{"id":513,"date":"2015-07-24T08:36:33","date_gmt":"2015-07-24T07:36:33","guid":{"rendered":"http:\/\/www.ptprofitacademy.com\/blog\/?p=513"},"modified":"2015-07-24T08:37:43","modified_gmt":"2015-07-24T07:37:43","slug":"three-feet-from-gold-with-your-pt-clinic-marketing","status":"publish","type":"post","link":"https:\/\/www.ptprofitacademy.com\/blog\/three-feet-from-gold-with-your-pt-clinic-marketing\/","title":{"rendered":"“Three Feet From Gold” With Your PT Clinic Marketing?"},"content":{"rendered":"\n\n
\n \n
\n \n
\n
\n \n\n
<\/div>\n <\/div>\n
\n \n\n
<\/div>\n <\/div>\n
\n \n\n
<\/div>\n <\/div>\n
\n \n\n
<\/div>\n <\/div>\n
\n \n\n
<\/div>\n <\/div>\n <\/div>\n \n
\n
\n \n\n
<\/div>\n <\/div>\n
\n \n\n
<\/div>\n <\/div>\n
\n \n\n
<\/div>\n <\/div>\n
\n \n\n
<\/div>\n <\/div>\n
\n \n\n
<\/div>\n <\/div>\n <\/div>\n<\/div>\n \n\n
\n Rate this post<\/span>\n <\/div>\n <\/div>\n

Been reading \u201cThink and Grow Rich\u201d (By Napoleon Hill), again lately.<\/p>\n

Amazing book. <\/p>\n

Has many ideas and concepts that I\u2019ve been able to adapt to make my marketing (and my life) more successful. <\/p>\n

And of them is the story of the guy who was \u201cthree feet from gold\u201d. <\/p>\n

Incase you don\u2019t know it\u2026<\/p>\n

It\u2019s a story of a guy who starts to dig for gold in an area of California, 100% sure that he\u2019ll find gold. <\/p>\n

And so he digs. <\/p>\n

And digs. <\/p>\n

But no gold appears. <\/p>\n

And so he gives up on digging. <\/p>\n

Then decides to sell his mining equipment to a scrap merchant in town for a few measly dollars to try to pay back some of the money he borrowed to finance the digging in the first place.<\/p>\n

And as the story is told, what happens next is a lesson that you and I can take forth in our clinics marketing. <\/p>\n

See, the very clever scrap materialist took it upon himself to take the machinery back to the same site where the dig ended \u2014 and continue to dig for himself. <\/p>\n

Guess what was waiting for him just three feet further into the dig?<\/p>\n

That\u2019s right\u2026<\/p>\n

\u201cGold\u201d!<\/p>\n

The point? <\/p>\n

It\u2019s often the same with your adverts. <\/p>\n

Sometimes you\u2019re just 3 feet from gold with something like a newspaper ad, EDDM piece, Valpak promotion or a newsletter. <\/p>\n

Except in this case, you\u2019re looking for NP\u2019s and in return for your manual labour you\u2019re gaining \u201ctrust\u201d. <\/p>\n

(Which leads to \u201cgold\u201d).<\/p>\n

See, just because an advert didn\u2019t work first time, doesn\u2019t mean you should stop there. <\/p>\n

No. <\/p>\n

Not all. <\/p>\n

It just likely means the you\u2019re audience didn\u2019t trust you. <\/p>\n

Think about it: <\/p>\n

People who read newspapers, read them every week.<\/p>\n

Every word. <\/p>\n

And if you show up in that paper announcing your great \u201coffer\u201d to help ease low back pain\u2026 chances are your going to encounter a little \u201cskepticism\u201d. <\/p>\n

And rightly so. <\/p>\n

\u201cWhere have you been all these years while
\nI\u2019ve been reading this paper?\u201d<\/p>\n

(Is what they\u2019re initially thinking). <\/p>\n

And if it isn\u2019t trust\u2026 <\/p>\n

It\u2019s that you\u2019re offer isn\u2019t compelling enough to make feel like they just HAVE to respond. <\/p>\n

Either way, it\u2019s easy to fix. <\/p>\n

And what is near certain, is that if you make one or two minor improvements to your ad, you\u2019ve done your research on who your audience is\u2026 the words that you use are compelling\u2026 and you KEEP on showing up, chances are you\u2019ll strike GOLD with your ads. <\/p>\n

How else could you explain why nearly everyone of my clients has experienced this \u201csorcery\u201d for themselves. <\/p>\n

See, it\u2019s not uncommon for their \u201cads\u201d in newspapers to do something like this: <\/p>\n

* First ad does ok (maybe 6 calls)\u2026<\/p>\n

* Second ad, gets better (maybe 10). <\/p>\n

* Third ad, BLOCKBUSTER (up to \u201c45\u201d)!<\/p>\n

Now if we\u2019d have stopped at ad 1 because it \u201conly\u201d got 6 calls\u2026<\/p>\n

\u2026 we may not have gotten to Ad 3 that got \u201c45\u201d calls and dozens of new patients. <\/p>\n

My tip: <\/p>\n

Move your clinic marketing from a series of \u201cone hit wonder\u201d ads\u2026 to implementing a clear marketing plan where your ads build on them selves, month on month – over a sustained period of time. <\/p>\n

Accept that one or two individual ads will \u201cfail\u201d\u2026 <\/p>\n

(It\u2019s a near certainty). <\/p>\n

But, if they\u2019re ran as part of a much bigger, long term, very clear STRATEGY for marketing success – you\u2019ll win in a much bigger way than you currently believe. <\/p>\n

Trouble is, most business owners don\u2019t think long term. <\/p>\n

Do you?\u2026<\/p>\n

If so, go here next: <\/p>\n

– Show Me How To Create A Marketing Plan That Works ! ><\/a><\/p>\n

Sincerely, <\/p>\n

Paul Gough. <\/p>\n","protected":false},"excerpt":{"rendered":"

Been reading \u201cThink and Grow Rich\u201d (By Napoleon Hill), again lately. Amazing book. Has many ideas and concepts that I\u2019ve been able to adapt to make my marketing (and my life) more successful. And of them is the story of the guy who was \u201cthree feet from gold\u201d. Incase you don\u2019t know it\u2026 It\u2019s a…<\/p>\nRead More<\/a>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[62],"tags":[],"yoast_head":"\nPT Clinic Marketing Ideas<\/title>\n<meta name=\"description\" content=\"Discover PT clinic marketing ideas to deliver more new patients to your physical therapy clinic.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ptprofitacademy.com\/blog\/three-feet-from-gold-with-your-pt-clinic-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PT Clinic Marketing Ideas\" \/>\n<meta property=\"og:description\" content=\"Discover PT clinic marketing ideas to deliver more new patients to your physical therapy clinic.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ptprofitacademy.com\/blog\/three-feet-from-gold-with-your-pt-clinic-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Physical Therapy Profit Academy\" \/>\n<meta property=\"article:published_time\" content=\"2015-07-24T07:36:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2015-07-24T07:37:43+00:00\" \/>\n<meta name=\"author\" content=\"Paul Gough\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paul Gough\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/three-feet-from-gold-with-your-pt-clinic-marketing\/\",\"url\":\"https:\/\/www.ptprofitacademy.com\/blog\/three-feet-from-gold-with-your-pt-clinic-marketing\/\",\"name\":\"PT Clinic Marketing Ideas\",\"isPartOf\":{\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/#website\"},\"datePublished\":\"2015-07-24T07:36:33+00:00\",\"dateModified\":\"2015-07-24T07:37:43+00:00\",\"author\":{\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/#\/schema\/person\/d16e50d3cb44072c5a70bb1b1628fc9d\"},\"description\":\"Discover PT clinic marketing ideas to deliver more new patients to your physical therapy clinic.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/three-feet-from-gold-with-your-pt-clinic-marketing\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.ptprofitacademy.com\/blog\/three-feet-from-gold-with-your-pt-clinic-marketing\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/three-feet-from-gold-with-your-pt-clinic-marketing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.ptprofitacademy.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"“Three Feet From Gold” With Your PT Clinic Marketing?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/#website\",\"url\":\"https:\/\/www.ptprofitacademy.com\/blog\/\",\"name\":\"Physical Therapy Profit Academy\",\"description\":\"Marketing Strategies For Small And Independent Physical Therapy Clinic Owners That Actually Work\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.ptprofitacademy.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/#\/schema\/person\/d16e50d3cb44072c5a70bb1b1628fc9d\",\"name\":\"Paul Gough\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.ptprofitacademy.com\/blog\/wp-content\/uploads\/2015\/01\/paul-gough-wp-author-150x150.jpg\",\"contentUrl\":\"https:\/\/www.ptprofitacademy.com\/blog\/wp-content\/uploads\/2015\/01\/paul-gough-wp-author-150x150.jpg\",\"caption\":\"Paul Gough\"},\"description\":\"PAUL GOUGH is one of the top Marketing and Business Coaches in the physical therapy industry and his Systems are helping clinic owners all across America run more profitable clinics. He is a published Author, Newspaper Columnist and before his stunning success in business was hired by top professional soccer teams. HIS SUCCESS STORY is one that inspires many pt's around the world - at the age of 26 Paul QUIT a high profile job in professional soccer to begin his own clinic. He had NO money, NO business or marketing skills and NO experience - and yet now owns and runs 4 pt clinics and has a proven track record of growing a physical therapy business from 0 - $2m in record time.\",\"url\":\"https:\/\/www.ptprofitacademy.com\/blog\/author\/paulg\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"PT Clinic Marketing Ideas","description":"Discover PT clinic marketing ideas to deliver more new patients to your physical therapy clinic.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.ptprofitacademy.com\/blog\/three-feet-from-gold-with-your-pt-clinic-marketing\/","og_locale":"en_GB","og_type":"article","og_title":"PT Clinic Marketing Ideas","og_description":"Discover PT clinic marketing ideas to deliver more new patients to your physical therapy clinic.","og_url":"https:\/\/www.ptprofitacademy.com\/blog\/three-feet-from-gold-with-your-pt-clinic-marketing\/","og_site_name":"Physical Therapy Profit Academy","article_published_time":"2015-07-24T07:36:33+00:00","article_modified_time":"2015-07-24T07:37:43+00:00","author":"Paul Gough","twitter_misc":{"Written by":"Paul Gough","Estimated reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.ptprofitacademy.com\/blog\/three-feet-from-gold-with-your-pt-clinic-marketing\/","url":"https:\/\/www.ptprofitacademy.com\/blog\/three-feet-from-gold-with-your-pt-clinic-marketing\/","name":"PT Clinic Marketing Ideas","isPartOf":{"@id":"https:\/\/www.ptprofitacademy.com\/blog\/#website"},"datePublished":"2015-07-24T07:36:33+00:00","dateModified":"2015-07-24T07:37:43+00:00","author":{"@id":"https:\/\/www.ptprofitacademy.com\/blog\/#\/schema\/person\/d16e50d3cb44072c5a70bb1b1628fc9d"},"description":"Discover PT clinic marketing ideas to deliver more new patients to your physical therapy clinic.","breadcrumb":{"@id":"https:\/\/www.ptprofitacademy.com\/blog\/three-feet-from-gold-with-your-pt-clinic-marketing\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.ptprofitacademy.com\/blog\/three-feet-from-gold-with-your-pt-clinic-marketing\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.ptprofitacademy.com\/blog\/three-feet-from-gold-with-your-pt-clinic-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.ptprofitacademy.com\/blog\/"},{"@type":"ListItem","position":2,"name":"“Three Feet From Gold” With Your PT Clinic Marketing?"}]},{"@type":"WebSite","@id":"https:\/\/www.ptprofitacademy.com\/blog\/#website","url":"https:\/\/www.ptprofitacademy.com\/blog\/","name":"Physical Therapy Profit Academy","description":"Marketing Strategies For Small And Independent Physical Therapy Clinic Owners That Actually Work","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.ptprofitacademy.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/www.ptprofitacademy.com\/blog\/#\/schema\/person\/d16e50d3cb44072c5a70bb1b1628fc9d","name":"Paul Gough","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.ptprofitacademy.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/www.ptprofitacademy.com\/blog\/wp-content\/uploads\/2015\/01\/paul-gough-wp-author-150x150.jpg","contentUrl":"https:\/\/www.ptprofitacademy.com\/blog\/wp-content\/uploads\/2015\/01\/paul-gough-wp-author-150x150.jpg","caption":"Paul Gough"},"description":"PAUL GOUGH is one of the top Marketing and Business Coaches in the physical therapy industry and his Systems are helping clinic owners all across America run more profitable clinics. He is a published Author, Newspaper Columnist and before his stunning success in business was hired by top professional soccer teams. HIS SUCCESS STORY is one that inspires many pt's around the world - at the age of 26 Paul QUIT a high profile job in professional soccer to begin his own clinic. He had NO money, NO business or marketing skills and NO experience - and yet now owns and runs 4 pt clinics and has a proven track record of growing a physical therapy business from 0 - $2m in record time.","url":"https:\/\/www.ptprofitacademy.com\/blog\/author\/paulg\/"}]}},"_links":{"self":[{"href":"https:\/\/www.ptprofitacademy.com\/blog\/wp-json\/wp\/v2\/posts\/513"}],"collection":[{"href":"https:\/\/www.ptprofitacademy.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ptprofitacademy.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ptprofitacademy.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ptprofitacademy.com\/blog\/wp-json\/wp\/v2\/comments?post=513"}],"version-history":[{"count":1,"href":"https:\/\/www.ptprofitacademy.com\/blog\/wp-json\/wp\/v2\/posts\/513\/revisions"}],"predecessor-version":[{"id":514,"href":"https:\/\/www.ptprofitacademy.com\/blog\/wp-json\/wp\/v2\/posts\/513\/revisions\/514"}],"wp:attachment":[{"href":"https:\/\/www.ptprofitacademy.com\/blog\/wp-json\/wp\/v2\/media?parent=513"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ptprofitacademy.com\/blog\/wp-json\/wp\/v2\/categories?post=513"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ptprofitacademy.com\/blog\/wp-json\/wp\/v2\/tags?post=513"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}