{"id":825,"date":"2015-11-13T17:30:29","date_gmt":"2015-11-13T17:30:29","guid":{"rendered":"http:\/\/www.ptprofitacademy.com\/blog\/?p=825"},"modified":"2015-11-13T17:30:29","modified_gmt":"2015-11-13T17:30:29","slug":"what-would-walt-do-with-your-pt-clinic","status":"publish","type":"post","link":"https:\/\/www.ptprofitacademy.com\/blog\/what-would-walt-do-with-your-pt-clinic\/","title":{"rendered":"What would “Walt” do? (…with your PT Clinic)"},"content":{"rendered":"\n\n
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\n 5\/5 - (1 vote) <\/div>\n <\/div>\n

As I\u2019m in Orlando, lets talk about \u201cDisney\u201d\u2026<\/p>\n

Disney is the kind of place where \u201cno excuse\u201d is needed, to want to go back and enjoy the experience.<\/p>\n

Here\u2019s some stats:<\/p>\n

Something like 60% of everyone who will walk round the parks at Disney World today, is a second and third (or more) time guest.<\/p>\n

And, about 40% of those people, have already been once THIS YEAR!<\/p>\n

As in, like me, they\u2019re making they\u2019re second trip of the calendar year to see \u201cMickey\u201d and friends.<\/p>\n

Now here\u2019s the thing\u2026<\/p>\n

I\u2019ve been coming to Disney since I was \u201c7\u201d.<\/p>\n

Made my first trip here in 1988.<\/p>\n

And honestly, very little has changed.<\/p>\n

Sure, there\u2019s been some obviously big improvements, but to all intents and purposes, most of what I saw in 1987, remains today.<\/p>\n

So the question is, how do they do it??<\/p>\n

How do they get people like me to show up repeatedly, maximising the value of the customer better than any other company in the world?<\/p>\n

Most likely, it\u2019s because of how they make you \u201cfeel\u201d from the very first moment you see their advertising on TV.<\/p>\n

See, while most theme parks are advertising \u201crides\u201d and \u201cthrills\u201d, Walt advertises \u201cmagical experiences\u201d and \u201cmemories that last a life time\u201d.<\/p>\n

So good that by the time I\u2019ve finished watching a 60 second commercial for Disney on the TV, it isn\u2019t long after that I\u2019m reaching for the credit card to book a couple of flights and a hotel.<\/p>\n

(Or, looking for any excuse to be in Orlando – such as the APTA conference here today)<\/strong><\/p>\n

So here\u2019s the moral in todays lesson:<\/p>\n

Most PT\u2019s are advertising the\u00a0equivalent\u00a0of the \u201cthrill\u00a0ride\u201d when they say \u201cwe\u2019ll end your pain fast\u201d\u2026<\/p>\n

\u2026that\u2019s fine.<\/p>\n

But it rarely works.<\/p>\n

And most only do that type of advertising, \u2018coz most everyone else does, too.<\/p>\n

They don\u2019t really know there\u2019s a better a way\u2026<\/p>\n

\u2026a way that connects consumers to their CORE desires.<\/p>\n

Like, \u00a0a dancer being being able to perform in the next up and coming competition with less foot pain\u2026<\/p>\n

\u2026a golfer, able to make it to the 18th hole with less back pain\u2026<\/p>\n

\u2026and even, an active 50 year old able to walk further for longer with friends, absent of any knee pain.<\/p>\n

These are called \u201cmarketing messages\u201d\u2026 and when you know who your ideal patient is, it becomes very easy to talk to them in your advertising and attract more of them to your practice.<\/p>\n

No body really wants Physical Therapy.<\/p>\n

Much like, NOT many people lie awake at night dreaming about the rides on offer at Disney\u2026<\/p>\n

No, what they want, is a TON of memories with their children that last a life time.<\/p>\n

And for that, they will pay Walt the admission fee at the gate, many times over.<\/p>\n

The next step for you??<\/p>\n

Figure out who your ideal patient is and talk to them directly in your marketing.<\/p>\n

Say NO to the rest\u2026<\/p>\n

And, create a magical experience at your practice\u2026 one that has people raving about YOU and YOUR STAFF (\u2026not your PT skills), and you\u2019ll have more people waiting in line to see you than the \u201cBlack Hole\u201d at the Magic Kingdom, on the busiest day of the year.<\/p>\n

 <\/p>\n

Click here if you\u2019re ready to take the leap and sign up to my email list and get marketing ideas and strategies sent straight to you:<\/p>\n

Click Here to Subscribe to Paul’s Marketing Tips Email List >>><\/a><\/p>\n

Sincerely,<\/p>\n

Paul Gough<\/p>\n","protected":false},"excerpt":{"rendered":"

As I\u2019m in Orlando, lets talk about \u201cDisney\u201d\u2026 Disney is the kind of place where \u201cno excuse\u201d is needed, to want to go back and enjoy the experience. Here\u2019s some stats: Something like 60% of everyone who will walk round the parks at Disney World today, is a second and third (or more) time guest.…<\/p>\nRead More<\/a>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[62],"tags":[],"yoast_head":"\nWhat would "Walt" do? 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