{"id":551,"date":"2015-08-21T09:25:43","date_gmt":"2015-08-21T08:25:43","guid":{"rendered":"http:\/\/www.ptprofitacademy.com\/blog\/?p=551"},"modified":"2015-08-21T09:26:52","modified_gmt":"2015-08-21T08:26:52","slug":"whos-your-enemy-why-most-physical-therapy-clinics-are-hurting-their-own-profits-by-not-doing-this-one-marketing-this-right","status":"publish","type":"post","link":"https:\/\/www.ptprofitacademy.com\/blog\/whos-your-enemy-why-most-physical-therapy-clinics-are-hurting-their-own-profits-by-not-doing-this-one-marketing-this-right\/","title":{"rendered":"Who’s Your Enemy??… Why Most Physical Therapy Clinics Are Hurting Their Own Profits By NOT Doing This One Marketing Thing Right"},"content":{"rendered":"\n\n
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Before I forget\u2026<\/p>\n

So the other day I was yapping with a financial advisor who\u2019s a valued patient of my clinic\u2026<\/p>\n

He was telling me about his lack of clients situation. <\/p>\n

And so I asked him this question: <\/p>\n

\u201cWhat\u2019s your biggest obstacle to
\nacquiring new clients?\u201d<\/p>\n

His answer??<\/p>\n

A combination of \u201ccompetition from other advisors\u201d, \u201cfriends and family interference\u201d and, \u201cfinancial misinformation online\u201d \u2014 all conspiring to deprive him of the income and better lifestyle he could so easily be living. <\/p>\n

Or so he says. <\/p>\n

And, a few years ago, I might have agreed with him.<\/p>\n

Maybe even joined in this tale of woe and told him of my own reasons (excuses) as to why I\u2019m not seeing as many patients as I would like. <\/p>\n

But NOT any more. <\/p>\n

See, it\u2019s much more comforting and pleasing to blame the opening of some new, bigger, financially stronger national chain of PT clinics opening up right by you\u2026<\/p>\n

\u2026or, even that other PT clinics are doing a good job of scaring people away\u2026 <\/p>\n

\u2026than it is to accept the real reason that MOST people don\u2019t come to see a PT. <\/p>\n

Which is??<\/p>\n

Drum roll \u2026\u2026<\/p>\n

The patients own fears, past disappointments (buying any service not just medical) and distrust in the likelihood that THEY can be helped. <\/p>\n

I\u2019d wager that 90% of the people reading this email today UNDER-ESTIMATE that fact. <\/p>\n

Oblivious to it. <\/p>\n

And instead of creating a marketing system that works at building a relationship and earning trust \u2014 prefer to pander to the likes of \u201cyelp\u201d\u2026 hoping and praying that their clinic will be one selected (from all the others) by the odd one or two patients who make their decisions solely on reviews (that we all know we\u2019ve asked someone to write for us any way).<\/p>\n

Am I saying \u201cyelp\u201d isn\u2019t worthwhile?<\/p>\n

Of course not. <\/p>\n

I\u2019m just reminding you that the people on there looking for a PT, well, they have already decided that they want PT. <\/p>\n

Meaning, non of the above issues!<\/p>\n

See, the REAL gold in running a PT clinic – one that is able to stop worrying about begging doctors for referrals – is found in the ability to acquire patients who at first don\u2019t even know what a PT is or does. <\/p>\n

Maybe, even currently distrusts them. <\/p>\n

But with the help of some information – provided by email, direct mail and phone calls – amazing things happen. <\/p>\n

Like people discover for themselves that “PT” is actually, very valuable. <\/p>\n

Anyhoo\u2026<\/p>\n

Lets sum up todays lesson\u2026<\/p>\n

Your most formidable competition is likely to be yourself – non more so than if you refuse to accept the negative emotional state that your prospective patients have towards you and what you do. <\/p>\n

It\u2019s nothing personal, of course. <\/p>\n

It\u2019s just the way people are. <\/p>\n

And you can continue to fight agaisnt it\u2026<\/p>\n

Or, you can talk to me and I\u2019ll show you how to profit from it by creating a multi-media marketing system that is designed to ensure that next time that irritating salesperson from \u201cyelp\u201d calls by to sell you an additional service you don\u2019t even need – you can tell him your not interested because you don\u2019t need it. <\/p>\n

Just a thought. <\/p>\n

Go here next to learn how to do that, inside 6o minutes: <\/p>\n

– Show Me How To Market My PT Practice > <\/a>
\nIt\u2019s perfect if you want more NP\u2019s and less chasing of doctors for referrals. <\/p>\n

Sincerely, <\/p>\n

Paul Gough.<\/p>\n

P.S Note to physical therapist looking for Marketing Ideas. <\/p>\n

Sign up to Pauls email list and get Marketing ideas and strategies for your pt clinic sent to you by email:<\/p>\n

Click Here to Subscribe to Paul’s Marketing Tips Email List >>> <\/a>