club is going to cost you just $1 if you enroll today – and you’ll still receive all of the amazing benefits described above (and you will not be billed again for 60 days).

After that 60 day free trial, only then will you will be billed the lowest rate of $179 and the best news is that there is no contract to join the Club - you can easily cancel at anytime.

2 months free badge
Give Me Wealth Marketing & Start My Free 60-Day Cash Club Trial for Just $1

Plus, Get Your $2000 Wealth Marketing DVD Program FREE, Just For Signing Up Today!

Wealth Marketing bonus product

Now about that $2000 Value Wealth Marketing DVD program I offered you – for just $1…

It comes as a gift for sampling my Cash Club program. Wealth Marketing is some of the most powerful and instantly actionable Marketing training that I could possibly give you access to.

My goal is to help you become world class at Marketing your clinic – so that you can get more patients than you will ever need! And while you wait for your first shipment of Cash is King to arrive in the next few days, I want you to get on with solving your clinics marketing problem, instantly. That’s where Wealth Marketing comes into this…

As soon as you sing up, you’ll get instant access to your first video seminar. Here’s what’s included in the 9 module program you’ll be getting for just $1.

And here’s just some of what you will learn on your Wealth Marketing DVD program for that $1 access fee:

So, as well as the lowest price Cash Club membership possible (that you can trial first for just $1), I am also going to give you access to the $2000 Wealth Marketing DVD Program for FREE.

It is 9 instant download video seminars that will show you how to use your Marketing to bring more new patients.

You’ll get the first Video Seminar (on 19 Cash Pay Conversion Strategies) sent to you instantly when you enrol in Cash Club! That means as soon as you enrol, you’ll get sent this video seminar to download and start watching!...

RECAP:

Here’s how this is going to work:

  1. You are going to get sent at least $10,000 worth of Marketing, Mindset and Profit Boosting Strategies to your clinics door – every 30 days.
  2. You get the 32 page monthly publication (Cash Is King), audio CD/DVD and access to the exclusive online Facebook community.
  3. The normal fee is $247 per month – but because you are one of the first 500 people to enrol, the price of your membership will be just $179 for the duration of it.
  4. You will be billed every 30 days and you are not in a contract meaning you can easily cancel at anytime…
  5. To activate your membership today will cost you just $1 and you will receive a 60 day trial in Cash Club before being billed the $179 monthly rate (in 60 days time).
  6. That means $1 is paid today – and you will not be billed again until 60 days from now (and then every 30 days after that or until you cancel).
  7. Plus, when you activate your $1 trial, you will be getting your $2000 WEALTH MARKETING DVD program for free.
  8. You will get instant access to the first module (of the 9 video program) today and then every 30 days a new module will be unlocked for you during the duration of your membership.

If you have questions please email

paul@paulgough.com

What To Do Next:

Membership of Cash Club is just $247 $179 per month if you enroll today. Get your $1, 60 day trial - and try it out for yourself.

You can cancel your membership any time.

Plus you’ll get the $2000 worth of Wealth Marketing as a bonus for enroling today.

Enrol by clicking the link below now:

Give Me Wealth Marketing & Start My Free 60-Day Cash Club Trial for Just $1

Words of Praise For Cash Club – From Members of Cash Club

“I didn’t really know what to expect from Cash Club, honestly.  I was about to start a new business and I knew I needed more information than what I was getting from the podcast. Right now, all of my marketing ideas are coming from the group and I regularly reference ads, scripts and files left in the Facebook group. I figure if I’m going to be spending money on marketing, I want to make sure I’m doing it right. There’s a ton of value in the membership and I’m happy I joined.”

- Lauren Manna- Tandem Physical Therapy, New Orleans LA


“I’ve done a few of Pauls program but "Cash-Club" definitely took it up  a few levels. The monthly newsletter is packed with additional resources, advice. tips, and more importantly - you get to get a taste of other business owners success. Just seeing others have success is super motivating and encouraging.”

- John-Mark Chesney, Simply Physio Knoxville, TN


“I think I was the second member to join Cash Club and I did so right away because I knew I needed more help. I just knew I couldn’t do it on my own. Truth be told I had no idea the amount and NEXT level coaching this would be. I started getting the CD audio 1x per month and the magazine. It was amazing. I replayed those audio versions about 10x each just to keep me pushing forward. Then I got to work with the business coach Lisa who comes with the program and she keeps pushing me, reminding me how important is to keep marketing. Overall, since joining Cash Club my monthly revenue has doubled, consistently doubled every single month! I couldn't be happier. My business success I attribute to this community.”

- Alison Feldt, Brier, WA

Frequently Asked Questions About Paul Gough’s Cash Club Coaching Program

Q. If I sign up the 60-Day free trial, what is my commitment to the Program?

A. You are only committed for as long as you like. You may cancel the program at any time and incur no penalties of fees. I believe the quality of the material will cause you to want to stay a client for ever.

Currently, less than 8% of the people who sign up cancel their membership, and most of them cancel due to personal reasons or an un-supporting business partner or spouse – not because they were disappointed with the quality of the coaching and materials or support provided.

Q. I’ve already purchased New Patient Accelerator or PT Business Growth School… how is Cash Club different?

A. The Accelerator and BGS program were designed to give you the fundamental strategies and tools you need to build a powerful new patient attraction system. However, I received many requests from Accelerator clients for some type of affordable coaching to help them further their education and skills in marketing and sales and to provide ongoing encouragement and direction. That is when I decided to launch the Cash Club Coaching group. This program was designed to give my clients three things:

  1. A steady flow of fresh new ideas, encouragement, and training to become a true marketing master. No one becomes a marketing genius over night; that’s why this program is so important to your success. The regular flow of new ideas and strategies as well as the success stories of other physical therapy clinic owners will encourage and inspire you.

  2. Marketing updates and specific examples of what’s working for other physical therapy clinics right NOW. Obviously, things change, new opportunities crop up every day; my goal is to help you capitalize on the latest trends.

  3. If nothing else, this program will serve as a monthly “kick-up-the-ass” reminder to keep marketing, keep looking to boost your profitability or raise rates and keep increasing your authority in your town! As my mother often tells me, none of us is too big or too old for a “kick-up-the-ass” now and again and I am happy to let you pay me to do it FOR YOU…

Q. What if I can’t afford it/am dead broke?

A. I’ve encountered a lot of people in this profession who think, “if I was doing better financially and in my business, I would have no problem investing some money into this kind of program”.

But the truth is, successful people and businesses earn big profits because they invest in learning and growing their business; not the other way around.

Q. What if I am too busy right now to implement all the strategies I’ve already got from you… should I wait to join Cash Club?

A: That is THE worst decision you could make! You don’t have to implement every single thing I give or teach you to see value from the membership. The reason I include so much is because different clients will see value in different benefits.

For example, many members simply read the Cash is King Marketing Publication to look for ideas; some love the Marketing “de-brief” just to keep up with what’s working for their peers; others LOVE the monthly Q/A calls with me. Some remain a member JUST to be part of the Facebook Community and others value the one-on-one time with their coach!

Q. I haven’t started a clinic yet – is this right for me?

A. Some of our most successful Cash Club members joined when they were merely “thinking” of starting a practice; the advice, encouragement from other members and motivation they got from being part of this program spurred them on to quit their life-sucking job sooner and open the doors on their own practice, faster and with much more success.

If you’re planning on starting a practice, you NEED to be in this group and one of the reasons we made the membership fees so low is to make it easy for you to join!

Q. I don’t have time to do all of this “marketing stuff”

A. Bluntly, you do not (yet) understand what business you are really in – it is NOT the physical therapy business, it is the MARKETING of a physical therapy business. The first big leap in income occurs when a business owner shifts from thinking of him/herself as a “clinician” in the clinic, to a “marketer of the clinic”.

Q. I need more basic training/I need more advanced help

A. Each issue of the Cash is King Marketing Publication covers advanced and basic – from strategy to tech and is a foundation. You also receive additional help and support from me on the monthly LIVE coaching call for you to ask a question more advanced.

“Stunning Praise for Cash Club - and What It Is Like Working Closely with Paul Gough”

Here’s what some of our members say about being in this amazing program and working more closely with Paul Gough:

I Don’t Have to Worry About Where My Next Patient Will Come From

“Acquiring New Patients was my biggest concern when I opened my business in 2016. Since working with Paul I now have more than enough clients on schedule, new patients inquiring daily, and bigger, exciting things, like hiring and follow-up systems to focus on instead. I love all of the business insights from Paul and his community - and his ability to help us overcome any roadblock. Nothing is a problem when you work closely with Paul.”

- Frank Hatch, Core Physio LLC, Santa Fe, NM


In 2 Years We’ve Gone from Hustling For Clients To Consistently Generating $50k A Month In Revenue

“We were pretty much struggling with EVERY aspect in business before working with Paul - selling, price strategy, marketing, you name it - we were always busy trying to establish a solid foundation to grow our business on, with no clear direction to head in.

Paul has put us on the path to building the business of our dreams. In a 2 year period we’ve gone from hustling for clients making $2k a month… To being fully fledged business owners, treating less than 8 hours a week and consistently generating $50k a month in revenue. We now have a huge amount of confidence in what the future holds. It’s hard to imagine where we would be today without Paul and the community!”

- Mike Wehrhahn & Justin Lee, Next Level Physical Therapy, Hamilton, NJ


Working with Paul Has Helped Me Move Out-of-Network AND Drop My Lowest Paying Insurance Company

“Before joining Pauls program I was frustrated dealing with low paying insurance companies, was extremely stressed out, and struggling financially, which was having an impact on my business AND family life. Working with Paul has changed my life significantly and put a stop to my headaches. I’ve been able to move out-of-network, drop my lowest paying insurance company, and gone from charging $95 a visit to $240! – I’m no longer worrying at the end of each month if I’m going to make payroll and pay rent.”

- Kim Gladfelter, PhysioFit Physical Therapy & Wellness, Sunnyvale, CA


We Have Grown from A Team Of Two To Seven In Just 2.5 Years

“I started working with Paul right after taking Business Growth School, and all I can tell you is that it’s priceless! In the space of just 2.5 years my wife and I have grown from a team of two (us), to seven, which wouldn’t have been possible without the help and support of this group. Before signing up my wife and I lacked direction and the ability to scale our business. We were doing a lot of work for minimal profit and couldn’t see how we could make our business grow. Not only that, we truly believed that this was going to be the case for the rest of our lives!

I can now finally say that I work “on” my business instead of being stuck 'in' it.”

- Jason Han, HealthFit, Los Angeles, CA


I Was Scared Because Of The Cost – But It Has Paid Off Ten Fold!

“I was always scared to make the decision to work with Paul because of the cost - but I knew I needed to do something, so I took the leap of faith, and it’s paying off ten fold.

Ever since working with Paul I’ve been able to identify the areas in my business that I need to work on in order to grow. As a result we’ve raised our rates and I have a team that are 100% on board with our mission. Being part of this group is so refreshing. You ask a question and get answers the same day. The advice and knowledge which this group share has helped transform my mind-set and my business. No buyer’s remorse at all.”

- Lisa Wiles, Hands That Heal - Physio & Sports Massage Clinic, York, UK


For The First Time Ever My Passion Has Been Re-ignited For My Business

“My business was struggling financially, with growing debt and revenue stagnation. I wasn’t getting the personal satisfaction or the financial reward I expected after 12 years of being in business.

Shortly after becoming Paul’s client I had more courage to make tough decisions which have led to me having more control over my business and life. For the first time in a long time, the flame has been re-ignited for why I started in the first place, and one of the biggest changes is that my business is now profitable, rather than breaking even or losing money every month.”

- Tamer Issa, Issa Physical Therapy, North Bethesda, MD


Now I Have No Problem Charging Higher Prices

“Before working with Paul I had a huge fear of rejection. I doubted myself and always felt bad about charging higher prices - especially with friends, family and those desperately in need, so I’d end up giving hefty discounts or offering my services absolutely free.

Since joining Paul, my confidence has rocketed beyond measures! I now have no fear about charging higher prices, and because of the communication skills Paul teaches - I was able to raise my rates without any pushback.”

- Brooke Olsen, The Physio Revolution, Denver, CO


We’re Now Making $20k Cash Per Week!

“Before working with Paul I was making less than $4000 per month – since making the decision to become a client we are now hitting $20,000 cash pay PER WEEK - and I’ve recently had a $7000 revenue day! None of that would have been possible without the help of Paul and the group.”

- Kevin Vandi, Competitive Edge PT, San Jose, CA


Paul Removes The Guesswork So I Can Get Stuff Done

“When it came to implementing systems and actually making them work for my business - I felt like I was in the dark… I knew what I needed to get done, but when it came to actually doing it, there were obstacles I wasn’t sure how to overcome.

Since becoming Paul’s client I am a million times more confident with the direction my business is headed in. Each calls gives me more clarity and helps me move forward. I’m even converting leads steadily since taking the leap.

The community and culture is what keeps me in the program. Being a part of this group makes all the difference.”

- Payal Patel, Adapt Performance & Rehab, Lawrence, NJ


I Was Burnt Out And Looking To Change Direction Before Working With Paul

“Before I started on this journey with Paul and the group I was a guy burnt out as a therapist and looking to change professions all together. Not in my wildest dreams did I consider owning my own practice but thanks to everything I’ve learned in the group I’m now DOING JUST THAT and loving every second of it!”

- David Brewer, Remedy Physiorooms LLC, St. Augustine, FL


I Would Likely Have Given Up By Now If It Was Not For Paul’s Help

“I cannot believe how important Paul’s input has been for me. I was in business for 3 years prior to making the decision and I would likely have given up by now if it was not for this group. I have learned so much and now have my own personal support group. Everyone is willing to share and provide assistance for every aspect of business. It is amazing how many friendships have been built and how much I now look forward to future in business”

- John Salva, Impact Physio, Clarks Green, PA


I Continued To Be Scared For A Month Or Two AFTER I Joined Thinking “Will I Be Able To Keep Up?” But Now I‘m So Glad I did... There’s No Looking Back now!

“I took Accelerator – and waited quite a while (several months) to start working with Paul, I wish I had made the decision sooner now that I know its true value. What an amazing impact Paul and this group have already made to my growth and that of my business. In just 3 months since joining I have made progress and finally working “ON THE BUSINESS”. My profit continues to increase month on month, I’m working towards hiring my first admin and the support and resources in the group have made that so much easier for me. I have never ever felt AS confident as I do now and I’m ready to excel and build a team of my own. Truth be told, I continued to be scared for a month or two AFTER I joined thinking, “will I be able to keep up?” But now I‘m so glad I did. There’s no looking back for me just like everyone else in the group”

- Trupti Mehta, Manual Medicine Spine & Sports PT, Washington, DC


Having A Group Of Peers Gives You The Confidence To Do What It Takes To Grow Your Business

“I am so glad I took the leap of faith to make the investment. As a business owner just getting started in private practice, I had zero confidence and no idea how to attract clients.

But since joining Paul, I have the confidence to set myself up for success from the get-go, rather than waste time and money on decisions that don’t work.

Everyone in the community has either been through the same situation or knows what it’s like - it’s given me the certainty that I will get the answers to whatever I need to be successful.”

- Angela Marciano, Angela Marciano Physical Therapy, Beverly, MA

Praise for Cash is King

“Cash Is King” Proudly Being Displayed by Top Physical Therapists All Over The World”...

PTs around the world displaying their copy of Cash is King
Give Me Wealth Marketing & Start My Free 60-Day Cash Club Trial for Just $1

About Paul Gough...

Paul Gough

Paul Gough creates global award winning Marketing Systems, is a multi PT Clinic owner, leading authority on Marketing and trusted advisor to many PT Owners across the U.S.

Paul Gough is a small business ICON-WINNER of the award for best in class lead nurture Marketing in 2016 selected across all of Infusionsoft’s 45,000 strong global customers and a former professional soccer Physical Therapist turned successful clinic owner from the UK. He is a published Author who has already grown his own physical therapy business from one clinic to four, and zero to $1m - in record time. What’s most impressive, is this: he’s done all that in a country with a completely free “socialist” health care system (that provides physical therapy services for FREE for all residents), as his main competitor.

He is widely regarded in the US as a leading authority on Direct to consumer Marketing - and has a proven track record of helping physical therapists’ in the US to grow their practices, increase profits, free up their time and radically shift their Entrepreneurial thinking.

He shows PT business owners how to win more patients and increase their profits using Advanced Marketing, Advertising and Internet Marketing Strategies. Every week, 1000’s of physical therapists receive his support and advice online, and his business success coaching programs are almost always FULL.