{"id":534,"date":"2015-08-04T10:04:47","date_gmt":"2015-08-04T09:04:47","guid":{"rendered":"http:\/\/www.ptprofitacademy.com\/blog\/?p=534"},"modified":"2015-08-04T10:16:18","modified_gmt":"2015-08-04T09:16:18","slug":"how-to-buck-the-trend-of-a-slow-summer-at-your-pt-clinic-marketing","status":"publish","type":"post","link":"https:\/\/www.ptprofitacademy.com\/blog\/how-to-buck-the-trend-of-a-slow-summer-at-your-pt-clinic-marketing\/","title":{"rendered":"How To Buck The Trend Of A Slow Summer At Your PT Clinic &#8211; Marketing."},"content":{"rendered":"\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-top\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;534&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;top&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;0&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;0&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Rate this post&quot;,&quot;legend&quot;:&quot;0\\\/5 - (0 votes)&quot;,&quot;size&quot;:&quot;24&quot;,&quot;title&quot;:&quot;How To Buck The Trend Of A Slow Summer At Your PT Clinic - Marketing.&quot;,&quot;width&quot;:&quot;0&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 0px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 19.2px;\">\n            <span class=\"kksr-muted\">Rate this post<\/span>\n    <\/div>\n    <\/div>\n<p>Meanwhile\u2026<\/p>\n<p>Behind the scenes of the \u201c<a href=\"http:\/\/www.paulgoughphysio.com\">Paul Gough Physio Rooms<\/a>\u201d, things continue to prosper.<\/p>\n<p>It\u2019s the middle of summer.<\/p>\n<p>The sun is shining.<\/p>\n<p>People are on vacation.<\/p>\n<p>And most people have less need \/ interest in things like chronic low back pain:<\/p>\n<p>\u201cI\u2019ll call you when I get<br \/>\nback from vacation\u201d.<\/p>\n<p>Heard that line recently?<\/p>\n<p>It\u2019s the reason why most PT clinics around the globe are experiencing a 20-25% fall right now.<\/p>\n<p>But here\u2019s a picture from my own clinic dashboard.<\/p>\n<p>Take a look:<\/p>\n<p><a href=\"http:\/\/www.ptprofitacademy.com\/blog\/wp-content\/uploads\/2015\/08\/Daily_Stats.png\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone  wp-image-535\" src=\"http:\/\/www.ptprofitacademy.com\/blog\/wp-content\/uploads\/2015\/08\/Daily_Stats-300x83.png\" alt=\"Daily_Stats\" width=\"394\" height=\"109\" srcset=\"https:\/\/www.ptprofitacademy.com\/blog\/wp-content\/uploads\/2015\/08\/Daily_Stats-300x83.png 300w, https:\/\/www.ptprofitacademy.com\/blog\/wp-content\/uploads\/2015\/08\/Daily_Stats-1024x283.png 1024w, https:\/\/www.ptprofitacademy.com\/blog\/wp-content\/uploads\/2015\/08\/Daily_Stats-624x172.png 624w, https:\/\/www.ptprofitacademy.com\/blog\/wp-content\/uploads\/2015\/08\/Daily_Stats.png 1187w\" sizes=\"(max-width: 394px) 100vw, 394px\" \/><\/a><\/p>\n<p>(Turn on images to see your picture ^).<\/p>\n<p>Just yesterday we on-boarded 14 new first visits\/treatment programs.<\/p>\n<p>That\u2019s \u201c14\u201d people in one day who made contact with my clinic and ordered one of the many products \/ services that I offer.<\/p>\n<p>And what helps me sleep better at night is when I look at the range of different referral sources:<\/p>\n<p>* Facebook<\/p>\n<p>* Newspapers<\/p>\n<p>* Google<\/p>\n<p>* Email<\/p>\n<p>* WOM<\/p>\n<p>* Follow Up (Lead conversion by design).<\/p>\n<p>* Treatment voucher ordered by husband.<\/p>\n<p><a href=\"https:\/\/my.leadpages.net\/leadbox\/14239b173f72a2%3A1580dba8fb46dc\/5705241014042624\/\" target=\"_blank\">Click Here to Subscribe to Paul&#8217;s Marketing Tips Email List &gt;&gt;&gt; <\/a><\/p>\n<p><script src=\"\/\/my.leadpages.net\/leadbox-836.js\" type=\"text\/javascript\" data-leadbox=\"14239b173f72a2:1580dba8fb46dc\" data-url=\"https:\/\/my.leadpages.net\/leadbox\/14239b173f72a2%3A1580dba8fb46dc\/5705241014042624\/\" data-config=\"%7B%7D\"><\/script>Best?<\/p>\n<p>There\u2019s \u201c3\u201d new patients in there yesterday who walked directly into my \u201clead generation trap\u201d &#8211; who booked appointments with us only because we offered them a freebie report, then followed up, on the phone, until they said yes.<\/p>\n<p>Usually within 21 days.<\/p>\n<p>(That\u2019s about an extra $3600 revenue into my pot in one day!) What\u2019s more, there\u2019s even a nice little \u201cup sell\u201d in there, too.<\/p>\n<p>That being, \u201cMassage\u201d.<\/p>\n<p>Better than best?<\/p>\n<p>There\u2019s not a single referral from a doctor in sight.<\/p>\n<p>Truth be told, I think I COULD have a slightly more profitable practice if I went around town begging doctors for referrals.<\/p>\n<p>But, it just aint me. Talking to rude and arrogant doctors (and their secretaries) and waiting in line with all the other clinic owners is thankfully long gone for me.<\/p>\n<p>Especially since my little boy \u201cHarry\u201d came along.<\/p>\n<p>If I\u2019m going out for dinner or lunch with anyone, it\u2019s him and his mum. And because of the way I automate the Marketing of my clinic\u2026<\/p>\n<p>There\u2019s a very good chance that while I\u2019m out for dinner with him and her, new patients will be scheduling appointments at my clinic, anyway.<\/p>\n<p>The moral of todays lesson?<\/p>\n<p>Their\u2019s safety in numbers. The WORSE \/ MOST dangerous number in any business is \u201cone\u201d. One staff member.<\/p>\n<p>And, one referral source (doctors).<\/p>\n<p><a href=\"https:\/\/my.leadpages.net\/leadbox\/14239b173f72a2%3A1580dba8fb46dc\/5705241014042624\/\" target=\"_blank\">Click Here to Subscribe to Paul&#8217;s Marketing Tips Email List &gt;&gt;&gt;<\/a><\/p>\n<p>Because if there\u2019s one sweeping change in the industry &#8211; like the trend of local doctors selling out to big hospital systems &#8211; then you\u2019re in trouble.<\/p>\n<p>The good news?<\/p>\n<p>Thanks to the internet, cheap prices in local newspapers and nice little companies like EDDM, it\u2019s now easier than ever to find those patients before they visit their doctor.<\/p>\n<p>And the fastest way to do it?<\/p>\n<p>Find someone whose already doing it, and, well, just ask them to show how to do it.<\/p>\n<p>I\u2019m waiting for you hear, whenever you\u2019re ready:<\/p>\n<p>&#8211; <a href=\"http:\/\/www.ptprofitacademy.com\/strategy\">Show Me How To Stop Relying On Local Doctors ! &gt; <\/a><\/p>\n<p>Cheerio.<\/p>\n<p>Paul Gough.<\/p>\n<p>Note to physical therapist looking for Marketing Ideas.<\/p>\n<p>Sign up to Pauls email list and get Marketing ideas and strategies for your pt clinic sent to you by email:<\/p>\n<p><a href=\"https:\/\/my.leadpages.net\/leadbox\/14239b173f72a2%3A1580dba8fb46dc\/5705241014042624\/\" target=\"_blank\">Click Here to Subscribe to Paul&#8217;s Marketing Tips Email List &gt;&gt;&gt; <\/a><script src=\"\/\/my.leadpages.net\/leadbox-836.js\" type=\"text\/javascript\" data-leadbox=\"14239b173f72a2:1580dba8fb46dc\" data-url=\"https:\/\/my.leadpages.net\/leadbox\/14239b173f72a2%3A1580dba8fb46dc\/5705241014042624\/\" data-config=\"%7B%7D\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Meanwhile\u2026 Behind the scenes of the \u201cPaul Gough Physio Rooms\u201d, things continue to prosper. It\u2019s the middle of summer. The sun is shining. People are on vacation. And most people have less need \/ interest in things like chronic low back pain: \u201cI\u2019ll call you when I get back from vacation\u201d. Heard that line recently?&hellip;<\/p>\n<a class=\"more-button\" href=\"https:\/\/www.ptprofitacademy.com\/blog\/how-to-buck-the-trend-of-a-slow-summer-at-your-pt-clinic-marketing\/\">Read More<\/a>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[62],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How To Buck The Trend Of A Slow Summer At Your PT Clinic - Marketing. | Physical Therapy Profit Academy<\/title>\n<meta name=\"description\" content=\"Learn how to buck the trend of a slow summer of referral at your physical therapy clinic with these marketing ideas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ptprofitacademy.com\/blog\/how-to-buck-the-trend-of-a-slow-summer-at-your-pt-clinic-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How To Buck The Trend Of A Slow Summer At Your PT Clinic - Marketing. | Physical Therapy Profit Academy\" \/>\n<meta property=\"og:description\" content=\"Learn how to buck the trend of a slow summer of referral at your physical therapy clinic with these marketing ideas.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ptprofitacademy.com\/blog\/how-to-buck-the-trend-of-a-slow-summer-at-your-pt-clinic-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Physical Therapy Profit Academy\" \/>\n<meta property=\"article:published_time\" content=\"2015-08-04T09:04:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2015-08-04T09:16:18+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.ptprofitacademy.com\/blog\/wp-content\/uploads\/2015\/08\/Daily_Stats-300x83.png\" \/>\n<meta name=\"author\" content=\"Paul Gough\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paul Gough\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/how-to-buck-the-trend-of-a-slow-summer-at-your-pt-clinic-marketing\/\",\"url\":\"https:\/\/www.ptprofitacademy.com\/blog\/how-to-buck-the-trend-of-a-slow-summer-at-your-pt-clinic-marketing\/\",\"name\":\"How To Buck The Trend Of A Slow Summer At Your PT Clinic - Marketing. | Physical Therapy Profit Academy\",\"isPartOf\":{\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/#website\"},\"datePublished\":\"2015-08-04T09:04:47+00:00\",\"dateModified\":\"2015-08-04T09:16:18+00:00\",\"author\":{\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/#\/schema\/person\/d16e50d3cb44072c5a70bb1b1628fc9d\"},\"description\":\"Learn how to buck the trend of a slow summer of referral at your physical therapy clinic with these marketing ideas.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/how-to-buck-the-trend-of-a-slow-summer-at-your-pt-clinic-marketing\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.ptprofitacademy.com\/blog\/how-to-buck-the-trend-of-a-slow-summer-at-your-pt-clinic-marketing\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/how-to-buck-the-trend-of-a-slow-summer-at-your-pt-clinic-marketing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.ptprofitacademy.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How To Buck The Trend Of A Slow Summer At Your PT Clinic &#8211; 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