{"id":966,"date":"2016-04-08T13:38:20","date_gmt":"2016-04-08T12:38:20","guid":{"rendered":"http:\/\/www.ptprofitacademy.com\/blog\/?p=966"},"modified":"2016-04-14T18:00:07","modified_gmt":"2016-04-14T17:00:07","slug":"do-you-take-my-insurance","status":"publish","type":"post","link":"https:\/\/www.ptprofitacademy.com\/blog\/do-you-take-my-insurance\/","title":{"rendered":"Do You Take My Insurance?"},"content":{"rendered":"\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-top\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;966&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;top&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;7&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;4.4&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Rate this post&quot;,&quot;legend&quot;:&quot;4.4\\\/5 - (7 votes)&quot;,&quot;size&quot;:&quot;24&quot;,&quot;title&quot;:&quot;Do You Take My Insurance?&quot;,&quot;width&quot;:&quot;125.1&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 125.1px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 19.2px;\">\n            4.4\/5 - (7 votes)    <\/div>\n    <\/div>\n<p>It\u2019s a question that a lot of PT\u2019s get asked.<\/p>\n<p>And, it\u2019s a question you should NEVER answer.<\/p>\n<p>(Not at first, anyways).<\/p>\n<p>That\u2019s because the person asking it, <strong>doesn\u2019t REALLY want to know the answer to it.<\/strong><\/p>\n<p><a href=\"http:\/\/www.ptprofitacademy.com\/blog\/wp-content\/uploads\/2016\/04\/Do-You-Take-My-Insurance-.png\" rel=\"attachment wp-att-967\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-967 size-full\" src=\"http:\/\/www.ptprofitacademy.com\/blog\/wp-content\/uploads\/2016\/04\/Do-You-Take-My-Insurance-.png\" alt=\"Do You Take My Insurance-\" width=\"560\" height=\"315\" srcset=\"https:\/\/www.ptprofitacademy.com\/blog\/wp-content\/uploads\/2016\/04\/Do-You-Take-My-Insurance-.png 560w, https:\/\/www.ptprofitacademy.com\/blog\/wp-content\/uploads\/2016\/04\/Do-You-Take-My-Insurance--300x169.png 300w\" sizes=\"(max-width: 560px) 100vw, 560px\" \/><\/a><\/p>\n<p>&nbsp;<br \/>\n<strong>Let me explain:<\/strong><\/p>\n<p><a href=\"https:\/\/my.leadpages.net\/leadbox\/14239b173f72a2%3A1580dba8fb46dc\/5705241014042624\/\" target=\"_blank\">Click Here to Subscribe to Paul&#8217;s Marketing Tips Email List &gt;&gt;&gt; <\/a><script data-leadbox=\"14239b173f72a2:1580dba8fb46dc\" data-url=\"https:\/\/my.leadpages.net\/leadbox\/14239b173f72a2%3A1580dba8fb46dc\/5705241014042624\/\" data-config=\"%7B%7D\" type=\"text\/javascript\" src=\"\/\/my.leadpages.net\/leadbox-836.js\"><\/script><\/p>\n<p>See, at first, it\u2019s the <strong>*ONLY*<\/strong> thing patients know how to ask.<\/p>\n<p>Just like a guy who walks up to a girl in a bar\u2026<\/p>\n<p>\u2026he doesn\u2019t really want to know \u201cdo you come here often?\u201d\u2026<\/p>\n<p>He just doesn\u2019t know <span style=\"text-decoration: underline;\">what else to ask<\/span> to get the relationship going.<\/p>\n<p><strong>What he really wants to know is:<\/strong><\/p>\n<p><em>\u201cAre you single?\u201d<\/em><\/p>\n<p><em>\u201cWhat are your hobbies and interests?\u201d<\/em><\/p>\n<p><em>\u201cDo you like to go to the movies?\u201d<\/em><\/p>\n<p><em>\u201cDo you think I might be your type?\u201d<\/em><\/p>\n<p>Etc, etc.<\/p>\n<p>Now of course, we all know that what he wants to know &#8211; and what he actually asks &#8211; <strong>are two totally different things. <\/strong><\/p>\n<p>The <em>\u201cdo you come here often\u201d<\/em> question is the one that feels easiest&#8230;<\/p>\n<p>Even though it\u2019s the one that gives the LEAST chance of getting what he wants.<\/p>\n<h2 style=\"text-align: center;\">&#8220;Her name and number &#8211; and eventually, a date!&#8221;<\/h2>\n<p>Why does he do it?<\/p>\n<p>Simple&#8230;<\/p>\n<p>It&#8217;s because very few people have the confidence to &#8220;LEAD&#8221;\u2026<\/p>\n<h2 style=\"text-align: center;\">&#8220;Those people include YOUR PROSPECTIVE PATIENTS&#8221;<\/h2>\n<p>To lead with questions that\u2019ll actually give us the answers we really want and need, takes a lot of confidence.<\/p>\n<p>Something that NOT many people in society have.<\/p>\n<p>And it\u2019s the same with your patients.<\/p>\n<p>They ask the &#8220;do you take my insurance question&#8221; simply because it&#8217;s the easiest place to start.<\/p>\n<p><strong>But, what they really want to know is things like:<\/strong><\/p>\n<p>* \u201cDo you understand my values?\u201d.<\/p>\n<p>* \u201cDo you provide a service for someone like \u201cme?\u201d\u2026<\/p>\n<p>OR,<\/p>\n<p>* \u201cDo you provide the type of one-on-one care that someone like me needs and wants, but who is a little bit nervous and skeptical (about everything) \u2026<\/p>\n<p>\u2026and YET REALLY wants to make some progress with my health &#8211; even though I\u2019m not overly sure how to get this PT thing started?\u201d<\/p>\n<p>It\u2019s that sort of thing going on here\u2026<\/p>\n<p>But they are NEVER going to come out and ask you that.<\/p>\n<p><a href=\"https:\/\/my.leadpages.net\/leadbox\/14239b173f72a2%3A1580dba8fb46dc\/5705241014042624\/\" target=\"_blank\">Click Here to Subscribe to Paul&#8217;s Marketing Tips Email List &gt;&gt;&gt; <\/a><script data-leadbox=\"14239b173f72a2:1580dba8fb46dc\" data-url=\"https:\/\/my.leadpages.net\/leadbox\/14239b173f72a2%3A1580dba8fb46dc\/5705241014042624\/\" data-config=\"%7B%7D\" type=\"text\/javascript\" src=\"\/\/my.leadpages.net\/leadbox-836.js\"><\/script><\/p>\n<p>It&#8217;s just not going to happen because they don&#8217;t know how to ask for that type of thing.<\/p>\n<p>So when you answer the <em><strong>\u201cdo you take my insurance question\u201d<\/strong> <\/em>with a \u201cyes\u201d or \u201cno\u201d\u2026<\/p>\n<p>&#8230;you&#8217;ve not helped them to get what they REALLY wanted.<\/p>\n<p>And if it\u2019s a \u201cNO\u201d (you don&#8217;t take their insurance), then no matter how hard you try to convince them to pay out of pocket, from that moment on<strong> you\u2019ve lost them<\/strong> because the consumer was waiting to hear a \u201cyes\u201d.<\/p>\n<p>And they had already made up their mind about what would happen if they hear a \u201cno\u201d.<\/p>\n<p>(They would call someone else who does because in the absence of any other value proposition, \u00a0they had no reason to keep listening to you).<\/p>\n<p>So, what do they need to hear from you to give you a shot of acquiring their business even though you might not accept their insurance?<\/p>\n<p><strong>Something along the lines of:<\/strong><\/p>\n<p>===<\/p>\n<p><strong><em>\u201cWell Mrs. Smith, regardless of whether or not we take your insurance, it\u2019s very likely that we\u2019ll be able to help you either way &#8211; and that\u2019s because the outcomes we get for our patients are not dependent upon what insurance you\u2019re with&#8230; <\/em><\/strong><\/p>\n<p><strong><em>Do you want to start by telling me a little bit about what you need, and I\u2019ll tell you how we can help\u2026\u201d<\/em><\/strong><\/p>\n<p>===<\/p>\n<p>Now for some PT&#8217;s reading this, that type of telephone conversation will be hard to have\u2026<\/p>\n<p>\u2026just won\u2019t feel right.<\/p>\n<p>However, for the \u201c2\u201d (or maybe \u201c3\u201d) who actually pick up that script and use it next time the phone rings at their clinic\u2026<\/p>\n<p>\u2026I can\u2019t wait to hear the success stories and how many extra books you book all happy to pay your out of pocket and despite you NOT taking their insurance \ud83d\ude09<\/p>\n<p><strong>Because without any doubt, that IS how you answer the phone<\/strong>\u00a0in this new health care economy if you like seeing more new names on your schedule.<\/p>\n<p>Anyhoo\u2026<\/p>\n<p>I\u2019ve said it many, many\u2026 many times\u2026<\/p>\n<p>There\u2019s never been a better time to run a PT Business &#8211; as long as you\u2019re thinking differently and looking in the right direction.<\/p>\n<p>That new direction starts here:<\/p>\n<p><a href=\"https:\/\/my.leadpages.net\/leadbox\/14239b173f72a2%3A1580dba8fb46dc\/5705241014042624\/\" target=\"_blank\">Click Here to Subscribe to Paul\u2019s Marketing Tips Email List &gt;&gt;&gt;<\/a><\/p>\n<p><strong>P.S<\/strong><br \/>\nRegistration for my new class \u201cBusiness Growth School\u201d opened yesterday &#8211; and \u201c3\u201d seats have been taken already by Dr.Jarod Carter\u2019s podcast fans.<\/p>\n<p>There\u2019s a whole module included on <strong>\u201cScripts\u201d<\/strong>\u2026 meaning we look at new ways of answering the phone or booking patients that\u2019ll limit the amount of money you could be losing from questions like:<\/p>\n<p><em>\u201cDo I have to pay that\u00a0<\/em><em>&#8220;co-pay&#8221; EVERY TIME\u201d\u2026<\/em><\/p>\n<p>And\u2026<\/p>\n<p><em>\u201cDo you take\u00a0my insurance\u201d\u2026<\/em><\/p>\n<p>We\u2019ll be making small changes to your business that\u2019ll make a huge difference at the end of the month.<\/p>\n<p>Go here next to find out more:<\/p>\n<p>&#8211; <a href=\"https:\/\/ptprofitacademy.leadpages.co\/growth-school-early\/\" target=\"_blank\">Paul Gough\u2019s Business Growth School &#8211; Find Out More ! &gt;<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s a question that a lot of PT\u2019s get asked. And, it\u2019s a question you should NEVER answer. (Not at first, anyways). That\u2019s because the person asking it, doesn\u2019t REALLY want to know the answer to it. &nbsp; Let me explain: Click Here to Subscribe to Paul&#8217;s Marketing Tips Email List &gt;&gt;&gt; See, at first,&hellip;<\/p>\n<a class=\"more-button\" href=\"https:\/\/www.ptprofitacademy.com\/blog\/do-you-take-my-insurance\/\">Read More<\/a>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[34],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Do You Take My Insurance? | Physical Therapy Profit Academy<\/title>\n<meta name=\"description\" content=\"Discover how to answer the &#039;do you take my insurance?&#039; question, and why, if you want more new patients, you need to do it this way.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ptprofitacademy.com\/blog\/do-you-take-my-insurance\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Do You Take My Insurance? | Physical Therapy Profit Academy\" \/>\n<meta property=\"og:description\" content=\"Discover how to answer the &#039;do you take my insurance?&#039; question, and why, if you want more new patients, you need to do it this way.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ptprofitacademy.com\/blog\/do-you-take-my-insurance\/\" \/>\n<meta property=\"og:site_name\" content=\"Physical Therapy Profit Academy\" \/>\n<meta property=\"article:published_time\" content=\"2016-04-08T12:38:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-04-14T17:00:07+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.ptprofitacademy.com\/blog\/wp-content\/uploads\/2016\/04\/Do-You-Take-My-Insurance-.png\" \/>\n<meta name=\"author\" content=\"Paul Gough\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paul Gough\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/do-you-take-my-insurance\/\",\"url\":\"https:\/\/www.ptprofitacademy.com\/blog\/do-you-take-my-insurance\/\",\"name\":\"Do You Take My Insurance? 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