{"id":678,"date":"2015-09-18T12:01:11","date_gmt":"2015-09-18T11:01:11","guid":{"rendered":"http:\/\/www.ptprofitacademy.com\/blog\/?p=678"},"modified":"2015-09-21T15:09:26","modified_gmt":"2015-09-21T14:09:26","slug":"the-biggest-sin-in-the-pt-business","status":"publish","type":"post","link":"https:\/\/www.ptprofitacademy.com\/blog\/the-biggest-sin-in-the-pt-business\/","title":{"rendered":"The Biggest SIN In The PT Business"},"content":{"rendered":"\n\n
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\n 5\/5 - (1 vote) <\/div>\n <\/div>\n

So last weekend I was at Mastermind Event with \u201cJay Abraham\u201d.<\/p>\n

\"The<\/a><\/p>\n

If you don\u2019t know who he is, I\u2019d STRONGLY<\/strong> recommend that you look him up and study some of his work.<\/p>\n

I\u2019d say he\u2019s the single biggest (\u2026and fastest) influence on my business life and maybe the reason why I\u2019m writing this email to you today.<\/p>\n

He teaches something called the \u201cstrategy of pre-eminence\u201d<\/strong> and how it works is, well, you\u2019ve got to \u201cgive before you get\u201d, build \u201crelationships with clients\u201d, help them to make better decisions and ultimately, deliver a truly REMARKABLE product and service.<\/p>\n

Simple, right?<\/p>\n

Of course.<\/p>\n

And what \u201cJay\u201d spoke to me about that I wanted to share with you today is this formula for REAL business success:<\/p>\n

*Marketing + Innovation = Revenue Makers*<\/p>\n

Marketing being the ability to find and acquire PROSPECTIVE patients interested enough to find out more about what you can do to help them.<\/p>\n

And Innovation, that being the ability to make a significant change in the lives of those same prospects.<\/p>\n

My guess is that you\u2019re already pretty good at making a change to the lives of your patients.<\/p>\n

Most PT\u2019s are.<\/p>\n

But the problem is, of course, most PT\u2019s aren\u2019t making the REVENUE that their skills deserve.<\/p>\n

So what\u2019s going wrong?<\/strong><\/p>\n

It it because of the changes to the system, and the OLD ways of acquiring new patients (through doctor referrals) beginning to \u2018dry up\u2019, a lot of PT\u2019s aren\u2019t being given that chance to \u201cinnovate\u201d?\u2026<\/p>\n

Or is it because they refuse to accept it AND the idea that they know how to learn how to Market themselves?<\/p>\n

(Big difference in how you SEE the same problem!)<\/p>\n

So my question to you, is this:<\/p>\n

Given that we all want to be Revenue Generators\u2026<\/p>\n

What have you done this week to attract new prospects to your clinic??<\/em><\/strong><\/p>\n

Have you looked at your newsletters to see what changes you can make there?<\/p>\n

How about your \u201coffer\u201d in that newsletter?<\/strong><\/p>\n

Is it that same-old, same-old \u201cfree screen\u201d (yawn!) offer that might be brining in one or two patients but is leaving TEN others wishing you\u2019d offer them something else?<\/p>\n

How about changing the headlines<\/strong> on your website to make them more compelling?\u2026 Changed them lately now that you know EVEN more about what your patients REALLY want from you?<\/p>\n

What about your blog?<\/strong>\u2026 Wrote a new post to engage prospects on your website that can be made viral on Social Media?<\/p>\n

What about your Facebook ads?<\/strong><\/p>\n

Are you more concerned about the \u201clikes\u201d and shares or are you doing what REAL marketers do, and seeing how many new leads you got from the PAID FOR ADVERTISING campaign you\u2019re running on there??<\/p>\n

If the answer is \u201cnone of the above\u201d, then you\u2019re NOT Marketing.<\/strong><\/p>\n

You\u2019re waiting for referrals from doctors OR worse, expecting your patients to become sales people for you hoping for one or two of them to beg one or two of their friends to come and see you.<\/p>\n

Either way, it\u2019s not ideal.<\/p>\n

I Wouldn\u2019t like to think my little boy \u201cHarry\u2019s\u201d future depended upon my ability to suck up to a few medical doctors.<\/p>\n

There\u2019s a much better, more reliable and consistent, less-worry-sum way of becoming a REVENUE GENERATOR.<\/p>\n

Is it easy?<\/p>\n

Nope.<\/p>\n

Will you have to learn the rules of the Direct Response Marketing game?<\/p>\n

Yep.<\/p>\n

Will you need some help to get started?<\/p>\n

Absolutely.<\/p>\n

Where can you get that help from?<\/p>\n

Here:\u00a0\u00a0NP OVERLOAD – The Short Cut To Attracting More Enquiries And More Patients For Your PT Practice! ><\/a><\/p>\n

If you\u2019re ready to take control and serious about attracting more patients than ever to your practice without relying on doctor referrals, click here:<\/p>\n

\"NPO<\/a><\/p>\n

Talk soon,<\/p>\n

Paul Gough.<\/p>\n

P.S: Note to Physical Therapist looking \u00a0for marketing ideas… request\u00a0\u201cstrategy call\u201d if you\u2019re serious about getting some fresh new ideas for Marketing your PT practice.<\/p>\n

–\u00a0Show Me How To Become a Revenue Generator ! ><\/a><\/span><\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

So last weekend I was at Mastermind Event with \u201cJay Abraham\u201d. If you don\u2019t know who he is, I\u2019d STRONGLY recommend that you look him up and study some of his work. I\u2019d say he\u2019s the single biggest (\u2026and fastest) influence on my business life and maybe the reason why I\u2019m writing this email to…<\/p>\nRead More<\/a>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[62],"tags":[],"yoast_head":"\nThe Biggest SIN In The PT Business | Physical Therapy Profit Academy<\/title>\n<meta name=\"description\" content=\"Find out how to acquire prospective patients to your PT clinic without making this marketing mistake\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ptprofitacademy.com\/blog\/the-biggest-sin-in-the-pt-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Biggest SIN In The PT Business | Physical Therapy Profit Academy\" \/>\n<meta property=\"og:description\" content=\"Find out how to acquire prospective patients to your PT clinic without making this marketing mistake\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ptprofitacademy.com\/blog\/the-biggest-sin-in-the-pt-business\/\" \/>\n<meta property=\"og:site_name\" content=\"Physical Therapy Profit Academy\" \/>\n<meta property=\"article:published_time\" content=\"2015-09-18T11:01:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2015-09-21T14:09:26+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.ptprofitacademy.com\/blog\/wp-content\/uploads\/2015\/09\/The-biggest-SIN-in-the-PT-business.-2.png\" \/>\n<meta name=\"author\" content=\"Paul Gough\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paul Gough\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/the-biggest-sin-in-the-pt-business\/\",\"url\":\"https:\/\/www.ptprofitacademy.com\/blog\/the-biggest-sin-in-the-pt-business\/\",\"name\":\"The Biggest SIN In The PT Business | Physical Therapy Profit Academy\",\"isPartOf\":{\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/#website\"},\"datePublished\":\"2015-09-18T11:01:11+00:00\",\"dateModified\":\"2015-09-21T14:09:26+00:00\",\"author\":{\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/#\/schema\/person\/d16e50d3cb44072c5a70bb1b1628fc9d\"},\"description\":\"Find out how to acquire prospective patients to your PT clinic without making this marketing mistake\",\"breadcrumb\":{\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/the-biggest-sin-in-the-pt-business\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.ptprofitacademy.com\/blog\/the-biggest-sin-in-the-pt-business\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/the-biggest-sin-in-the-pt-business\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.ptprofitacademy.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Biggest SIN In The PT Business\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/#website\",\"url\":\"https:\/\/www.ptprofitacademy.com\/blog\/\",\"name\":\"Physical Therapy Profit Academy\",\"description\":\"Marketing Strategies For Small And Independent Physical Therapy Clinic Owners That Actually Work\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.ptprofitacademy.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/#\/schema\/person\/d16e50d3cb44072c5a70bb1b1628fc9d\",\"name\":\"Paul Gough\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.ptprofitacademy.com\/blog\/wp-content\/uploads\/2015\/01\/paul-gough-wp-author-150x150.jpg\",\"contentUrl\":\"https:\/\/www.ptprofitacademy.com\/blog\/wp-content\/uploads\/2015\/01\/paul-gough-wp-author-150x150.jpg\",\"caption\":\"Paul Gough\"},\"description\":\"PAUL GOUGH is one of the top Marketing and Business Coaches in the physical therapy industry and his Systems are helping clinic owners all across America run more profitable clinics. 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