{"id":834,"date":"2015-11-16T18:10:04","date_gmt":"2015-11-16T18:10:04","guid":{"rendered":"http:\/\/www.ptprofitacademy.com\/blog\/?p=834"},"modified":"2015-11-16T18:13:09","modified_gmt":"2015-11-16T18:13:09","slug":"the-5-disney-world-profit-strategies-that-every-pt-clinic-could-use","status":"publish","type":"post","link":"https:\/\/www.ptprofitacademy.com\/blog\/the-5-disney-world-profit-strategies-that-every-pt-clinic-could-use\/","title":{"rendered":"The 5 “Disney World” Profit Strategies That Every PT Clinic Could Use…"},"content":{"rendered":"\n\n
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Spent the whole weekend at Disney…<\/p>\n

\"\"<\/p>\n

I go twice per year…<\/p>\n

Once as a “daddy” to a two year old…<\/p>\n

…and, once as the owner of a business looking for “Marketing and sales” ideas to implement into my own practice.<\/p>\n

With that said…<\/p>\n

…let me share with you 5 strategies that Disney uses that you, like me, \u00a0could apply at your own practice to boost profits.<\/p>\n

Ready? Here, we, go…<\/p>\n

===<\/p>\n

    \n
  1. The \u201cUp sell\u201d in the shops at end of Main St – just as your think you\u2019ve spent all that you\u2019re going to, BOOM, there’s a shop waiting for you as you leave and there\u2019s another $30 gone on candy!\u2026…where\u2019s your \u201ccash up sell\u201d as patients are about to leave PT?<\/li>\n
  2. \u00a0Vacation club – basically, a monthly subscription to ensure your vacation dollars get spent with Disney, year on year – have you got a monthly subscription massage program at your clinic? (…mine is called \u201ca year or care\u201d!)<\/li>\n<\/ol>\n

    3. They make you book dining or get priority fast passes before you even arrive in Orlando – Disney wants to control the start to end experience and this is the equivalent of booking all sessions in advance!<\/p>\n

    4. Discount for paying for all your tickets in full – noticed how they incentivise paying for more days up front?<\/p>\n

    It\u2019s just $10 extra to pay for day five\u2026 we didn\u2019t want it, but we bought it and imagine how many extra dollars we\u2019ll spend in the theme park when we get there for that fifth day!\u2026<\/p>\n

    (Are you giving clients discounts for being \u201ca compliant\/hassle free patient?? I have NO problem giving patients discounts for paying up front AND telling them why\u2026 i.e. because I like to reward my best patients).<\/p>\n

    5. Brochures\/Literature sent in the mail on request, prior to booking your vacation – Even Disney does \u201clead generation\u201d. The most profitable, most well know, most trusted brand in the world recognises that they have to give people information first to help them make the right decisions – are you giving your patients information to help them choose you??<\/p>\n

    ===<\/p>\n

    \u2026What\u2019s that you say??<\/p>\n

    Strategies for a \u201ctheme park\u201d aren\u2019t appropriate for a small Physical Therapy clinic?<\/p>\n

    \u2026Even though they\u2019re working for one of the most successful companies in the world??<\/p>\n

    I beg to differ\u2026<\/p>\n

    \u2026In fact, I\u2019d wager that these things are more suited to the Physical Therapy industry, than a theme park.<\/p>\n

    And now, more so than ever.<\/p>\n

    See, it\u2019s the clinics who look out side the box at the \u201cbillion dollar\u201d companies – and not at their competitors across the street just scrapping a living – who will prosper in this new health care economy.<\/p>\n

    And it\u2019s going to get EASIER\u2026<\/p>\n

    Having spent three days at the APTA conference talking to 100\u2019s of PT\u2019s, I can tell you that there\u2019s a LOT of “doom and gloom “about the PT industry right now\u2026<\/p>\n

    \u2026Which is great for YOU.<\/p>\n

    Because while they\u2019re all discussing how bad it is and whose fault it is\u2026<\/p>\n

    \u2026you\u2019re the one reading these types of emails, investing in program and courses, looking for fresh new ideas to sky rocket your clinic to new, higher levels of success.<\/p>\n

    There’s OPPORTUNITIES to do something different, every where you look.<\/p>\n

    All that\u2019s left for you to do, I guess, is actually take some action and start making some changes.<\/p>\n

    Especially if your clinics numbers have flat lined.<\/p>\n

    Because failing to take action on the ideas and opportunities I give you is a bit like going to Magic Kingdom, and choosing not to get your 3 \u201cfast pass\u201d tickets that\u2019ll jump you to the front of the queue – and save you a ton of hassle and frustration.<\/p>\n

    And you know what??<\/p>\n

    As it happens, you can get a business success \u201cfast pass\u201d, from right here, now,<\/p>\n

    If you want some help to get started, go here to sign up to my\u00a0<\/span>email list and get Marketing ideas and strategies for your PT clinic sent directly to you:<\/p>\n

    Click Here to Subscribe to Paul\u2019s Marketing Tips Email List >>><\/a><\/p>\n

    Maybe some more Disney tomorrow.<\/p>\n

    “See Ya’ Real Soon!”,<\/p>\n

    Paul Gough<\/p>\n","protected":false},"excerpt":{"rendered":"

    Spent the whole weekend at Disney… I go twice per year… Once as a “daddy” to a two year old… …and, once as the owner of a business looking for “Marketing and sales” ideas to implement into my own practice. With that said… …let me share with you 5 strategies that Disney uses that you,…<\/p>\nRead More<\/a>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[62],"tags":[],"yoast_head":"\nThe 5 "Disney World" Profit Strategies That Every PT Clinic Could Use... | Physical Therapy Profit Academy<\/title>\n<meta name=\"description\" content=\"Learn 5 strategies that Disney uses that you could apply at your own practice to boost profits.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ptprofitacademy.com\/blog\/the-5-disney-world-profit-strategies-that-every-pt-clinic-could-use\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The 5 "Disney World" Profit 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