{"id":814,"date":"2015-11-09T15:54:42","date_gmt":"2015-11-09T15:54:42","guid":{"rendered":"http:\/\/www.ptprofitacademy.com\/blog\/?p=814"},"modified":"2015-11-09T15:54:42","modified_gmt":"2015-11-09T15:54:42","slug":"fishing-in-a-huge-pond-on-my-own","status":"publish","type":"post","link":"https:\/\/www.ptprofitacademy.com\/blog\/fishing-in-a-huge-pond-on-my-own\/","title":{"rendered":"Fishing In A Huge Pond (…On My Own)"},"content":{"rendered":"\n\n
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\n Rate this post<\/span>\n <\/div>\n <\/div>\n

Spent the last three days at Marketing Seminar in Denver.<\/span><\/p>\n

Learned a lot. \u00a0<\/span><\/p>\n

The highlight so far??<\/span><\/p>\n

The focus on creating a \u201cMarketing Strategy of Trust\u201d<\/b> to attract an ever increasingly skeptical, nervous, frightened of making a decision (in case it\u2019s a mistake), consumer to a business, to do business.\u00a0<\/span><\/p>\n

Now, building a trust based marketing system is NOT new to me\u2026<\/span><\/p>\n

\u2026I\u2019ve been implementing it in my own practice, and teaching it to others for years now.\u00a0<\/span><\/p>\n

And so far, so very good.\u00a0<\/span><\/p>\n

\"ON<\/a><\/p>\n

See, while most of the PT industry is waking up each day thinking that consumers \u201cshould\u201d come and see them because they got qualified, I\u2019m waking up asking myself a completely different question.<\/span><\/p>\n

\u201cWhat do I need to do, say or prove so that\u00a0people will WANT to come and see me – and pay me\u00a0handsomely for it!\u201d\u2026<\/span><\/p>\n

It\u2019s a radical shift in the way you see what you do that basically goes like this:<\/p>\n

===<\/span><\/p>\n

\u201cI UNDERSTAND that you have no clue about what someone like me does\u2026 I also know that you\u2019re likely to be confused with all of the options that you have\u2026<\/span><\/p>\n

…and I AM willing to give you maybe 15-20 minutes of my time to provide you with answers to concerning questions to help you make the right decision before you give me your credit card details\u201d.\u00a0<\/span><\/p>\n

===<\/span><\/p>\n

This one\u2026<\/span><\/p>\n

I\u2019m willing to give, before I get.\u00a0<\/span><\/p>\n

To prove VALUE upfront.\u00a0<\/span><\/p>\n

To do the things that other business owners really don\u2019t want to do.\u00a0<\/span><\/p>\n

I check my ego at the door every day and side step the traditional model of running a PT clinic that is often, well, too busy being \u201cbusy\u201d, for any more success.\u00a0<\/span><\/p>\n

And for which, I am rewarded handsomely with more compliant patients, all happy to my fees!<\/span><\/p>\n

If you\u2019ve hit a flatline in your practice, it\u2019s likely because you\u2019ve exhausted all of the people in town who know enough about PT to confidently say \u201cyes\u201d.\u00a0<\/span><\/p>\n

Problem is, there\u2019s just 3% of them.<\/b>\u00a0<\/span><\/p>\n

(And every one of your rivals is competing for their business, too).\u00a0<\/span><\/p>\n

So here\u2019s my question to you:<\/span><\/p>\n

\u201cWhy don\u2019t you try fishing\u00a0<\/span><\/p>\n

in a different pond?\u201d\u00a0<\/span><\/p>\n

A bigger one.\u00a0<\/span><\/p>\n

On your own.\u00a0<\/span><\/p>\n

Where there\u2019s a boat load of people with a problem or two (like back or knee pain) that you can fix\u2026<\/span><\/p>\n

\u2026and would<\/b> come to see you, if only you Marketed to them in a different way that shows you\u2019re willing to help them at the \u201cpsychological\u201d level first, (before you even get to the physical), and most importantly of all, BEFORE you get paid.\u00a0<\/span><\/p>\n

It\u2019s called \u201cLead Generation\u201d Marketing.\u00a0<\/span><\/p>\n

Providing people with information to help them make the right decision, sooner.\u00a0<\/span><\/p>\n

Unless your best friend runs a doctors surgery that hasn\u2019t been bought out by a big hospital system, Marketing like this is now the only way to grow your PT practice.\u00a0<\/span><\/p>\n

You can resist\u2026<\/span><\/p>\n

Or, you can get going in the next few days.\u00a0<\/span><\/p>\n

If you want some help to get started, go here to sign up to my\u00a0<\/span>email list and get Marketing ideas and strategies for your PT clinic sent directly to you:<\/p>\n

Click Here to Subscribe to Paul\u2019s Marketing Tips Email List >>><\/a><\/p>\n

Sincerely,\u00a0<\/span><\/p>\n

Paul Gough\u00a0<\/span><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Spent the last three days at Marketing Seminar in Denver. Learned a lot. \u00a0 The highlight so far?? The focus on creating a \u201cMarketing Strategy of Trust\u201d to attract an ever increasingly skeptical, nervous, frightened of making a decision (in case it\u2019s a mistake), consumer to a business, to do business.\u00a0 Now, building a trust…<\/p>\nRead More<\/a>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[62],"tags":[],"yoast_head":"\nFishing In A Huge Pond (...On My Own) | Physical Therapy Profit Academy<\/title>\n<meta name=\"description\" content=\"Learn how to build a marketing strategy built upon trust to acquire more new patients to your clinic\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ptprofitacademy.com\/blog\/fishing-in-a-huge-pond-on-my-own\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fishing In A Huge Pond (...On My Own) | Physical Therapy Profit Academy\" \/>\n<meta property=\"og:description\" content=\"Learn how to build a marketing strategy built upon trust to acquire more new patients to your clinic\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ptprofitacademy.com\/blog\/fishing-in-a-huge-pond-on-my-own\/\" \/>\n<meta property=\"og:site_name\" content=\"Physical Therapy Profit Academy\" \/>\n<meta property=\"article:published_time\" content=\"2015-11-09T15:54:42+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.ptprofitacademy.com\/blog\/wp-content\/uploads\/2015\/11\/ON-POINT.png\" \/>\n<meta name=\"author\" content=\"Paul Gough\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paul Gough\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/fishing-in-a-huge-pond-on-my-own\/\",\"url\":\"https:\/\/www.ptprofitacademy.com\/blog\/fishing-in-a-huge-pond-on-my-own\/\",\"name\":\"Fishing In A Huge Pond (...On My Own) | Physical Therapy Profit Academy\",\"isPartOf\":{\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/#website\"},\"datePublished\":\"2015-11-09T15:54:42+00:00\",\"dateModified\":\"2015-11-09T15:54:42+00:00\",\"author\":{\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/#\/schema\/person\/d16e50d3cb44072c5a70bb1b1628fc9d\"},\"description\":\"Learn how to build a marketing strategy built upon trust to acquire more new patients to your clinic\",\"breadcrumb\":{\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/fishing-in-a-huge-pond-on-my-own\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.ptprofitacademy.com\/blog\/fishing-in-a-huge-pond-on-my-own\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/fishing-in-a-huge-pond-on-my-own\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.ptprofitacademy.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Fishing In A Huge Pond (…On My Own)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/#website\",\"url\":\"https:\/\/www.ptprofitacademy.com\/blog\/\",\"name\":\"Physical Therapy Profit Academy\",\"description\":\"Marketing Strategies For Small And Independent Physical Therapy Clinic Owners That Actually Work\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.ptprofitacademy.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/#\/schema\/person\/d16e50d3cb44072c5a70bb1b1628fc9d\",\"name\":\"Paul Gough\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.ptprofitacademy.com\/blog\/wp-content\/uploads\/2015\/01\/paul-gough-wp-author-150x150.jpg\",\"contentUrl\":\"https:\/\/www.ptprofitacademy.com\/blog\/wp-content\/uploads\/2015\/01\/paul-gough-wp-author-150x150.jpg\",\"caption\":\"Paul Gough\"},\"description\":\"PAUL GOUGH is one of the top Marketing and Business Coaches in the physical therapy industry and his Systems are helping clinic owners all across America run more profitable clinics. 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