{"id":509,"date":"2015-07-23T08:59:35","date_gmt":"2015-07-23T07:59:35","guid":{"rendered":"http:\/\/www.ptprofitacademy.com\/blog\/?p=509"},"modified":"2015-07-23T09:01:04","modified_gmt":"2015-07-23T08:01:04","slug":"marketing-how-patients-make-decisions-and-why-free-screen-pt-adverts-and-promotions-rarely-work-for-attracting-new-patients","status":"publish","type":"post","link":"https:\/\/www.ptprofitacademy.com\/blog\/marketing-how-patients-make-decisions-and-why-free-screen-pt-adverts-and-promotions-rarely-work-for-attracting-new-patients\/","title":{"rendered":"Marketing: How Patients Make Decisions And Why “Free Screen” PT Adverts And Promotions Rarely Work For Attracting New Patients"},"content":{"rendered":"\n\n
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\n 5\/5 - (1 vote) <\/div>\n <\/div>\n

Lets do a little \u201cpsychology\u201d lesson today…<\/p>\n

Following is a typical conversation that people have, most nights. <\/p>\n

In a nut shell, it explains away how each and every one of your potential patients make their decisions\u2026 <\/p>\n

\u2026and when you read it, you\u2019ll soon realize why it\u2019s near impossible to make \u201cfree screen\u201d advertising work (unless you have a HUGE budget!) for your PT clinic. <\/p>\n

Ready? <\/p>\n

Here, we, GO :- <\/p>\n

===<\/p>\n

\u201cLet\u2019s do something tonight. What do you want to do? I don\u2019t know, what do you want to do? I don\u2019t know, you decide. <\/p>\n

No, I decided last time. It\u2019s your turn to decide. <\/p>\n

Ok, lets go out to dinner. Awe, out to dinner AGAIN? Ok, lets go out to dinner. <\/p>\n

Well, where do you want to go out to dinner? I don\u2019t know, where do you want to go out to dinner? Well, what would you like to eat? <\/p>\n

I don\u2019t know, what do you want to eat? Well just pick something. <\/p>\n

No, I picked something last time, you pick this time. <\/p>\n

All right, lets go to the Italian. Oh Italian. <\/p>\n

All right, so lets go get Italian. So where do you want to go get Italian. <\/p>\n

I don\u2019t know\u2026\u201d<\/p>\n

===<\/p>\n

And so it goes on. <\/p>\n

And on. <\/p>\n

And on!<\/p>\n

(Sound familiar?\u2026)<\/p>\n

The point I\u2019m raising in todays lesson? <\/p>\n

If two people between them can\u2019t decide what they\u2019re going to eat and where they\u2019re going to eat on a Friday night, are we really expecting these same people will make a decisive decision about their health, from seeing *one* advert? <\/p>\n

A decision for which they know they have to pay a lot of money to make. <\/p>\n

Commit time and effort to. <\/p>\n

Hope they get right. <\/p>\n

And, RISK looking (and feeling) like a fool if 12 visits later, their back pain is no better?\u2026<\/p>\n

See, decisive action isn\u2019t in the hard wiring of your potential patients. <\/p>\n

And is the number 1 reason why most adverts for a \u201cfree screen\u201d at a PT clinic fail miserably. <\/p>\n

The solution?<\/p>\n

Simple. <\/p>\n

Start by understand that most people don\u2019t know how to make a decision. <\/p>\n

So, help them. <\/p>\n

Begin a relationship by offering to provide them with more information to help the decision making process feel less overwhelming. <\/p>\n

Then, follow up. <\/p>\n

Ask the right questions. <\/p>\n

Build some TRUST (over a few phone calls, emails and with some direct mail). <\/p>\n

And even put your own ego aside that says these people \u201cshould\u201d already know the value of what a PT does. <\/p>\n

(Because they don\u2019t!)\u2026<\/p>\n

It\u2019s why \u201cLead Generation\u201d advertising works so well for small PT clinics like you and I. <\/p>\n

And if you implement it at your clinic\u2026<\/p>\n

\u2026you apply the rules faithfully, (and consistently) and you do so with a simple understanding of how people make decisions (\u2026like I just described), then you\u2019ve got yourself a game changing marketing strategy for your clinic. <\/p>\n

One that means you can say \u201cbye bye\u201d to relying upon doctor referrals or paying for marketing that doesn\u2019t work. <\/p>\n

Want some help to get there faster?\u2026 <\/p>\n

If so, start here and lets get to know each other before you ask me to work for you: <\/p>\n

– Help Me Get A Real Marketing Strategy In My Clinic ! > <\/a><\/p>\n

Sincerely, <\/p>\n

Paul Gough. <\/p>\n","protected":false},"excerpt":{"rendered":"

Lets do a little \u201cpsychology\u201d lesson today… Following is a typical conversation that people have, most nights. In a nut shell, it explains away how each and every one of your potential patients make their decisions\u2026 \u2026and when you read it, you\u2019ll soon realize why it\u2019s near impossible to make \u201cfree screen\u201d advertising work (unless…<\/p>\nRead More<\/a>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[62],"tags":[],"yoast_head":"\nMarketing ideas for PT clinics to attract New Patients<\/title>\n<meta name=\"description\" content=\"Discover more about your patients, how they make decisions and what to do to get more of them to say yes to going to see you at your physical therapy clinic\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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