{"id":544,"date":"2015-08-07T09:54:17","date_gmt":"2015-08-07T08:54:17","guid":{"rendered":"http:\/\/www.ptprofitacademy.com\/blog\/?p=544"},"modified":"2015-08-07T09:54:30","modified_gmt":"2015-08-07T08:54:30","slug":"how-to-help-more-patients-make-better-decisions-about-your-physical-therapy-clinic","status":"publish","type":"post","link":"https:\/\/www.ptprofitacademy.com\/blog\/how-to-help-more-patients-make-better-decisions-about-your-physical-therapy-clinic\/","title":{"rendered":"How To Help More Patients Make Better Decisions About Your Physical Therapy Clinic – Marketing"},"content":{"rendered":"\n\n
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\n 5\/5 - (1 vote) <\/div>\n <\/div>\n

Following is an example of how your patients make decisions: <\/p>\n

So last month another PT owner (from Long Beach) joined my \u201cNext Level Marketing Coaching Program\u201d.<\/p>\n

He\u2019s a very smart guy. <\/p>\n

Already successful, just wants a lot more of it. <\/p>\n

(The ideal client for me). <\/p>\n

But here\u2019s the thing:<\/p>\n

When I first spoke with him, he was \u201ctentative\u201d. <\/p>\n

And, very cautious.<\/p>\n

Had been let down in the past by a couple or so marketing consultants who had given him duff advice in exchange for his dollars – and didn\u2019t really want to have to go through that expense again. <\/p>\n

So what followed, over the course of about 3 weeks, was a series of back and forth emails, him asking questions, me answering them\u2026 me waiting patiently for the next objection to my marketing skills \/ services to rear it\u2019s head. <\/p>\n

See, at first, we\u2019re all on trial. <\/p>\n

And I had to earn his \u201ctrust\u201d. <\/p>\n

(And rightly so!)<\/p>\n

In total, it took maybe 7-8 emails. <\/p>\n

Three phone calls. <\/p>\n

And a few helpful reports \/ training videos that I had sitting idle on my laptop to help him come to his own conclusion that \u201cyes\u201d, I am different to everyone else he\u2019s tried. <\/p>\n

And what has since made us both laugh, is how excited he now is at beginning to work with me. <\/p>\n

His secretary told me just yesterday, \u201che just can\u2019t wait to get started with you now\u201d. <\/p>\n

And, \u201che just wants all this new stuff to be ready tomorrow so that the phone starts ringing – we\u2019re ready for it\u201d!<\/p>\n

Contrast that with a couple of weeks ago – he was slow to reply to my emails and arranging a call took weeks. <\/p>\n

But the thing is… I haven\u2019t changed. <\/p>\n

Nor has my marketing strategies. <\/p>\n

Only thing that has, is his perception of how I can help him. <\/p>\n

The point? <\/p>\n

How this owner made a decision about choosing to work with me, is how his patients will make their decisions when choosing to work with him!<\/p>\n

We all chose to buy any service, the exact same way. <\/p>\n

(An \u201cirony\u201d I couldn\u2019t resit pointing out to him!). <\/p>\n

And yet because I took some time out of my day to answer his questions – and listen to his concerns – he was able to build some trust in me, AND, better understand the lead generation marketing system that I teach. <\/p>\n

And as soon as he realized that yes, it IS the right decision? <\/p>\n

He couldn\u2019t wait to get going with it. <\/p>\n

The next point? <\/p>\n

That patients in the beginning appear to be resistant, is true. <\/p>\n

It\u2019s happening to anyone, anywhere in the world trying to sell their services. <\/p>\n

But if you create a marketing system that puts trust an value at the centre of who you are and what your service is about, then you too, will experience this \u201cphenomenon\u201d, for yourself. <\/p>\n

Want some help with creating a system like that?<\/p>\n

If so, go here next: <\/p>\n

– Arrange A Marketing Strategy Call With Paul Gough ! > <\/p>\n

Talk soon,<\/p>\n

Paul Gough. <\/p>\n

Note to physical therapist looking for Marketing Ideas. <\/p>\n

Sign up to Pauls email list and get Marketing ideas and strategies for your pt clinic sent to you by email:<\/p>\n

Click Here to Subscribe to Paul’s Marketing Tips Email List >>> <\/a>