{"id":530,"date":"2015-08-03T10:19:38","date_gmt":"2015-08-03T09:19:38","guid":{"rendered":"http:\/\/www.ptprofitacademy.com\/blog\/?p=530"},"modified":"2015-08-03T10:19:38","modified_gmt":"2015-08-03T09:19:38","slug":"who-wins-in-this-word-fight-and-why-the-words-you-use-are-so-critical-to-your-pt-clinic-marketing-success","status":"publish","type":"post","link":"https:\/\/www.ptprofitacademy.com\/blog\/who-wins-in-this-word-fight-and-why-the-words-you-use-are-so-critical-to-your-pt-clinic-marketing-success\/","title":{"rendered":"Who Wins In This Word Fight… And Why The Words You Use Are So Critical To Your PT Clinic Marketing Success"},"content":{"rendered":"\n\n
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\n Rate this post<\/span>\n <\/div>\n <\/div>\n

Who wins in a fight:<\/p>\n

\u201cPatience\u201d, or, \u201cperseverance\u201d?<\/p>\n

And, more to the point – which is most important and more likely to help you build the successful PT clinic you\u2019ve always dreamed of?\u2026 <\/p>\n

Why I bring it up?<\/p>\n

Well, over the weekend I noticed a comment on Facebook from a very well known (and successful) business owner who reckons that \u201cpatience\u201d is one of the most important requirements of running a business. <\/p>\n

I beg to differ. <\/p>\n

See, the problem with \u201cpatience\u201d, when trying to run a business, is that it ends up becoming an \u201cexcuse\u201d. <\/p>\n

An excuse for idleness. <\/p>\n

An explanation for \u201cnon-achievement\u201d. <\/p>\n

An excuse to keep on waiting for water from a well that\u2019s drying up fast (doctors) – to suddenly appear.<\/p>\n

Anybody can have patience. <\/p>\n

And, anybody can hide behind it. <\/p>\n

It\u2019s the same lame excuse that is costing governments billions of dollars every year in benefits \/ welfare\u2026 as people who ain\u2019t got jobs won\u2019t take one because they\u2019re waiting patiently for the \u201cright opportunity to come along\u201d. <\/p>\n

(Happens in Britain, too). <\/p>\n

Instead of \u201cpatience\u201d, give me \u201cperseverance\u201d any day of the week. <\/p>\n

Perseverance is what gets you through and on to the next level, faster. <\/p>\n

It\u2019s the thing that gets business owners like you and I through bad days.<\/p>\n

Through the doubt. <\/p>\n

Past the fear. <\/p>\n

And even beyond the sleepless nights wondering whether you\u2019ll make more dollars than your staff at the end of the month. <\/p>\n

The point for PT\u2019s? <\/p>\n

A subtle difference in the words that you use changes everything. <\/p>\n

The words that motivate one group of people, can turn off the other. <\/p>\n

In this case, the \u201conline marketer\u201d spouting about \u201cpatience\u201d on Facebook over the week was appealing to a bunch of people with a completely different view of the world than I do. <\/p>\n

His product being sold to \u201cnewbies\u201d looking to start a business on line and being sold a multimillion dollar dream \u2014 if they just wait for it (and buy his product!). <\/p>\n

He\u2019s getting his audience to believe that if they have patience, they can be successful. <\/p>\n

And because most people can tell them selves that they\u2019ve got some of that, they\u2019ve instantly qualified to buy his product. <\/p>\n

Smart marketing. <\/p>\n

But for guys like me, \u201cpatience\u201d is an instant turn off. <\/p>\n

Simply because I don’t have the time to wait for it (more success) to come. <\/p>\n

The real point of todays lesson? <\/p>\n

The *words* you use in your marketing are critical. <\/p>\n

They have to resonate with your ideal patient to make them think \u201cthis guy gets me\u201d. <\/p>\n

And if you can do that, you\u2019re in the game. <\/p>\n

Use the right words in any MEDIA, and you\u2019ll get an opportunity to foster a relationship with more people – moving them closer towards your treatment room, quicker. <\/p>\n

You may have to persevere, of course. <\/p>\n

It\u2019s what \u201cLead Generation\u201d marketing is all about. <\/p>\n

…Starting relationships, building trust and getting compliance – often from people who had no idea what a PT even does (when they first saw your ad). <\/p>\n

It’s why it’s so successful for the smaller businesses.<\/p>\n

Truth be told… it’s probably the ONLY way to be super-successful if you’re running a small PT clinic and want to stop relying doctors for your feed. <\/p>\n

And guess what?? <\/p>\n

It\u2019s much easier to be successful at it if you have an automated system built for you that lets you get on with the actual treatment of all the new patients you\u2019ll get. <\/p>\n

Want some help to build that system? <\/p>\n

If so, go.here.next: <\/p>\n

– Investigate Your Opportunity For Marketing Success ! > <\/a><\/p>\n

Sincerely,<\/p>\n

Paul Gough. <\/p>\n","protected":false},"excerpt":{"rendered":"

Who wins in a fight: \u201cPatience\u201d, or, \u201cperseverance\u201d? And, more to the point – which is most important and more likely to help you build the successful PT clinic you\u2019ve always dreamed of?\u2026 Why I bring it up? Well, over the weekend I noticed a comment on Facebook from a very well known (and successful)…<\/p>\nRead More<\/a>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[62],"tags":[],"yoast_head":"\nWho Wins In This Word Fight... And Why The Words You Use Are So Critical To Your PT Clinic Marketing Success | Physical Therapy Profit Academy<\/title>\n<meta name=\"description\" content=\"Learn more about the how the words that you use in your marketing can influence the number of people who contact your physical therapy clinic.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ptprofitacademy.com\/blog\/who-wins-in-this-word-fight-and-why-the-words-you-use-are-so-critical-to-your-pt-clinic-marketing-success\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Who Wins In This Word Fight... 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