{"id":499,"date":"2015-07-14T09:36:14","date_gmt":"2015-07-14T08:36:14","guid":{"rendered":"http:\/\/www.ptprofitacademy.com\/blog\/?p=499"},"modified":"2015-07-14T09:36:22","modified_gmt":"2015-07-14T08:36:22","slug":"why-most-pt-clinic-marketing-and-referral-program-dont-work","status":"publish","type":"post","link":"https:\/\/www.ptprofitacademy.com\/blog\/why-most-pt-clinic-marketing-and-referral-program-dont-work\/","title":{"rendered":"Why Most PT Clinic Marketing And Referral Programs Don’t Work"},"content":{"rendered":"\n\n
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\n Rate this post<\/span>\n <\/div>\n <\/div>\n

Comes a question from \u201cFlorida\u201d about getting referrals: <\/p>\n

===<\/p>\n

\u201cPaul – how would I go about
\nfiring up a referral program
\nprimarily online?\u201d\u2026<\/p>\n

– Ramon, Miami. <\/p>\n

===<\/p>\n

The answer? <\/p>\n

Start \u201coff line\u201d!<\/p>\n

Let me explain: <\/p>\n

See, a few years back now there was a distinct difference between advertising media that was primarily \u201conline\u201d (\u2026Facebook, google etc), and media that was \u201coffline\u201d (\u2026newsletters, postcards, flyers etc). <\/p>\n

But now, the game has changed. <\/p>\n

The two are now completely intertwined. <\/p>\n

Meaning you CAN have one with out the other\u2026<\/p>\n

But, it\u2019s much easier to get success if you use them both together. <\/p>\n

An example would be something I create for my private clients called a \u201creferral flyer\u201d. <\/p>\n

It\u2019s akin to a \u201cpromo-card\u201d\u2026 (just a bit bigger)\u2026 and instead of advertising the PT facility, it simply advertises a \u201cFree Report\u201d and can be physically given to patients when they arrive for treatment and or, placed inside envelopes that get mailed to their homes. <\/p>\n

The \u201cflyer\u201d does NOT promote physical therapy in any way shape or form – only solutions to a common problem, such as \u201clow-back pain\u201d. <\/p>\n

It conditions patients to tell patients about helpful INFORMATION. <\/p>\n

So when \u201cBetsy\u2019s\u201d friend complains of another bad night sleep thanks to low back ache – she\u2019s able to tell her about this great new, easy to access, free report that will help her! <\/p>\n

And the \u201creferral flyer\u201d directs people to a web-site or a free recorded message, to get it (the free report). <\/p>\n

(Mixing online with offline)<\/p>\n

And what happens when they get to the website?\u2026<\/p>\n

We collect their contact details in exchange for the free report. <\/p>\n

Simple. <\/p>\n

And the result? <\/p>\n

A \u201crelationship\u201d has begun. <\/p>\n

You have the contact details of someone with low back pain – the prospect has some valuable information on a problems they\u2019re having and more than that, because you GAVE first, is now open to learning more about how you can REALLY help them. i.e in person at your PT clinic where the dollars are very soon to be exchanged!<\/p>\n

Are more people likely to refer to you for information than appointments?<\/p>\n

Absolutely \u201cyes!\u201d. <\/p>\n

Not for debate. <\/p>\n

And for the PT clinic that becomes the \u201cgo-to\u201d place for trusted advice and information… the “riches” will undoubtedly follow!<\/p>\n

To sum up todays lesson:<\/p>\n

Asking people to refer their friends or family to you is hard. <\/p>\n

You\u2019re asking them to be a \u201csalesman\u201d for you and they have a LOT to lose if it doesn\u2019t work out. <\/p>\n

The answer to \u201chow do I create a referral program\u201d is, as always, found in the \u201crelationship\u201d with your patients. <\/p>\n

And how you condition each one to recognise that you\u2019re a trusted source of reliable information FIRST\u2026 and some one who is happy to give your knowledge away, BEFORE you get any dollars in return!.<\/p>\n

If you can do that, I guarantee, you\u2019ll.win.big. <\/p>\n

Referral Flyers is just one of many ways to do it. <\/p>\n

I can show you many more. <\/p>\n

Let me know if you\u2019re ready for some help with this type of thing by requesting a Strategy Call with me where we\u2019ll map out a marketing plan for your clinic: <\/p>\n

– Help Me Create An Unstoppable Referral Program At My Clinic ! > <\/a><\/p>\n

Cheerio. <\/p>\n

Paul Gough. <\/p>\n","protected":false},"excerpt":{"rendered":"

Comes a question from \u201cFlorida\u201d about getting referrals: === \u201cPaul – how would I go about firing up a referral program primarily online?\u201d\u2026 – Ramon, Miami. === The answer? Start \u201coff line\u201d! Let me explain: See, a few years back now there was a distinct difference between advertising media that was primarily \u201conline\u201d (\u2026Facebook, google…<\/p>\nRead More<\/a>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[62,71],"tags":[],"yoast_head":"\nReferral and Marketing Ideas For Physical Therapy Clinics<\/title>\n<meta name=\"description\" content=\"Get referral program and marketing ideas for your physical therapy clinic\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ptprofitacademy.com\/blog\/why-most-pt-clinic-marketing-and-referral-program-dont-work\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Referral and Marketing Ideas For Physical Therapy Clinics\" \/>\n<meta property=\"og:description\" content=\"Get referral program and marketing ideas for your physical therapy clinic\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ptprofitacademy.com\/blog\/why-most-pt-clinic-marketing-and-referral-program-dont-work\/\" \/>\n<meta property=\"og:site_name\" content=\"Physical Therapy Profit Academy\" \/>\n<meta property=\"article:published_time\" content=\"2015-07-14T08:36:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2015-07-14T08:36:22+00:00\" \/>\n<meta name=\"author\" content=\"Paul Gough\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paul Gough\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/why-most-pt-clinic-marketing-and-referral-program-dont-work\/\",\"url\":\"https:\/\/www.ptprofitacademy.com\/blog\/why-most-pt-clinic-marketing-and-referral-program-dont-work\/\",\"name\":\"Referral and Marketing Ideas For Physical Therapy Clinics\",\"isPartOf\":{\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/#website\"},\"datePublished\":\"2015-07-14T08:36:14+00:00\",\"dateModified\":\"2015-07-14T08:36:22+00:00\",\"author\":{\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/#\/schema\/person\/d16e50d3cb44072c5a70bb1b1628fc9d\"},\"description\":\"Get referral program and marketing ideas for your physical therapy clinic\",\"breadcrumb\":{\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/why-most-pt-clinic-marketing-and-referral-program-dont-work\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.ptprofitacademy.com\/blog\/why-most-pt-clinic-marketing-and-referral-program-dont-work\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/why-most-pt-clinic-marketing-and-referral-program-dont-work\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.ptprofitacademy.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Why Most PT Clinic Marketing And Referral Programs Don’t Work\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/#website\",\"url\":\"https:\/\/www.ptprofitacademy.com\/blog\/\",\"name\":\"Physical Therapy Profit Academy\",\"description\":\"Marketing Strategies For Small And Independent Physical Therapy Clinic Owners That Actually Work\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.ptprofitacademy.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/#\/schema\/person\/d16e50d3cb44072c5a70bb1b1628fc9d\",\"name\":\"Paul Gough\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.ptprofitacademy.com\/blog\/wp-content\/uploads\/2015\/01\/paul-gough-wp-author-150x150.jpg\",\"contentUrl\":\"https:\/\/www.ptprofitacademy.com\/blog\/wp-content\/uploads\/2015\/01\/paul-gough-wp-author-150x150.jpg\",\"caption\":\"Paul Gough\"},\"description\":\"PAUL GOUGH is one of the top Marketing and Business Coaches in the physical therapy industry and his Systems are helping clinic owners all across America run more profitable clinics. 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