{"id":505,"date":"2015-07-17T10:07:42","date_gmt":"2015-07-17T09:07:42","guid":{"rendered":"http:\/\/www.ptprofitacademy.com\/blog\/?p=505"},"modified":"2015-07-17T10:07:42","modified_gmt":"2015-07-17T09:07:42","slug":"omni-presence-why-most-pt-marketing-fails","status":"publish","type":"post","link":"https:\/\/www.ptprofitacademy.com\/blog\/omni-presence-why-most-pt-marketing-fails\/","title":{"rendered":"Omni-Presence – Why Most PT Marketing Fails."},"content":{"rendered":"\n\n
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\n 4.3\/5 - (9 votes) <\/div>\n <\/div>\n

In-cometh\u2019 a question from \u201cLong Beach\u201d this week from a PT Owner interested in working with me. <\/p>\n

Word for word, here\u2019s what she said: <\/p>\n

===<\/p>\n

\u201cI have to be honest with you Paul, I am being a little gun shy from my past experiences working with other PT business coaches and marketing consultants. <\/p>\n

I spent thousands of dollars while not really making a return on investment. I implemented their tactics only to keep gaining new patients from my own efforts. <\/p>\n

I need to be very thorough with what I am getting out of your service before jumping on board and knowing that it\u2019s a good fit. <\/p>\n

I never really questioned these past consultants before signing on so learning from my past mistakes, I have to be very thorough with you. <\/p>\n

My question is simply, what makes your program so different? <\/p>\n

Please be as specific and transparent as you can.\u201d<\/p>\n

– Andrea, Long Beach. (Ca). <\/p>\n

===<\/p>\n

Here’s what I wrote back:<\/p>\n

\u2026The reason why a lot of PT Marketing FAILS is because of something I call \u201cone hit wonder\u201d campaigns. <\/p>\n

And what I mean by the that is the PT owner is often given a wonderful new \u201cpostcard\u201d to send, or shown how to write a cool, new, very informative and \u201cpretty\u201d looking newsletter\u2026 <\/p>\n

And he (or she) fires it out. <\/p>\n

Hoping for the best. <\/p>\n

(And expecting to have the phone ringing off the hook within days). <\/p>\n

More:<\/p>\n

This type of thing usually happens when the Owner is desperate for business. <\/p>\n

It\u2019s a case of\u2026 \u201cthe phone isn\u2019t ringing\u201d or \u201cdoctors ain\u2019t referring, lets send out a newsletter!”.<\/p>\n

Fine. <\/p>\n

But the problem is that there\u2019s NO clear \u201cstrategy\u201d in place here. <\/p>\n

No thought gone into how to use that newsletter to create an \u201comni-presence\u201d, as part of a sustained, on going, relentless, never ending, multi-media campaign to rhythmically and constantly acquire new patients. <\/p>\n

And so it doesn\u2019t work. <\/p>\n

No bodies fault. <\/p>\n

Not the owner, nor the marketing \u201cguru\u201d. <\/p>\n

It just wasn’t part of a bigger, marketing strategy. <\/p>\n

The solution?<\/p>\n

Instead of that newsletter offering yet another \u201cfree screen\u201d (yawn!)\u2026<\/p>\n

It might work better if something like this was to happen:<\/p>\n

***<\/p>\n

Step 1.) Send the Newsletter with the OFFER of a FREE REPORT. <\/p>\n

Step 2.) Ask the past patient (or friends or family) to go online to get it (easy). <\/p>\n

Step 3.) Make them \u201copt-in\u201d. <\/p>\n

Step 4.) Collect their contact details. <\/p>\n

Step 5.) Follow up with email. <\/p>\n

Step 6.) Retarget on Facebook and Google. <\/p>\n

Step 7.) Have your front desk give them a call. <\/p>\n

Step 8.) Send out a postcard (maybe two) reminding them of the initial offer in the newsletter.<\/p>\n

***<\/p>\n

Now what you\u2019ve just read is the NEW (2015!) way to ensure that your PT adverts or promotions bring a SIGNIFICANT return on investment. <\/p>\n

Times are changing. <\/p>\n

And the problem is that not many people actually do this (…or did it before they sold out)! <\/p>\n

So it\u2019s hard for them to teach. <\/p>\n

How do I know how to do it?\u2026<\/p>\n

I\u2019m doing it EVERY SINGLE day in my own practice \u201ckilling it\u201d, selling against a completely free health care system. <\/p>\n

If it sounds a lot of work\u2026<\/p>\n

It is.<\/p>\n

But if you want what it offers (\u2026an abundance of new patients and an end to worrying over a lack of \u201cMD\u201d referrals)\u2026<\/p>\n

\u2026Then my advice is to just go get some help from someone whose *actually doing it*, to short cut the process. <\/p>\n

(And as luck would have it\u2026)<\/p>\n

I\u2019m waiting for you, here \ud83d\ude09 :<\/p>\n

– Show Me The Strategy I Need To Make My Marketing Actually Work! ><\/a> <\/p>\n

Have a great weekend. <\/p>\n

Sincerely. <\/p>\n

Paul Gough. \ufeff<\/p>\n","protected":false},"excerpt":{"rendered":"

In-cometh\u2019 a question from \u201cLong Beach\u201d this week from a PT Owner interested in working with me. Word for word, here\u2019s what she said: === \u201cI have to be honest with you Paul, I am being a little gun shy from my past experiences working with other PT business coaches and marketing consultants. I spent…<\/p>\nRead More<\/a>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[62],"tags":[],"yoast_head":"\nPT Practice Marketing Ideas That Actually Work<\/title>\n<meta name=\"description\" content=\"Discover PT Marketing Ideas That Actually Work - and how to make sure you get a response from your past patient newsletter.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ptprofitacademy.com\/blog\/omni-presence-why-most-pt-marketing-fails\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PT Practice Marketing Ideas That Actually Work\" \/>\n<meta property=\"og:description\" content=\"Discover PT Marketing Ideas That Actually Work - and how to make sure you get a response from your past patient newsletter.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ptprofitacademy.com\/blog\/omni-presence-why-most-pt-marketing-fails\/\" \/>\n<meta property=\"og:site_name\" content=\"Physical Therapy Profit Academy\" \/>\n<meta property=\"article:published_time\" content=\"2015-07-17T09:07:42+00:00\" \/>\n<meta name=\"author\" content=\"Paul Gough\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paul Gough\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/omni-presence-why-most-pt-marketing-fails\/\",\"url\":\"https:\/\/www.ptprofitacademy.com\/blog\/omni-presence-why-most-pt-marketing-fails\/\",\"name\":\"PT Practice Marketing Ideas That Actually Work\",\"isPartOf\":{\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/#website\"},\"datePublished\":\"2015-07-17T09:07:42+00:00\",\"dateModified\":\"2015-07-17T09:07:42+00:00\",\"author\":{\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/#\/schema\/person\/d16e50d3cb44072c5a70bb1b1628fc9d\"},\"description\":\"Discover PT Marketing Ideas That Actually Work - and how to make sure you get a response from your past patient newsletter.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/omni-presence-why-most-pt-marketing-fails\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.ptprofitacademy.com\/blog\/omni-presence-why-most-pt-marketing-fails\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/omni-presence-why-most-pt-marketing-fails\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.ptprofitacademy.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Omni-Presence – Why Most PT Marketing Fails.\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/#website\",\"url\":\"https:\/\/www.ptprofitacademy.com\/blog\/\",\"name\":\"Physical Therapy Profit Academy\",\"description\":\"Marketing Strategies For Small And Independent Physical Therapy Clinic Owners That Actually Work\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.ptprofitacademy.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/#\/schema\/person\/d16e50d3cb44072c5a70bb1b1628fc9d\",\"name\":\"Paul Gough\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.ptprofitacademy.com\/blog\/wp-content\/uploads\/2015\/01\/paul-gough-wp-author-150x150.jpg\",\"contentUrl\":\"https:\/\/www.ptprofitacademy.com\/blog\/wp-content\/uploads\/2015\/01\/paul-gough-wp-author-150x150.jpg\",\"caption\":\"Paul Gough\"},\"description\":\"PAUL GOUGH is one of the top Marketing and Business Coaches in the physical therapy industry and his Systems are helping clinic owners all across America run more profitable clinics. 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