{"id":483,"date":"2015-07-06T09:40:57","date_gmt":"2015-07-06T08:40:57","guid":{"rendered":"http:\/\/www.ptprofitacademy.com\/blog\/?p=483"},"modified":"2015-07-06T09:40:57","modified_gmt":"2015-07-06T08:40:57","slug":"an-independence-day-firework-display-of-love-for-your-past-patients","status":"publish","type":"post","link":"https:\/\/www.ptprofitacademy.com\/blog\/an-independence-day-firework-display-of-love-for-your-past-patients\/","title":{"rendered":"An Independence Day Firework Display of Love (…For Your Past Patients!)"},"content":{"rendered":"\n\n
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\n Rate this post<\/span>\n <\/div>\n <\/div>\n

Meanwhile\u2026<\/p>\n

As most PT Owners head back to their clinics today to *wait* for referrals to arrive from doctors\u2026<\/p>\n

\u2026one owner I know is busy scheduling the past patients he emailed over the weekend offering them a chance to come back and see him. <\/p>\n

His reason for emailing and making his past patient list an offer (of claiming a limited number of free sessions this week\u2026)<\/p>\n

Simple. <\/p>\n

\u201cIndependence Day!\u201d<\/p>\n

Why not? <\/p>\n

What better \u201cexcuse\u201d to show an Independence Day firework style display of LOVE (\u2026and appreciation) to your past patient list, than on the 4th of July, with an offer offer a free \u201cscreen\u201d to check over any nagging back or knee pain (\u2026or whatever!)?\u2026<\/p>\n

Everyone else is doing something like it. <\/p>\n

(Why should you miss out on the extra revenue in your business?) <\/p>\n

And guess what\u2026<\/p>\n

It worked!<\/p>\n

Here\u2019s the word for word message my client (in California) sent me yesterday:<\/p>\n

===<\/p>\n

\u201cPaul\u2026 I sent the email
\nat 10.15am.<\/p>\n

By 10.18am I had the first one
\n(past patient) ask if I they
\ncould have one of the
\nsessions. <\/p>\n

Got him on the schedule right away!\u201d\u2026<\/p>\n

===<\/p>\n

Anyhoo. <\/p>\n

The point? <\/p>\n

There\u2019s sooooooo many ways that you can quickly and easily re-activate past patients and boost revenue at your clinic. <\/p>\n

And often times it\u2019s much quicker, cheaper and easier to do it than you think (…or others are telling you!)<\/p>\n

Like \u201cemail\u201d, for example. <\/p>\n

See, with email it\u2019s easy to react to topical things happening in the news and create your own \u201cpromotion!\u201d<\/p>\n

An example:<\/p>\n

I know if my clinic was the other side of the pond\u2026 the first thing I\u2019d be doing today is making a big push to target FEMALE SOCCER players in my marketing, with an irresistible offer to make contact with my clinic. <\/p>\n

Why?<\/p>\n

Because they\u2019re likely to be on a HIGH this week after winning the ladies world cup last night. <\/p>\n

Right now (\u2026and for the remainder of the summer) women soccer players are likely to be more MOTIVATED than ever to want to play at their best. <\/p>\n

And what\u2019s the one thing that will get in the way of those ladies playing at their best?<\/p>\n

That\u2019s right\u2026 \u201cinjuries\u201d. <\/p>\n

That said, why not shape your newsletters, emails and or past patients postcards to target this group of people\u2026 and make it easy for them to get fitter, quicker, than \u201cCarli Llloyd\u201d scored her first two goals against Japan last night!\u2026<\/p>\n

(In less than 5 mins!).<\/p>\n

Anyhoo. <\/p>\n

Finding your own supply of new patients is actually really simple. <\/p>\n

Easier than it\u2019s ever been. <\/p>\n

That said, if you\u2019ve spent the last 10 years inside your treatment room working all day as a practitioner treating patients\u2026 I can understand why you might feel as though you\u2019ve lost touch with all of these new ways to market your practice. <\/p>\n

That\u2019s why my \u201cNext Level Group Coaching\u201d Program would be perfect for you. <\/p>\n

There\u2019s a “Facebook Secret Group” full of success hungry owners from all parts of the U.S already onboard with me\u2026 and we\u2019re talking through strategies like this on a DAILY basis.<\/p>\n

It\u2019s the next.big.thing in PT Practice Marketing (\u2026and Sales) and we want to know when you\u2019re going to join us all?\u2026 <\/p>\n

Apply in time, here:<\/p>\n

– Tell Me More About How I Get To The Next Level ! > <\/a><\/p>\n

Be quick. <\/p>\n

Just 3 new Owners per month and if some other PT from your town gets in first, the doors get locked shut!<\/p>\n

Sincerely, <\/p>\n

Paul Gough. <\/p>\n

Note to physical therapist looking for Marketing Ideas. >> <\/p>\n

Sign up to Pauls email list and get Marketing ideas and strategies for your PT clinic sent to you by email:<\/p>\n

Click Here to Subscribe to Paul’s Marketing Tips Email List >>> <\/a>