{"id":693,"date":"2015-09-21T17:18:31","date_gmt":"2015-09-21T16:18:31","guid":{"rendered":"http:\/\/www.ptprofitacademy.com\/blog\/?p=693"},"modified":"2015-09-21T18:19:40","modified_gmt":"2015-09-21T17:19:40","slug":"why-asking-for-referrals-can-be-bad-for-a-pt-business","status":"publish","type":"post","link":"https:\/\/www.ptprofitacademy.com\/blog\/why-asking-for-referrals-can-be-bad-for-a-pt-business\/","title":{"rendered":"Why Asking For Referrals Can Be BAD For A PT Business"},"content":{"rendered":"\n\n
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\n 5\/5 - (1 vote) <\/div>\n <\/div>\n

Asking patients to TELL<\/strong> their friends to come and see me is NOT something that I\u2019ve ever enjoyed doing\u2026<\/p>\n

I\u2019m not sure that it ever makes that much difference as there are so many obstacles to over come, so many hurdles to jump over and so many things that still need to be said before they say yes.<\/p>\n

\"Why<\/a><\/p>\n

What\u2019s more, things such as fear and skepticism have a nasty habit of getting in the way of a well meaning attempt of a patient to refer a friend or family member to a PT clinic.<\/p>\n

So much so that I find it\u2019s RARELY<\/strong> a worthwhile exercise.<\/p>\n

Sure, I\u2019ll make people aware of how they CAN do it if they want, but I\u2019m not a big fan of turning my patients into sales people for me.<\/p>\n

Not good for the long term relationship\u2026 and not good for my energy levels wasting time on asking a patients to do things with such a low chance of success.<\/p>\n

(I\u2019d rather pay a local newspaper to send me some patients – down right, that\u2019s guaranteed to work!)<\/p>\n

Besides, if I am wanting a patient to send me a friend or family member, there\u2019s a much better way to do it to guarantee success and without looking desperate or needy for the referral\u2026<\/p>\n

Take This Scenario For Example:<\/h1>\n

You\u2019re in clinic with the WIFE who you have helped significantly\u2026<\/p>\n

She tells you of her husbands terrible neck pain\u2026<\/p>\n

And she even tells you of how she KEEPS on trying to persuade him to come and see you, but he won\u2019t!<\/p>\n

At that moment you have a choice:<\/p>\n

1.) Beg and plead and hope that she tries harder so that he comes to see you\u2026<\/p>\n

Or,<\/p>\n

2.) Do something completely different which switches the balance of WHY he should come to see you, to be more beneficial to HER, than it is for you.<\/p>\n

Intrigued?<\/p>\n

You should be.<\/p>\n

And it\u2019s all revealed on this week\u2019s blog post which is a Master Class in \u201csales\u201d and conversion strategies.<\/p>\n

Better \u201csales\u201d strategies is something that EVERY PT clinic with aspirations to be more successful needs to master, now that \u201cdead cert\u201d referrals from doctors aren\u2019t as easy to come by.<\/p>\n

– Conversion Strategies: Secrets To Getting More Of Your Patients Friends And Family To Book Appointments ><\/a><\/p>\n

Click the link<\/strong> and start reading more about how, if you\u2019re not aware of what you\u2019re saying, you could end up sounding needy and desperate for business – not a great position to be in when things like \u201cAuthority\u201d and \u201cCredibility\u201d are vital in your ability to grow a hugely successful PT practice.<\/p>\n

It carries on from a conversation I had in my Next Level Group Coaching Program<\/strong> last week and this is one of the highlights I wanted to share with you.<\/p>\n

Click the link to discover more:<\/p>\n

–\u00a0Conversion Strategies: Secrets To Getting More Of Your Patients Friends And Family To Book Appointments ><\/a><\/p>\n

Sincerely,<\/p>\n

Paul Gough.<\/p>\n

P.S If you want to be shown exactly HOW to generate referrals from existing patients effortlessly, without even having to ask them…<\/p>\n

Check out this\u00a0\u00a0Marketing Mastery program,\u00a0<\/strong>where I walk you through how to achieve just that (and MORE), click here to find out more:<\/p>\n

\"NPO<\/a><\/p>\n

NP OVERLOAD – The Short Cut To Attracting More Enquiries And More Patients For Your PT Practice! ><\/a><\/p>\n

For more marketing (and sales) ideas like this join Paul\u2019s email list now and we\u2019ll send them directly to your inbox.<\/p>\n

Click Here to Subscribe to Paul\u2019s Marketing Tips Email List >>><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Asking patients to TELL their friends to come and see me is NOT something that I\u2019ve ever enjoyed doing\u2026 I\u2019m not sure that it ever makes that much difference as there are so many obstacles to over come, so many hurdles to jump over and so many things that still need to be said before…<\/p>\nRead More<\/a>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[62],"tags":[],"yoast_head":"\nWhy Asking For Referrals Can Be BAD For A PT Business | Physical Therapy Profit Academy<\/title>\n<meta name=\"description\" content=\"Discover why asking for referrals can actually be bad for your Physical Therapy Clinic, and what you should be doing instead.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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