{"id":868,"date":"2015-12-09T16:48:34","date_gmt":"2015-12-09T16:48:34","guid":{"rendered":"http:\/\/www.ptprofitacademy.com\/blog\/?p=868"},"modified":"2015-12-09T16:48:34","modified_gmt":"2015-12-09T16:48:34","slug":"with-the-slow-months","status":"publish","type":"post","link":"https:\/\/www.ptprofitacademy.com\/blog\/with-the-slow-months\/","title":{"rendered":"With The Slow Months…"},"content":{"rendered":"\n\n
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Here is some food for thought<\/strong> on the subject of attracting patients to your practice – independent of doctors – using this strategy.<\/p>\n

If you are already involved in Marketing your practice to consumers, a question to consider is:<\/p>\n

===<\/p>\n

\u201cWhy is it that there are\u00a0thousands of people in your small town with things like neck pain, knee pain, back pain etc\u2026<\/p>\n

\u2026and yet very few of those 1000\u2019s are visiting a physical therapist to get those problems resolved??\u201d<\/p>\n

===<\/p>\n

In my town alone, there\u2019s 5 different physical therapy clinics trying to serve 70,000 people.<\/p>\n

On the face of it, you\u2019d think there\u2019d be more than enough for us all.<\/p>\n

And there is.<\/p>\n

But the other 4 aren\u2019t as busy as I am.<\/p>\n

Not even close.<\/p>\n

How do I know??<\/p>\n

Because I often call them up on a Monday to ask if they are ok to accommodate the patients we can\u2019t fit in – or don\u2019t want to take on.\u00a0<\/strong><\/p>\n

They never refuse.<\/p>\n

The difference is not just my PT skills, although I would like to tell you it is.<\/p>\n

It\u2019s as much to do with positioning, status and authority<\/strong>.<\/p>\n

And here\u2019s the big paradox:<\/p>\n

The more you promote \u201cyour PT clinics services\u201d, the harder<\/strong> it is to get new patients.<\/p>\n

One of the big secrets of direct to consumer marketing is that people are drawn towards people who appear to be EXPERTS – and repelled by people who seem \u201cgeneral\u2019.<\/p>\n

Every time you run an advert that says you\u2019re a \u201cphysical therapist\u201d – you\u2019ve just labelled yourself a \u201cgeneralist\u201d.<\/p>\n

\"With<\/a><\/p>\n

It\u2019s just one of the important issues I cover with the PT’s I work with.<\/p>\n

If you\u2019re not yet involved in marketing directly to the consumers, here\u2019s something to think about:<\/p>\n

We all have untapped assets in our professional lives.<\/p>\n

An accountant will tell you that your assets are equipment, cash in bank etc.<\/p>\n

But your biggest untapped asset may be your ability to help other people.<\/p>\n

The area that you are an \u201cexpert\u201d, where you could help others but at the moment you\u2019re not, has the potential to easily have you earning six figures per year – and more – from your practice.<\/p>\n

In the eyes of your potential new patients, adopting the strategy of \u201cEducation Based Marketing<\/a>\u201d turns you into an EXPERT, instantly.<\/p>\n

It\u2019ll attract patients to you who are\u00a0LESS hassle and much more AFFLUENT<\/strong> – and is one of the fastest ways to financial freedom at your practice.<\/p>\n

I\u2019ve been perfecting this strategy at my own practice for nearly a decade – in the harsh environment of the UK where all citizens are entitled to Physical Therapy for FREE – paid for by the socialist Government.<\/p>\n

I USED<\/em> <\/strong>to struggle and reply upon \u201cworkers comp\u201d type referrals\u2026 and I can tell you that ever since I turned to \u201cEducation Based Marketing\u201d<\/a>, I\u2019ve had no problems charging $150+ even though they can get PT *free*, paid for by the Government.<\/p>\n

The strategy is now working at many of the PT clinics that I help in the U.S – and if you adopt it, you\u2019ll have people queuing up to be your patients – happy to pay their copay or deductible.<\/p>\n

I\u2019m releasing this now because I know that most PT clinics suffer in January and February<\/strong> when people are reluctant to eat into their \u201cdeductible\u201d so early in the year.<\/p>\n

Education Based Marketing makes what your offering irresistible – and there\u2019ll be much less resistance to coming to see you in the notoriously slow months of January and February.<\/p>\n

To be honest, I\u2019ve held back in revealing my insider strategies<\/a>\u00a0for fearing of my own competitors finding all of this material.<\/p>\n

As long as you don\u2019t practice within 25 miles of any of my clinics, I\u2019m happy to share them all with you.<\/p>\n

Get them here:<\/p>\n

– \u00a0The New Patient Overload ><\/a><\/p>\n

January and February are looming fast – and I don\u2019t want you to be as slow as most of the other PT\u2019s in the US, are likely to be.<\/p>\n

Sincerely,<\/p>\n

Paul Gough<\/p>\n<\/div>\n

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Here is some food for thought on the subject of attracting patients to your practice – independent of doctors – using this strategy. If you are already involved in Marketing your practice to consumers, a question to consider is: === \u201cWhy is it that there are\u00a0thousands of people in your small town with things like…<\/p>\nRead More<\/a>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[62],"tags":[],"yoast_head":"\nWith The Slow Months... | Physical Therapy Profit Academy<\/title>\n<meta name=\"description\" content=\"Discover how to become the 'expert' PT in the eyes of brand new patients to boost your clinic's profits\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ptprofitacademy.com\/blog\/with-the-slow-months\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"With The Slow Months... | Physical Therapy Profit Academy\" \/>\n<meta property=\"og:description\" content=\"Discover how to become the 'expert' PT in the eyes of brand new patients to boost your clinic's profits\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ptprofitacademy.com\/blog\/with-the-slow-months\/\" \/>\n<meta property=\"og:site_name\" content=\"Physical Therapy Profit Academy\" \/>\n<meta property=\"article:published_time\" content=\"2015-12-09T16:48:34+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.ptprofitacademy.com\/blog\/wp-content\/uploads\/2015\/12\/With-The-Slow-Months....png\" \/>\n<meta name=\"author\" content=\"Paul Gough\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paul Gough\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/with-the-slow-months\/\",\"url\":\"https:\/\/www.ptprofitacademy.com\/blog\/with-the-slow-months\/\",\"name\":\"With The Slow Months... | Physical Therapy Profit Academy\",\"isPartOf\":{\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/#website\"},\"datePublished\":\"2015-12-09T16:48:34+00:00\",\"dateModified\":\"2015-12-09T16:48:34+00:00\",\"author\":{\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/#\/schema\/person\/d16e50d3cb44072c5a70bb1b1628fc9d\"},\"description\":\"Discover how to become the 'expert' PT in the eyes of brand new patients to boost your clinic's profits\",\"breadcrumb\":{\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/with-the-slow-months\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.ptprofitacademy.com\/blog\/with-the-slow-months\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/with-the-slow-months\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.ptprofitacademy.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"With The Slow Months…\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/#website\",\"url\":\"https:\/\/www.ptprofitacademy.com\/blog\/\",\"name\":\"Physical Therapy Profit Academy\",\"description\":\"Marketing Strategies For Small And Independent Physical Therapy Clinic Owners That Actually Work\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.ptprofitacademy.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/#\/schema\/person\/d16e50d3cb44072c5a70bb1b1628fc9d\",\"name\":\"Paul Gough\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.ptprofitacademy.com\/blog\/wp-content\/uploads\/2015\/01\/paul-gough-wp-author-150x150.jpg\",\"contentUrl\":\"https:\/\/www.ptprofitacademy.com\/blog\/wp-content\/uploads\/2015\/01\/paul-gough-wp-author-150x150.jpg\",\"caption\":\"Paul Gough\"},\"description\":\"PAUL GOUGH is one of the top Marketing and Business Coaches in the physical therapy industry and his Systems are helping clinic owners all across America run more profitable clinics. 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