{"id":90,"date":"2014-12-01T13:40:48","date_gmt":"2014-12-01T13:40:48","guid":{"rendered":"http:\/\/www.ptprofitacademy.com\/blog\/?p=90"},"modified":"2014-12-01T13:44:16","modified_gmt":"2014-12-01T13:44:16","slug":"pt-marketing-ideas-what-a-frustrated-pt-sounds-like-with-a-lack-of-progress-when-trying-to-reach-local-doctors-and-physicians-for-referrals","status":"publish","type":"post","link":"https:\/\/www.ptprofitacademy.com\/blog\/pt-marketing-ideas-what-a-frustrated-pt-sounds-like-with-a-lack-of-progress-when-trying-to-reach-local-doctors-and-physicians-for-referrals\/","title":{"rendered":"PT Marketing Ideas: “What A Frustrated PT Sounds Like After A Lack Of Progress When Trying To Reach Local Doctors And Physicians For Referrals”"},"content":{"rendered":"\n\n
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\n Rate this post<\/span>\n <\/div>\n <\/div>\n

Frustrated PT (and email subscriber of mine) “Brian” writes:<\/p>\n

===<\/p>\n

\u201cPaul\u2026 I\u2019m growing increasingly annoyed by the lack of progress I\u2019m making with trying to reach out to surgeons and physicians.<\/p>\n

And what frustrates me more is that everyone I talk to just seems to tell me to \u201cmarket more\u201d to them.<\/p>\n

But I\u2019ve tried everything – and non it seems to work that well for me.<\/p>\n

Is it just me? Or am I doing something wrong?<\/p>\n

I\u2019ve sent testimonials through the post, asked patients to tell their Physician directly how pleased they are with my service and tried calling to set up meetings – but still nothing.<\/p>\n

I spoke to one company who told me that I should produce a regular newsletter or a glossy brochure and send it all the Physicians in my area – but that seems costly, and I thought if they\u2019re telling me to do the newsletter thing, then i guess they\u2019re telling all the PT\u2019s round here to do the same – so what good is it going to do?<\/p>\n

So before I go any further, I\u2019d like to know what you think?<\/p>\n

Brian 48 – Lowell, Indiana.<\/p>\n

===<\/p>\n

Ok.. this is a common problem.<\/p>\n

A natural consequence of having great hands on PT skills that you want to share with your local community – but not getting as many people through the doors as you need to run a successful practice.<\/p>\n

And solved, it would appear, if you could only find a better way to reach Physicians to secure their referrals – agreed?<\/p>\n

Well here\u2019s what you should do:<\/p>\n

\u201cTurn the whole thing upside down\u201d.<\/p><\/blockquote>\n

As in, change the way you see these \u201chard to reach Physicians\u201d and hit them with something that they want just as much as you – and that\u2019s more patients.<\/p>\n

And it\u2019s really easy to do.<\/p>\n

You just got to get to these patients first.<\/p>\n

BEFORE they even get to the point of being told by a Physician which PT they should go and see.<\/p>\n

And Brian\u2019s right\u2026<\/p>\n

What\u2019s the point in sending a Physician testimonials of how good you?<\/strong><\/p>\n

Does he care?<\/p>\n

Of course not!<\/p>\n

Is he more likely to be \u201cpandering\u201d to the guys in suits higher up the ladder in the corporate hospital he has a special \u201cfriendship\u201d with?<\/p><\/blockquote>\n

(…Who send him tones of referrals).<\/p>\n

“Absolutely!”<\/p>\n

So no matter how hard you try – it\u2019s an almost impossible \u201cnut to crack\u201d.<\/p>\n

Made worse by marketing companies out there giving PT\u2019s false hope and insisting that \u201cnewsletters\u201d (which THEY print and PROFIT from), are going to make THE difference.<\/strong><\/p>\n

Possibly… but unlikely!<\/p>\n

Why?<\/p>\n

It\u2019s simple – how many Physicians do you know with time to read a newsletter?<\/span><\/em><\/strong><\/p>\n

(Exactly!…you\u2019re likely adding to their frustration by continually doing it.)<\/p>\n

So, the only way to REALLY grab the attention of a local Physician is to send them something that they NEED just as much as you\u2026<\/p>\n

…And that\u2019s a steady stream of patients so that their practice can make more money too.<\/p>\n

And in return, you want some back!<\/p>\n

(Or you send yours elsewhere).<\/p>\n

The landscape is changing in the USA and NOW\u2019s the time for YOU to be the one who decides where patients go next.<\/p>\n

How do you get to that point?<\/p>\n

Simple – improve your ability to quickly and easily acquire new patients early – BEFORE they even get close to picking up the phone to a Doctor in their Network.<\/p>\n

And guess what?<\/p>\n

Video 2 on this new training shows you PRECISELY how you can do that.<\/p>\n

\"pt<\/a><\/p>\n

Get it here before your competitors (and mine) find out about this new tactic:<\/p>\n

– 7 Low Tech Ways to Get More Patients (including at least one way to get them to Choose You Before a Doctor >>>\u00a0<\/a><\/p>\n

See you on the training \ud83d\ude09<\/p>\n

Paul<\/p>\n

P.S<\/strong> It\u2019s fully Guaranteed too – it works for you and finds you more patients within 48 hours, or I give you your money back – in full – no questions asked.<\/p>\n

Look here:<\/p>\n

– 7 Low Tech Ways to Get More Patients (including at least one way to get them to Choose You Before a Doctor >>> <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Frustrated PT (and email subscriber of mine) “Brian” writes: === \u201cPaul\u2026 I\u2019m growing increasingly annoyed by the lack of progress I\u2019m making with trying to reach out to surgeons and physicians. And what frustrates me more is that everyone I talk to just seems to tell me to \u201cmarket more\u201d to them. But I\u2019ve tried…<\/p>\nRead More<\/a>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"yoast_head":"\nPT Marketing Ideas: "What A Frustrated PT Sounds Like After A Lack Of Progress When Trying To Reach Local Doctors And Physicians For Referrals" | Physical Therapy Profit Academy<\/title>\n<meta name=\"description\" content=\"Marketing ideas and strategies for physical therapy clinics who want to beat the big corporate hospital to all the best patients and "destroy" the competition from emerging POPTS.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ptprofitacademy.com\/blog\/pt-marketing-ideas-what-a-frustrated-pt-sounds-like-with-a-lack-of-progress-when-trying-to-reach-local-doctors-and-physicians-for-referrals\/\" \/>\n<meta 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