{"id":503,"date":"2015-07-16T10:03:53","date_gmt":"2015-07-16T09:03:53","guid":{"rendered":"http:\/\/www.ptprofitacademy.com\/blog\/?p=503"},"modified":"2015-07-16T10:04:41","modified_gmt":"2015-07-16T09:04:41","slug":"facebook-marketing-why-social-media-sucks-for-selling-physical-therapy-appointments","status":"publish","type":"post","link":"https:\/\/www.ptprofitacademy.com\/blog\/facebook-marketing-why-social-media-sucks-for-selling-physical-therapy-appointments\/","title":{"rendered":"Facebook Marketing: Why Social Media Sucks For Selling Physical Therapy Appointments"},"content":{"rendered":"\n\n
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Ever ran an advert or promotion on Facebook that didn\u2019t work? <\/p>\n

And now think that \u201csocial media\u201d flat our just \u201csucks\u201d for selling your PT services? <\/p>\n

Well, it does!<\/p>\n

(Suck!)<\/p>\n

I\u2019ve been saying it for years. <\/p>\n

And yet, I make tons of money from advertising on it. <\/p>\n

Confused?\u2026<\/p>\n

Ok, let me explain \u2014<\/p>\n

\u201cA new report by marketing data outfit called \u201cCustora\u201d found that in the last four years, online retailers have quadrupled the rate of customers acquired through email (\u2026using *Lead Generation*) to nearly 7%. <\/p>\n

Facebook, over that same period, barely even registered as a way to make sales – and the tiny percentage of people who do connect and buy over Facebook has stayed flat\u201d.<\/p>\n

So said the anchor man on \u201cCNN\u201d recently. <\/p>\n

News worthy? <\/p>\n

Not for me. <\/p>\n

Been saying it for years. <\/p>\n

That social media is NOT for selling Physical Therapy. <\/p>\n

That \u201clikes\u201d don\u2019t pay the rent at the end of the month and no matter how good your \u201cbook an appointment today\u201d promotion on Facebook is (…even if it\u2019s free!), if you\u2019re asking people for anything more than their contact details, you\u2019re going to waste your hard earned advertising dollars. <\/p>\n

And so it seems \u201cemail\u201d – more than ever, is a vital \u201ctool\u201d in your PT marketing kit that you\u2019re going to need to grow your practice. <\/p>\n

Thing is, almost all business folks get that wrong, too. <\/p>\n

Bad news for them as they waste mucho\u2019 dollars (and time) on trying to get new customers using the wrong strategy. <\/p>\n

Good news for me and my \u201cNext Level\u201d Coaching Program guys who are sharpening our \u201cemail\u201d writing pencils, combining it with adverts and promotions that actually lead to sales on Facebook\u2026 and using the profits we make to re-invest in even more \u201cnew patient acquisition\u201d. <\/p>\n

(Marketing really is a simple game when you know rules). <\/p>\n

So here\u2019s the point:<\/p>\n

Now.is.the.time.<\/p>\n

To stop trying to be \u201cliked\u201d by everybody in your town. <\/p>\n

Time to start writing one or two emails\u2026 put them into a \u201csystem\u201d and pre-ceed those emails with a free \u201ctips\u201d report or something of perceived value to your ideal patients\u2026 <\/p>\n

And, start building relationships with the many people out there, who are on Facebook, and who are currently suffering with some kind of pain or movement restriction that you can help them overcome. <\/p>\n

Aka: \u201cLead Generation\u201d.<\/p>\n

I\u2019ve long since used \u201cFacebook\u201d and email to generate new patients for my own business. <\/p>\n

And I had suspected that my competition would catch on. <\/p>\n

Have they?<\/p>\n

Happily, not yet \ud83d\ude09<\/p>\n

The guys in the PT industry who ARE making revenue from Facebook and email combined?\u2026<\/p>\n

They\u2019re NOT my competitors. <\/p>\n

They maybe yours though. <\/p>\n

And they\u2019re inside my \u201cNext Level\u201d group coaching program where I share my knowledge (…even write their emails and free reports for them) as well as reveal secrets and strategies for actually making sales on \u201csocial media\u201d. <\/p>\n

The cost to join?<\/p>\n

Probably a lot less than those newsletters and patient re-activation postcards you keep on mailing each month that fail to bring any significant return on investment. <\/p>\n

It\u2019s 2015. <\/p>\n

And time to catch up with the NEW ways of acquiring new patients. <\/p>\n

Anyhoo. <\/p>\n

That\u2019s it for todays lesson. <\/p>\n

If you want to know more about how to get more NP\u2019s from \u201cFacebook\u201d, just let me know by filling out this form and I\u2019ll help you implement the current best strategy:<\/p>\n

– Show Me How To Get New Patients From Facebook ! > <\/a><\/p>\n

I\u2019ll \u201csee you in your newsfeed\u201d. <\/p>\n

Sincerely,<\/p>\n

Paul Gough. <\/p>\n

P.S Note to physical therapist looking for Marketing Ideas… <\/p>\n

Sign up to Pauls email list and get Marketing ideas and strategies for your pt clinic sent to you by email:<\/p>\n

Click Here to Subscribe to Paul’s Marketing Tips Email List >>> <\/a>