{"id":472,"date":"2015-07-02T11:57:05","date_gmt":"2015-07-02T10:57:05","guid":{"rendered":"http:\/\/www.ptprofitacademy.com\/blog\/?p=472"},"modified":"2015-07-02T16:24:18","modified_gmt":"2015-07-02T15:24:18","slug":"relationship-advice-for-physical-therapists","status":"publish","type":"post","link":"https:\/\/www.ptprofitacademy.com\/blog\/relationship-advice-for-physical-therapists\/","title":{"rendered":"Relationship (…And Marketing) Advice For Physical Therapists."},"content":{"rendered":"\n\n
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\n Rate this post<\/span>\n <\/div>\n <\/div>\n

Let\u2019s talk about \u201crelationships\u201d. <\/p>\n

No, not the \u201cromantic\u201d kind\u2026 <\/p>\n

\u2026but the ones that you (should) be building with the endless number of people in your community, currently \u201csuffering\u201d with something that you can help. <\/p>\n

And I\u2019ll do it at the same time as sharing with you some extra-ordinary results (just in!) from members of my \u201cNext Level Group Coaching Program\u201d for PT\u2019s which is now in full swing. <\/p>\n

First, a question:<\/p>\n

\u201cIf I could write you and advert that got \u201c36\u201d people currently suffering with chronic lower back, (who all live just minutes from your clinic), to call your clinic\u2026 how confident would you be of being able to get say, even just \u201c10\u201d of them, to come for treatment with you?\u2026<\/p>\n

Very?\u2026<\/p>\n

Sure you would. <\/p>\n

Any PT with a little authority could. <\/p>\n

(And what difference would it make your profits?\u2026)<\/p>\n

Well, \u201c36\u201d people (and climbing) called the office of Intecore PT<\/a> (Ca) this week in response to my carefully written advert. <\/p>\n

(Yes, \u201c36\u201d!\u2026 And I know what you\u2019re thinking\u2026 \u201chow\u201d did he do it?\u2026)<\/p>\n

Well, all I had to do was figure out a way to *motivate* people to call\u2026 and I did that by offering \u201cinformation\u201d in the form of a quick and easy to consume free report which promised to help people with low back pain, and \u201cBOOM\u201d, they started to call in their droves! <\/p>\n

And so \u201cAndrew\u201d, the owner, he now gets the chance to begin a relationship with all those people and show them why HIS therapy service is the logical next step to ease their concerns. <\/p>\n

(Wont take him long).<\/p>\n

Now let me take you over to \u201cArizona\u201d\u2026<\/p>\n

And talk to you about another owner in my group from Canyon PT<\/a>. <\/p>\n

He\u2019s been with me for 3 weeks now.
\n<\/strong>
\nAnd in that time, the Marketing that we\u2019ve done has generated \u201c25\u201d enquiries at his clinic. <\/p>\n

It gets better:<\/p>\n

\u201c16\u201d of those enquiries (inside three weeks!) agreed to an Evaluation at his clinic and most went on to be a paying patient. <\/p>\n

Even better:<\/strong><\/p>\n

We did it by sending out just 4 emails to his past patient list, running one newspaper advert, and by spending just $140 dollars on a Facebook Ad. <\/p>\n

The result?…<\/p>\n

Almost $20,000 worth of business. <\/p>\n

Now that\u2019s what happens when you have great marketing AND great sales in place. <\/p>\n

Want to know what I loved about this story the most?\u2026<\/p>\n

Of the 16 initial enquires who said yes to an Evaluation, \u201c5\u201d said \u201cno\u201d to treatment. <\/p>\n

Want to know what the owner did after they said \u201cno\u201d?<\/p>\n

He followed up\u2026 and got back on the phone two days later to continue the relationship\u2026 and \u201c3\u201d of them said yes. <\/p>\n

The point? <\/p>\n

Almost all patients are conditioned to want to say \u201cNO\u201d (not right now) in the beginning. <\/p>\n

Successful marketing is simply about building relationships with the people in your community who are DESPERATE for help, but who right now are just a little fearful of making the wrong decision so chose to make no decision, and accept it!<\/p>\n

Saying: <\/p>\n

\u201cHey, lets get to know each other first\u2026 and when you\u2019re ready, we\u2019ll be happy to have you by our clinic to show you some more about what we do\u2026\u201d.\n<\/p><\/blockquote>\n

(Rather than, “book now!”)<\/p>\n

Nothing much more too it. <\/p>\n

Alright, \u201crelationship\u201d lesson over for today. <\/p>\n

Must get back to my coaching group guys\u2026 <\/p>\n

We\u2019re all having a great time sharing our \u201cwins\u201d. <\/p>\n

Want to join us?\u2026<\/p>\n

If so, lets get to know each other first to see if we\u2019re a good fit:<\/p>\n

– Yes! I Want Results Like This Too! > <\/a><\/p>\n

Area Exclusivity applies. <\/p>\n

(So please be quick to decide). <\/p>\n

Sincerely, <\/p>\n

Paul Gough.<\/p>\n","protected":false},"excerpt":{"rendered":"

Let\u2019s talk about \u201crelationships\u201d. No, not the \u201cromantic\u201d kind\u2026 \u2026but the ones that you (should) be building with the endless number of people in your community, currently \u201csuffering\u201d with something that you can help. And I\u2019ll do it at the same time as sharing with you some extra-ordinary results (just in!) from members of my…<\/p>\nRead More<\/a>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[62],"tags":[],"yoast_head":"\nRelationship (...And Marketing) Advice For Physical Therapists. | Physical Therapy Profit Academy<\/title>\n<meta name=\"description\" content=\"Learn Marketing (...and Sales) ideas for physical therapy clinics that show you how to attract new patients to your clinic.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ptprofitacademy.com\/blog\/relationship-advice-for-physical-therapists\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Relationship (...And Marketing) Advice For Physical Therapists. | Physical Therapy Profit Academy\" \/>\n<meta property=\"og:description\" content=\"Learn Marketing (...and Sales) ideas for physical therapy clinics that show you how to attract new patients to your clinic.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ptprofitacademy.com\/blog\/relationship-advice-for-physical-therapists\/\" \/>\n<meta property=\"og:site_name\" content=\"Physical Therapy Profit Academy\" \/>\n<meta property=\"article:published_time\" content=\"2015-07-02T10:57:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2015-07-02T15:24:18+00:00\" \/>\n<meta name=\"author\" content=\"Paul Gough\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paul Gough\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/relationship-advice-for-physical-therapists\/\",\"url\":\"https:\/\/www.ptprofitacademy.com\/blog\/relationship-advice-for-physical-therapists\/\",\"name\":\"Relationship (...And Marketing) Advice For Physical Therapists. | Physical Therapy Profit Academy\",\"isPartOf\":{\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/#website\"},\"datePublished\":\"2015-07-02T10:57:05+00:00\",\"dateModified\":\"2015-07-02T15:24:18+00:00\",\"author\":{\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/#\/schema\/person\/d16e50d3cb44072c5a70bb1b1628fc9d\"},\"description\":\"Learn Marketing (...and Sales) ideas for physical therapy clinics that show you how to attract new patients to your clinic.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/relationship-advice-for-physical-therapists\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.ptprofitacademy.com\/blog\/relationship-advice-for-physical-therapists\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/relationship-advice-for-physical-therapists\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.ptprofitacademy.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Relationship (…And Marketing) Advice For Physical Therapists.\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/#website\",\"url\":\"https:\/\/www.ptprofitacademy.com\/blog\/\",\"name\":\"Physical Therapy Profit Academy\",\"description\":\"Marketing Strategies For Small And Independent Physical Therapy Clinic Owners That Actually Work\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.ptprofitacademy.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/#\/schema\/person\/d16e50d3cb44072c5a70bb1b1628fc9d\",\"name\":\"Paul Gough\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.ptprofitacademy.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.ptprofitacademy.com\/blog\/wp-content\/uploads\/2015\/01\/paul-gough-wp-author-150x150.jpg\",\"contentUrl\":\"https:\/\/www.ptprofitacademy.com\/blog\/wp-content\/uploads\/2015\/01\/paul-gough-wp-author-150x150.jpg\",\"caption\":\"Paul Gough\"},\"description\":\"PAUL GOUGH is one of the top Marketing and Business Coaches in the physical therapy industry and his Systems are helping clinic owners all across America run more profitable clinics. 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