{"id":556,"date":"2015-08-24T17:38:01","date_gmt":"2015-08-24T16:38:01","guid":{"rendered":"http:\/\/www.ptprofitacademy.com\/blog\/?p=556"},"modified":"2015-09-08T12:35:19","modified_gmt":"2015-09-08T11:35:19","slug":"5-ways-to-get-more-nps-at-your-pt-clinic-using-social-media-even-if-no-one-currently-likes-or-follows-you-the-complete-beginners-guide","status":"publish","type":"post","link":"https:\/\/www.ptprofitacademy.com\/blog\/5-ways-to-get-more-nps-at-your-pt-clinic-using-social-media-even-if-no-one-currently-likes-or-follows-you-the-complete-beginners-guide\/","title":{"rendered":"5 Ways To Get More NP\u2019s At Your PT Clinic Using Social Media\u2026 Even If  No One Currently Likes Or Follows You &#8211; The Complete Beginners Guide"},"content":{"rendered":"\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-top\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;556&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;top&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;2&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;5&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Rate this post&quot;,&quot;legend&quot;:&quot;5\\\/5 - (2 votes)&quot;,&quot;size&quot;:&quot;24&quot;,&quot;title&quot;:&quot;5 Ways To Get More NP\\u2019s At Your PT Clinic Using Social Media\\u2026 Even If  No One Currently Likes Or Follows You - The Complete Beginners Guide&quot;,&quot;width&quot;:&quot;142.5&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 142.5px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 19.2px;\">\n            5\/5 - (2 votes)    <\/div>\n    <\/div>\n<p>As a \u201cbusy\u201d Physical Therapy clinic owner\u2026 it\u2019s tempting to think that social media is just one of those things that would be a waste of your valuable time and that you can keep on overlooking&#8230;<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-574 size-large\" src=\"http:\/\/www.ptprofitacademy.com\/blog\/wp-content\/uploads\/2015\/08\/5-ways-to-get-more-NPs-1024x512.png\" alt=\"5 ways to get more NP's\" width=\"625\" height=\"313\" srcset=\"https:\/\/www.ptprofitacademy.com\/blog\/wp-content\/uploads\/2015\/08\/5-ways-to-get-more-NPs.png 1024w, https:\/\/www.ptprofitacademy.com\/blog\/wp-content\/uploads\/2015\/08\/5-ways-to-get-more-NPs-300x150.png 300w, https:\/\/www.ptprofitacademy.com\/blog\/wp-content\/uploads\/2015\/08\/5-ways-to-get-more-NPs-624x312.png 624w\" sizes=\"(max-width: 625px) 100vw, 625px\" \/><\/p>\n<p>But the reality is, Social Media now represents one of your best chances of acquiring new patients and moving your practice away from relying upon referrals from doctors &#8211; if you know how to do it!<\/p>\n<p>What\u2019s more, you don\u2019t even need to be that skilled at marketing to make it work for you and it\u2019s not going to cost you that much time either &#8211; which means you can keep up with the running of your practice and still grow a following of people in your town who will instantly think of you, when they or their friends or family need to see a PT.<\/p>\n<p>We\u2019ve bunched together the <strong>5 essentials<\/strong> to get you off on a quick start.<\/p>\n<p>When you\u2019re brand new to the world of social media it can feel overwhelming. .<\/p>\n<p>Everyone makes it sound so easy\u2026 tweet this, tweet that, post a few times on Facebook and LinkedIn and you\u2019re sorted.<\/p>\n<p>Not so fast\u2026<\/p>\n<p>In reality, it\u2019s not as easy as simply posting a few things here and there, even though I\u2019m sure you really wish it was! As with anything, there\u2019s always a quicker and more effective way to do it, you just need to be shown how.<\/p>\n<p>And to get you quickly up to speed&#8230; here on in, let me show you a solid strategy to copy and paste from:<\/p>\n<p><strong>In this article you\u2019ll discover:<\/strong><\/p>\n<ul>\n<li>Why, if you\u2019re a small town clinic owner, you REALLY don\u2019t need to worry about being on every single social media network &#8211; I\u2019ll tell you the best ones!<\/li>\n<li>How to pick the people most likely to hand over their COPAY with less resistance\u2026 why waste your time on the people who don\u2019t value what you do!<\/li>\n<li>How to automate the whole of your social media &#8211; meaning more time for spending at home with the family while your audience (and interest in YOU) continues to build!<\/li>\n<\/ul>\n<p>Let\u2019s dive in!<\/p>\n<p><strong>Step #1: Start NOW!<\/strong><\/p>\n<p>OK\u2026you\u2019re likely already confused about where to get started, so what\u2019s the no.1 best thing to do?<\/p>\n<p><span style=\"text-decoration: underline;\"><strong>Make a Start NOW!&#8230;<\/strong><\/span><\/p>\n<p>Don\u2019t worry about doing too much too soon \u2013 all that will lead to is overwhelm and loss of your valuable time!<\/p>\n<p>Yes there\u2019s a looong list of social media networks out there, but there\u2019s definitely no need to set up a profile on ALL of them, in fact there\u2019s no need to set yourself up on the top 4 even.<\/p>\n<p>All you need to do is pick 1 or 2 (maximum of 3), to invest your time in. Each network does have a learning curve, but none will be so complex that you\u2019d need to be a social media Einstein to grasp the basics.<\/p>\n<p>The key question is &#8211; <strong>Which social media networks make the most sense for you?<\/strong><\/p>\n<p>To help you decide I\u2019ll tell you where we look for new patients on social media at my own clinic \u00a0 &#8212; <a href=\"http:\/\/www.paulgoughphysio.com\">Paul Gough Physio Rooms<\/a>&#8230;<strong><a href=\"https:\/\/www.facebook.com\/PaulGoughPhysioOfficial?fref=ts\">Facebook<\/a><\/strong> and <strong><a href=\"https:\/\/twitter.com\/paulgoughphysio\">Twitter<\/a><\/strong> are our main social networks.<\/p>\n<p>To help you find your ideal clients, I\u2019d recommend you look here ^<\/p>\n<p>More on why you should set yourself up on those in<strong> step #2<\/strong><\/p>\n<p><strong><em>Tip: Choose just 1-2 social media networks to get started on &#8211; don\u2019t spread yourself thin.<\/em><\/strong><\/p>\n<p><strong>Step #2: Define Your Audience<\/strong><\/p>\n<p><a href=\"http:\/\/www.ptprofitacademy.com\/blog\/wp-content\/uploads\/2015\/08\/Audience.png\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-642 size-full\" src=\"http:\/\/www.ptprofitacademy.com\/blog\/wp-content\/uploads\/2015\/08\/Audience.png\" alt=\"Audience\" width=\"560\" height=\"315\" srcset=\"https:\/\/www.ptprofitacademy.com\/blog\/wp-content\/uploads\/2015\/08\/Audience.png 560w, https:\/\/www.ptprofitacademy.com\/blog\/wp-content\/uploads\/2015\/08\/Audience-300x169.png 300w\" sizes=\"(max-width: 560px) 100vw, 560px\" \/><\/a><\/p>\n<p>Now you\u2019ve decided what networks you\u2019re going to stick with (Twitter and Facebook ;-)), you need to define your audience.<\/p>\n<p>Ask yourself this &#8211; Who is YOUR perfect client?<\/p>\n<p>All great marketing efforts begin with establishing the audience you want to target. When it comes to prospects for your PT business, it\u2019s crucial to look at these 3 things:<\/p>\n<p><strong>1: Demographics (the who)<\/strong><br \/>\nGrab a pen and paper and profile your best current patients (or the clients you want to have). &#8211; &#8211; &#8211; Are the majority male, female, or an even number of both?<br \/>\n&#8211; What\u2019s their age range? 40-60 years?<\/p>\n<p><strong>2: Geographics (the where)<\/strong><br \/>\nOn that same piece of paper write down<br \/>\n&#8211; Where do they live?<br \/>\n&#8211; What part of town?<br \/>\n&#8211; What\u2019s their zip or postal code?<\/p>\n<p><strong>3: Psychographics (the why)<br \/>\n<\/strong>Why are they coming to you? (Hint: you know there\u2019s way more to it than just back pain).<br \/>\nUnderstand the emotional driver of your prospect at the time they are coming to you, and you\u2019ve defined your point of connection and engagement.<\/p>\n<p>Back to step #1 and why <strong>Facebook<\/strong> and <strong>Twitter<\/strong> are your go-to places, do you think the average 60 year old is on Instagram? Of course not.<\/p>\n<p>The foundation of getting started is to understand who your audience is, and if the average PT client is in their 50\u2019s, Facebook and Twitter are good places to be.<\/p>\n<p><strong><em>Tip: Profile your ideal patient &#8212; the who, where and why before using social media<\/em><\/strong><\/p>\n<p><strong>Step #3: Build A Content Bank<\/strong><\/p>\n<p>Write, write, write!<\/p>\n<p>Here\u2019s where most businesses fail. They don\u2019t invest time in building a content bank full of <strong>value.<\/strong><\/p>\n<p>You\u2019ve got a blog on your website right? (Well if not I suggest you do!)<\/p>\n<p>Now that you understand your ideal client, and have picked your networks, you can now start delivering value\u2026 \u201chow-to\u201d articles on things like back pain, knee pain, etc are a good place to start.<\/p>\n<p>The more value you can provide &#8211; the faster you will grow your presence.<\/p>\n<p>In order to make this easy, build up content that your audience will love.<\/p>\n<p>Content can be anything!! &#8211;<\/p>\n<p>Here\u2019s a <a href=\"http:\/\/www.paulgoughphysio.com\/blog\/\">link to how I do it in my PT clinic<\/a>\u00a0for ideas.<\/p>\n<p>But how do you get it seen? Read on for step #4 where all will be revealed.<\/p>\n<p><strong><em>Tip: Build up a content bank of value on your blog &#8211; the more helpful you are, the more people will come to you<\/em><\/strong><\/p>\n<p><strong>Step #4: Get Followers By Asking Your Friends And Family To Share Content For You\u2026<\/strong><\/p>\n<p>So, you\u2019ve got all this content, but no one to share it with on Facebook and Twitter, pretty useless.<\/p>\n<p>Without people seeing, or reading your work, you\u2019ll be wasting your efforts.<\/p>\n<p>Don\u2019t worry &#8211; you can get over this obstacle. Starting from scratch is tough, but possible.<\/p>\n<p>Don\u2019t make the common mistake and buy your followers, simply follow your target audience and most of them will follow back (you can search by keywords on Twitter which makes it easy).<\/p>\n<p>You should also reach out to friends and family, tell your current clients that you\u2019re on Facebook and Twitter, have your social networks linked on your website, engage and interact with others &#8211; you\u2019ll gain followers in no time.<\/p>\n<p>Once you\u2019ve made a start on growing your following, and you want to get your content out there step #5 will fill you in on an easy way to automate in your sleep!<\/p>\n<p><strong><em>Tip: To grow your following tell family, friends and clients &#8211; get them to follow you and spread the word.<\/em><\/strong><\/p>\n<p><strong>Step #5: Automate, Automate, Automate\u2026. Share Content While You Treat!<\/strong><\/p>\n<p>The great news is, all this can be automated!&#8230; At Paul Gough Physio Rooms we LOVE to automate as much of the marketing as we can \u2026 and our Social Media is no different.<\/p>\n<p>Yep no excuses now, you really can spread your content whilst you go about your day.<\/p>\n<p>Lets face it, if you planned on sending your blog posts out at 7am each day of the week, are you going to set an alarm EVERY.SINGLE.DAY to do this? No way. So what do you do?<\/p>\n<p>Luckily for you there\u2019s a bunch of free tools out there that do the magic work.<\/p>\n<p><a href=\"https:\/\/buffer.com\">Buffer<\/a> is a brilliant scheduling tool and it\u2019s completely free (and incredibly simple to set up, bonus!).<\/p>\n<ul>\n<li>You sign up<\/li>\n<li>Link up your Facebook and Twitter accounts<\/li>\n<li>Create a sharing schedule (e.g. every day at 7am)<\/li>\n<li>Add your content to a queue with appropriate headline<\/li>\n<li>Voila! You can go about your day without breaking a sweat<\/li>\n<\/ul>\n<p><em><strong>Tip: To save you heaps of time &#8211; sign up to a free scheduling tool like buffer to do the work for you.<\/strong><\/em><\/p>\n<p>And when you make the most of Social Media &#8211; here&#8217;s an example of what can happen!&#8230; Happy patients spreading the word of your services:<\/p>\n<p><a href=\"http:\/\/www.ptprofitacademy.com\/blog\/wp-content\/uploads\/2015\/08\/SM-examples.png\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-644 size-full\" src=\"http:\/\/www.ptprofitacademy.com\/blog\/wp-content\/uploads\/2015\/08\/SM-examples.png\" alt=\"SM examples\" width=\"800\" height=\"800\" srcset=\"https:\/\/www.ptprofitacademy.com\/blog\/wp-content\/uploads\/2015\/08\/SM-examples.png 800w, https:\/\/www.ptprofitacademy.com\/blog\/wp-content\/uploads\/2015\/08\/SM-examples-150x150.png 150w, https:\/\/www.ptprofitacademy.com\/blog\/wp-content\/uploads\/2015\/08\/SM-examples-300x300.png 300w, https:\/\/www.ptprofitacademy.com\/blog\/wp-content\/uploads\/2015\/08\/SM-examples-624x624.png 624w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<p>Note to physical therapist looking for Marketing Ideas.<\/p>\n<p>Sign up to Pauls email list and get Marketing ideas and strategies for your pt clinic sent to you by email:<\/p>\n<p><a href=\"https:\/\/my.leadpages.net\/leadbox\/14239b173f72a2%3A1580dba8fb46dc\/5705241014042624\/\" target=\"_blank\">Click Here to Subscribe to Paul&#8217;s Marketing Tips Email List &gt;&gt;&gt; <\/a><script src=\"\/\/my.leadpages.net\/leadbox-836.js\" type=\"text\/javascript\" data-leadbox=\"14239b173f72a2:1580dba8fb46dc\" data-url=\"https:\/\/my.leadpages.net\/leadbox\/14239b173f72a2%3A1580dba8fb46dc\/5705241014042624\/\" data-config=\"%7B%7D\"><\/script><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As a \u201cbusy\u201d Physical Therapy clinic owner\u2026 it\u2019s tempting to think that social media is just one of those things that would be a waste of your valuable time and that you can keep on overlooking&#8230; But the reality is, Social Media now represents one of your best chances of acquiring new patients and moving&hellip;<\/p>\n<a class=\"more-button\" href=\"https:\/\/www.ptprofitacademy.com\/blog\/5-ways-to-get-more-nps-at-your-pt-clinic-using-social-media-even-if-no-one-currently-likes-or-follows-you-the-complete-beginners-guide\/\">Read More<\/a>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[72],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Ways To Get More NP\u2019s At Your PT Clinic Using Social Media\u2026 Even If No One Currently Likes Or Follows You - The Complete Beginners Guide | Physical Therapy Profit Academy<\/title>\n<meta name=\"description\" content=\"Learn how to grow a social media audience and attract more new patients with social media marketing\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ptprofitacademy.com\/blog\/5-ways-to-get-more-nps-at-your-pt-clinic-using-social-media-even-if-no-one-currently-likes-or-follows-you-the-complete-beginners-guide\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Ways To Get More NP\u2019s At Your PT Clinic Using Social Media\u2026 Even If No One Currently Likes Or Follows You - The Complete Beginners Guide | Physical Therapy Profit Academy\" \/>\n<meta property=\"og:description\" content=\"Learn how to grow a social media audience and attract more new patients with social media marketing\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ptprofitacademy.com\/blog\/5-ways-to-get-more-nps-at-your-pt-clinic-using-social-media-even-if-no-one-currently-likes-or-follows-you-the-complete-beginners-guide\/\" \/>\n<meta property=\"og:site_name\" content=\"Physical Therapy Profit Academy\" \/>\n<meta property=\"article:published_time\" content=\"2015-08-24T16:38:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2015-09-08T11:35:19+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.ptprofitacademy.com\/blog\/wp-content\/uploads\/2015\/08\/5-ways-to-get-more-NPs-1024x512.png\" \/>\n<meta name=\"author\" content=\"Paul Gough\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paul Gough\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/5-ways-to-get-more-nps-at-your-pt-clinic-using-social-media-even-if-no-one-currently-likes-or-follows-you-the-complete-beginners-guide\/\",\"url\":\"https:\/\/www.ptprofitacademy.com\/blog\/5-ways-to-get-more-nps-at-your-pt-clinic-using-social-media-even-if-no-one-currently-likes-or-follows-you-the-complete-beginners-guide\/\",\"name\":\"5 Ways To Get More NP\u2019s At Your PT Clinic Using Social Media\u2026 Even If No One Currently Likes Or Follows You - The Complete Beginners Guide | Physical Therapy Profit Academy\",\"isPartOf\":{\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/#website\"},\"datePublished\":\"2015-08-24T16:38:01+00:00\",\"dateModified\":\"2015-09-08T11:35:19+00:00\",\"author\":{\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/#\/schema\/person\/d16e50d3cb44072c5a70bb1b1628fc9d\"},\"description\":\"Learn how to grow a social media audience and attract more new patients with social media marketing\",\"breadcrumb\":{\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/5-ways-to-get-more-nps-at-your-pt-clinic-using-social-media-even-if-no-one-currently-likes-or-follows-you-the-complete-beginners-guide\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.ptprofitacademy.com\/blog\/5-ways-to-get-more-nps-at-your-pt-clinic-using-social-media-even-if-no-one-currently-likes-or-follows-you-the-complete-beginners-guide\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/5-ways-to-get-more-nps-at-your-pt-clinic-using-social-media-even-if-no-one-currently-likes-or-follows-you-the-complete-beginners-guide\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.ptprofitacademy.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"5 Ways To Get More NP\u2019s At Your PT Clinic Using Social Media\u2026 Even If No One Currently Likes Or Follows You &#8211; The Complete Beginners Guide\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/#website\",\"url\":\"https:\/\/www.ptprofitacademy.com\/blog\/\",\"name\":\"Physical Therapy Profit Academy\",\"description\":\"Marketing Strategies For Small And Independent Physical Therapy Clinic Owners That Actually Work\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.ptprofitacademy.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/#\/schema\/person\/d16e50d3cb44072c5a70bb1b1628fc9d\",\"name\":\"Paul Gough\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.ptprofitacademy.com\/blog\/wp-content\/uploads\/2015\/01\/paul-gough-wp-author-150x150.jpg\",\"contentUrl\":\"https:\/\/www.ptprofitacademy.com\/blog\/wp-content\/uploads\/2015\/01\/paul-gough-wp-author-150x150.jpg\",\"caption\":\"Paul Gough\"},\"description\":\"PAUL GOUGH is one of the top Marketing and Business Coaches in the physical therapy industry and his Systems are helping clinic owners all across America run more profitable clinics. He is a published Author, Newspaper Columnist and before his stunning success in business was hired by top professional soccer teams. HIS SUCCESS STORY is one that inspires many pt's around the world - at the age of 26 Paul QUIT a high profile job in professional soccer to begin his own clinic. He had NO money, NO business or marketing skills and NO experience - and yet now owns and runs 4 pt clinics and has a proven track record of growing a physical therapy business from 0 - $2m in record time.\",\"url\":\"https:\/\/www.ptprofitacademy.com\/blog\/author\/paulg\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"5 Ways To Get More NP\u2019s At Your PT Clinic Using Social Media\u2026 Even If No One Currently Likes Or Follows You - The Complete Beginners Guide | Physical Therapy Profit Academy","description":"Learn how to grow a social media audience and attract more new patients with social media marketing","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.ptprofitacademy.com\/blog\/5-ways-to-get-more-nps-at-your-pt-clinic-using-social-media-even-if-no-one-currently-likes-or-follows-you-the-complete-beginners-guide\/","og_locale":"en_GB","og_type":"article","og_title":"5 Ways To Get More NP\u2019s At Your PT Clinic Using Social Media\u2026 Even If No One Currently Likes Or Follows You - The Complete Beginners Guide | Physical Therapy Profit Academy","og_description":"Learn how to grow a social media audience and attract more new patients with social media marketing","og_url":"https:\/\/www.ptprofitacademy.com\/blog\/5-ways-to-get-more-nps-at-your-pt-clinic-using-social-media-even-if-no-one-currently-likes-or-follows-you-the-complete-beginners-guide\/","og_site_name":"Physical Therapy Profit Academy","article_published_time":"2015-08-24T16:38:01+00:00","article_modified_time":"2015-09-08T11:35:19+00:00","og_image":[{"url":"http:\/\/www.ptprofitacademy.com\/blog\/wp-content\/uploads\/2015\/08\/5-ways-to-get-more-NPs-1024x512.png"}],"author":"Paul Gough","twitter_misc":{"Written by":"Paul Gough","Estimated reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.ptprofitacademy.com\/blog\/5-ways-to-get-more-nps-at-your-pt-clinic-using-social-media-even-if-no-one-currently-likes-or-follows-you-the-complete-beginners-guide\/","url":"https:\/\/www.ptprofitacademy.com\/blog\/5-ways-to-get-more-nps-at-your-pt-clinic-using-social-media-even-if-no-one-currently-likes-or-follows-you-the-complete-beginners-guide\/","name":"5 Ways To Get More NP\u2019s At Your PT Clinic Using Social Media\u2026 Even If No One Currently Likes Or Follows You - The Complete Beginners Guide | Physical Therapy Profit Academy","isPartOf":{"@id":"https:\/\/www.ptprofitacademy.com\/blog\/#website"},"datePublished":"2015-08-24T16:38:01+00:00","dateModified":"2015-09-08T11:35:19+00:00","author":{"@id":"https:\/\/www.ptprofitacademy.com\/blog\/#\/schema\/person\/d16e50d3cb44072c5a70bb1b1628fc9d"},"description":"Learn how to grow a social media audience and attract more new patients with social media marketing","breadcrumb":{"@id":"https:\/\/www.ptprofitacademy.com\/blog\/5-ways-to-get-more-nps-at-your-pt-clinic-using-social-media-even-if-no-one-currently-likes-or-follows-you-the-complete-beginners-guide\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.ptprofitacademy.com\/blog\/5-ways-to-get-more-nps-at-your-pt-clinic-using-social-media-even-if-no-one-currently-likes-or-follows-you-the-complete-beginners-guide\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.ptprofitacademy.com\/blog\/5-ways-to-get-more-nps-at-your-pt-clinic-using-social-media-even-if-no-one-currently-likes-or-follows-you-the-complete-beginners-guide\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.ptprofitacademy.com\/blog\/"},{"@type":"ListItem","position":2,"name":"5 Ways To Get More NP\u2019s At Your PT Clinic Using Social Media\u2026 Even If No One Currently Likes Or Follows You &#8211; The Complete Beginners Guide"}]},{"@type":"WebSite","@id":"https:\/\/www.ptprofitacademy.com\/blog\/#website","url":"https:\/\/www.ptprofitacademy.com\/blog\/","name":"Physical Therapy Profit Academy","description":"Marketing Strategies For Small And Independent Physical Therapy Clinic Owners That Actually Work","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.ptprofitacademy.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/www.ptprofitacademy.com\/blog\/#\/schema\/person\/d16e50d3cb44072c5a70bb1b1628fc9d","name":"Paul Gough","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.ptprofitacademy.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/www.ptprofitacademy.com\/blog\/wp-content\/uploads\/2015\/01\/paul-gough-wp-author-150x150.jpg","contentUrl":"https:\/\/www.ptprofitacademy.com\/blog\/wp-content\/uploads\/2015\/01\/paul-gough-wp-author-150x150.jpg","caption":"Paul Gough"},"description":"PAUL GOUGH is one of the top Marketing and Business Coaches in the physical therapy industry and his Systems are helping clinic owners all across America run more profitable clinics. He is a published Author, Newspaper Columnist and before his stunning success in business was hired by top professional soccer teams. HIS SUCCESS STORY is one that inspires many pt's around the world - at the age of 26 Paul QUIT a high profile job in professional soccer to begin his own clinic. He had NO money, NO business or marketing skills and NO experience - and yet now owns and runs 4 pt clinics and has a proven track record of growing a physical therapy business from 0 - $2m in record time.","url":"https:\/\/www.ptprofitacademy.com\/blog\/author\/paulg\/"}]}},"_links":{"self":[{"href":"https:\/\/www.ptprofitacademy.com\/blog\/wp-json\/wp\/v2\/posts\/556"}],"collection":[{"href":"https:\/\/www.ptprofitacademy.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ptprofitacademy.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ptprofitacademy.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ptprofitacademy.com\/blog\/wp-json\/wp\/v2\/comments?post=556"}],"version-history":[{"count":17,"href":"https:\/\/www.ptprofitacademy.com\/blog\/wp-json\/wp\/v2\/posts\/556\/revisions"}],"predecessor-version":[{"id":645,"href":"https:\/\/www.ptprofitacademy.com\/blog\/wp-json\/wp\/v2\/posts\/556\/revisions\/645"}],"wp:attachment":[{"href":"https:\/\/www.ptprofitacademy.com\/blog\/wp-json\/wp\/v2\/media?parent=556"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ptprofitacademy.com\/blog\/wp-json\/wp\/v2\/categories?post=556"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ptprofitacademy.com\/blog\/wp-json\/wp\/v2\/tags?post=556"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}