{"id":528,"date":"2015-07-31T10:03:59","date_gmt":"2015-07-31T09:03:59","guid":{"rendered":"http:\/\/www.ptprofitacademy.com\/blog\/?p=528"},"modified":"2015-07-31T10:03:59","modified_gmt":"2015-07-31T09:03:59","slug":"the-power-of-newspaper-advertising-and-how-to-use-it-to-get-instant-expert-and-celebrity-status","status":"publish","type":"post","link":"https:\/\/www.ptprofitacademy.com\/blog\/the-power-of-newspaper-advertising-and-how-to-use-it-to-get-instant-expert-and-celebrity-status\/","title":{"rendered":"The Power Of Newspaper Advertising – And How To Use It To Get Instant Expert (…And Celebrity) Status."},"content":{"rendered":"\n\n
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\u201cI even got asked to sign
\none of the free reports\u201d. <\/p>\n

That\u2019s what one ecstatic PT Owner (from Lehigh Valley, PA) told me yesterday during a coaching call we had together. <\/p>\n

See, just the day before, we\u2019d ran his first lead generation style promotion, in a local newspaper. <\/p>\n

Now I know what you\u2019re thinking:<\/p>\n

\u201cDo people still actually
\nread the newspapers\u201d? <\/p>\n

Or, <\/p>\n

\u201cThat\u2019s a dying industry – I
\nwouldn\u2019t advertise in their if
\nI were you\u201d<\/p>\n

(…as one *online* only marketer told a client of mine recently!). <\/p>\n

My reply to both??<\/p>\n

\u201cWhat, are you kidding me?\u2026<\/p>\n

So lets talk about it\u2026<\/p>\n

And analyze what\u2019s REALLY going on here. <\/p>\n

First up, when someone says \u201cno one reads the newspapers any more\u201d, what they\u2019re really saying is \u201cI don\u2019t\u201d. <\/p>\n

And that\u2019s a HUGE mistake a lot of business owners make. <\/p>\n

That they assume they how they think and act, is the same as their ideal patients. <\/p>\n

Na-da. <\/p>\n

People aged 55+ still read newspapers. <\/p>\n

It\u2019s a life long habit. <\/p>\n

Always will be, no matter how many \u201cfancy-schmancey\u201d new tablets come along and despite the fact that \u201ctwitter\u201d reveals the news before it\u2019s even happened – people still TRUST the words they read in a newspaper. <\/p>\n

And another thing with newspapers. <\/p>\n

People who read them, often read every page. <\/p>\n

Analyzing, every word. <\/p>\n

Which means you\u2019ve got their attention. <\/p>\n

And if you\u2019ve got their attention, you\u2019ve got a chance of your message being read. <\/p>\n

Contrast that with what\u2019s happening online these days where an advert in a Facebook news feed is skimmed over in half a second, then it\u2019s easy to begin to understand why newspapers WORK for advertising a solution to back pain. <\/p>\n

Another-another thing:<\/p>\n

There\u2019s a huge level of TRUST when you\u2019re in the newspapers. <\/p>\n

Immediate EXPERT (almost celebrity!) status is granted. <\/p>\n

And can even have the people who read it thinking that YOU, yes YOU, are the nations leading back pain expert – if you want them too. <\/p>\n

(Hence how my client is now singing free reports before his secretary sends them all out!). <\/p>\n

And as more people convince each other that the newspaper is a \u201cdying industry\u201d, the ads are getting cheaper and cheaper to run. <\/p>\n

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