{"id":490,"date":"2015-07-07T09:57:37","date_gmt":"2015-07-07T08:57:37","guid":{"rendered":"http:\/\/www.ptprofitacademy.com\/blog\/?p=490"},"modified":"2015-10-01T15:59:08","modified_gmt":"2015-10-01T14:59:08","slug":"email-marketing-what-theyre-not-telling-you-about-how-easy-it-is-to-get-referrals-from-past-patients","status":"publish","type":"post","link":"https:\/\/www.ptprofitacademy.com\/blog\/email-marketing-what-theyre-not-telling-you-about-how-easy-it-is-to-get-referrals-from-past-patients\/","title":{"rendered":"Email Marketing: What They’re Not Telling You About How Easy It Is To Get Referrals From Past Patients."},"content":{"rendered":"\n\n
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\n Rate this post<\/span>\n <\/div>\n <\/div>\n

Comes an email from a PT Owner asking about my email strategy:<\/p>\n

===<\/p>\n

\u201cPaul\u2026 I\u2019ve been following your emails for sometime now\u2026 I look froward to reading what you have to say and consider you to be very generous with information you give away.<\/p>\n

I note recently you have mentioned \u201cemail marketing\u201d as a means for getting past patients to come back to your clinic.<\/p>\n

I\u2019m curious about the open rates you get – just I keep hearing that email marketing is dying and I believe that less and less people are opening their emails these days due to the excess volume we all receive.<\/p>\n

Keep up the great work.<\/p>\n

– Dylan. PT. Washington State.<\/p>\n

===<\/p>\n

First up\u2026<\/p>\n

Let me say the that \u201cirony\u201d is NOT lost on me that someone is questioning the effectiveness of email marketing – by replying\/responding to my email marketing.<\/p>\n

\"Untitled<\/a><\/p>\n

Go figure.<\/p>\n

Anyhoo.<\/p>\n

About the open rate thing.<\/p>\n

First up, it\u2019s pretty irrelevant.<\/p>\n

Let me explain:<\/p>\n

The only thing that I\u2019m ever interested in when I send out emails to past patients is the response that I get.<\/p>\n

Now, I NEVER sell directly in an email.<\/p>\n

All that I\u2019m looking to do is to get a handful of people to show an interest in a particular topic that I\u2019m writing about – say, an article I\u2019ve written on ways to ease \u201cback pain\u201d.<\/p>\n

At this stage \u2026 most of the \u201cclickers\u201d (on the article) they have NO intention what so ever of calling me.<\/p>\n

They\u2019re just looking.<\/p>\n

Inside the \u201cstore\u201d (so to speak)\u2026<\/p>\n

\u2026holding the dress or shirt out in front of them, but not really serious about buying it!<\/p>\n

Yet.<\/p>\n

But, when I note the interest, my follow up goes to work.<\/p>\n

And with a little help of a few more emails and one or two phone calls – in the end, how ever long it takes, we get the referral.<\/p>\n

And as a happy by-product of this strategy\u2026<\/p>\n

We will ALWAYS get a call from a past patient who reads the post, remembers he has back pain, and just calls the clinic.<\/p>\n

And will often say something like this:<\/p>\n

\u201cWhen I got your email, it was like a \u201csign\u201d
\nthat I needed to do something about
\nmy back pain\u2026\u201d<\/p><\/blockquote>\n

Well, guess what\u2026 it was!<\/p>\n

A sign from me that I\u2019m here, my phone line still works and I know how to solve the problem that you\u2019re having.<\/p>\n

And about the open rate \u201cdropping\u201d thing.<\/p>\n

People who tell you email marketing doesn\u2019t work are usually trying to sell you on something else – such as direct mail.<\/p>\n

But here\u2019s what they won\u2019t tell you:<\/p>\n

The open rate for people aged 50+ is actually going UP.<\/p>\n

(Not down).<\/p>\n

It\u2019s now the most common way that people aged 50+ communicate with each other and it\u2019ll likely stay that way.<\/p>\n

Open rates in GENERAL are going down because the \u201cmillennials\u201d (\u2026and people in their 30\u2019s trying to be \u201ccool\u201d) are using everything BUT email to communicate with each other.<\/p>\n

Those guys wouldn\u2019t dream of sending an email or opening one unless everything else failed.<\/p>\n

Good news is, those guys are NOT your ideal patients.<\/p>\n

(They don\u2019t have the cash nor do they value their health enough to invest in it regularly).<\/p>\n

To sum up todays lesson\u2026 email marketing is likely to be an ever increasing \u201csecret\u201d weapon in your arsenal to boost sales at your clinic.<\/p>\n

If, you chose to implement it.<\/p>\n

\u201cSpy\u201d on how I do it, if you like??..<\/p>\n

Here\u2019s a secret link that lets you onto my \u201cpast patient\u201d email list:<\/p>\n

www.paulgoughphyio.com\/free-tips<\/a>
\nJust enter your name and email \u2026<\/p>\n

\u2026and you\u2019ll get to see how I \u201cwork\u201d my list to keep the people on it entertained, healthy and happy to come back and see me – all in 500 words or less.<\/p>\n

Sincerely,<\/p>\n

Paul Gough.<\/p>\n","protected":false},"excerpt":{"rendered":"

Comes an email from a PT Owner asking about my email strategy: === \u201cPaul\u2026 I\u2019ve been following your emails for sometime now\u2026 I look froward to reading what you have to say and consider you to be very generous with information you give away. I note recently you have mentioned \u201cemail marketing\u201d as a means…<\/p>\nRead More<\/a>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[62,54],"tags":[],"yoast_head":"\nEmail Marketing: What They're Not Telling You About How Easy It Is To Get Referrals From Past Patients. | Physical Therapy Profit Academy<\/title>\n<meta name=\"description\" content=\"Learn email and marketing strategies for physical therapy clinics that work.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ptprofitacademy.com\/blog\/email-marketing-what-theyre-not-telling-you-about-how-easy-it-is-to-get-referrals-from-past-patients\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Email Marketing: What They're Not Telling You About How Easy It Is To Get Referrals From Past Patients. | Physical Therapy Profit Academy\" \/>\n<meta property=\"og:description\" content=\"Learn email and marketing strategies for physical therapy clinics that work.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ptprofitacademy.com\/blog\/email-marketing-what-theyre-not-telling-you-about-how-easy-it-is-to-get-referrals-from-past-patients\/\" \/>\n<meta property=\"og:site_name\" content=\"Physical Therapy Profit Academy\" \/>\n<meta property=\"article:published_time\" content=\"2015-07-07T08:57:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2015-10-01T14:59:08+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.ptprofitacademy.com\/blog\/wp-content\/uploads\/2015\/07\/Untitled-design-8.png\" \/>\n<meta name=\"author\" content=\"Paul Gough\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" 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