{"id":750,"date":"2015-10-08T16:19:07","date_gmt":"2015-10-08T15:19:07","guid":{"rendered":"http:\/\/www.ptprofitacademy.com\/blog\/?p=750"},"modified":"2015-10-08T16:19:07","modified_gmt":"2015-10-08T15:19:07","slug":"the-emerging-pt-clinic-dog-fight","status":"publish","type":"post","link":"https:\/\/www.ptprofitacademy.com\/blog\/the-emerging-pt-clinic-dog-fight\/","title":{"rendered":"The Emerging PT Clinic “Dog Fight”…"},"content":{"rendered":"\n\n
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\n 5\/5 - (1 vote) <\/div>\n <\/div>\n

There\u2019s two schools of thought right now:<\/strong><\/p>\n

===<\/p>\n

1.) That it\u2019s better to be an established PT business<\/strong> because you already have existing relationships with doctors or third party referrers supplying your clinic with NP\u2019s<\/em><\/p>\n

2.) That it\u2019s better to be a new age, modern thinking, up and coming PT business owner<\/strong> with zero doctor friends – who ISN\u2019T indoctrinated in the OLD ways of relying upon inbound referrals to make a living – who realises that to profit he or she has to learn to SELL (…what he or she does!)<\/em><\/p>\n

===<\/p>\n

So lets look more closely at them both\u2026<\/strong><\/p>\n

\"Untitled<\/a><\/p>\n

Because I think there\u2019s a pretty dangerous cross roads ahead for the Owners who REFUSE<\/strong> to accept that they need to have a \u201ctrue-sales\u201d culture at the core of the business.<\/strong><\/p>\n

See, the problem with being an existing business is that it\u2019s very easy to \u201cfall asleep on the soft pillow of success\u201d.<\/p>\n

That\u2019s the business owner currently convincing himself that everything will be \u201cok\u201d<\/strong> – that they\u2019ll \u201cweather the storm\u201d – if they just focus in on \u201cpatient care\u201d and \u201cgrowing relationships with doctors\u201d.<\/p>\n

But what if there was an emerging group of owners doing things a little differently?\u2026<\/strong><\/p>\n

See, just about every major profit boost I\u2019ve ever had in my own business comes from the time and energy invested in learning how to truly \u201csell\u201d what I do<\/strong> – and what I can do FOR people.<\/strong><\/p>\n

Some examples of when \u201cselling\u201d your services is needed?<\/strong><\/p>\n

Ok\u2026<\/p>\n

1.) When you get patients sent to you by a doctor who are resistant to even arriving for that first Evaluation!<\/strong><\/p>\n

2.) When you get referrals from doctors who you can\u2019t even reach because they don\u2019t, or won\u2019t pick up the phone <\/strong><\/p>\n

3.) When you get patients who come for PT, but drop off before their recommended number of visits is up!<\/p>\n

Now to MOST PT\u2019s, all of these three scenarios are an every day event.<\/p>\n

However, I often wonder how many realize that they can actually do something to limit the profit *loss* from all three issues?\u2026<\/p>\n

And I also wonder how being \u201cmore focused on patient care\u201d, OR, hiring a marketing person to talk to more local doctors, is actually going to solve any or all of these problems?\u2026<\/p>\n

The reality – and hard truth – is that neither ever will.<\/strong><\/p>\n

The only thing that will?<\/p>\n

Adopting a \u201ctrue-sales\u201d mentality i<\/strong>nto your PT practice and skillfully learn how to recognize, handle, and then overcome these types of obstacles to more pt clinic profits.<\/p>\n

Thankfully, some of the well-established clinics that I\u2019m working with agree with me on this\u2026<\/p>\n

For the rest??<\/p>\n

Frustration awaits.<\/p>\n

Running faster, working harder, all the while going in the wrong direction trying to win the wrong race.<\/p>\n

For the up and coming, new kid on the block, PT owner?<\/p>\n

It might APPEAR to be hard to breakthrough\u2026<\/p>\n

But my best bet is that for the ones who think differently, talk differently and focus on giving true VALUE to their clients, UNAFRAID to hear the odd objection to their services\u2026<\/p>\n

\u2026true GLORY and real success is waiting without a single referral from a doctor even needed.<\/p>\n

Lesson over for today.<\/p>\n

Sincerely,<\/p>\n

Paul Gough<\/p>\n

P.S I\u2019ve just finished an amazing 6 weeks working with 6 owners on the \u201cUltimate Physical Therapy Marketing\u201d<\/strong> Video seminar program\u2026<\/p>\n

So successful it was… that I\u2019m getting ready to launch the next program and start the registration process again soon\u2026<\/p>\n

Note:\u00a0<\/strong>If you’re a Physical Therapist looking to learn Marketing ideas like this…<\/p>\n

Sign up to Pauls email list and get Marketing ideas and strategies for your pt clinic sent to you by email:<\/p>\n

Click Here to Subscribe to Paul’s Marketing Tips Email List >>><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

There\u2019s two schools of thought right now: === 1.) That it\u2019s better to be an established PT business because you already have existing relationships with doctors or third party referrers supplying your clinic with NP\u2019s 2.) That it\u2019s better to be a new age, modern thinking, up and coming PT business owner with zero doctor…<\/p>\nRead More<\/a>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[62],"tags":[],"yoast_head":"\nThe Emerging PT Clinic "Dog Fight"... | Physical Therapy Profit Academy<\/title>\n<meta name=\"description\" content=\"Learn how to really boost your Physical Therapy clinic's profits by doing this one thing that most PTs don't even think about\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ptprofitacademy.com\/blog\/the-emerging-pt-clinic-dog-fight\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Emerging PT Clinic "Dog Fight"... | Physical Therapy Profit Academy\" \/>\n<meta property=\"og:description\" content=\"Learn how to really boost your Physical Therapy clinic's profits by doing this one thing that most PTs don't even think about\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ptprofitacademy.com\/blog\/the-emerging-pt-clinic-dog-fight\/\" \/>\n<meta property=\"og:site_name\" content=\"Physical Therapy Profit Academy\" \/>\n<meta property=\"article:published_time\" content=\"2015-10-08T15:19:07+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.ptprofitacademy.com\/blog\/wp-content\/uploads\/2015\/10\/Untitled-design-12.png\" \/>\n<meta name=\"author\" content=\"Paul Gough\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paul Gough\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/the-emerging-pt-clinic-dog-fight\/\",\"url\":\"https:\/\/www.ptprofitacademy.com\/blog\/the-emerging-pt-clinic-dog-fight\/\",\"name\":\"The Emerging PT Clinic \\\"Dog Fight\\\"... | Physical Therapy Profit Academy\",\"isPartOf\":{\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/#website\"},\"datePublished\":\"2015-10-08T15:19:07+00:00\",\"dateModified\":\"2015-10-08T15:19:07+00:00\",\"author\":{\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/#\/schema\/person\/d16e50d3cb44072c5a70bb1b1628fc9d\"},\"description\":\"Learn how to really boost your Physical Therapy clinic's profits by doing this one thing that most PTs don't even think about\",\"breadcrumb\":{\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/the-emerging-pt-clinic-dog-fight\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.ptprofitacademy.com\/blog\/the-emerging-pt-clinic-dog-fight\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/the-emerging-pt-clinic-dog-fight\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.ptprofitacademy.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Emerging PT Clinic “Dog Fight”…\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/#website\",\"url\":\"https:\/\/www.ptprofitacademy.com\/blog\/\",\"name\":\"Physical Therapy Profit Academy\",\"description\":\"Marketing Strategies For Small And Independent Physical Therapy Clinic Owners That Actually Work\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.ptprofitacademy.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/#\/schema\/person\/d16e50d3cb44072c5a70bb1b1628fc9d\",\"name\":\"Paul Gough\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.ptprofitacademy.com\/blog\/wp-content\/uploads\/2015\/01\/paul-gough-wp-author-150x150.jpg\",\"contentUrl\":\"https:\/\/www.ptprofitacademy.com\/blog\/wp-content\/uploads\/2015\/01\/paul-gough-wp-author-150x150.jpg\",\"caption\":\"Paul Gough\"},\"description\":\"PAUL GOUGH is one of the top Marketing and Business Coaches in the physical therapy industry and his Systems are helping clinic owners all across America run more profitable clinics. 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