{"id":924,"date":"2016-02-17T10:17:27","date_gmt":"2016-02-17T10:17:27","guid":{"rendered":"http:\/\/www.ptprofitacademy.com\/blog\/?p=924"},"modified":"2016-02-17T10:18:35","modified_gmt":"2016-02-17T10:18:35","slug":"how-to-keep-discharged-patients-coming-back-for-life-with-the-help-of-some-automation-powered-by-infusionsoft","status":"publish","type":"post","link":"https:\/\/www.ptprofitacademy.com\/blog\/how-to-keep-discharged-patients-coming-back-for-life-with-the-help-of-some-automation-powered-by-infusionsoft\/","title":{"rendered":"How To Keep Discharged Patients Coming Back For Life &#8211; With The Help Of Some \u201cAutomation\u201d Powered By Infusionsoft"},"content":{"rendered":"\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-top\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;924&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;top&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;1&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;5&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Rate this post&quot;,&quot;legend&quot;:&quot;5\\\/5 - (1 vote)&quot;,&quot;size&quot;:&quot;24&quot;,&quot;title&quot;:&quot;How To Keep Discharged Patients Coming Back For Life - With The Help Of Some \\u201cAutomation\\u201d Powered By Infusionsoft&quot;,&quot;width&quot;:&quot;142.5&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 142.5px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 19.2px;\">\n            5\/5 - (1 vote)    <\/div>\n    <\/div>\n<div class=\"arve\" data-mode=\"normal\" data-provider=\"youtube\" id=\"arve-youtube-68s2ihmc6cw6a09e81a8e16c513022909\">\n<span class=\"arve-inner\">\n<span class=\"arve-embed arve-embed--has-aspect-ratio\">\n<span class=\"arve-ar\" style=\"padding-top:56.250000%\"><\/span><iframe allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen class=\"arve-iframe fitvidsignore\" data-arve=\"arve-youtube-68s2ihmc6cw6a09e81a8e16c513022909\" data-src-no-ap=\"https:\/\/www.youtube-nocookie.com\/embed\/68S2iHmC6Cw?iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" frameborder=\"0\" height=\"0\" sandbox=\"allow-scripts allow-same-origin allow-presentation allow-popups allow-popups-to-escape-sandbox\" scrolling=\"no\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/68S2iHmC6Cw?iv_load_policy=3&#038;modestbranding=1&#038;rel=0&#038;autohide=1&#038;playsinline=0&#038;autoplay=0\"><\/iframe>\n\n<\/span>\n\n<\/span>\n<script type=\"application\/ld+json\">{\"@context\":\"http:\\\/\\\/schema.org\\\/\",\"@id\":\"https:\\\/\\\/www.ptprofitacademy.com\\\/blog\\\/how-to-keep-discharged-patients-coming-back-for-life-with-the-help-of-some-automation-powered-by-infusionsoft\\\/#arve-youtube-68s2ihmc6cw6a09e81a8e16c513022909\",\"type\":\"VideoObject\",\"embedURL\":\"https:\\\/\\\/www.youtube-nocookie.com\\\/embed\\\/68S2iHmC6Cw?iv_load_policy=3&modestbranding=1&rel=0&autohide=1&playsinline=0&autoplay=0\"}<\/script>\n<\/div>\n\n<p>On this Physical Therapy Profit Academy Infusionsoft Master Class, we\u2019re going to show you how to use the power of infusionsoft to keep in touch with patients, even WHEN they\u2019ve been discharged &#8211; so they\u2019re a customer for life, and not just for 8 PT sessions.<\/p>\n<p><strong>Previously we\u2019ve covered things like:<\/strong><\/p>\n<p>&#8211; <a href=\"http:\/\/www.ptprofitacademy.com\/blog\/when-it-comes-to-attracting-perfect-patients-focusing-on-less-gets-you-more\/\" target=\"_blank\">How to attract NEW patients to your clinic\u00a0<\/a><br \/>\n&#8211; <a href=\"http:\/\/www.ptprofitacademy.com\/blog\/website-mastery-how-to-turn-your-website-into-a-247-profit-generator\/#5\" target=\"_blank\">How to master your clinic\u2019s website into a profit generator<\/a><br \/>\n&#8211; <a href=\"http:\/\/www.ptprofitacademy.com\/blog\/how-much-money-is-not-knowing-how-to-handle-this-objection-costing-youa-fortune\/\" target=\"_blank\">How to tackle any patient objection that comes your way<\/a><\/p>\n<p>Etc, etc\u2026<\/p>\n<p>Which are all huge for your success!<\/p>\n<p>But in today\u2019s article, we\u2019re going to dig even deeper &#8211; specifically, <strong>how to make sure that once a patient has come to the end of their treatment sessions, we have a method to keep them coming back to us &#8211; for life.<\/strong><\/p>\n<p>It all begins with\u2026.<\/p>\n<h1 style=\"text-align: center;\">A Powerful 12 Month (Plus!) Discharge Sequence<\/h1>\n<p>\u2026POWERED with the magic of <strong>Infusionsoft.<\/strong><\/p>\n<p><strong>Let me ask you a question:<\/strong><\/p>\n<p>When someone pays for your services, what happens next?<\/p>\n<p>Do you have something in place to keep in touch with them after?<\/p>\n<p>Or,<\/p>\n<p>Does that person walk out of your clinic\u2019s doors never to return again?\u2026<\/p>\n<p>For most clinics, it\u2019s the latter.<\/p>\n<p>Having such an <strong>Automated Discharge System<\/strong> in place is what separates \u201cok joe\u201d businesses that are surviving &#8211; from successful businesses that are <strong>THRIVING.<\/strong><\/p>\n<p>With powerful, automated discharge systems in place, it ensures that you don\u2019t end up missing out on things like:<\/p>\n<p><strong>&#8211; Additional sales from patients buying more products (not just PT!)<\/strong><\/p>\n<p><strong>&#8211; 5 star patient happiness &#8211; so they can never leave unhappy with what you provided, and talk \u2018bad\u2019 about you to their friends<\/strong><\/p>\n<p><strong>&#8211; More interaction on Social Media\u2026<\/strong><\/p>\n<p><strong>&#8211; Patients getting re-activated at WILL &#8211; just by offering them an easy and no-excuse needed way to come back<\/strong><\/p>\n<p><strong>&#8211; More word-of-mouth referrals &#8211; because no one else compares<\/strong><\/p>\n<p>The problem is, most small businesses have nothing like that in place (or even if they do, it\u2019s definitely not as effective as it could be).<\/p>\n<p>That means a HUGE portion of the upside in profits that new patients can bring, is being left on the table.<\/p>\n<h1 style=\"text-align: center;\">Here\u2019s Where Infusionsoft Comes Into Play\u2026<\/h1>\n<p>Unlike any other e-mail marketing system, Infusionsoft takes follow-up to the next level and makes your life as a business owner a hundred times easier.<\/p>\n<p>It allows you to make a lot of money by keeping people coming back for more by logging something I call a patients <strong>\u201cprimary interest\u201d.<\/strong><\/p>\n<p>Let me explain\u2026<\/p>\n<p>At my own clinic &#8211; <a href=\"http:\/\/www.paulgoughphysio.com\" target=\"_blank\">the Paul Gough Physio Rooms<\/a> &#8211; as soon as a patient has come to the end of their treatment plan and they\u2019re ready to be discharged &#8211; we give them a call within 24 hours with a view of providing them with information on <strong>WHAT ELSE we can offer them<\/strong>, and to see when they might be <strong>ready to buy it from us.<\/strong><\/p>\n<p>Now, <strong>\u2018primary interest\u2019 = patients hobbies, goals, what other services they use outside of PT such as massages, acupuncture, <\/strong>etc.<\/p>\n<p>It\u2019s something that my therapists pick up on once they\u2019ve established a relationship with that patient\u2026<\/p>\n<p>So, once a patient comes to the end of treatment, all my therapists need to do is simply fill out a form with all of the relevant information they\u2019ve picked up along the way about that person, (during therapy)\u2026<\/p>\n<p>\u2026which then gets sent to my font desk staff notifying them to make the follow-up call the next day!<\/p>\n<h1 style=\"text-align: center;\">Example:<\/h1>\n<p>Lets say your clinic offers massage services as well as PT\u2026<\/p>\n<p>During a conversation you or your therapist has with a patient, they bring up that they can\u2019t wait to get their monthly massage at the end of the week over at MASSAGE ENVY (or where ever)\u2026<\/p>\n<p>So you ask &#8211; <em><strong>\u201cWhy don\u2019t you come and have your massage with us?\u201d<\/strong><\/em><\/p>\n<p>They\u2019ll probably say something like\u2026<\/p>\n<p><strong><em>\u201dOh I didn\u2019t realize you did that here!\u201d<\/em><\/strong><\/p>\n<p>And that\u2019s where the gold lies within &#8211; because now you can offer it to them &#8211; elegantly and sophisticatedly as part of an \u201cexit offer\u201d, or a cash up sell, as it is more commonly known as.<\/p>\n<p><strong><em>80% of people won\u2019t even realize what ELSE you have to offer, even if it\u2019s displayed on a leaflet at the front desk or in the reception area\u2026<\/em><\/strong><\/p>\n<p>\u2026I promise YOU, unless they\u2019re looking for it, they won\u2019t know unless YOU tell them!<\/p>\n<p>Just like it\u2019s important to find out what concerns a patient most about their back pain when they come to see you, and what they\u2019d like to get out of it &#8211; it\u2019s equally as important to know what else interests them so you know how you can keep adding value to their life &#8211; for which they\u2019ll happily pay you for!<\/p>\n<p>Which is exactly what you\u2019re doing &#8211; all the time, <strong>adding value!<\/strong><\/p>\n<p>If the only time you contact a patient is when you\u2019re promoting something, or to ask for a referral\u2026<\/p>\n<p>\u2026you\u2019re not going to enhance the relationship.<\/p>\n<p>What you want is to be seen as a \u201cvalue provider\u201d, someone who can offer other products and services that\u2019ll add significant value to their health &#8211; over and above PT!<\/p>\n<p>You want to become someone who \u2018gets\u2019 what their needs and wants are.<\/p>\n<p>And if you become that person &#8211; you\u2019ll need a suitcase to take the cash because so many people will be happy to pay you for being THAT person in their life!<\/p>\n<p>Make sense so far??<\/p>\n<p>Once you have clear answers to those questions &#8211; <strong>of what ELSE people want<\/strong> &#8211; you can then deliver answers to them until they\u2019re ready to come back and buy it from you, <strong>(using infusionsoft it\u2019s done automatically)<\/strong> &#8211; and that way, you\u2019ll always be seen as more than just a PT clinic, but someone they trust and want to do more business with too.<\/p>\n<p>Infusionsoft allows you to send the right message, to the right person, based upon what THEY tell you they want to receive &#8211; sending messages or promoting about &#8211; simply by inputting unique information about patients straight away.<\/p>\n<p>After that, you let it go to work!<\/p>\n<p><strong>You\u2019re setting, then forgetting!<\/strong><\/p>\n<p>This type of thing is something that I\u2019m working on right now and helping my community of Next Level PT Entrepreneurs to build into their clinics.<\/p>\n<p>It\u2019s a game-changer, that\u2019ll make you a lot of money AND likely to free you from always thinking that you HAVE to KEEP on looking for more new patients to survive.<\/p>\n<p>With sophisticated follow up systems like this that go to work after discharge, you\u2019ll have a pipeline &#8211; a steady stream of happy past patients desperate to come back and see you.<\/p>\n<p>Want to know more about how we can implement these types of award winning Infusionsoft systems into your PT clinic?<\/p>\n<p><a href=\"http:\/\/www.ptprofitacademy.com\/contact\" target=\"_blank\"><strong>Reach me here<\/strong> <\/a>and I\u2019ll arrange to give you a demo of Infusionsoft &#8211; the software that allows me to run my clinic on autopilot at any time, no matter where I am.<\/p>\n<p>===<\/p>\n<p><a href=\"https:\/\/my.leadpages.net\/leadbox\/14239b173f72a2%3A1580dba8fb46dc\/5705241014042624\/\" target=\"_blank\">Click Here to Subscribe to Paul\u2019s Marketing Tips Email List &gt;&gt;&gt;<\/a><\/p>\n<h4>Paul Gough is an AWARD WINNING Infusiosoft User. A Small Business Icon &#8211; Best In Class Lead Nurture Systems 2016. Paul was selected from 100,000 world wide Infusionsoft users as having the BEST in class systems for lead nurture and conversion.<\/h4>\n<h4>What that means is &#8211; if you\u2019re thinking about using Infusionsoft, there\u2019s no PT better in the WORLD to show you how to implement it\u2019s powerful capabilities into your PT practice.<\/h4>\n<p>Reach out to Paul, here: <a href=\"mailto:paul@paulgough.com\" target=\"_blank\">paul@paulgough.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>On this Physical Therapy Profit Academy Infusionsoft Master Class, we\u2019re going to show you how to use the power of infusionsoft to keep in touch with patients, even WHEN they\u2019ve been discharged &#8211; so they\u2019re a customer for life, and not just for 8 PT sessions. Previously we\u2019ve covered things like: &#8211; How to attract&hellip;<\/p>\n<a class=\"more-button\" href=\"https:\/\/www.ptprofitacademy.com\/blog\/how-to-keep-discharged-patients-coming-back-for-life-with-the-help-of-some-automation-powered-by-infusionsoft\/\">Read More<\/a>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[52],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How To Keep Discharged Patients Coming Back For Life - With The Help Of Some \u201cAutomation\u201d Powered By Infusionsoft | Physical Therapy Profit Academy<\/title>\n<meta name=\"description\" content=\"What do you do once a patient has been discharged from your clinic? Here&#039;s how to keep them coming back, even when treatment is over\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ptprofitacademy.com\/blog\/how-to-keep-discharged-patients-coming-back-for-life-with-the-help-of-some-automation-powered-by-infusionsoft\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How To Keep Discharged Patients Coming Back For Life - With The Help Of Some \u201cAutomation\u201d Powered By Infusionsoft | Physical Therapy Profit Academy\" \/>\n<meta property=\"og:description\" content=\"What do you do once a patient has been discharged from your clinic? 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