{"id":523,"date":"2015-07-30T10:08:07","date_gmt":"2015-07-30T09:08:07","guid":{"rendered":"http:\/\/www.ptprofitacademy.com\/blog\/?p=523"},"modified":"2015-07-30T10:15:52","modified_gmt":"2015-07-30T09:15:52","slug":"what-spiderman-has-to-do-with-marketing-your-physical-therapy-clinic","status":"publish","type":"post","link":"https:\/\/www.ptprofitacademy.com\/blog\/what-spiderman-has-to-do-with-marketing-your-physical-therapy-clinic\/","title":{"rendered":"What “Spiderman” Has To Do With Marketing Your Physical Therapy Clinic"},"content":{"rendered":"\n\n
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\n Rate this post<\/span>\n <\/div>\n <\/div>\n

True story:<\/p>\n

So every Wednesday morning my clinic shuts down for a couple hours to ensure our \u201ccon-ed\u201d gets done, uninterrupted. <\/p>\n

My front desk staff have their own version of it too. <\/p>\n

And yesterday, an issue got brought to my attention about a patient who after his first evaluation with us, proceeded to book a further 9 visits – then \u201cno showed\u201d for his second one. <\/p>\n

He was in his early 20\u2019s. <\/p>\n

An age group I identified a while back that I DON’T really want to attract to my clinic (unless there parents are paying!). <\/p>\n

Why? <\/p>\n

Not enough sustained motivation to want to hand over $1000 to restore their health. <\/p>\n

Sure, at the time, they tell you they do. <\/p>\n

Even think that they do. <\/p>\n

Hence why they leave the first session and book aaaaaallll the future visits they\u2019ve been told they need. <\/p>\n

Makes them FEEL good about themselves (a drug called \u201cserotonin\u201d). <\/p>\n

But more often than not, I find this age group to be the \u201chassle\u201d ones. <\/p>\n

Who repeatedly \u201cno-show\u201d, or who we have to \u201cdrag\u201d to their session with tons of reminders and persistence. <\/p>\n

(Not my idea of running a business). <\/p>\n

But here\u2019s the thing: <\/p>\n

My secretary said she was \u201csurprised\u201d about \u201cthis one\u201d. <\/p>\n

Because the guy in question was a \u201cpersonal trainer\u201d. <\/p>\n

And when she reminded him of the \u201cno-show\u201d fee (and our strict clinic rules), he said \u201che\u2019d NEVER do such a thing because he has his own clients\u201d\u2026 and \u201che knows how painful it is if one of his clients doesn\u2019t show up for one of his sessions\u201d, too!\u2026<\/p>\n

Apparently, his \u201cstory\u201d about why he would DEFINITELY show up, was long!.. <\/p>\n

And so \u201cSteph\u201d (my secretary) was sure, that THIS guy, would be ok. <\/p>\n

That he\u2019d be different and show up for all the visits he booked out. <\/p>\n

My reply to hearing this \u201ccock and bull\u201d story?<\/p>\n

\u201cThe bigger the story,
\nthe bigger the dragon!\u201d<\/p>\n

I\u2019ll explain what that means, like this:<\/p>\n

Ever watched \u201cspider man\u201d, and noticed how no matter who his arch enemy is, it\u2019s always 10 x bigger than he is? <\/p>\n

Why? <\/p>\n

Because his story is HUGE. <\/p>\n

His story is \u201csaving the world\u201d. <\/p>\n

So the \u201cdragon\u201d he has to destroy, just HAS to be bigger than him!<\/p>\n

It\u2019s the way it goes in all stories where the prize is BIG.<\/p>\n

And in this case, our \u201cno-shower\u201d already had a big, well worded and crafted story about why he would DEFINITELY show up. <\/p>\n

Which means there is likely to be a big old \u201cdragon\u201d in the back ground. <\/p>\n

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