{"id":547,"date":"2015-08-20T09:42:16","date_gmt":"2015-08-20T08:42:16","guid":{"rendered":"http:\/\/www.ptprofitacademy.com\/blog\/?p=547"},"modified":"2015-08-20T09:43:17","modified_gmt":"2015-08-20T08:43:17","slug":"why-three-plow-horses-are-better-than-one-complete-integrated-pt-marketing-campaigns","status":"publish","type":"post","link":"https:\/\/www.ptprofitacademy.com\/blog\/why-three-plow-horses-are-better-than-one-complete-integrated-pt-marketing-campaigns\/","title":{"rendered":"Why Three Plow Horses Are Better Than One – Complete, Integrated PT Marketing Campaigns"},"content":{"rendered":"\n\n
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One of the best ways I\u2019ve been able to grow my own practice is through the use of \u201cmulti-media\u201d integration. <\/p>\n

Using complete, integrated, marketing campaigns to first attract my ideal patients – then convert as many as possible, as fast as possible, to paying patients. <\/p>\n

I simply pick a target audience, pick an injury \/ concern (i.e back pain!), make them an offer of a free tips report that\u2019ll help ease that concern, then layer and sequence email, direct mail and telemarketing, too – helping them come to their own conclusion that Physical Therapy is the best option for them. <\/p>\n

And one of the reasons why this approach works so well is that different people are conditioned to respond in different ways!…<\/p>\n

To put it another way, if all you ever do is make prospects the same offer, through the same media channel, then you’re going to miss out – and waste a lot of ad dollars in doing so. <\/p>\n

An example: <\/p>\n

Just yesterday I held a Live, Global, Group Coaching Call – and one of the \u201ca-ha\u201d moments that came out of it was the story of a lady in her 70\u2019s, who, after requesting a free report having seen a cleverly worded advert (written by me!) in a newspaper by a PT clinic in Raleigh (NC), was ADAMANT that she didn\u2019t want PT. <\/p>\n

The thing is, this lady was happy for the PT clinic to keep in touch and check on her progress. <\/p>\n

So they did. <\/p>\n

For about three months… bi-weekly using the \u201cphone\u201d (telemarketing!) to ask her if she was ready to try PT.<\/p>\n

Now each time that the secretary called – she also made her another offer – this time of a completely free session of PT to have her back looked at properly. <\/p>\n

And each time, the pleasant lady said \u201cno\u201d!<\/p>\n

In this instance there was no email campaign occurring behind the phone calls because they lady didn\u2019t have one… <\/p>\n

Enter direct mail.<\/p>\n

Specifically, a \u201cmock\u201d newsletter written (by your me) with the entire focus on the mistakes that people make when trying to ease back pain. <\/p>\n

AND, included the same offer of that free session – just in the written format. <\/p>\n

And guess what?<\/p>\n

After sending out just one newsletter – the lady called back and asked to claim that free first session. <\/p>\n

Not long after, she scheduled a full program of care. <\/p>\n

The reason she did so?…<\/p>\n

She told the clinic that she enjoyed having the TIME to read the newsletter – likely over a cup of coffee, comfortable in her own home, being allowed to make up her own mind in her own time and clearly understanding what the offer a \u201cfree session\u201d meant to her. <\/p>\n

The lesson to be learned?.. <\/p>\n

In many ways, this type of \u201cmulti-media\u201d approach is akin to 3 \u201cplow horses\u201d being hooked together to one plough – you\u2019re going to do the whole field a lot faster, better and without too much effort on your part for doing so, if you adopt it at your practice too. <\/p>\n

Another lesson you COULD learn\u2026<\/p>\n

This kind of complete, integrated, marketing campaign is what I talk about during my strategy calls with owners like you. <\/p>\n

If you’d like one, best hop over to this link to claim one. Just one per week is all I have time for:<\/p>\n

– Yes! Tell Me How To Market My Practice Properly! > <\/a><\/p>\n

Best wishes, <\/p>\n

Paul Gough. <\/p>\n

Note to physical therapist looking for Marketing Ideas. <\/p>\n

Sign up to Pauls email list and get Marketing ideas and strategies for your pt clinic sent to you by email:<\/p>\n

Click Here to Subscribe to Paul’s Marketing Tips Email List >>> <\/a>