{"id":900,"date":"2016-01-27T15:24:48","date_gmt":"2016-01-27T15:24:48","guid":{"rendered":"http:\/\/www.ptprofitacademy.com\/blog\/?p=900"},"modified":"2016-01-27T15:51:23","modified_gmt":"2016-01-27T15:51:23","slug":"how-to-use-your-awesome-personality-to-get-ahead-of-your-competitors-in-the-new-health-care-economy","status":"publish","type":"post","link":"https:\/\/www.ptprofitacademy.com\/blog\/how-to-use-your-awesome-personality-to-get-ahead-of-your-competitors-in-the-new-health-care-economy\/","title":{"rendered":"How To Use Your Awesome Personality To Get Ahead Of Your Competitors in The New Health Care Economy!"},"content":{"rendered":"\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-top\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;900&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;top&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;6&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;4.8&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Rate this post&quot;,&quot;legend&quot;:&quot;4.8\\\/5 - (6 votes)&quot;,&quot;size&quot;:&quot;24&quot;,&quot;title&quot;:&quot;How To Use Your Awesome Personality To Get Ahead Of Your Competitors in The New Health Care Economy!&quot;,&quot;width&quot;:&quot;136.7&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 136.7px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 19.2px;\">\n            4.8\/5 - (6 votes)    <\/div>\n    <\/div>\n<div class=\"arve\" data-mode=\"normal\" data-provider=\"youtube\" id=\"arve-youtube-42-g43howts69f968987529d697277239\">\n<span class=\"arve-inner\">\n<span class=\"arve-embed arve-embed--has-aspect-ratio\">\n<span class=\"arve-ar\" style=\"padding-top:56.250000%\"><\/span><iframe allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen class=\"arve-iframe fitvidsignore\" data-arve=\"arve-youtube-42-g43howts69f968987529d697277239\" data-src-no-ap=\"https:\/\/www.youtube-nocookie.com\/embed\/42-G43HoWts?iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" frameborder=\"0\" height=\"0\" sandbox=\"allow-scripts allow-same-origin allow-presentation allow-popups allow-popups-to-escape-sandbox\" scrolling=\"no\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/42-G43HoWts?iv_load_policy=3&#038;modestbranding=1&#038;rel=0&#038;autohide=1&#038;playsinline=0&#038;autoplay=0\"><\/iframe>\n\n<\/span>\n\n<\/span>\n<script type=\"application\/ld+json\">{\"@context\":\"http:\\\/\\\/schema.org\\\/\",\"@id\":\"https:\\\/\\\/www.ptprofitacademy.com\\\/blog\\\/how-to-use-your-awesome-personality-to-get-ahead-of-your-competitors-in-the-new-health-care-economy\\\/#arve-youtube-42-g43howts69f968987529d697277239\",\"type\":\"VideoObject\",\"embedURL\":\"https:\\\/\\\/www.youtube-nocookie.com\\\/embed\\\/42-G43HoWts?iv_load_policy=3&modestbranding=1&rel=0&autohide=1&playsinline=0&autoplay=0\"}<\/script>\n<\/div>\n\n<p>On this Physical Therapy Profit Academy Tutorial (with Kevin Donlin of <a href=\"http:\/\/www.marketingmultipliers.com\" target=\"_blank\">www.marketingmultipliers.com<\/a>\u00a0&#8211; one of the world\u2019s leading expert copywriters and season pro of multi-million dollar direct mail pieces), we\u2019re going to show you how to <strong>avoid the most common mistake<\/strong> that most PT Entrepreneurs make when creating \u201ccopy\u201d for their promotional material.<\/p>\n<p><strong>Before we begin &#8211;<\/strong> in case you\u2019re not familiar with the term \u201ccopy\u201d it is the marketing speak for the words that you use on your ads, postcards or webpages, that describe who you are, what you\u2019re offering and what you want the prospective patient to do next.<\/p>\n<p><strong>Lets start with a question:<\/strong><\/p>\n<p>\u201cWhen you think about being a successful PT Clinic Owner, what comes to mind?\u201d\u2026<\/p>\n<p>It\u2019s likely that you picture a clinic packed full with inquires, patients arriving for treatment on time, happy to pay co-pay and never dropping off schedule\u2026<\/p>\n<p>\u2026and you making a nice tidy profit at the end of the month.<\/p>\n<p>The next question is, <strong>how do you get to a clinic like that?<\/strong><\/p>\n<p>It\u2019s nearly always to do with how you position yourself in the market place.<\/p>\n<p>The choice that you make when you decide to promote<strong> yourself AND your clinic.<\/strong><\/p>\n<p>Are you going to be just another run-of-the-mill style PT clinic with \u201cI\u2019m here too\u2026\u201d type of advertising?\u2026<\/p>\n<p><strong>\u2026or are you prepared to do something a little different?<\/strong><\/p>\n<p>Because one of the biggest mistakes that small town and \u201csolo\u201d clinic owners make is this:<\/p>\n<p><strong>They copy the wrong model.<\/strong><\/p>\n<p><a href=\"http:\/\/www.ptprofitacademy.com\/blog\/wp-content\/uploads\/2016\/01\/Why-Doctors-Secretly-Dislike-PT-Owners-2.png\" rel=\"attachment wp-att-903\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-903 size-full\" src=\"http:\/\/www.ptprofitacademy.com\/blog\/wp-content\/uploads\/2016\/01\/Why-Doctors-Secretly-Dislike-PT-Owners-2.png\" alt=\"Why Doctors Secretly Dislike PT Owners-2\" width=\"560\" height=\"315\" srcset=\"https:\/\/www.ptprofitacademy.com\/blog\/wp-content\/uploads\/2016\/01\/Why-Doctors-Secretly-Dislike-PT-Owners-2.png 560w, https:\/\/www.ptprofitacademy.com\/blog\/wp-content\/uploads\/2016\/01\/Why-Doctors-Secretly-Dislike-PT-Owners-2-300x169.png 300w\" sizes=\"(max-width: 560px) 100vw, 560px\" \/><\/a><\/p>\n<p>They look at the bigger, faceless health care systems or corporate PT clinics and try to copy what they do with their ads.<\/p>\n<p>And most of the time, their ads are really <strong>BORING!<\/strong><\/p>\n<p>Plain old ads that scream out \u201cwe\u2019re a PT clinic, we think we\u2019re good, and we think you should call us because we\u2019re close by your house\u201d.<\/p>\n<p>Yawn!<\/p>\n<p>Yawn!<\/p>\n<p>Yawn!<\/p>\n<p>But what if you could transform yourself &#8211; and your entire PT business &#8211; into not just being a Physical Therapist with amazing PT skills, but a Physical Therapist that acts a little differently\u2026<\/p>\n<p>\u2026who writes ads a little differently\u2026<\/p>\n<p>\u2026who puts personality and fun into their clinics marketing?<\/p>\n<p>Think it would make a difference if people were coming to see you because of WHO YOU ARE and what YOU\u2019RE about\u2026 not just how great of a PT you are?<\/p>\n<p><strong>I wager it DOES!<\/strong><\/p>\n<p>In my clinic I have a famous saying:<\/p>\n<p><em><strong>\u201cIf all they ever judge us on is our PT skills\u2026 we\u2019re SCREWED!\u201d<\/strong><\/em><\/p>\n<p>Because ANYONE can learn my skills.<\/p>\n<p>But what they can\u2019t ever get, is my personality.<\/p>\n<p>My drive.<\/p>\n<p>My desire to help.<\/p>\n<p>My commitment to giving people a piece of my life &#8211; good and bad!<\/p>\n<p>Makes me completely un-touchable because I\u2019m simply tapping into the greatest saying of all in business\u2026<\/p>\n<p><strong>\u201cPeople buy from People\u201d.<\/strong><\/p>\n<p>They don\u2019t buy from PT\u2019s.<\/p>\n<p>They buy from YOU.<\/p>\n<p>So much so that back in my office (&#8220;<a href=\"http:\/\/www.paulgoughphysio.com\/\" target=\"_blank\">The Paul Gough Physio Rooms<\/a>\u201d) , one for the core values I\u2019ve instilled in my staff is that we must respect that anyone who enters our world is<strong> \u201cPERSON first, PATIENT second!<\/strong><\/p>\n<p>Big difference.<\/p>\n<p>While everyone else wants to talk about their back pain\u2026<\/p>\n<p>\u2026we want to know about their grandkids FIRST!<\/p>\n<p>Would that make you more likely to be a PT that people would want to RUSH back and see.<\/p>\n<p>You BET it would!<\/p>\n<p>So lets move into this topic some more:<\/p>\n<p>Because here is where most PT owners make a BIG mistake\u2026<\/p>\n<p>They think they\u2019re doing the right thing by trying to p<strong>lay the same Marketing game, and play by the same rules as their bigger competitors<\/strong> &#8211; think Hospital Systems and National PT Clinc chains\u2026<\/p>\n<p>At first it might seem like a great idea to copy-cat the big guys &#8211; but as a small town clinic, you don\u2019t want to play by the same rules as them and try to compete with their large Marketing budgets.<\/p>\n<p>They CAN invest in flashy brand ads because they get to run those ads week after week so that the consumer begins to trust who they are.<\/p>\n<p>They get comfortable and familiar with seeing the same ads of happy, smiley faces and the same corporate logo.<\/p>\n<p>Great if you have a $5 million ad budget.<\/p>\n<p>I bet if you reading this article, you don\u2019t.<\/p>\n<p>But the good news is, as a small business with a limited number of staff, you have a massive advantage and it all comes down to one thing\u2026<\/p>\n<p><strong>\u2026\u201dPersonality\u201d.<\/strong><\/p>\n<p>That\u2019s the one thing the big guys can\u2019t compete with.<\/p>\n<p>Building your business around your personality is one of THE most valuable assets to your business.<\/p>\n<p>Not something they ever teach in PT school &#8211; and not something that many PT\u2019s like to ever think they should rely on because that\u2019s not great for the \u201cprofessional ego\u201d.<\/p>\n<p>(What would the competition say if you said or did something FUNNY! Gasp!)<\/p>\n<p><strong>The problem is this:<\/strong><\/p>\n<p>We\u2019re taught to believe that success as a PT owner is down to our skills.<\/p>\n<p>Reality is, nothing could be further from the truth.<\/p>\n<p>I went to PT school with many therapists who are very skilled and talented &#8211; many of who are broke or always begging doctors for more referrals to pay the bills!<\/p>\n<p>Not good!<\/p>\n<p>Because we\u2019re professionals, because we\u2019ve been through school, because we\u2019re medically educated, because we must have a \u2018certain persona\u2019, a certain way of communicating, a certain standard to keep etc, etc\u2026<\/p>\n<p>\u2026it\u2019s sometimes hard for healthcare professionals like us to understand that we have to become a \u2018person\u2019 and not just a \u2018PT\u2019 who can fix someone\u2019s back, to get more people people say YES to our services.<\/p>\n<p>And that\u2019s why I built my clinic\u2019s &#8211; <a href=\"http:\/\/www.paulgoughphysio.com\/\" target=\"_blank\">Paul Gough Physio Rooms<\/a> on <strong>personality.<\/strong><\/p>\n<p>It\u2019s exterior is on great \u201ctrust\u201d based marketing\u2026<\/p>\n<p>\u2026but at it\u2019s core, the foundations are built upon the PERSONALITIES of me and the people I employ.<\/p>\n<p>Why?<\/p>\n<p>Because people will buy from you regardless of whether you\u2019re a PT, a Marketing expert, whatever you may be &#8211; if they see something in <strong>YOU that resonates with THEM.<\/strong><\/p>\n<p>If all you\u2019re ever doing is competing with other the clinics in town on \u201chow good your PT skills are\u201d compared to theirs &#8211; people can go and pay for that at ANY clinic.<\/p>\n<p>Any clinic in Detroit, any clinic in San Diego, New York, anywhere\u2026<\/p>\n<p>But what they can\u2019t get at just ANY clinic is personality, and the fun and the traits and everything else that makes a business so attractive and likeable.<\/p>\n<p>It\u2019s a direction that health care is now moving into\u2026.<\/p>\n<p>At long LAST!<\/p>\n<p>People now expect MORE than just great medical advice and your qualifications. PT services have got to be delivered by somebody who is personable, who is nice, who can inspire, who can connect, and most importantly of all\u2026 someone who people can resonate with.<\/p>\n<p>If all you\u2019ve got to base your services on is great PT skills\u2026<\/p>\n<p>\u2026it\u2019s going to be a hard slog in the new health care economy.<\/p>\n<p>And I for one would LOVE you as a competitor setting up across the street against me.<\/p>\n<p>You need to use your most VALUABLE asset &#8211; your personality &#8211; and that of your staff &#8211; to inspire people to take action on coming into your clinic.<\/p>\n<p>Even if you know MORE than anyone else on a particular topic &#8211; like sciatica for example &#8211; you will always struggle to get \u201cJoe, aged 53 suffering from back pain that stops him playing golf at the weekends\u201d, to resonate and connect with you\u2026<\/p>\n<p>\u2026if you don\u2019t have some fun about his golf swing!<\/p>\n<p>Or, tell him about yours and how bad it is!<\/p>\n<p>If you do that, he knows you \u201cget\u201d him, he listens more closely to you and he\u2019s more likely to take action on your advice!<\/p>\n<p>If you can lead with personality AND back that up with pretty good PT skills &#8211; then you have a far better chance at being successful than the guy down the street with amazing PT skills, but who is a \u201cdead beat\u201d with zero personality.<\/p>\n<p>For more Marketing tips like this, go here next:<\/p>\n<p><a href=\"https:\/\/my.leadpages.net\/leadbox\/14239b173f72a2%3A1580dba8fb46dc\/5705241014042624\/\" target=\"_blank\">Click Here to Subscribe to Paul\u2019s Marketing Tips Email List &gt;&gt;&gt;<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>On this Physical Therapy Profit Academy Tutorial (with Kevin Donlin of www.marketingmultipliers.com\u00a0&#8211; one of the world\u2019s leading expert copywriters and season pro of multi-million dollar direct mail pieces), we\u2019re going to show you how to avoid the most common mistake that most PT Entrepreneurs make when creating \u201ccopy\u201d for their promotional material. Before we begin&hellip;<\/p>\n<a class=\"more-button\" href=\"https:\/\/www.ptprofitacademy.com\/blog\/how-to-use-your-awesome-personality-to-get-ahead-of-your-competitors-in-the-new-health-care-economy\/\">Read More<\/a>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[34],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How To Use Your Awesome Personality To Get Ahead Of Your Competitors in The New Health Care Economy! | Physical Therapy Profit Academy<\/title>\n<meta name=\"description\" content=\"Discover how to avoid the one BIG mistake most PT Owners are making that will hold you back from being successful.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ptprofitacademy.com\/blog\/how-to-use-your-awesome-personality-to-get-ahead-of-your-competitors-in-the-new-health-care-economy\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How To Use Your Awesome Personality To Get Ahead Of Your Competitors in The New Health Care Economy! 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