{"id":822,"date":"2015-11-12T13:31:55","date_gmt":"2015-11-12T13:31:55","guid":{"rendered":"http:\/\/www.ptprofitacademy.com\/blog\/?p=822"},"modified":"2015-11-12T13:31:55","modified_gmt":"2015-11-12T13:31:55","slug":"whats-missing","status":"publish","type":"post","link":"https:\/\/www.ptprofitacademy.com\/blog\/whats-missing\/","title":{"rendered":"What\u2019s Missing??"},"content":{"rendered":"\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-top\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;822&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;top&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;1&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;5&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Rate this post&quot;,&quot;legend&quot;:&quot;5\\\/5 - (1 vote)&quot;,&quot;size&quot;:&quot;24&quot;,&quot;title&quot;:&quot;What\\u2019s Missing??&quot;,&quot;width&quot;:&quot;142.5&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 142.5px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 19.2px;\">\n            5\/5 - (1 vote)    <\/div>\n    <\/div>\n<p>Just left Denver, where I attended \u201cDan Kennedy\u2019s\u201d annual conference\u2026<\/p>\n<p>\u2026and, flew to \u201cOrlando\u201d, ahead of the Private Practice Conference here this week.<\/p>\n<p>This\u2019ll be my <strong>5th<\/strong> conference in 5 different States, inside 5 weeks.<\/p>\n<p>It\u2019s been a wild ride.<\/p>\n<p>(Especially with my two year old son \u201cHarry\u201d travelling with me every where I go).<\/p>\n<p>Lets talk about these Seminars:<\/p>\n<p>You always see a few familiar faces, veteran marketers, smart business owners &#8211; and some absolute beginners.<\/p>\n<p>I had good chats with &#8220;Joe Polish&#8221; (from<a href=\"http:\/\/ilovemarketing.com\" target=\"_blank\">\u00a0ilovemarketing.com<\/a>) and &#8220;Russell Brunson&#8221; (founder of Click Funnels), &#8220;Kim Walsh-Phillips&#8221; (the nations leading Facebook expert) as well as &#8220;Dan&#8221;.<\/p>\n<p>It pays to go to great events, and hang out with great people.<\/p>\n<p>But, what you also get is a LOT of people who THINK that by simply attending these types of events, that they\u2019re going to be successful.<\/p>\n<p>&#8220;Na-da&#8221;!<\/p>\n<p><a href=\"http:\/\/www.ptprofitacademy.com\/blog\/wp-content\/uploads\/2015\/11\/Whats-Missing.png\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-823 size-full\" src=\"http:\/\/www.ptprofitacademy.com\/blog\/wp-content\/uploads\/2015\/11\/Whats-Missing.png\" alt=\"What's Missing??\" width=\"560\" height=\"315\" srcset=\"https:\/\/www.ptprofitacademy.com\/blog\/wp-content\/uploads\/2015\/11\/Whats-Missing.png 560w, https:\/\/www.ptprofitacademy.com\/blog\/wp-content\/uploads\/2015\/11\/Whats-Missing-300x169.png 300w\" sizes=\"(max-width: 560px) 100vw, 560px\" \/><\/a><\/p>\n<p>An example:<\/p>\n<p>I spoke to one guy called \u201cJames\u201d, a Lawyer from Wisconsin &#8211; he comes to the event every year and yet his practice is no better off that it was last year.<\/p>\n<p>As clever and as educated as he is, he\u2019s unable to work out the reason why.<\/p>\n<p>And yet it&#8217;s really simple&#8230;<\/p>\n<p>\u2018James\u2019 had done nothing to implement his ideas in the last 12 months.<\/p>\n<p>\u2018James\u2019 suffers from fake ambition.<\/p>\n<p>If you ask any PT business owner if they want to grow their business and increase their profits, the vast majority will say \u201cyes\u201d.<\/p>\n<p>It\u2019s a bit like asking if people want to look younger, be slimmer, fitter, healthier, richer\u2026 it\u2019s a bad question.<\/p>\n<p>Because its not about \u201cdo you have the desire?\u201d, the real question is \u201care you willing to pay the price??\u201d<\/p>\n<p>And that\u2019s where most people fall down.<\/p>\n<p>They say they want to lose weight, but they don\u2019t watch their diet.<\/p>\n<p>They say they want to get fit, but they don\u2019t work out.<\/p>\n<p>They say they want to grow their business, but they aren\u2019t willing to study, learn and implement the marketing and business strategies they need to get the results they want.<\/p>\n<p>It\u2019s cause and effect.<\/p>\n<p>If the effect (goal) is missing, then so is the cause.<\/p>\n<p><strong>\u00a0<\/strong><strong>And so here\u2019s what I want you to learn from todays lesson:<\/strong><\/p>\n<p>Don\u2019t commit to the goal.<\/p>\n<p>\u201cCommit to implementing<\/p>\n<p>the <strong>CAUSES\u00a0<\/strong>that will get you<\/p>\n<p>the effect you want\u201d.<\/p>\n<p>Fall in love with the CAUSES &#8211; like implementing better Marketing Strategies &#8211; and the effects will take care of themselves i.e 50% more NP&#8217;s each week!<\/p>\n<p>If you <strong>want some help<\/strong> to get started on the stuff that causes you to reach your goals in 2016, then I can show you exactly how.<\/p>\n<p><a href=\"https:\/\/my.leadpages.net\/leadbox\/14239b173f72a2%3A1580dba8fb46dc\/5705241014042624\/\" target=\"_blank\">Click Here to Subscribe to Paul&#8217;s Marketing Tips Email List &gt;&gt;&gt;<\/a><\/p>\n<p>Sincerely,<\/p>\n<p>Paul<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Just left Denver, where I attended \u201cDan Kennedy\u2019s\u201d annual conference\u2026 \u2026and, flew to \u201cOrlando\u201d, ahead of the Private Practice Conference here this week. This\u2019ll be my 5th conference in 5 different States, inside 5 weeks. It\u2019s been a wild ride. (Especially with my two year old son \u201cHarry\u201d travelling with me every where I go).&hellip;<\/p>\n<a class=\"more-button\" href=\"https:\/\/www.ptprofitacademy.com\/blog\/whats-missing\/\">Read More<\/a>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[62],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What\u2019s Missing?? | Physical Therapy Profit Academy<\/title>\n<meta name=\"description\" content=\"Discover the one thing that separates the most successful Physical Therapy Clinic Owners apart from the average ones, and how to increase your patient intake by 50%\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ptprofitacademy.com\/blog\/whats-missing\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What\u2019s Missing?? | Physical Therapy Profit Academy\" \/>\n<meta property=\"og:description\" content=\"Discover the one thing that separates the most successful Physical Therapy Clinic Owners apart from the average ones, and how to increase your patient intake by 50%\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ptprofitacademy.com\/blog\/whats-missing\/\" \/>\n<meta property=\"og:site_name\" content=\"Physical Therapy Profit Academy\" \/>\n<meta property=\"article:published_time\" content=\"2015-11-12T13:31:55+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.ptprofitacademy.com\/blog\/wp-content\/uploads\/2015\/11\/Whats-Missing.png\" \/>\n<meta name=\"author\" content=\"Paul Gough\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paul Gough\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/whats-missing\/\",\"url\":\"https:\/\/www.ptprofitacademy.com\/blog\/whats-missing\/\",\"name\":\"What\u2019s Missing?? | Physical Therapy Profit Academy\",\"isPartOf\":{\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/#website\"},\"datePublished\":\"2015-11-12T13:31:55+00:00\",\"dateModified\":\"2015-11-12T13:31:55+00:00\",\"author\":{\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/#\/schema\/person\/d16e50d3cb44072c5a70bb1b1628fc9d\"},\"description\":\"Discover the one thing that separates the most successful Physical Therapy Clinic Owners apart from the average ones, and how to increase your patient intake by 50%\",\"breadcrumb\":{\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/whats-missing\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.ptprofitacademy.com\/blog\/whats-missing\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/whats-missing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.ptprofitacademy.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What\u2019s Missing??\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/#website\",\"url\":\"https:\/\/www.ptprofitacademy.com\/blog\/\",\"name\":\"Physical Therapy Profit Academy\",\"description\":\"Marketing Strategies For Small And Independent Physical Therapy Clinic Owners That Actually Work\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.ptprofitacademy.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/#\/schema\/person\/d16e50d3cb44072c5a70bb1b1628fc9d\",\"name\":\"Paul Gough\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.ptprofitacademy.com\/blog\/wp-content\/uploads\/2015\/01\/paul-gough-wp-author-150x150.jpg\",\"contentUrl\":\"https:\/\/www.ptprofitacademy.com\/blog\/wp-content\/uploads\/2015\/01\/paul-gough-wp-author-150x150.jpg\",\"caption\":\"Paul Gough\"},\"description\":\"PAUL GOUGH is one of the top Marketing and Business Coaches in the physical therapy industry and his Systems are helping clinic owners all across America run more profitable clinics. He is a published Author, Newspaper Columnist and before his stunning success in business was hired by top professional soccer teams. HIS SUCCESS STORY is one that inspires many pt's around the world - at the age of 26 Paul QUIT a high profile job in professional soccer to begin his own clinic. He had NO money, NO business or marketing skills and NO experience - and yet now owns and runs 4 pt clinics and has a proven track record of growing a physical therapy business from 0 - $2m in record time.\",\"url\":\"https:\/\/www.ptprofitacademy.com\/blog\/author\/paulg\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What\u2019s Missing?? | Physical Therapy Profit Academy","description":"Discover the one thing that separates the most successful Physical Therapy Clinic Owners apart from the average ones, and how to increase your patient intake by 50%","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.ptprofitacademy.com\/blog\/whats-missing\/","og_locale":"en_GB","og_type":"article","og_title":"What\u2019s Missing?? | Physical Therapy Profit Academy","og_description":"Discover the one thing that separates the most successful Physical Therapy Clinic Owners apart from the average ones, and how to increase your patient intake by 50%","og_url":"https:\/\/www.ptprofitacademy.com\/blog\/whats-missing\/","og_site_name":"Physical Therapy Profit Academy","article_published_time":"2015-11-12T13:31:55+00:00","og_image":[{"url":"http:\/\/www.ptprofitacademy.com\/blog\/wp-content\/uploads\/2015\/11\/Whats-Missing.png"}],"author":"Paul Gough","twitter_misc":{"Written by":"Paul Gough","Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.ptprofitacademy.com\/blog\/whats-missing\/","url":"https:\/\/www.ptprofitacademy.com\/blog\/whats-missing\/","name":"What\u2019s Missing?? | Physical Therapy Profit Academy","isPartOf":{"@id":"https:\/\/www.ptprofitacademy.com\/blog\/#website"},"datePublished":"2015-11-12T13:31:55+00:00","dateModified":"2015-11-12T13:31:55+00:00","author":{"@id":"https:\/\/www.ptprofitacademy.com\/blog\/#\/schema\/person\/d16e50d3cb44072c5a70bb1b1628fc9d"},"description":"Discover the one thing that separates the most successful Physical Therapy Clinic Owners apart from the average ones, and how to increase your patient intake by 50%","breadcrumb":{"@id":"https:\/\/www.ptprofitacademy.com\/blog\/whats-missing\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.ptprofitacademy.com\/blog\/whats-missing\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.ptprofitacademy.com\/blog\/whats-missing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.ptprofitacademy.com\/blog\/"},{"@type":"ListItem","position":2,"name":"What\u2019s Missing??"}]},{"@type":"WebSite","@id":"https:\/\/www.ptprofitacademy.com\/blog\/#website","url":"https:\/\/www.ptprofitacademy.com\/blog\/","name":"Physical Therapy Profit Academy","description":"Marketing Strategies For Small And Independent Physical Therapy Clinic Owners That Actually Work","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.ptprofitacademy.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/www.ptprofitacademy.com\/blog\/#\/schema\/person\/d16e50d3cb44072c5a70bb1b1628fc9d","name":"Paul Gough","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.ptprofitacademy.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/www.ptprofitacademy.com\/blog\/wp-content\/uploads\/2015\/01\/paul-gough-wp-author-150x150.jpg","contentUrl":"https:\/\/www.ptprofitacademy.com\/blog\/wp-content\/uploads\/2015\/01\/paul-gough-wp-author-150x150.jpg","caption":"Paul Gough"},"description":"PAUL GOUGH is one of the top Marketing and Business Coaches in the physical therapy industry and his Systems are helping clinic owners all across America run more profitable clinics. He is a published Author, Newspaper Columnist and before his stunning success in business was hired by top professional soccer teams. HIS SUCCESS STORY is one that inspires many pt's around the world - at the age of 26 Paul QUIT a high profile job in professional soccer to begin his own clinic. He had NO money, NO business or marketing skills and NO experience - and yet now owns and runs 4 pt clinics and has a proven track record of growing a physical therapy business from 0 - $2m in record time.","url":"https:\/\/www.ptprofitacademy.com\/blog\/author\/paulg\/"}]}},"_links":{"self":[{"href":"https:\/\/www.ptprofitacademy.com\/blog\/wp-json\/wp\/v2\/posts\/822"}],"collection":[{"href":"https:\/\/www.ptprofitacademy.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ptprofitacademy.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ptprofitacademy.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ptprofitacademy.com\/blog\/wp-json\/wp\/v2\/comments?post=822"}],"version-history":[{"count":1,"href":"https:\/\/www.ptprofitacademy.com\/blog\/wp-json\/wp\/v2\/posts\/822\/revisions"}],"predecessor-version":[{"id":824,"href":"https:\/\/www.ptprofitacademy.com\/blog\/wp-json\/wp\/v2\/posts\/822\/revisions\/824"}],"wp:attachment":[{"href":"https:\/\/www.ptprofitacademy.com\/blog\/wp-json\/wp\/v2\/media?parent=822"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ptprofitacademy.com\/blog\/wp-json\/wp\/v2\/categories?post=822"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ptprofitacademy.com\/blog\/wp-json\/wp\/v2\/tags?post=822"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}